On Thursday morning, I’ll set up my booth for the Banff Christmas Market and doors open at 5:00 pm for Twinkle Night. It’s going to be a marathon month, balancing drawing my syndicated and local editorial cartoons from Monday to Thursday, then selling my whimsical wildlife art at the Banff Train Station from Friday to Sunday.
There won’t be any time to paint until just before Christmas, but I’m glad I finished my latest commission on Saturday morning. At least I won’t have that deadline weighing on me. I enjoyed working on this piece, and best of all, the client was very happy. I’m looking forward to sharing it with all of you. But that won’t be until after I get the metal print and deliver it to the client.
Prep for this market is the same as any big show. Updating inventory in the point-of-sale system, signing and packaging prints, creating price signs for every metal and canvas print, plus all the other signage around the booth. I added a few small acrylic signs this year because I know I’ll be asked (or accused) if my work is AI. That’s just the landscape now.
But with a growing backlash against AI art, I’ve read that more shows and events are prohibiting anyone selling it. So, if the little signs create an opportunity for discussion and education, I’m happy to provide that.
I’m also introducing a digital picture frame that will loop a silent video of my painting process. Making that video took more time than expected, but I think it’s ready.
Rather than reinvent the booth, I just try to improve it a little with each show.
If you were at the Banff Christmas Market last year, you’ll find me in the same spot in the train station. It’s a big list of vendors in different tents and buildings. The organizers of this event are excellent and really know what they’re doing. Several of us asked for the same locations again, and they delivered. We’ve got a nice little neighbourhood at that end of the station. Plenty of camaraderie and goofing around, which makes the slow periods a lot easier. And customers feel that positive vibe when they walk in.
Once the booth is set up on Thursday, I won’t have to tear it down until December 15th. I won’t get any time off for the next month, but the commute is only twenty minutes so it’s just like going to a regular retail job, though with much longer hours. My boss is the worst.
A lot of people on the Christmas market circuit have to juggle accommodations and travel, which gets even trickier in winter. Many of my neighbours at the Banff Market come in from out of town every weekend and I feel for them. That’s a bigger expense, which creates more sales pressure.
I wanted to record a video showing all the products I’ll have on offer this year, but I just don’t have the time. The business of art always takes more time than the art itself, and editing video always takes more time than recording it. I’m already stretched thin.
Instead, I’ll try to shoot some video during the market and share that closer to Christmas when the dust settles.
As usual, I’ll have stickers, magnets, ceramic coasters, 11×14 prints and larger metal prints at the booth. I introduced tote bags at the Calgary Expo this spring, but this will be their first appearance at the Banff Christmas Market. I’m curious to see how the Smiling Tiger, Otter and new Christmas Bear designs do. I’ve already sold several of each this season, and I won’t be surprised if I’m sold out by the end of the year.
Last year, I underestimated demand for my calendars and had to reorder halfway through the market. Then sales slowed and I had to hustle to move the leftovers in January. This year, it looks like I might have ordered just about right. Calendar sales have been brisk for the past month and I’ve sold more to subscribers than ever before. Thanks to all of you for that. I still have plenty of stock to get me through the markets. But I wouldn’t be surprised if I sell out before the final weekend. Better that than leftovers again.
These markets are always a question mark. You can order based on previous years, but it’s still guesswork. A new painting might sell like crazy at the Calgary Expo, but barely move with the Christmas crowd. Or the reverse.
Then there are the other variables. The economy, the weather and visitor traffic can all boost or sink sales. You do what you can and hope for the best.
Tickets are now on sale on the Banff Christmas Market website, where you can book timed entry slots in advance. It’s a good system and once you’re in, you can stay as long as you like.
One of the perks of the location is that it’s right next to Banff’s free overflow parking lot. You don’t have to pay for parking like you do almost everywhere else in town. As for the scenery, it’s pretty spectacular.
They’ve built a great holiday atmosphere at the event with live music outside, a courtyard with food vendors, cozy fire pits, free professional pictures with Santa and a real Christmas village vibe.
Hope to see you there.
Cheers,
Patrick
