Calgary Expo 2025 Archives

The Calgary Expo is always exhausting but usually a positive overall experience.

This year, I went into it feeling burnt out, mainly because of how closely I’ve had to follow the rapidly changing news lately and how much it has personally bothered me. I think I foolishly thought Expo might fix that.

Many things that could have gone wrong in preparation and execution went as well as expected. I got my hotel and booth early, load-in went well, there were no problems with setup, and it seemed off to a good start. Even my new payment system worked flawlessly all four days.

But earlier in the week, I realized I wasn’t looking forward to Expo like usual. I went into it feeling a little desperate for a good show. So, when sales were slow, and the whole vibe felt off, I considered it might be my fault, that I was failing to project the right attitude.

Talking with other vendors throughout the weekend, however, with a noticeable drop in customer traffic, it quickly became apparent that it wasn’t just me.

We couldn’t help but speculate amongst ourselves — what was going on?

Was it the new layout? The events portion of the show moved to the second and third floors of the new BMO Centre. In previous years, attendees would end up in retail spaces while moving between panels and talks. When people left those scheduled events this year, it seemed like many just went outside or crowded the exterior aisles on their way to somewhere else.

Perhaps it was the economy. With all the bad news flooding across the border these past few months, people are nervous and watching their money. It seemed like many had less to spend, and I saw far fewer new people in my booth than I’m used to. I’ve never seen a quiet Saturday at the Calgary Expo; it’s usually a crazy busy day. My best sales day this year was Friday. That has never happened before.

I’m used to each year proving as good or better than the year before. I’ve never had a down year. My friend Ryan had a booth a couple of aisles away from me. He was right when he said, “Every year can’t break records.”

Because I keep meticulous records and inventory, I know that this year’s sales were down 16% over last year. That may not seem like much, but this is an expensive show. The price of my booth, electrical, insurance, parking and hotel all went up this year. So, depending on the year, the first 35% to 50% of sales cover that initial expense. That’s before I factor in the cost of my product.

For this show, 16% off the top is significant. I didn’t talk to one vendor who said their sales were good this year.

The show was still well worth my time and investment, and on the last day, I rebooked for next year as I always do.
At the show’s end, tearing down took about an hour and a half. But the line-up of cars to access the loading docks was ridiculously long. I have a sturdy hand dolly that transforms into a robust cart. It was quicker for me to haul my booth out in three trips through two large halls to the other side of the building where I had parked my car. That took another hour, but it was better than sitting in a long line of vehicles for all that time.

I’ll admit that I felt a little sorry for myself on the drive home Sunday night, that the show wasn’t as good as I’d hoped or expected. But after some sleep and time to reflect, I have corrected my perspective.

While the goal is always to introduce my work to new people and find new subscribers, and there weren’t as many of those opportunities this year, the best part of Expo is all of you who keep coming back to see me year after year.

With a sincere hand-on-heart, I want to thank my many repeat customers, collectors, subscribers and supporters who showed up this year.

I met several people who came to the show just because they read about it in A Wilder View, some of whom I met for the first time. I often think what I write on my site and in my emails is self-indulgent drivel, but you keep telling me that you look forward to each email and enjoy what I share.

One enthusiastic subscriber who’s been buying my calendars from Australia for several years just immigrated to Canada and came to Expo to meet me for the first time. In an email exchange after the fact, he said, “You’re such a positive and inspiring person.”

Feroze, are you sure you’re reading MY emails?

I kid.

Even though this is precisely what I always wanted, I’ve never been comfortable with so many of you having my art on your walls or stickers on your cars, kayaks and water bottles and that you say such nice things about my work and writing.

Many of you have way more prints, stickers, magnets, coasters and other pieces than I thought you did.
Though I saw them all weekend, Tracy and Sheldon took these photos of their collection Saturday night and shared them by text. They rotate their prints in what they call Critter Corner. When I saw these photos, I joked that I felt like a drug dealer and it might be time for an intervention, especially since they bought more prints and tote bags this weekend.

You two would be dangerous if you weren’t such lovely people.

I was reminded this weekend that so many of you have large collections. You know who you are, and I only refrain from listing all your names because I would forget somebody, and I don’t want to offend anyone.
Long-time collectors also bought canvas, metal and acrylic prints this weekend. I have more of those orders to fill this week. I talked with former commission clients and ones whose paintings I’m just about to start. I got the usual gentle pressure about the book, which I never seem to gain traction on, and a few offered welcome suggestions on which animals I might consider painting next.

I can’t adequately express how humbling it is that you enjoy my artwork this much.

So perhaps I needed a lesson this year at Expo that even when sales are down, it is just one event in one year, and it comes and goes so quickly. All of you who continue to allow me to do this for a living, whether you can show up to Expo to show your support in person, were already here before the show, and you’re still here afterward.

I need to remember that it’s a gift that, once a year, I get to see so many of you in person. Because every time I do, you make me want to make more art.

Thank you.

Cheers,
Patrick

Artist Alley is part of most Comic Cons and Expos. As the name suggests, it’s a section for artists and independent creators. Each space is often a single, no-frills table, ideal for smaller budgets or those who fly to shows with only their product and a banner or two.

At my first Calgary Expo as a vendor in 2013, that’s where I planned to be. But a vendor I knew talked me into spending a little more money to get a Small Press booth. It had a bit more space and a pipe and drape backdrop between the booths. It was great advice, and I was in Small Press for the first five years.
This was my first year setup, and I was thrilled I got enough sales to cover my expenses. Shonna helped me out the first couple of years, but I’ve long been able to handle this show solo. She works hard at her own job, so I don’t need her to come and do mine, too.

While most of these paintings are retired, a few are still popular today in prints and with licensing clients. Nobody is more surprised than me.

Shonna and I laughed this week, talking about those first years. There were no YouTube videos to tell you how to prepare for a show or what equipment you’d need. There were no pay terminals connected to our phones; it was all cash sales. You had to learn by watching other vendors, looking at their setups, and asking for advice from anybody and everybody.

Fortunately, other vendors had been where I was and freely offered tips, tricks, advice and supplier info. I do my best to pay that generosity forward when newbies ask for help.

The Expo grew yearly, and Artist Alley moved to the Big Four building. As part of that redesign, they eliminated the Small Press section. I had to decide if I wanted to step backward and leave the main building or invest in more space, equipment and inventory and become a retailer with a full-sized 10’x10’ corner booth.

To this day, I still get people asking me why I’m not in Artist Alley. The simplest answer is that I like having more space and professional pipe and drape dividers. An artist in the retail section stands out more than one squeezed in among many others. I also pay an electrical fee each year to power my lights, a service not available in Artist Alley.
The BMO Centre has been under renovation for several years, and the show’s footprint has kept shifting. With the convention centre expansion and renovation completed this year, it’s a massive change, and Artist Alley is finally back with the rest of the show.

The other day, I chatted with a subscriber who works for a wholesale customer. She’s more involved in the online Expo community than I am and shared that some of the Artist Alley vendors were disappointed or upset that the show is now under one roof.

I understand their fear of change, especially if the divided venue is the only thing they know. They’re likely unaware the show only split when it got too big to contain itself. Putting Artist Alley in the Big Four building was a compromise, and back then, many were upset and disappointed at the split. This year, it’s a welcome reunion for those who remember the good old days.

As this is my tenth year, having experienced both options, I have no doubt that having the whole show back together will be an advantage for vendors and attendees alike. With no requirement to leave one building and enter another, people will spend more time in one place, which means everyone will get to see everything.

I hope the Artist Alley vendors find out it’s probably a good thing for them, and I want them all to do well.

Five days in one location means you can get to know your neighbours during the slower periods and before opening each day. I always learn something from other vendors, even if they’re new. I’ve had mostly good neighbours in my ten years of Expos, but occasional challenges have occurred.

Two years ago, a collective of three or four young women selling their costume jewelry had boundary issues. They pushed into my booth several times, threatening to knock my art off the walls. They hung out in front of or IN my booth with their friends, or they cranked up their club music, making it difficult to talk with my customers.

Last year, however, I was next to a couple of young guys from Grande Prairie who were friendly and fun to be around. They politely asked if they could hang a banner off my grid wall on their side, and I was happy to accommodate them.
This was my booth in 2019, one of my best spots ever. During setup, the booth next to me was a no-show, and the vendor on the other side of the gap asked the organizers if he could take some of that space. They agreed. He excitedly came to me and said he’d only take half of it, and I could have the other half, a generous gesture on his part. We both expanded our booths and even had storage space between us.

Another reason I loved this spot was that it was next to one of the widest aisles beside a wall and a straight line to one of the loading doors. On teardown, it was pouring rain that year. The vendors around me cleared out quickly. After I packed everything and it was time to load out, one of the show staff offered to let me bring my car inside. I parked beside my booth, loaded up comfortably, and drove out the door.

This was likely the only time that will ever happen at this show, but it sure was a treat.

The most familiar faces at the Expo are my wonderful subscribers, customers and collectors who come back year after year to support my work. I see several of the same vendors, too, but I only know a few. It’s a busy show, with 100,000 people attending over four days, so spending time outside my vendor neighbourhood is impossible.

One vendor I know has been at this show for about as long as I have. Brock is a talented scroll saw artist with pop culture and entertainment-themed work that fits this audience perfectly. We chat each day of the show, before opening, or when he and his family come by my booth to get some new prints and stickers.

Because I’m usually at the show by myself, they’ve always been so kind to offer to watch my booth if I need a bathroom break. Several of my long-time collector friends do that, too, and it’s greatly appreciated. I bring my food, so that’s the only time I need to leave my space.

This week, the Expo updated its Exhibitor List to reveal booth numbers. I was delighted to discover that, for the first time, Brock and I are next-door neighbours, our corner booths forming the end of an aisle block. What a great start to the event.
Though everything I need for Expo is here and mostly ready, I’m still working on last-minute prep and drawing editorial cartoons to keep my newspaper clients supplied while I’m away. The Monday after the show is Election Day in Canada, so I must also have that morning’s cartoon done in advance.

To you diehards who attend every year, I look forward to seeing your smiling faces once again.

If this will be your first Calgary Expo, please stop by and say Hello. I love seeing the shell-shocked expressions on people who have never been to this circus. You’re in for a real treat.

Cheers,
Patrick

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