One of the wonderfully strange things I’ve never quite gotten used to over the years of licensed work is how my animals show up in the oddest places.
With the Pacific Music and Art license, that seems to be accelerating, because they’re in many more places than I could ever reach on my own, which is the whole point.
Earlier this week, my buddy Al sent me a text that made me laugh out loud, because it included the following photo. It had been shared on The Chive under a headline “Sports Moments Caught Out of Context…”
That ostrich T-shirt certainly does get around.
Years ago, my first T-shirt license was with a company called The Mountain. The relationship was a good one, they treated me well, cheques showed up monthly, but after five years, the owner chose not to renew the license. While I thought sales were right for me, they weren’t enough for The Mountain. The large volume of sales they were after from each design, my funny looking animals weren’t making the mark.
I was disappointed but didn’t take it personally, and we parted on good terms. The owner was a good guy, and when the company shut down its licensing division for anything but shirts, he recommended me to Art Licensing International, an agency that represents me today.
Some Canadian customers wanted to sell my shirts in their stores or gift shops but found the prices from The Mountain to be prohibitive, mainly because of the exchange rate. So, I was pleased to sign on with a Canadian company after that, Harlequin Nature Graphics on Vancouver Island.
Sometime later, however, The Mountain wanted to continue selling the Ostrich shirt, mainly because of one client. Rooster Cogburn Ostrich Ranch and Petting Zoo is a family-owned facility in Arizona, frequented year-round, and it’s my understanding that this one client is responsible for the majority of sales for my Ostrich Tshirt.
With licensing, the main thing is not to step on other clients’ toes, so I checked with Harlequin, as they’ve got exclusivity and first rights of refusal on my designs. They were fine with me continuing that one design license with The Mountain, as they haven’t optioned that painting.
I painted it quite a few years ago on my iPad. It was a sketch painting, a fun experiment, never designed for print. But when Shonna saw it, she said she really liked it and told me I had to finish it.
I know a lot of creative art type people, and there’s something most of us have in common; our spouses aren’t impressed with our work. I’ve heard the same stories in interviews and on podcasts from many people. Actors, musicians, painters, writers, it seems that many of our partners aren’t fans, which in moments of clarity, I know that’s a good thing.
So, when Shonna likes a painting, I get a little excited, because she’s so hard to impress. As much as it pisses me off, she’s usually the last critical eye on a painting. When I ask her opinion, I bite my tongue and brace myself, because she almost always sees something that’s off. I grumble about it, make the change, and reluctantly admit she was right.
Man, I hate that.
In recent years, I’ve had people send me images of this ostrich shirt from some unusual places. The first was a screenshot from TSN showing a New York Islanders hockey game. A guy behind the bench was wearing it, making it look like he was giving the coach the evil eye.
A character was wearing it on a Netflix show called Disjointed, a sitcom about a pot shop. Then on the A&E series, “Ozzy and Jack’s World Detour,” Ozzy and Kelly Osbourne visited the ranch mentioned above and were both wearing the shirts in the scene following their departure.
This latest image of the announcer holding up the shirt, I’m sure was from the ranch as well, because I can see a name drop on the sleeve. Though I can’t read it, it looks the same as the one Ozzy is wearing. Interesting post-script to the announcer picture…when I sent this post to my newsletter followers, a friend in San Diego wrote me to say that he knows the guy holding the shirt, even told me his name. He’s going to ask him about it next time they meet. This bizarre small world in which we live.
These are the incidents in my work I can’t ever predict, but I’m delighted when they happen. It’s not like any of these people know who I am, but they’re wearing my art, and that’s enough for me.
© Patrick LaMontagne
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