Tag: Luna

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A Pouty Bear, Commissions, and Tote Bags

A post in three parts. Here we go.
First, here’s a painting I just finished yesterday called Pouty Bear. Even though most of the animals I paint are smiling and happy, I occasionally change them up, even if I know that a different expression may not appeal to people.

My Angry Bear painting is not popular, but it’s still one of my favourites because I enjoyed the work. The grumpy lion, on the other hand, is a pretty good seller, and that surprised me. The Ring-tailed Lemur creeps some people out but definitely has its fans.

Will this pouting brown bear connect with people? Time will tell.
Commissions and Comic-Con

I’ve enjoyed most of the pet portrait commissions I’ve done. Each has a unique story. I like the back-and-forth with clients and am usually happy with the results.

I only paint two or three commissions a year, sometimes only one, so they’re not a big part of my work. I’m OK with that because custom paintings are labour-intensive. Each begins with initial client emails, vetting photos, and discussing expectations. This leads to the actual painting, printing and delivery, which takes several weeks at the best of times. That’s in addition to my daily editorial cartoons and paintings and running my business.

A whimsical wildlife painting takes several hours, too, but each of those paintings has the potential to become a popular print or licensed image that sells for many years. Although every commission advertises my skills to future clients, the painting itself is one and done. It’s unique and specific to the person who hired me. Very few people want a painting of somebody else’s dog.

For my clients, a commission is not an impulse buy; it’s an investment in a very personal and meaningful custom painting. Most people hire me after following my work for a while and becoming familiar with my art style and process. They’ve had time to think about a commission, decide they want one, and only then do they contact me.
At the Calgary Expo a few years ago, Jeremy asked me about painting his dog, Luna. It was several months later before he reached out and got the ball rolling for a Christmas present for his wife, Jenny. Luna is one of my favourite paintings. I enjoyed the experience and look forward to seeing them each year at the Expo. Jeremy and Jenny even visited the Banff Christmas Market this year and brought their dogs along.
I am asked about commissions at shows all the time. For the past couple of years, I have displayed an 18” X24” metal print of Luna in my booth, with a little sign in the corner that reads, “YES, I DO paint commissions. Ask me for more info.”

Since advertising the service with Luna’s painting, I get a lot more inquiries. But here’s the thing: Jeremy was the exception to the rule. Almost nobody hires me for a commission after meeting me at shows. And I’ve realized that talking about commissions is usually the quickest way to get somebody to leave my booth.

Whether it’s at the Calgary Expo or the Banff Christmas Market, here’s how that usually goes. While they scan the metal and canvas prints hanging on the grid walls that define my booth, they see the Luna painting and the commission sign. They get excited that I might paint their dog, and the first question is usually, “How much would that cost?”

I’ve used various talking points to try to soften the sticker shock. I mention that a custom painting is an investment and personal to them. I explain how much work is involved, including printing and shipping/delivery. But as soon as I mention it’s $1900, the disappointed look on most people’s faces is unmistakable.

The price surprises those who are used to buying underpriced art on Etsy, which is often generated AI or photo manipulation. I don’t know how much they thought a custom original painting would cost, but it was much less than what I just quoted them. Because even though very few will flat out say, “I can’t afford that,” it’s evident in their reaction, and that makes them feel embarrassed, even though they shouldn’t. I don’t drop two thousand dollars on anything without planning and careful consideration, so I don’t expect anyone else to.

But now they’re uncomfortable. Their initial enthusiasm for my work, which attracted them to my booth in the first place, is tarnished, and they want to escape this negative feeling as soon as possible. They’ll often ask for a card and say they’ll be in touch, leave the booth, and I know I’m unlikely to ever hear from them.

They never got around to flipping through the 40-50 different prints in the bins, nor did they see the magnets, coasters, stickers, or postcards. I’ll never know how many sales I might have missed if the commission price hadn’t scared them away.

As much as I love showing off that Luna painting, I won’t bring it to shows anymore. I’ll still get commission inquiries at The Calgary Expo, but I won’t advertise them. I’m likely to say that I’m not taking any right now with my current workload.

Like a commission, The Calgary Expo and Banff Christmas Markets are big investments, which I hope will result in excellent sales and allow me to introduce my work to new people. And when they see my happy, smiling animals, along with the occasional pouty bear or grumpy lion, I want to invite them in and show them around my booth rather than give them a reason to leave.

If they sign up for A Wilder View, they can always look into a commission later and decide on their own time that they want to talk about it.

As with all self-employment, art-for-a-living is about adaptation. When something isn’t working, it’s time to make a change.

Tote Bags

Thank you for all the positive comments and emails about the new Otter and Smiling Tiger tote bags I’m ordering for the Calgary Expo. These vibrant printed bags are 100% polyester textured canvas, machine wash and dry, and will withstand everyday use while looking great. Each measures 16” X 13” X 3”.
Several people emailed me asking if I’ll have them in the online store. As with any new product, I must guess how many I might need for the show. Production and delivery timelines mean I won’t get these for more than a month, so I need to order them on Monday to have them in time for the end of April.

While I think they’ll do very well, they’re a significant investment, and I’m erring on the side of caution, which means I hadn’t planned on ordering extras for the online store until I see how they do. And if I added them to the store first and they do very well, I won’t be able to order more in time for Expo.
But I’d love to hear your thoughts.

At $29 plus $5 shipping (in Canada) for one bag, would you buy one if I stocked them on my site? Depending on the feedback, I may increase how many I order tomorrow to accommodate online sales. Please let me know in the comments.

Cheers,
Patrick

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A Scottish Cow in the Canadian Rockies

The first weekend of the Banff Christmas Market is over, and I am pleasantly surprised by how well it went. It was well organized, my booth location is ideal, and sales were phenomenal.

The Calgary Expo in April has long been an important event for me. It’s a fun show, and I enjoy it. But, including the Wednesday setup, it’s five very long days, and I’m usually wiped at the end. However, It’s often my biggest single payday of the year, so the effort is worth it.

Shonna texted me Sunday asking how things were going, and I replied, “These are Expo numbers.”

From revenue alone, I did better than Expo 2019 this weekend, and that was an excellent year. But sales figures for different venues are sometimes apples and oranges. With Expo, I must pay for a hotel for four nights, parking, electricity for my lights, and dining out. My booth for a four-day Expo also costs more than twice what this four-day weekend cost for the Banff Christmas Market.

For anyone considering these kinds of shows for your own business or side hustle, your expenses directly affect how successful a market really is—location matters. Banff is only a 25-minute commute, something many Canmore residents do for work every day.

Factoring in the significant reduction in expenses makes this past weekend the best sales I’ve ever had anywhere, including Expo. And I’ve got three more weekends to go, though the rest are three days, not four. Winter arrived on Monday with more snow in the forecast this week, so that might affect attendance, but I remain cautiously optimistic.

Hey, that’s a big step for me.
If things continue this way, the stock I ordered for all four weeks will be just about right, aside from two exceptions. I will likely sell out of calendars before the final weekend, and given that I can’t sell them online while the postal strike is on, I won’t order more. Once they’re gone, they’re gone.

However, the biggest surprise with this show is that some bestselling prints didn’t perform as well as they usually do, but other designs took up the slack. I keep detailed sales records, so when all four weekends are done, I’ll have a better idea if this is an anomaly or an overall difference with this audience at this venue.

Some advice for prospective vendors. Keep track of everything! You won’t remember a year down the road, and your sales records will inform your ordering choices.

By a considerable margin, this show’s bestseller has been my Highland Cow painting. I ordered what I thought would be enough for four weekends, but I will easily sell out by this coming Saturday. I have a long history and excellent relationship with Art Ink Print in Victoria, and as I wrote this post, they let me know that a rush order of Highland Cow prints are on the way by courier. So, even if I sell out of them this weekend, I’ll have new stock for the following two.

One of the best parts of this show is that it’s dog-friendly. I regularly come out from behind my table to meet four-legged attendees, as do other vendors.

A happy surprise this weekend is that former commission clients Jeremy and Jenny brought their two big dogs, Luna and Sally with them from Calgary for a weekend in Banff. I saw them at Expo this year, but I haven’t seen Luna since I delivered her painting a couple of years ago; it was a real treat. Since I have her painting on display in my booth as an example of my custom paintings, I took the opportunity for a picture.

It’s not a great photo, but you get the idea. Her expression did not disappoint.

An especially nice feature of this market was being able to bring replacement stock each day. On Sunday, instead of having to tear it all down and pack it home, I spent twenty minutes taking inventory, covered the booth and left, knowing it’ll be secure all week. This Friday, all I need to do is show up, put a few things back in place, and I’m ready for another weekend.

I hope to see more of you over the next three weeks at the Banff Christmas Market. I’m in the Banff Train Station building, sharing the grounds with 150 other vendors selling exciting and interesting things. It’s a festive atmosphere with cozy outdoor fires, food and drink, surrounded by some of the most beautiful scenery on the planet.

Cheers,
Patrick

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Painting Luna

While commissions are a small part of my overall work and business, I’ve enjoyed the pet portraits I’ve painted over the years. All have been challenging, either the artwork or managing client expectations. Though I have my personal favourites, I’ve learned something valuable from each.

A couple of years ago, my friend and marketing guru David Duchemin suggested my rates were too low. Artists are notorious for undervaluing their skills, often attracting the wrong clients, those more interested in a bargain than the artwork.

A commission is a custom portrait requiring consultation, preparation, printing, and shipping/delivery, plus many hours of actual painting. Unlike my whimsical wildlife portraits, which can be sold as prints and licensed, a commission is an original work created for one client.

David asked me to consider whether I would rather have more clients at a lower rate or fewer clients at a rate more appropriate to the years I’ve put into my skills and the unique look of my critters.

I took that to heart and raised my rate because when I’m painting a commissioned piece, that’s time that can’t be spent painting anything else.

On my site, I’m upfront about pricing, the photos I need for reference, and the details a client needs to make an informed decision without making it awkward if the price is out of their range. I’m happy to answer inquiries, but with my daily editorial cartoons and new whimsical wildlife pieces, the commission work is welcome when it comes in, but I don’t actively market it.

My first and last paintings of 2022 were pet portraits, both thoroughly enjoyable experiences with great clients, nice bookends for the year.
Santé was a memorial piece. Suzanne wanted my whimsical style and a full-body action pose, something I hadn’t yet painted in a commission. She wanted the painting to portray the active and joyful full life that Santé led and had the photo reference to back it up. While difficult, it stretched my skills, and I was pleased with the result. Click here to read more about that experience in the original post.

Near the end of October, I got an email from a man in Calgary asking me to paint his dog Luna, a gift for his wife. He’d read the Commissions page, knew what he wanted, and even included some initial reference photos. Talk about a good start.

We’d briefly discussed a possible commission at the Calgary Expo in April, but while I get several inquiries at that event, this is the first one that has resulted in a hire.

Given the time of year, I assumed this was a Christmas present. However, when I asked, he replied, “not a huge rush, if we got it for Christmas it would be a great surprise, but I’m not overly concerned if we don’t get it until the new year.”

I thought that if we could reach an agreement quickly, I would make that surprise happen.

I asked if he could take more photos for me, offering a little guidance on what would be ideal. He got right to it and I ended up with great bunch of reference. In one of them, I noticed she had a little brandy keg around her neck, and I asked him if I could paint her in a winter scene with that keg. Sure, it’s a cliché image of a St. Bernard, but it was too perfect a fit, and I could see the painting in my head. Jeremy liked the idea and said that Luna loves the snow.
At the beginning of December, I sent him the finished piece for approval before it went to the printer. Of the options I offer, he had initially chosen an 18X24 canvas, and while that would have looked great, I talked him into going with the same size matte metal piece instead. With the bright, vibrant colours in this painting, I knew it would pop a lot more on metal.

I’ve been having my metal and canvas prints done by Posterjack for over a year now. Everything is always well-packed, and this was no exception. The colours and quality of the Luna print were stunning.

But you can imagine my disappointment when I noticed some slight damage in the bottom right corner. There was no damage to the box and it was wrapped well inside. In their busy season, somebody likely knocked it during production and failed to notice before packing it. It was a tiny dent, only noticeable on close inspection.

I put some foam wrapping around the corner and gently bent it back into place with some pliers. Then I took a white paint pen, blended it with a little blue and smudged over the corner with a Q-Tip, blending it as best I could into the sky and snow background. It was the only corner of the painting where this could have worked. I did a pretty good job of it, too, but I could still see the damage.

While setting up and working at markets, no matter how careful I’ve been, I’ve dinged a couple of these myself in the same way. I might bump one, and it falls off the gridwall, that sort of thing. In those cases, I’ll offer a discount to anyone interested in that piece, which is usually acceptable. It’s almost always barely noticeable and this was the same type of subtle damage.

But this was a custom commission.

I told the client about it; said I’d still drive it in the next day and see what he thought. He wasn’t too concerned, but I wasn’t comfortable with his settling for a damaged print. But at least he’d have the piece to give to his wife for Christmas, and I could replace it afterward.

I sent Posterjack a photo of the damage, and they immediately offered a replacement. However, since I wasn’t sure it would arrive before Christmas, I delivered the print I had.

Of course, while preparing to deliver the piece, I had to ask, “do I get to meet Luna?”
She’s exactly as you’d expect, a big slobbery friendly St. Bernard with the sweetest face and lovable eyes. I would have liked to have taken a better photo with her, but Jeremy and I met in their enclosed front porch, with Luna and her Newfoundland sister, Sally, between us. As they’re both BIG dogs, it was a little cramped, but Jen was home, so there was a risk of ruining the surprise.

The replacement print arrived five days later. I inspected it and wrapped it back up right away to keep it safe. I sent my Posterjack contact an email thanking them for standing by their product. Nothing secures my loyalty more than great service. Too many companies have forgotten that.

In ideal conditions, I could have gone to Calgary again to replace it before Christmas, but our weather turned incredibly nasty, temperatures between -30 and -40C every day all week, right after the starter in my car began to grind intermittently. Not the safest set of circumstances for a trip into the city.

With the starter replaced last week and this cold snap departed, I’ll soon arrange to make the exchange. I plan to display the original print at Expo in April, a full-size example to point to for any commission inquiries. In the meantime, I’ll hang it in my office because I do love it; such a fun piece to paint.
As for Jenny’s reaction, Jeremy sent me some pictures Christmas morning. Let me tell you, tears are the best compliment I ever get.

Click here for more information about pet portrait commissions. If you have any questions, drop me a line at patrick@nulllamontagneart.com