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A Scottish Cow in the Canadian Rockies

The first weekend of the Banff Christmas Market is over, and I am pleasantly surprised by how well it went. It was well organized, my booth location is ideal, and sales were phenomenal.

The Calgary Expo in April has long been an important event for me. It’s a fun show, and I enjoy it. But, including the Wednesday setup, it’s five very long days, and I’m usually wiped at the end. However, It’s often my biggest single payday of the year, so the effort is worth it.

Shonna texted me Sunday asking how things were going, and I replied, “These are Expo numbers.”

From revenue alone, I did better than Expo 2019 this weekend, and that was an excellent year. But sales figures for different venues are sometimes apples and oranges. With Expo, I must pay for a hotel for four nights, parking, electricity for my lights, and dining out. My booth for a four-day Expo also costs more than twice what this four-day weekend cost for the Banff Christmas Market.

For anyone considering these kinds of shows for your own business or side hustle, your expenses directly affect how successful a market really is—location matters. Banff is only a 25-minute commute, something many Canmore residents do for work every day.

Factoring in the significant reduction in expenses makes this past weekend the best sales I’ve ever had anywhere, including Expo. And I’ve got three more weekends to go, though the rest are three days, not four. Winter arrived on Monday with more snow in the forecast this week, so that might affect attendance, but I remain cautiously optimistic.

Hey, that’s a big step for me.
If things continue this way, the stock I ordered for all four weeks will be just about right, aside from two exceptions. I will likely sell out of calendars before the final weekend, and given that I can’t sell them online while the postal strike is on, I won’t order more. Once they’re gone, they’re gone.

However, the biggest surprise with this show is that some bestselling prints didn’t perform as well as they usually do, but other designs took up the slack. I keep detailed sales records, so when all four weekends are done, I’ll have a better idea if this is an anomaly or an overall difference with this audience at this venue.

Some advice for prospective vendors. Keep track of everything! You won’t remember a year down the road, and your sales records will inform your ordering choices.

By a considerable margin, this show’s bestseller has been my Highland Cow painting. I ordered what I thought would be enough for four weekends, but I will easily sell out by this coming Saturday. I have a long history and excellent relationship with Art Ink Print in Victoria, and as I wrote this post, they let me know that a rush order of Highland Cow prints are on the way by courier. So, even if I sell out of them this weekend, I’ll have new stock for the following two.

One of the best parts of this show is that it’s dog-friendly. I regularly come out from behind my table to meet four-legged attendees, as do other vendors.

A happy surprise this weekend is that former commission clients Jeremy and Jenny brought their two big dogs, Luna and Sally with them from Calgary for a weekend in Banff. I saw them at Expo this year, but I haven’t seen Luna since I delivered her painting a couple of years ago; it was a real treat. Since I have her painting on display in my booth as an example of my custom paintings, I took the opportunity for a picture.

It’s not a great photo, but you get the idea. Her expression did not disappoint.

An especially nice feature of this market was being able to bring replacement stock each day. On Sunday, instead of having to tear it all down and pack it home, I spent twenty minutes taking inventory, covered the booth and left, knowing it’ll be secure all week. This Friday, all I need to do is show up, put a few things back in place, and I’m ready for another weekend.

I hope to see more of you over the next three weeks at the Banff Christmas Market. I’m in the Banff Train Station building, sharing the grounds with 150 other vendors selling exciting and interesting things. It’s a festive atmosphere with cozy outdoor fires, food and drink, surrounded by some of the most beautiful scenery on the planet.

Cheers,
Patrick

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Twas the Week Before Expo

As I write this, everything is going well in the run-up to my biggest show of the year. I’m almost ready to load the car and drive in for setup on the 24th.

I still have to draw twice as many editorial cartoons this week to cover my newspapers while I’m away. I’ll also want two ready to send for the morning after I get home because I’ll be too tired to draw. But that’s always part of the prep.

This always feels a little like a looming new year to me. I look back on the 12 months since the last Expo, thinking about what I got done and what I failed to deliver.

The Book

I promised myself I’d have it finished for this year. If you’ve been patiently waiting, there’s no way you’re more disappointed in me than I am in myself.

The reasons aren’t hard to decipher. There’s an imposter syndrome part of it, where if I keep procrastinating, I never have to put it out there and risk that it won’t measure up to my expectations. I’m not a deep well. This is basic psychology.

I have explained before that editorial cartooning provides a consistent monthly income, even though it’s less each year as newspapers stop using freelance work or they close entirely. But it’s hard not to prioritize reliable revenue.

My whimsical wildlife artwork continues to grow each year. Thankfully, It is now more than half my annual income, but licensing payments come in irregularly and are often late. Gift and trade shows are held at different times each year, so those, too, are inconsistent.

Though I’ve been self-employed for almost twenty years, I’m from a generation used to biweekly paycheques, and though it’s only an illusion of security, it’s difficult to dismiss.

THE BOOK (cue the Imperial March) means investing time, energy and funds into a project that may not generate revenue; if it does, it will come later. Making time to write and draw the content and learn Adobe InDesign means sacrificing drawing an editorial cartoon or a painting for immediate licensing that will generate revenue in the short term.

When I was in my early 30s, it felt like I had all the time in the world to risk and experiment. Twenty years later, it feels irresponsible, even though I know that’s yet another false perception. But I’ll continue to work to find a way to climb Bear Book Mountain, even though I know the only way to do that is one step at a time.

And, of course, I must prepare my apologies for another Expo where people (Hi, Kim!) ask me, “Did you finish your book yet?”

No. No, I haven’t. Maybe next year.

(awkward silence)

Want to buy a sticker?

A Great Show I Never See

I looked through the Expo Exhibitor List last week to see if any vendor friends were near my booth. Though it seems like they all have good spots, none are in my immediate neighbourhood, so I’ll only get to visit them briefly before the show opens each day.

When I attended this event as a ticket holder, I loved seeing the wealth of great artwork all over this show, but as a vendor, I see almost none. When the show is open, I’m there to work and can’t leave my booth.

In my early days of this show, Shonna came with me, but she’d have to take time off work. Eventually, she’d be there only on the weekend, as Saturday is especially busy, and I felt I needed help. That allowed me to leave the booth occasionally and check out the show. But it quickly became apparent that while Shonna was great at promoting and selling the work and even telling the stories behind the art, people always want to talk with the artist.

My leaving the booth for any length of time is bad for business.

I think it was 2019 when Shonna was supposed to drive in on Saturday, but a sudden whiteout snowstorm showed up, as will happen in this part of the world. The power even went out a few times. I called and told her to stay home; it wasn’t worth the risk. While only a one-hour drive from Canmore to Calgary, lousy weather makes that highway treacherous. Add in Alberta’s abundance of aggressive drivers and it was safer to stay home.

However, with her absence, I learned that I could manage the busiest day of the Expo by myself, and that was the last time I needed her to attend. Shonna has two jobs, and I never liked asking her to sacrifice her only day off each week to work at my job, too.

But last week, she surprised me and said she took Sunday off from her part-time job and wants to revisit the show and help me pack up at the end. Isn’t she sweet? I’m looking forward to her being there.

Here’s hoping it doesn’t snow.

What’s New This Year?

Every year, I have a loyal group of supporters who add to their collections. A few of them even volunteer to watch the booth for me if I need a bathroom break. Such nice people!

This year, I’ll have the usual magnets, coasters and stickers, a lot of large metal prints and some canvas, and new postcard sets, too!

The most popular offering, however, is always the 11”x14” poster prints, and I bring hundreds of them. This year, there are over 50 different animal paintings available. It’s always flattering and amusing when people flip through the bins and ask each other, “Do we already have this one?”

A couple of years ago, one of my favourite collectors flipped through the bin like he was looking through hockey cards or comic books and joked, “Got it, got it, got it, need it, got it, got it, need it.”

So, before this year’s show, whether they’re already up or waiting their turn on your wall, take a moment and remind yourself which prints you already have. But hey, if you buy a duplicate, you can always gift it to somebody else. Just sayin’.

To help plan this year’s print acquisitions, here are the nine new pieces I have painted since the last Expo. I’m bringing prints of all of them, but if you can’t make it to Expo, they’re already available in the store. A reminder that all prints are hand-signed and it’s Free Shipping on orders over $48. Check them out!

I don’t include a title or my website on the actual prints, just my signature. And I have lost count of how many times people tell me the prints look so much better in person than they do on the screen. I wholeheartedly agree that my Victoria printer, Art Ink Print, does a fantastic job.

This event has become a proving ground for my latest work, and it’s often where I find out which prints will become popular and discover if perhaps my next bestseller is among this year’s creations.

I’m excited to find out.

Cheers,
Patrick

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Got Cow?

At the Banff Christmas Market late last year, I received several requests for a Highland Cow painting.

Many artists have drawn and painted this noble Scottish bovine breed, but I had never considered it. I don’t know what about Highland cattle excites people, but who am I to argue?

But of course, having never seen a Highland cow or Heilan coo, as they say in Scotland, I had to buy some stock photo reference to get it right. As I’m fond of saying, I can’t exaggerate reality without knowing what it looks like.

At the cabin my friends and I rent in the central Alberta foothills, there are often cows just over the fence in two large pastures. I have a lot of cow photos, some with their tongues up their noses. It’s a ridiculous look I thought I might use for a future cow painting, so why wait? I decided to make it more of an exaggerated lip-licking rather than a full-on nostril excavation.

I wasn’t excited about this painting, and had it not been for all the requests, I likely wouldn’t have done it. But since a hairy Highlander was in demand, I wanted it finished for The Calgary Expo. Once I got into the work, though, I really enjoyed this piece, so much that I didn’t want to finish it. I like obsessing about details, and hair is one of my favourite things to paint, so this was fun.
And still, every painting comes with challenges and choices.

Initially, it had a full background, the horns weren’t as big as they are now, and the canvas dimensions would have made the final piece 30×40. But at one point, thinking I was nearly finished, I asked Shonna’s opinion.

While she liked the face and hair, she said the horns looked “too spindly.”

Artists have fragile egos, so criticism of my work is uncomfortable, even when I ask for it. I spent countless hours alone, painting every little feature and hair, and I’ve solved a lot of the problems myself, so just tell me it’s pretty, dammit!

But I also want to grow as an artist; the only way to do that is to ask for and accept constructive criticism. Shonna has a good eye and can often spot something that isn’t working.

Just like you can read a letter three times and still miss a typo, it’s easy to stare at a painting for hours on end, over days and weeks, and still miss a problem. Once it’s pointed out, however, it seems like it should have been obvious.

So, to create my best work, I grit my teeth and ask for Shonna’s critical eye, knowing she will almost always see something. And while we have disagreed a few times, her suggestions usually improve the painting. The changes can often be so minor that most people wouldn’t notice either way, but once she points it out, I can’t unsee it.

To make the horns bigger and less spindly (?!), I had to change the composition, or else I’d be cutting off so much of the horns that one of the defining features of a Highland cow would be gone. Now, the focal point of all my paintings is the face, so cutting off the horns isn’t necessarily a wrong choice, as plenty of painters have done the same thing, and their paintings look great. But I wanted them there for the original piece, even though I’d still have to crop some for the poster prints. Here’s what that will look like.

For consistency and practicality, I size my poster prints to 11×14. It’s annoying to buy a print for $30 or $40, then spend another $100 plus on a custom frame because it’s a weird shape. One of the bestselling features of my prints is that I can tell people that 11×14 is a standard size, and it’s easy to find an off-the-shelf frame at stores that sell them.

You wouldn’t believe how often that’s the clincher on making the sale.

I sized the blank canvas to poster-print dimensions when I started this piece. Had this been a traditional piece on canvas, you couldn’t change sizing when the painting was almost finished. However, working digitally offers welcome flexibility.

I made the canvas wider and upsized the horns. I could have made them even more prominent, but that would make for a very wide painting, even more challenging to offer a poster print later. What you see here is the compromise.

I also chose to crop the background down to a smaller rectangle, which makes the horns look even more prominent and the features pop.

These changes added a few more hours of work to what was essentially a finished painting, but I’m much happier with the result. So, once again, asking for help made for a better piece.

Regarding criticism, nasty comments from the cheap seats are easy to come by, and that’s usually more about them than you. The trick is to ask advice from people you trust who genuinely want to help you become a better artist. But then you must resist the urge to bite when they point out areas for improvement.

When it comes to my painted work, I have Shonna and my buddy Derek, an excellent painter and tattoo artist. His critiques have always been good, and he has asked for and accepted my opinion on his work more than once. For editorial cartoons, I’ve often run ideas by my friend Darrel. If he doesn’t think one works, I either tweak it or toss it out. 

I still have to remind myself to let a painting rest before calling it done. Yesterday morning, I thought this one was finished. But I kept nitpicking it until I eventually started to feel the whole thing was garbage.

This clearly showed that I had been obsessing about it for far too long. I wasn’t seeing the image accurately anymore and couldn’t trust my judgment. So, I let it sit for 24 hours. I spent the rest of the day working on my month-end invoicing, sketching a couple of editorial cartoons and writing this post you’re reading now.

When I woke up this morning, this cow looked much better to me. I spent another couple of hours correcting errant brush strokes I hadn’t noticed and painted more stray hairs here and there, which adds to the realism of a piece. When all the hair is perfectly smooth, running in the same direction, it can look fake. For detailed work, you must introduce flaws. That’s what makes it look natural.
I could have worked on this painting for another week, and nobody would know the difference but me. Eventually you just have to call it done, let it go, and start on another one.

I’ll have prints of this piece for the Calgary Expo, but I’ll also order a 24×16 metal print for the wider composition to show the uncropped horns.

Given all the requests for this painting, perhaps I should bring two.

Cheers,
Patrick