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Twas the Week Before Expo

As I write this, everything is going well in the run-up to my biggest show of the year. I’m almost ready to load the car and drive in for setup on the 24th.

I still have to draw twice as many editorial cartoons this week to cover my newspapers while I’m away. I’ll also want two ready to send for the morning after I get home because I’ll be too tired to draw. But that’s always part of the prep.

This always feels a little like a looming new year to me. I look back on the 12 months since the last Expo, thinking about what I got done and what I failed to deliver.

The Book

I promised myself I’d have it finished for this year. If you’ve been patiently waiting, there’s no way you’re more disappointed in me than I am in myself.

The reasons aren’t hard to decipher. There’s an imposter syndrome part of it, where if I keep procrastinating, I never have to put it out there and risk that it won’t measure up to my expectations. I’m not a deep well. This is basic psychology.

I have explained before that editorial cartooning provides a consistent monthly income, even though it’s less each year as newspapers stop using freelance work or they close entirely. But it’s hard not to prioritize reliable revenue.

My whimsical wildlife artwork continues to grow each year. Thankfully, It is now more than half my annual income, but licensing payments come in irregularly and are often late. Gift and trade shows are held at different times each year, so those, too, are inconsistent.

Though I’ve been self-employed for almost twenty years, I’m from a generation used to biweekly paycheques, and though it’s only an illusion of security, it’s difficult to dismiss.

THE BOOK (cue the Imperial March) means investing time, energy and funds into a project that may not generate revenue; if it does, it will come later. Making time to write and draw the content and learn Adobe InDesign means sacrificing drawing an editorial cartoon or a painting for immediate licensing that will generate revenue in the short term.

When I was in my early 30s, it felt like I had all the time in the world to risk and experiment. Twenty years later, it feels irresponsible, even though I know that’s yet another false perception. But I’ll continue to work to find a way to climb Bear Book Mountain, even though I know the only way to do that is one step at a time.

And, of course, I must prepare my apologies for another Expo where people (Hi, Kim!) ask me, “Did you finish your book yet?”

No. No, I haven’t. Maybe next year.

(awkward silence)

Want to buy a sticker?

A Great Show I Never See

I looked through the Expo Exhibitor List last week to see if any vendor friends were near my booth. Though it seems like they all have good spots, none are in my immediate neighbourhood, so I’ll only get to visit them briefly before the show opens each day.

When I attended this event as a ticket holder, I loved seeing the wealth of great artwork all over this show, but as a vendor, I see almost none. When the show is open, I’m there to work and can’t leave my booth.

In my early days of this show, Shonna came with me, but she’d have to take time off work. Eventually, she’d be there only on the weekend, as Saturday is especially busy, and I felt I needed help. That allowed me to leave the booth occasionally and check out the show. But it quickly became apparent that while Shonna was great at promoting and selling the work and even telling the stories behind the art, people always want to talk with the artist.

My leaving the booth for any length of time is bad for business.

I think it was 2019 when Shonna was supposed to drive in on Saturday, but a sudden whiteout snowstorm showed up, as will happen in this part of the world. The power even went out a few times. I called and told her to stay home; it wasn’t worth the risk. While only a one-hour drive from Canmore to Calgary, lousy weather makes that highway treacherous. Add in Alberta’s abundance of aggressive drivers and it was safer to stay home.

However, with her absence, I learned that I could manage the busiest day of the Expo by myself, and that was the last time I needed her to attend. Shonna has two jobs, and I never liked asking her to sacrifice her only day off each week to work at my job, too.

But last week, she surprised me and said she took Sunday off from her part-time job and wants to revisit the show and help me pack up at the end. Isn’t she sweet? I’m looking forward to her being there.

Here’s hoping it doesn’t snow.

What’s New This Year?

Every year, I have a loyal group of supporters who add to their collections. A few of them even volunteer to watch the booth for me if I need a bathroom break. Such nice people!

This year, I’ll have the usual magnets, coasters and stickers, a lot of large metal prints and some canvas, and new postcard sets, too!

The most popular offering, however, is always the 11”x14” poster prints, and I bring hundreds of them. This year, there are over 50 different animal paintings available. It’s always flattering and amusing when people flip through the bins and ask each other, “Do we already have this one?”

A couple of years ago, one of my favourite collectors flipped through the bin like he was looking through hockey cards or comic books and joked, “Got it, got it, got it, need it, got it, got it, need it.”

So, before this year’s show, whether they’re already up or waiting their turn on your wall, take a moment and remind yourself which prints you already have. But hey, if you buy a duplicate, you can always gift it to somebody else. Just sayin’.

To help plan this year’s print acquisitions, here are the nine new pieces I have painted since the last Expo. I’m bringing prints of all of them, but if you can’t make it to Expo, they’re already available in the store. A reminder that all prints are hand-signed and it’s Free Shipping on orders over $48. Check them out!

I don’t include a title or my website on the actual prints, just my signature. And I have lost count of how many times people tell me the prints look so much better in person than they do on the screen. I wholeheartedly agree that my Victoria printer, Art Ink Print, does a fantastic job.

This event has become a proving ground for my latest work, and it’s often where I find out which prints will become popular and discover if perhaps my next bestseller is among this year’s creations.

I’m excited to find out.

Cheers,
Patrick

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Building and Stocking a Booth

The reason I’m sharing info about my Calgary Expo preparation is two-fold. First, I find the behind-the-scenes of other people’s professions interesting, so maybe some of you will, too. But more importantly, when I first began doing this show, I had generous help from practiced vendors, so if my experience can help somebody else, I’m happy to share it.

In my last post about the Expo, I talked about the costs of a booth at this show. You can read it here.

While later than I’m used to, and after an initial mistake on their part, I have my booth assignment for this year’s event. I’m pleased with the location. Booth #603 is on a main thoroughfare at the front of the show, between two sets of main doors and next to the bathrooms, which means I can expect a lot of traffic.
In addition to this floor plan, there is a second building for Artist Alley which looks to have a couple hundred more vendor tables.

Last time, I had an open concept booth. I would greet people, welcome them into the booth, then step aside so they could flip through the print bins, look at the table displays and browse the pieces on the grid walls.

I’ve changed things up this year, primarily because of the pandemic. While many of us are excited to be out and about again, it’s been a rough two years. There might be no more mask mandates or vaccine requirements in Alberta, but I’m still seeing plenty of masks in the grocery stores and people keeping their distance. Each of us has our own comfort level.

Masks have always been common at this event, but only because many arrive in various levels of costume. It’s also one of the most accepting and tolerant events you’ll ever find, where people of all walks of life can be themselves. Because of this live-and-let-live atmosphere, I don’t anticipate anyone coming to this event intent on a political disagreement over face masks. I plan to wear one, but I won’t be making an issue of it.

At the Mountain Made Markets here in the fall, people seemed more comfortable at my booth with a table between us. I know that I was. So, I’ve redesigned my booth to allow me some personal space while still offering plenty of access for people to peruse the prints and other items.

I store my extra stock under two skirted tables and on a shelving unit in a hidden corner. That’s not a lot of real estate. Last year, I had to wait or politely ask somebody to move so that I could retrieve that stock and replenish the tables. It wasn’t easy when it was busy. This time, I can do it from behind the table without disturbing anyone looking through the prints.

I’ve often done partial setups of the booth in my garage to work out any display and layout issues. This year, I made a scale layout in Photoshop instead. It took a lot less time and allowed me to shuffle the pieces without having to physically move tables and grid wall. I know my equipment well and no longer need to set it up in advance.
Because I’ve painted over 100 of my whimsical wildlife pieces, and so many of the early ones are still popular, it’s tough to know which to keep in stock and which to retire.

Writers often get too attached to characters or scenes and fail to see how eliminating them will strengthen the overall story. More experienced writers know that you need to ‘kill your darlings.’

It’s the same with retiring paintings. I’ve spent many hours on each one, and I get attached to them. Eventually, I must accept that some paintings don’t resonate with my audience or those who do like a piece have already bought it. As I’m painting new ones all the time, I need to make room for them.
I have only a few prints left of my first Grizzly painting. It has been a consistent seller for years and continues to do well in licensing. But I’m always painting more grizzlies. So it’s tough to admit that it’s time to retire the painting that started it all.

Remember that expense and inventory Excel spreadsheet I wrote about in the last post? That also tells me how much of each print, magnet, coaster, aluminum, calendar, canvas, and other items I’ve sold at previous Expos.

A detailed sales report from 2019 helped me order for 2022.

I’ve currently got prints in stock for 43 paintings. Just five of each adds up to over 200 prints if you think about it. It’s a rare year I don’t sell at least one of every print, but to bring 20 of each would not only be overkill, but I don’t have the room in the car or the booth.
Some years, I’ll sell in the double digits of a few proven pieces. But what’s popular one year might be crickets the next. For several years, my Otter has been a consistent bestseller, thriving on every retail item on which it appears. Yet, at Expo 2019, I sold only two prints of that one. But I sold nine Ostrich. Go figure.

A challenge for this year is that I’ve painted more than two dozen new pieces since the last Expo. So I had to decide what to bring based on subscriber feedback, online sales, orders from retailers and best guess.

In addition to print inventory, I had to decide which coasters, magnets and 8X10 aluminum pieces to order from Pacific Music & Art. I based that on the last Expo and the Mountain Made Markets I did here in Canmore before Christmas.

Canvas prints have a heftier price tag, so while they sell at Expo, I don’t move a lot of them. But they look great displayed on the grid wall, and it’s these well-lit pieces that bring people into the booth.

Since I’ve already got a bunch of canvas, I chose to top up those display walls with metal prints, as they’re impressive, and I’ve had positive feedback on them. So, I’ll have an equal number of those, including three large 18″ X24″ pieces.

The nice thing about all this stock is that it doesn’t expire or go bad, and I have other regular customers for this inventory. The prints are sold to the Calgary and Toronto Zoos, Discovery Wildlife Park and in my online store. The stickers are now sold in retail stores, and I’m actively looking for more of those clients. I’ll also have another booth at the May 21st Mountain Made Market at the Canmore Civic Centre.

Ordering this stuff is still a significant financial commitment and a calculated risk. But, unfortunately, it’s the nature of self-employment, and life in general for that matter. All you can do is base decisions on available evidence, weigh the odds, take a leap, and hope for the best in our current uncertain economic climate.

My next post will be the wrap-up after the event when I let you know if the show measured up to expectations or hopefully exceeded them.

Cheers,
Patrick