Posted on Leave a comment

This Is the Work

When people talk about art for a living, they usually mean the highlights—the big launches, the finished pieces, the stuff that looks good on a timeline. But this—the half-finished paintings, the licensing negotiations, the time made for ideas—this is the work.

If you go through any videos, articles, or books about art promotion, you’ll find one consistent theme—be consistent.

It’s easy to promise yourself you’ll write and send a post each week on the same day. Actually doing it? That’s another story.

I’ve been meeting editorial cartoon deadlines every week for more than twenty years. Coming up with ideas isn’t as tough as it used to be, but I still have to draw and send a cartoon, no matter what—whether I’m feeling inspired or not, whether I like the idea or think it’s a dud.

Even though I usually write two or three blog posts and emails each month, there are times when I don’t have much to say. And when that happens, it’s easy to think, “I’ll get to it next week.”

But that kind of procrastination isn’t fair to everyone who’s signed up for this subscription ride, and I don’t take that for granted.

So, with lots in progress but nothing quite finished to share, here’s a bit of a dog’s breakfast of what’s on my desk and on deck.

PAINTINGS

I’m still working on those three cats. That’s normal for commissions—they take time, especially when you’re trying to capture three distinct animals in one piece. But I’ve finally found my groove this week, the fun part.

Thanks to some helpful (and welcome) suggestions from the client, their personalities are coming through. There are two black cats in the painting, each with a different look and vibe, and I was a little worried about pulling that off. That’s where back-and-forth with the client really matters. The more I learn about their features and quirks, the better job I can do.

The cats are now in the same painting rather than separate sketches, and when I open the file now, I don’t clench my teeth. I smile. That’s a good feeling. It’s not unique to this commission either. That’s the usual experience for most of my paintings.

I’m also working on a snowy owl, a grizzly bear, and a raven, all at various stages of completion. There’s a lot more work to do on this one, as I’m also recording the process on video, but here’s a sneak peek at the owl in progress.

LICENSING

It’s been a good couple of weeks on the licensing front. One international company I’ve worked with before came back with a new proposal. Since my first experience with them was pretty close to perfect, I was happy to jump into a new contract with them.

Another company I’d never heard of cold-called me with a very appealing offer to license my work. We’re in the “crossing t’s and dotting i’s” stage now.

Both companies are seasoned pros when it comes to working with artists. There’s nothing unexpected in the contracts, and most of it is just formality. In my experience, that’s typical. While it does happen, it’s rare to come across a company trying to screw you over.

I realize both of these updates probably sound like teases, but that’s the nature of licensing. I can’t talk about names or details until they launch, which could take weeks, months, or even a year. In the meantime, there’s work to do behind the scenes and it takes real time and effort.

The admin side of being a professional artist often eats up more time than most expect. But licensing is a solid revenue stream because it’s built on artwork I’ve already created, and it works well for me.

Diamond Art Club just released a new kit featuring my cheetah painting, my sixth kit so far. That one was a surprise, since it’s not one of my more popular prints. But they do plenty of research before launching a new image, and there was a demand for this one. I love working with this company, and there are more pieces in the pipeline. But they decide and let me know when I can share them.

EDITORIAL CARTOONING

A Calgary Herald reader saw one of my recent G7 cartoons and ordered a couple of prints. I don’t get a ton of editorial cartoon orders, but enough that I’ve built a good production system for them. I use the same printer who produces my metal and canvas prints, so the quality is always spot-on.
This particular cartoon also featured a grizzly bear—so the best of both worlds. I signed both prints and shipped them yesterday.

LIFE STUFF

Last weekend, I got away for a cabin trip with my buddy Darrel. It’s a good thing we book these months in advance—if I didn’t have the commitment (and the deposit), I’d probably find a too-busy excuse not to go. I know, wrong priorities, I’m working on it. Thankfully, once I’m there, it always feels like the right decision.

After years of getting up at 5:00 a.m., I can’t really sleep late anymore. Even without an alarm, and staying up later than usual, I was still up by 6 or 7. I tiptoed past Darrel’s room, showered, made some coffee to-go, and headed out looking for wildlife.

The morning walks were a peaceful start to the day. Critter sightings were limited—just some skittish white-tailed deer, a juvenile Cooper’s Hawk overhead, and cows. Lots of little birds singing in the trees, over a dozen species according to the Merlin app. One evening, a couple of Great Horned Owls were calling to each other. And in the middle of the night, coyotes howled from all directions. That last one is one of my favourite sounds in nature.
I’m always surprised when I sort through reference photos, because often something I thought I had, doesn’t look as good when I get home. And then a random throwaway photo might spark a painting.
This little calf was painted from reference I took at the cabin a few years ago. I’ve since retired it because frankly it wasn’t popular, even though I enjoyed the work and like the painting. That happens a lot, where my favourites may not be your favourites.
But one evening on this visit, I noticed the neighbour’s cows hanging around his gate near the road, and shortly after this first pic, they clustered together and it struck me comical. So I took a bunch of photos, and though I’d work from several of the ones I shot, I think there’s a painting here. Already thinking about how long it would take, but this is a marathon, not a sprint.
I’ll have to let it simmer a bit, but whenever I hear that voice whisper, “hey, look here,” I try to pay attention.

We did our usual: cards, games, guitar, napping on the deck, and wandering the property without agenda. We had some (always welcome) on-and-off rain, a loud, windy thunderstorm with a bit of non-damaging hail, but overall, the weather was pleasant.
And while I still spent too much time in my own head, thinking about work and worrying about things I can’t control, the setting and company helped me turn down the volume for a few days.

I’ll have some new work to share with you soon.

Cheers,
Patrick

Posted on 2 Comments

Failure to Launch

With a website and email list, keeping up with regular posts is important, especially when there’s an implied promise to anyone who subscribes.

But what if it’s been weeks, and I haven’t got any new work to share? Or what if I’ve got nothing upbeat and positive to write about? Everybody talks about the value of authenticity, but when you’re struggling with unrealized expectations and unmet goals, is it better to go a month without posting, or do you bare it all and risk the unsubscribes from people who just want to see another funny-looking animal painting?

It’s amazing how often people think art-for-a-living is drawing and colouring all day. I spend more time on business activities surrounding the art than I ever do creating it, as do most creatives I know. Knowing that reality ahead of time is essential if you’re ever considering this profession.

It has become clear that I’ve bitten off more than I can chew this year. I began 2024 with big plans and projects and feel I’ve mostly failed. I work long hours almost every day, but I’m not getting enough done.

The editorial cartoon work can be incredibly frustrating as those deadlines always take priority over the painted work, even though it’s the side of my business with no chance of increasing revenue. Newspapers aren’t about to bounce back.

So the first weekly task, beginning Sunday morning, is to get five syndicated cartoons done before Wednesday for my daily and weekly newspaper clients and one local exclusive cartoon done for Tuesday evening for the Rocky Mountain Outlook. Then, if breaking news doesn’t disrupt the schedule, I can work on administrative work like invoicing, print packaging and shipping, promotional material, writing, and hopefully painting.

I wanted at least two new puzzles for the Banff Christmas Market this year. But because I needed to finish two very involved paintings that still aren’t done, that won’t happen. There’s a long lead time to have them printed and packaged, and I missed that deadline.

Puzzles come with a significant initial expense, and I had to ask myself if I needed to spend more when I already have plenty invested in other stock.

I drove into the city on Sunday morning to drop off a large print and sticker order to the Calgary Zoo. Usually, that’s an opportunity to take reference photos, but with no extra time, I didn’t go beyond the gift shop. After a quick detour to Costco, I was back at my desk drawing cartoons by early afternoon.

Because of the work that goes into selling and marketing my art, with the runup to the Banff Christmas Market, I’m not getting enough painting done, and I don’t know how to solve this problem.

From early November until mid-December, there won’t be any time off. I’ll be at my booth at the Christmas Market from Friday to Sunday every weekend. From Monday to Thursday, I’ll be drawing editorial cartoons, packaging and shipping orders, and the usual admin work, plus the extra with a gift show. That doesn’t leave time for painting.

I’m trying to keep the proper perspective on this. I still have 50 animal paintings available in prints. That’s more than enough for the upcoming market. Though I wanted some paintings in progress finished for this event, I don’t need them. Those I added earlier this year for the Calgary Expo will still be new to people at this venue.

I did two weekends for the first time at the Banff Christmas Market last year. This year, I’m doing four. Unlike at the Calgary Expo, I don’t yet have a following at this event. That means my classic and bestselling paintings are still new to this audience. I will meet plenty of people who have never seen my Smiling Tiger, Otter, Winter Wolf or the grinning gallery of grizzly bears.

I need to retire some paintings in my current catalogue. When you put too many choices in front of people, it gets overwhelming. My printer in Victoria has minimum order requirements, so if I only sell two of an average selling image at Christmas, that costs me more than I made because of how many I had to order.

Art-for-a-living is a business and requires difficult choices. When a painting is no longer popular, it’s time to let it go in favour of testing the waters with new work.

In the past, I’ve put prints in the store as soon as I painted them. In 2025, I will only do print releases twice a year. This will hopefully allow me to get several paintings done, build anticipation, and have a bunch of new releases to promote before the Calgary Expo in the spring and the holiday season in the fall.

It also means I can build new art collections for potential licensing rather than offer new paintings individually. Licensing revenue hasn’t been as reliable as I’d like this year, and it is even down for some clients.

Even with non-exclusive licenses, many companies don’t want to offer the same paintings on the same type of products. So, when images are already spoken for, they’re less likely to attract new clients.

To solicit new contracts, I need to offer them new paintings.

En route to Thanksgiving dinner with family this coming weekend, we’ll detour to Discovery Wildlife Park to drop off a print order, but there won’t be time for a visit there, either. Thankfully, I do have a cabin trip coming up for a weekend break before the holiday frenzy begins.

Then, I’ll get my flu and COVID shots to do my best to stay healthy for the rest of the year. I have a recurring worry that I’ll get sick for one of the market weekends, and my booth will sit empty.

In silver lining news, because of the large print orders I just filled for the Calgary Zoo and Discovery Wildlife Park, and not wanting to leave anything until the last minute, all my prints have arrived for the rest of the year. The online store is fully stocked with prints, stickers and postcard sets. I am still waiting on calendars.

If you haven’t checked out the store for a while, please do, as I’ll retire many of these after they sell at the Banff Christmas Market. Don’t miss out on what might be your favourite. My prints are 11×14, an easy-to-find frame size wherever you buy yours. It’s never too early to start thinking about office gift exchanges or spreading happy animal art around to your friends and family.

As for sharing new work, I won’t promise anything right now for fear I won’t be able to deliver. All I can do is ask for your patience. There’s nobody who wants to see more finished work than me.

Cheers,
Patrick

Posted on

Young and Hungry

YoungHungry

“…So my question to you is, do you have any advice, or tips, for a young artist who wants to make it a way of life? Especially without a degree under my belt.”

I often get questions from young and hungry creatives who want insight into becoming a professional artist. In this case, his focus is on writing. As I’d like to keep things anonymous, I’ve met (let’s call him Brian) a couple of times where my work and his job have crossed paths. It doesn’t matter that I don’t write for a living. Art is art.

There are plenty of ‘you can do it, Nicky!’ posts out there that say if you want it and wish hard enough, your dreams will come true. This isn’t one of those. Motivation is important, but so are reality checks.

I sent questions and emails to artists when I was young and hungry, too, and I always appreciated responses, so I try to pay that forward. The edited version of my response…

We’re all just winging it, Brian. I’ve never met an artist (writer, musician, photographer, creative type) who has it all figured out.

We’re all products of the talents we’ve been given, the drive to do something with them, the skills that come from constant practice and the backgrounds that put us in front of the right opportunities at the right time.

The only thing we can control is whether or not we recognize and take advantage of those opportunities.

I didn’t realize I wanted to create art for a living until my late twenties and it seemed to happen by accident. There was an ad in the Banff Crag and Canyon newspaper for an editorial cartoonist. Once a week, draw a cartoon on local politics and current events for $30. I was working at a hotel at the time and it seemed like an easy way to get some extra beer money, especially since nobody else applied. I had always been a doodler, but never went to art school, had no training and was simply willing to fail publicly.

I spent five years in the Canadian Armed Forces Reserve, I took Psychology in college and then was an Emergency Medical Technician who never worked for an actual ambulance service after my training. And I have no degree. At the time, I worked in tourism.

Those first cartoons were pitiful and took so many hours, but for three years I did it and never missed a deadline. Without even realizing it, I was putting in the practice time for what would become my career. When another local newspaper started up in 2001, they asked me to be their cartoonist.

One of the owners, who was the editor and is now a good friend, asked me why I wasn’t syndicated. She told me to start doing cartoons on national topics and just start sending them out to papers across Canada. For the first two years, I had two papers, each paying me $10 a week. It was pitiful. I was working so hard, evenings, early mornings before work, and weekends drawing cartoons and sending them out, getting almost no bites at all, while still working a full-time job to pay the bills.

I often thought of giving up. Hours and hours and hours drawing cartoons that never got published. And in hindsight, it was just more of the necessary practice it took to help me become the artist I am today. I just didn’t know it at the time. I felt taken advantage of and tremendously foolish, as if I was kidding myself to think that I could make a career of it.

When things finally started to click, however, it happened pretty quickly. I started getting more and more papers and a little over ten years ago, my wife and I had a serious discussion about my quitting the full-time job. I was 34 years old, but I felt like I was too old to be taking such a risk. I now know different. You can take risks at any age and nothing great ever comes without one.

But for each person, the sacrifice will be different, greater or less depending on your personal circumstances.

The only way I could quit my job was if my business could still pay half of our mortgage and bills. While those first two or three years were pretty damn lean, we managed, and these days I don’t have to refer to myself as a struggling artist.

I’ve had good advice from unexpected sources, bad advice from others. I’ve made mistakes that have cost me time and money, something that still happens occasionally but a whole hell of a lot less. I’ve planted and cultivated new ideas and pursuits that have withered and died on the vine. Other crops have flourished. My career has shifted from solely focused on editorial cartoons to including my paintings of whimsical wildlife. Each year that part of my business shows positive growth and I plan for that trend to continue.

But there’s no secret that only successful artists know. It’s the same requirement for anybody who wants to be self-employed in any field.

You have to work your ass off.

When your friends are going out partying on a Friday night, you have to consider that Saturday will be wasted if you’re hungover. Every leisure activity you do has to be reconsidered. You must sacrifice.

Those two years when I wasn’t getting any newspapers but was still working what seemed like a full-time job on top of a full-time job, I was giving up time with friends and family, I quit skiing because I could no longer afford it, we got by on one car and vacations were few and far between. We rarely went out for lunch or dinner.

I’ve heard stories of photographers who had to sell expensive lenses to pay the rent, writers who write all day and then go work night jobs while the only thing showing up in the mail is rejection after rejection after rejection, not to mention artists who paint on anything they can find because they can’t afford canvas or other materials.

I think that’s the universe’s way of making you prove how bad you want it. It’s an old cliché, but it applies…if it was easy, everybody would be doing it.

Paying the bills isn’t as hard as it used to be, but I still expect it to be all taken away tomorrow, by some unexpected calamity. It feels like I’m always living on borrowed time and I’m days away from having to go back and get a real job, even though I’m not. I am always working. Even when I’m camping or on vacation, I’m thinking about projects or cartoon ideas, following the news, etc. Success in self-employment means having to remind yourself to stop and smell the roses, but you’ll still only budget a small amount of time for it. I force myself to take afternoon hikes as often as possible just to stay healthy and get out of the office, but I’m still thinking about cartoon ideas and paintings while doing it.

That young guy in the picture above was not thinking about work that whole weekend. I guarantee it.

You want to be a writer? Write. All the time, even when you don’t feel like it. Waiting for inspiration is for independently wealthy trust fund babies. Success only comes to the creatives who treat their gifts like tools, just like a plumber, electrician, or other skilled trades-person. He or she worked hard for their expertise, artists have to as well.

Write about the dirt on the window, the dust on the desk, the clouds in the sky, that rude barista at Starbucks (wait, you can’t afford Starbucks anymore), the guy who cut you off in traffic, the ridiculousness of Apple iTunes agreements, the first blade of green grass you saw in the Spring. Just write!

Making a living at it isn’t for everybody. For some artists, the thought of soiling their talents with money and sales is as distasteful as dining on raw sewage. There’s nothing wrong with that. They can still create and have a job on the side to pay the bills. That works for a lot of people. Their creative pursuits are what make their job bearable.

So you have to decide what you want, and what you’re willing to give up to get it.