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Licensing and Diamond Art Club

When a company needs artwork for a product, they’ll often contract an artist to use their work in exchange for a future royalty percentage on sales.

Depending on the product, percentages can be small. But if the company sells a lot of that product, it can add up to a significant portion of an artist’s income.

This is licensing.

Some artists don’t like licensing because they think they’ll lose control of their art and it will be stolen. That has happened to me more than once, and to every professional artist I know. Sometimes you don’t even know about it until long after the fact, and most of the time, there’s nothing you can do about it except tell them to stop.

Most of the licensing companies I’ve worked with are professionals. They use the art how they say they will, pay me regularly, and it’s a mutually beneficial relationship.

They don’t always use the images I want them to, or as many of my paintings as I’d like, but that’s not my call. They’re running their own businesses, and my art is often a tiny part. Once they license the work, it’s theirs to market how they see fit if they keep to the spirit of the agreement.

Harlequin Nature Graphics licenses a handful of my images on T-shirts. DecalGirl offers several of my paintings on cases and decals for electronic devices. A dozen other companies around the world have licensed my art through an agency for cross-stitch, fabrics, canvas art, and other products.
My most significant license, of course, is Pacific Music & Art out of Victoria, BC. Thanks to Mike and his staff, my work is on coffee mugs, water bottles, calendars, art cards, magnets, coasters, trivets, notebooks, and more. During the first year of the pandemic, his foresight to put my work on face masks was a welcome flotation device when other parts of my business were under water.

I regularly encounter people who tell me they’ve bought some of my art at stores I didn’t know existed in towns I’ve never visited. One local friend recently returned from a trip to Vancouver Island and told Shonna, “Pat’s art is everywhere!”

At the Calgary Expo this year, a very nice woman came into my booth and loudly proclaimed, “That’s my otter!”

I laughed and replied, “I beg to differ, Ma’am. That’s MY otter!”

She had bought the image as a framed art card in a BC store more than a year ago, and it hangs in her kitchen.
I get my licenses in three ways. The first is through an agency. They will contact me and propose a contract with a client. I have first right of refusal on every deal, and I have politely declined the opportunity a couple of times. They represent many artists, so it’s not a very personal relationship.

I look up every company in every proposed agreement. Sometimes it conflicts with an existing license; other times, their site looks unprofessional, I don’t like the product, or it’s just not a good fit. But most of the deals they send me are worth a try, and I give them the go-ahead.

Sometimes I look for a license because I think my work will fit a product or I like a specific company.

The third way is that a company will reach out to me. They’ve seen my work somewhere, looked around my website, saw images they liked and want to talk about a license.

About a year ago, Diamond Art Club contacted me to discuss access to my catalogue. The contact was professional, sent me a great information package for prospective licenses, and they were upfront about their royalties and payment schedule—no red flags.

I looked through their professional site and was impressed with how many high-end brands and artists they have under license. There’s no credibility question when a company has the official DC Comics and Harry Potter licenses.

I had heard a little about diamond painting kits but didn’t know much about the hobby, nor how massive it is. The simplest explanation is that it seems to be a blend of paint-by-numbers, cross-stitch and a little bit of the classic lite-bright toy. So rather than butcher the explanation, I’ll refer you to their site’s excellent description. Click here or on the image below.
After a couple of weeks back and forth with contracts and questions, I uploaded my art to their servers and tried to put it out of my mind. They were clear that nothing would likely be available until the end of the year. Licensing is often a long game, depending on the product, and each company’s lead time is different.

The production pipeline on these kits is extensive. First, there’s research with customers and retailers to determine which images to produce, then assigning an image to a designer who will turn a piece of art into a kit. Following that, the kit must be manufactured in large quantities and shipped. It’s more involved than most products I’ve encountered.

I don’t know the timeline for when the world is normal, but I was forewarned that it is much longer under the shadow of the pandemic.

It has been a year since I signed the contract with Diamond Art Club. I checked in with them every couple of months, and they were friendly and accommodating as they explained the different stages of delay. And I’m just one new artist. They no doubt have hundreds of other pieces in the pipeline, all affected by the same delays every company in the world has faced these past couple of years.

The first image Diamond Art Club put into production was no surprise. My Otter is one of my top two bestsellers everywhere, a close tie with the Smiling Tiger.

I’m glad they started with that one because if it does well, there will no doubt be more of my images on these kits in the future. Given the popularity and quality of these kits, I certainly hope so.
My sample arrived this week, and I was eager to open it. The first thing I noticed was the fantastic design of the packaging, both outside and in. The tools and pieces are well organized and labelled. The quality of the otter image on the canvas is superb, and there’s nothing about this kit that looks cheap and thrown together. At 23″X17″, it’s a fairly large image.

If I were into this hobby and bought one from Diamond Art Club, I would feel like a valued customer. As a licensed artist, I feel my work is represented well, and I’m pleased to be involved with this company. I hope it’s for a long time.

I’ve learned about licensing, however, that I have no clue what will do well or for how long. Certain paintings may be incredibly popular with the people who like them, but will a new product find a new audience? I have no idea.

So, while I wait and see, I let these companies do what they do best, and I’ll keep painting new portraits of whimsical wildlife for their future consideration.

Because that’s what I do best.
If you’d like to learn more about Diamond Art Club, head to their site and check it out. Right now, you can get 20% off your first order with the code SUMMER20. While they have a large assortment of fantastic art, might I suggest a certain Otter as your first piece?

Cheers,
Patrick

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A New Marshal in Town

In November of last year, I finished this painting of Kevin Costner as John Dutton from the top-rated Paramount show Yellowstone. Like many of the portraits I paint, it was a personal project, something I did for my own enjoyment. You can read about that piece here.

I don’t attach any expectations to these portraits, but sometimes they either reach the people I’ve painted or attract some attention after the fact that I couldn’t have anticipated. But I learned long ago that if you try to make stuff like that happen, it rarely works. All I can do is complete the painting, put it out there and move on to the next one.

I have a couple of favourite unexpected results, like when Emilio Estevez wanted to buy the original canvas of a painting I did of his father, Martin Sheen. That was almost ten years ago, so I won’t rehash it again. However, if you’re not familiar with that story, you can read about it here. The print signed by both of them hangs in my office.
Another was when I painted Canadian astronaut Chris Hadfield while he was in command of the International Space Station. He saw the painting online and sent me an appreciative tweet from space, which was a special moment.

This week, the Calgary Stampede announced that Kevin Costner would be this year’s parade marshal. I’m a fan, or I wouldn’t have painted the portrait in the first place. But I’m not big on crowds, and it’s unlikely I’ll attend the parade or Stampede. Still, the event is a big deal for Calgary. After the last two years, here’s hoping an unrestricted Stampede is a welcome economic boost for the city and surrounding communities, mine included.

As the Calgary Herald has been running my syndicated cartoons regularly for almost 20 years, I emailed the editor and suggested the painting as a cartoon for the announcement, with the caption you see below. He liked the idea, and it appeared in Wednesday’s edition.
As it also made national news, and Yellowstone is a wildly popular show, I sent it out to my other papers this morning, in case there’s more interest in it. For context outside of Calgary, I added “Calgary Stampede:” before the caption for those other papers.

I’ve done portraits for cartoons before, but most often, it’s for memorials, and they’re never as detailed as I would like. It took more than 20 hours to paint this portrait, so it’s not something I would have done specifically for this purpose. There wouldn’t be a decent return on the investment, and I couldn’t get it done on a tight deadline anyway. To have had the painting done and ready to use for this announcement was a nice moment of serendipity.

Newsprint is unfortunately a muddy medium. Publications use different colour profiles and printers, so a cartoon that might look bright and crisp in one paper might look too bright or dark and desaturated in another. I can do nothing about that, so I adjust the image to find the middle ground for all papers. I put a lot of time into getting the colour right in my work, so I’m most often disappointed when I see it in newsprint, but I’ve had to make peace with that.
The Costner portrait file is 30” X 40” with a lot of detailed brushwork. To shrink it down and prepare it for newsprint, I had to boost the contrast, oversharpen it, and make other Photoshop adjustments to mitigate a poor result. So while I was happy to see it printed in the Calgary Herald (digital edition above), I couldn’t help but see all the flaws in the reproduction, even though I know that most people won’t notice or care.

As always, I just hope people like it.

Cheers,
Patrick

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Peaks and Valleys

Last month, I finished what could easily be called my favourite commission piece to date. For those who’ve hired me for commissions in the past, don’t take that personally. I’ve enjoyed almost all the pet portraits I’ve painted. But this last one represented some notable artistic growth, which has become a rare thing.

When I first started drawing and painting, it was easy to take large leaps. Looking back on my earlier work, I can see considerable improvement over time as short as six months. Because I wasn’t very good at it, was hungry for new skills, and had no shortage of exceptional artists to learn from, I couldn’t help but get better if I kept putting in the hours.

Over time, however, my skills became more and more refined, as any creative should expect, and my work, especially in my style, reached a plateau. I had found the look that identifies my art, something most artists chase. People who know my work can easily spot it, even if they don’t see my name, just as I can spot the work of artists I follow.

I’m still always seeking to get better, but any improvement is often most noticeable to me. I get better at light and shadow, the way fur and hair flows, subtle shaping of features to reinforce the balance between whimsy and realism without straying too far into that phenomenon known as the uncanny valley.

People often say that my work looks “cartoony, but real.”

I’ve heard it said so often that I’ll occasionally use it myself when somebody tries to describe it but can’t find the right words.

I’m always trying to push the realism, mostly to challenge myself, without going so far that it becomes creepy and unappealing.

So, it isn’t just about painting better hair, fur, skin textures and personality in my funny-looking animals, but knowing when to stop. I suspect I’ll find that out the hard way one day and need to dial it back. I’m confident that Shonna will let me know.

This recent commission taught me I (thankfully) still have plenty of room for improvement. As I wrote about in that post, the client requested a full-body action pose because that’s how she wanted to remember her dog, Santé.

She didn’t insist on it, but it was her preference. And the last thing I want is for a client to be mostly happy with a finished painting but still think, “it’s good, but not what I really wanted.”

It was something I wanted to try but was afraid of because I didn’t think I was good enough to pull it off.

In every painting, there are peaks and valleys. The spark of the idea, taking and choosing reference photos, and imagining different options are always high points. But once the first brush strokes hit the digital canvas, so begins a slow decline. I find that the first half of a painting is simply putting in the hours, and there isn’t a lot of enjoyment there.

But somewhere in the middle, the fun starts when it starts to reveal what it might become. Sometimes it peaks again and then crashes when something doesn’t work, which can take hours to repair. The more time it takes to get through that valley, the more I think the whole piece sucks, I’ve lost it, and there’s no saving it.

But a brush stroke here, some light and shadow there, I solve the issue and again find the joy in it.

The best part of any painting is the last two hours. I have a playlist on Spotify reserved just for this period in a painting. It’s called ‘Pick Me Up,’ With that playing in the earbuds, drinking hot black coffee, often in the early morning hours, I’ll finish the piece and feel good about it.

That euphoria lasts a few hours, but I’m heading back down to the next valley by that evening, wondering what to paint next. Or I’ve shifted back into editorial cartoon mode and following the news, which can be like dark clouds ruining a sunny day.

Of course, there are other peaks for most paintings. The feedback I get from readers and subscribers is gratifying; those who follow my work and are kind enough to post a comment or send an email telling me how much they like the new piece. And if a new painting isn’t one they especially like, they’re usually kind enough to keep that to themselves.

I’m under no illusion that every painting is a winner.

Another peak is the first time I get a print because it never feels real or complete until I see it in real life. Most of the time, it’s when the first poster print proof arrives from Art Ink Print. Proofing with that company has become just a formality. I know how to prepare an image for their press, and they know what my work is supposed to look like, so I can’t remember the last time I had to reproof an image because the first one didn’t look right, but it’s been several years.

When the 18”x24” matte aluminum print of the latest commission arrived, it was a very good day. I checked it for flaws and couldn’t find any. However, I discovered that while the white background was smooth, the painted area was slightly raised with a noticeable texture. This was an unexpected but welcome happy accident that added even more to the print.

And there is the valley of apprehension of packaging and shipping the piece, waiting for it to arrive, or driving to deliver the work to the client. Finally, after more than two months of back and forth, sourcing the photos, discussing the approach, many hours of painting, sending periodic progress updates, her financial investment in the piece, it all comes down to the delivery and reveal.

No pressure.

Suzanne had already seen the image via email, but as I said, it’s not quite real until you see it in print.

Thankfully, she was pleased with it. We had earlier discussed some of her other artwork, and she generously showed me other pieces in her collection, including the first piece she bought of mine online from Wayfair. While I’ve had this license for some time, I’ve never actually seen one of the canvases in person, and I was pleased with the quality.
It’s always flattering to see my work in somebody’s home, especially a canvas of one of my personal favourites, my Berkley painting called “Peanuts.”

Even before I got home to Canmore, Suzanne had hung the print and sent me photos she generously allowed me to share.

As much as I love meeting clients in person, especially one who was such a pleasure to work with, and while delivering the painting is the pinnacle of all those peaks and valleys, there was an unexpected bonus to the day that can’t be minimized.
I got to meet Suzanne’s new little wonder, River, a black lab puppy, who is in that lovable, awkward, too small for her big paws stage.

From the dark valley of having to say goodbye to her best friend, Suzanne now gets the peak experience of providing a home to a new dog and introducing her to adventures around every corner.

Under Santé’s watchful eye.
_____

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Silly Monkeys


As a perfectionist workaholic with unreasonable personal expectations, my past year reflecting most often reveals that I didn’t get enough done.

I’ve wanted to create an art book of my work for years with little progress. Almost a decade ago, I recorded two training DVDs for painting and cartooning that did well, so I’ve been planning an updated online painting course.

Two years ago, right before all plans went to hell, my friend Serena and her family went on African safari for a few weeks. She brought home plenty of reference for me for an elephant I’ve wanted to paint for years. I still haven’t started it.

I’ve been procrastinating, making excuses that I’m too busy with other work. There’s no profound psychological mystery as to why.

If I never complete these things, they can’t suck.

The holidays are always a low point for me. We don’t celebrate Christmas for various reasons. While I genuinely did enjoy the three recent holiday markets, they wore me out. In addition, earlier deadlines for Christmas and New Year’s cartoons and fewer publication dates meant less revenue from the daily papers.

As I write this, I’m in a creative rut, unmotivated to draw, paint, or write anything uplifting. In recent days I’ve still been up at five and sitting at my desk before six, googling articles and watching videos about art marketing, an exercise in desperation.

There are more online listicles on how to create a successful art career than anyone could read in a lifetime, often written by those with little experience. The same regurgitated tips and tricks, all revealing the same truth, that there is no map to get there.

Not that long ago, society’s idea of a good career was picture perfect.

Go to college, university or learn a valuable trade, and get a job with a good company. Then, over the next thirty or forty years, advance through middle-management, then management, earning enough to pay off a mortgage in the suburbs, provide for your family of 2 kids, get a dog, and have BBQs on the weekends with neighbours you’d live beside for decades.

Sometime in your sixties, the company (really, we’re a family!) will throw you a party, give you a gold watch, and you’ll retire with a comfortable pension, spending your weekends playing with the grandkids on the porch. Then, one day, at a ripe old age with a smile on your face, you’ll pass away comfortably in your sleep.

That story starts with “Once upon a time” and ends with “happily ever after.”

Because it’s a fairy tale.

Before I found any direction in my early 30s, I tried a few different things. I spent five years in the Reserves, two of those as a full-time instructor, and thought I might join the military like so many in my family. I went to school for EMT training, got my license, but never actually worked on an ambulance service. Before that, I spent two and a half years in college because that’s what was expected. I moved to Banff, worked in hotels and retail, got married, moved to Canmore and here we are.

I don’t regret any of those choices, but none of it was part of any plan.

The notion that we’re supposed to decide the rest of our lives while in high school is ridiculous. We’re still children but are somehow supposed to have the foresight to know what we’ll want to be in our forties.

I was an idiot at 18, and I suspect many of you were as well, with no idea how the real world worked. I took foolish risks and did very stupid things, convinced I was immortal. I’ve often mused, “thank god we weren’t taking photos with our phones all the time and posting every moronic thought that crossed our pea-brains.”

Although frankly, plenty of people my age and older still haven’t learned that lesson.

We’re all victims of our own cognitive biases; errors in thinking, logic, and interpretation that influence how we perceive the world. We can easily spot them in others but often fail to acknowledge our own, even though we all exhibit these behaviours.

Cognitive bias is the fuel that runs the social media machine.

There are many on the list, but one is called “Rosy Retrospection.”

We remember the ‘good old days’ with a sigh, when everything was easier, cheaper, people treated each other better, and the world was a nicer place.

It’s why “Make America Great Again” worked so well as a campaign slogan. Nostalgia is powerful even though it takes minimal surface scratching to reveal that our wistful memories are largely edited and wildly inaccurate.

There has never been a golden age of sustained prosperity, freedom and peaceful coexistence in the United States, Canada, or anywhere else.

I look back on the early days of my professional art career and remember my tenacity and motivation, working mornings, evenings and weekends on the side to build up my business so that I could one day take it full-time and SUCCEED! (whatever the hell that means.)

However, my nostalgia wants to leave out that I was drawing three to five syndicated cartoons a week for only two weekly papers for a few years. Paid $10 each; I was essentially making pennies an hour, eating up all my free time.

I came VERY close to pulling the plug several times in those early years, asking myself why I bothered to work so hard for no money. I constantly wanted to quit, convinced I was wasting my life.

That was almost 20 years ago.

Following the news every day is a dangerous game when things are normal. If it bleeds, it leads is the very foundation of news media. We might be at the top of the food chain, but we’re still animals, barely out of the trees on an evolutionary timeline. We say we want to hear good news, yet we focus all our attention on the bad. Our actions speak louder than our words.

We are emotional, scared little monkeys who react to anything remotely threatening with a fight, flight, or freeze response. We imagine ourselves incredibly intelligent, but the evidence doesn’t support our hubris.

For example, everybody knows the basic rule of investing. Buy low, sell high. And yet, all it takes to throw the market into a tailspin of frantic trading and panic is one billionaire tech mogul to tweet something silly while he’s sitting on the john.

And it’s not just those Wall Street types. One need only look to the rest of us glued to our screens and devices, slaves to social media, eating garbage food, drinking too much, failing to exercise, and wasting our lives watching forgettable TV for hours on end every night.

This past year, I’ve found myself skimming the employment section of our local paper more than once. I’ve been here before, walking this familiar territory. It doesn’t take a leap of logic to realize this behaviour comes from fear.

But I also know that the greener grass is simply a trick of the light.

There’s a severe staff shortage in this valley. If I did get a job, it wouldn’t be the one advertised. It would be longer hours covering the other positions they can’t fill, for less money than the job is worth. The cost of living in this community is one of the highest in the country, even though wages are not.

Logically, I know that leaving this long art career experiment and going back to a ‘real job’ won’t solve any problems, financially or otherwise. And further down that well, I also know that taking the difficult steps toward worthwhile change never happens until you’re really uncomfortable.

Because otherwise, why would you change?

My business has suffered the last couple of years. Newspapers were already struggling before the pandemic, still operating under last century’s business model. The other half of my business depends on tourism and people with disposable income, both in short supply.

I don’t write this to gain your sympathy because everybody is suffering right now, in one fashion or another. We’re all dealing with a whole lot of unexpected, uncomfortable shit.

You can blame the media, politicians, bureaucrats, or run down the long list of ridiculous conspiracy theories. However, it still doesn’t change that we must deal with the circumstances before us, and complex problems rarely have simple solutions.

Our nostalgia filter might tell us otherwise, but the normal we yearn for wasn’t the utopia we pretend it was. We took for granted all that we now pine for, complained about everything, and blamed whatever we could find for our lives not living up to our expectations. We did it before, and we will do it again. It’s our nature.

We spend a lot of time wishing other people would change, but the only thing we can ever change is ourselves.

I’m very uncomfortable right now; professionally, emotionally, financially, and spiritually, which means I’ve got to change. My focus for the next year is on diversification, making my income dependent on more revenue streams so that when one suffers, it doesn’t threaten the foundation. Some of those projects are underway. For others, I need to stop procrastinating and light fire to kindling.

I’m no longer willing to accept poor treatment simply because somebody doesn’t agree with my perspective. I don’t need everybody to like me. It’s a fool’s errand because it won’t ever happen.

I will put less energy into trivial pursuits and more time into riskier endeavours that may or may not work. That’s what got me here and what will move me beyond. Unplanted trees don’t bear fruit.

I will try to treat myself better, stop beating myself up over every stumble, perceived shortcoming, and soften that hard-edge perfectionism. Because I will never live up to my own ridiculous unattainable standards, making me miserable.

I will likely fail at some or all these things because I have failed before. But you know what they say about trying again.

Life is tough. It will still be tough when this pandemic is over, just as it was before.

So rather than pretend that turning a calendar will solve our problems, I’m going with a more realistic view of the new year.

2022. Shit will happen. Deal with it.


© Patrick LaMontagne

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Made in the Mountains

I signed up late for The Mountain Made Christmas Market at the Canmore Civic Centre, but since I had the stock, the time, and it was close to home, I couldn’t think of a reason not to give it a try.

As it was a six-foot table space rather than a 10 x 10 booth, and I haven’t used any of my hardware and displays since April of 2019, I set it up in my garage last week to figure out how I wanted it to look. With setup time limited on-site, you don’t want to experiment and solve problems in the final moments before the doors open.

Usually, these events have vendors packed tightly together, but with distancing rules, there were 2m between booths and a building capacity limit, including those behind the tables. So while it meant fewer vendors could attend, it didn’t feel crowded, and we had breathing room. Behind masks, of course.

If you’ve followed my work for a while, you know I’m most comfortable working on editorial cartoons or paintings in my office. I know a lot of artist introverts, seems to go with the profession. We’re good with one or two other people, but crowds sap our energy.

And yet, I didn’t realize how much I missed the interaction at these things.

The show hours were 10-4, and I had a prime corner in the main lobby. With a couple of hours setup on Saturday before opening, restocking on Sunday morning, and an hour of tear-down at the end, it was just a couple of eight-hour days. I even got some painting time in at home in the morning before heading to the venue. Some of these shows have long hours without a break, all day, every day. So I come home exhausted after five days at The Calgary Expo.

Getting to know the other vendors is usually enjoyable. Sometimes you can have a conflict, especially if a neighbour starts pushing into your space, but it’s most often a cooperative, friendly environment. When possible, we help each other out with forgotten supplies, keeping an eye on tables for bathroom breaks, taking orders for coffee runs, chatting during the slow periods, and learning about what each of us does.

Before the pandemic, I only did one or two shows a year. The daily editorial cartoon deadlines prohibit a lot of travelling. Some of these vendors make their entire living doing the gift, craft, and trade show circuit, and they’re pros at it. They’ve got setup and travel down to a science. When it comes to farmer’s markets, some of them go four or five days a week in different locations, a lot of time spent on the road.

While I only had a five-minute drive back to my house on Sunday after tear-down, one of my neighbours was still packing up before her four-hour drive back to Fernie, BC.

Halfway through Saturday, I realized I was having a good time. I’ve written about this before, but I love it when people are surprised by my wall of funny-looking animals. Even behind masks, the positive reaction is obvious.

It’s a good feeling to make people smile, especially since the past year and a half has seen so little of that.

I’ll often have to invite people to come closer, telling them it’s OK, my critters don’t bite. Their hands come up as they point out different ones to their companions. Because I had over 45 different images at the show, with no way to put them all on canvas on the wall behind me, I invite people to flip through the bin of poster prints, assuring them they’re all different.

I get the same questions all the time, and I’m happy to answer them.

“Are you the artist?”

“Did you paint all of these?

“How do you do this?”

And I hear the same comments, without complaint.

“They’ve got such personality!”

“They look cartoony…but real.”

“I love these.”

Yeah, that last one never gets old. Even if people don’t buy anything, it’s comforting that my work helped distract them from their troubles for at least a moment or two. Not a bad way to measure success.

Sales far exceeded expectations, and I couldn’t have asked for a better weekend. What people buy in different places and times of year never fails to surprise me. While prints like the Otter and Smiling Tiger always sell well, people have their favourite animals or a friend who loves owls, cows, or moose. So one person buys a rat, the next person a hippo, and the one after that a Ring-tailed Lemur who’s not quite all there.

But two popular standouts at this show were the Winter Wolf and the Sea Turtle, both newer paintings.

.

8X10 aluminum prints and ceramic coasters were big sellers at this show, and I sold out of calendars. Those are all made by Pacific Music & Art, and I’ve already placed a resupply order. I’m adding the Sea Turtle, Winter Wolf and a few others to aluminum art for the next time around.

There will be another two-day Mountain Made Christmas Market at the Civic Centre on December 11th and 12th and a one-day Last Minute Market on December 18th. As this was such a positive experience, I’ve registered for both. This was an enjoyable event because the organizer, Julian, set the right tone and did a fine job of putting everything together. In addition, the Town of Canmore’s building monitor, Maurice, was ridiculously helpful and courteous, and we let him know how appreciated that was.

We’re often quick to point out when others fall short but fail to tell them when they’ve done a great job. People need to hear it, to let them know that it matters.

Now, please don’t get excited and think I’ve found my long-lost Christmas spirit or anything.

Having just endured two back-to-back elections in Alberta, plus the last year and a half of uncertainty and stress, it was nice to talk with people without the whole conversation revolving around politics, the pandemic, and polarized opinions.

Thanks to all of you who signed up for A Wilder View at the show. Chris S. won the calendar and sticker draw, and I’ve already delivered it to him. I enjoyed chatting with all of you, and I welcome your feedback, so don’t be shy about leaving a comment on a blog post or sending me an email from time to time.

Coming up next week, I’ll have a new desktop/device wallpaper download for all subscribers. I think you’ll really like this one. It’s one of my favourite paintings, and I hope it will put a smile on your face, even if I don’t get to see it in person.

Until next time, thanks for being here.

Cheers,
Patrick.

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Spring in My Steps

Twice last week, while working on my latest Grizzly on Grass painting, I got an idea for a post. Instead of simply jotting it down, I ended up writing a thousand words. Before I knew it, I thought, “wait, wasn’t I just painting?”

Winter is nose to the grindstone time for me; low on inspiration and motivation, putting in the hours to get the work done. Spring is the opposite; an abundance of nervous energy, plenty of ideas and not enough time for all of them.

Not having enough ideas is bad, but having too many can be worse, especially when all of them seem important. There is the fear that if I don’t address these lightning strikes right away, I’ll have lost whatever mojo that made it exciting enough to stop painting in the first place when I finally do get to them.

I count on that spring motivation to pull me out of the winter blues. I usually get a lot done in spring and summer. Last year, that spring motivation never showed up, for obvious reasons. I spent most of those months and a good chunk of summer worrying about losing my business.

While it certainly wasn’t a comfortable time, my worst fears didn’t materialize, so all of that worry was a big waste of time, as worry usually is.

I must now be used to this new base layer of uncertainty because this year, the spring high thankfully showed up. I’ve got many things I want to do, not enough time to do them, and I must prioritize what’s important.

As I talked about in a recent post, marketing my work and looking for new ways to get the word out has become one of those priorities. David Duchemin has opened my eyes to possibilities I hadn’t considered, and now I’m seeing them more often. There are plenty of little ways to improve my marketing efforts. Lumped together, it seems like a monumental effort, a mountain to be climbed. But you know what they say about the journey and single steps.

Besides drawing, painting, and writing, I’m trying to add a bit of marketing every day, either research or actual implementation.

Here are a couple of recent changes that I hope are improvements.

Checking Out?

If you don’t have a PayPal account and want to buy something online from an independent seller, it’s clunky to go to the checkout on the site and then keep going when you find you have to set up another account somewhere else.

For some, it’s one step too many and leads to cart abandonment, which translated for the site owner, means you just lost a sale.

Shopping is supposed to be easy.

PayPal is the most popular online payment method, and plenty of people have an account, but if you don’t or don’t want to use one, I’ve tried to make my online store a little simpler at check out.

As of yesterday, in addition to the usual PayPal option, you can now checkout directly with your credit card. My site was already well secured, and while the back-end payment engine is still PayPal, it will no longer take you to another site to process payment; it will happen right in the shopping cart.

Better still, if you’re looking for a specific print, you can now buy directly from the item and bypass the cart process entirely.

Care to Comment?

Blogs were a big thing in the early/mid-2000s. I’ve had mine since 2008. Over time, they seemed to fall out of fashion, criticized for something that old people did. In recent years, however, I’ve been reading about their resurgence. With so much content online, people are again more interested in the stories behind the work and long-form articles. The wheel has come around again, and blogs have integrated with newsletters.

I kept my blog going all of these years because I enjoy writing. I don’t remember when I turned off the comments, but I certainly know why.

Before Facebook and Twitter became the polarized sewers they are today; there were still people who wanted to turn every available comment opportunity into a forum for their political or social grievances, regardless of where they were.

My early work’s foundation was editorial cartooning, so my work attracted quite a few trolls long before that term was in widespread use. The same people would show up on my site and accuse me of being in bed with one political party or another, regardless of what I posted. When it was just on the editorial cartoons, I tolerated it because I felt it only fair to allow a rebuttal to my own illustrated opinion.

That was back when I would foolishly engage in political discussions with strangers. Live and learn.

As my work became more diversified and I’d paint caricatures of celebrities or illustrations for board games, those same commenters would still have something to say, and often it had nothing to do with the post. They had just become used to my site being somewhere they could spew whatever bile they had thought up that day.

When these same people began to drive away others or tried to start an argument with followers in my comment section, I’d had enough and disabled the comments. Think about it, if you were about to check out a retail store and saw people inside having a loud argument, would you go in or keep moving?

That’s also why I deleted my Facebook page and Twitter account. Because Facebook and Twitter are now notorious for anger and bitterness, with people posting and repeating their political agendas all over the place, it’s easy for artists and other self-employed people to get caught in the crossfire, with little means of controlling the damage.

The upside of all that vitriol concentrated on social media is that blog posts like mine are no longer attractive venues for political opinion carpet bombing. People who engage in that type of recreation want as many eyes on their rage as possible and social media is their preferred playground.

Now that I’m focusing more on serving my audience, I thought a little more engagement might be beneficial. People send me emails all the time, something for which I’m grateful. I try to respond to each one. But as my work gets more popular and my audience grows, it can be a little time-consuming. Comments are one way I can still hear what my audience has to say, what they like and what resonates with them, but they might not always require me to reply.

In the end, all of this stuff is an experiment, anyway. I could suddenly be inundated with spam or inappropriate comments and might have to turf it all again as I did before. I hope that doesn’t happen, and I’d like to see it become one more small improvement to the overall enterprise.

Time will tell. With fingers crossed and happy thoughts, what do you think? Feel free to comment below.

© Patrick LaMontagne
Follow me on Instagram @LaMontagneArt

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Zen and the Art of Course Correction

It would be an understatement to describe this past year as challenging. However you choose to define it, we’ve all lost something, and much of it won’t be coming back.

Those newspapers that laid me off a year ago said that it would be temporary, but to still believe that now would be wishful thinking. We can choose to desperately hang on to false hope or have a moment of grief and move on.

Like many people, I’ve been struggling with next steps and feeling a little bit helpless and defeated, despite knowing I’ve got plenty for which to be grateful.

There’s an old Zen proverb that states, “when the student is ready, the teacher appears.”

I’ve been fortunate in my career to have a couple of mentors, people without whose assistance I might not be a self-employed artist today.

In 2001, at thirty years old, I was drawing a weekly editorial cartoon for the Banff Crag and Canyon, something I’d done for a few years. At the time, I had no designs on becoming a professional artist; it was just an amusing side gig.  Even still, I began drawing other cartoons for casual clients along with some illustration work. When my newspaper publisher discovered this, she told me I could only draw cartoons for The Crag in Banff and couldn’t do any other cartoons. For $30 a week, I was not about to accept that and planned to quit.

At the same time, an upstart newspaper was about to launch in Canmore. The owners wanted to create a better vision of a paper for the whole Bow Valley, consisting of Exshaw, Canmore, Banff and Lake Louise. One of the Crag and Canyon reporters left to join the new paper and let them know I was unhappy. The new editor had already planned to offer me the job as their editorial cartoonist.

It was only a bit more money, but Shonna and I had just left Banff to buy our first home in Canmore, and the timing was right.

Carol Picard was the editor and part-owner, and before too long, she asked me why I wasn’t syndicated. I told her it was difficult for an unknown artist to sign with a syndicate.

She told me that was silly, that I should do it myself, something I didn’t know was possible. At the time, submissions went by fax (look it up, kids). So I went to the library in Calgary to find all of the addresses and contact info for Canadian newspapers. None of that information was as yet available online.

And I bought a fax machine.

For the next couple of years, in addition to the Rocky Mountain Outlook cartoon, I drew two or three cartoons a week, sent them out to newspapers and got almost no bites. It was brutal, demoralizing and I came close to quitting many times. I had a full-time job to pay the bills and drew cartoons early in the mornings before work and in the evenings afterward, as well as every weekend.

It took over a year of submissions, but I still remember my first syndicated weekly paper, The Vulcan Advocate. They paid me $10 a week for a syndicated cartoon. That first $40 cheque was like winning the lottery. By the end of the second year, I had two papers.

Carol no longer owns the Rocky Mountain Outlook, but it survives and thrives today. Their competitors, the same two papers that ridiculed them for their brash audacity; one is gone and the other is a shell of what it once was.

I still draw a local cartoon for The Outlook. It will be twenty years this fall since their first issue, and I have never missed a week. There is no doubt in my mind that I wouldn’t be an artist for a living had Carol not intervened at the right time.

During those early first few years of syndicated cartooning, I watched a Sunday morning news show where they interviewed one of Canada’s most notable and accomplished editorial cartoonists, Terry Mosher. Drawing under his nom-de-cartoon, Aislin, he’s been a cartoonist since the late 60s, part of the foundation of the Montreal Gazette.

In the interview, he remarked about how difficult it was for young cartoonists to get started. In my early thirties, I was not so young, but knowing little about the rest of the industry, with no contacts to speak of, I threw a Hail Mary pass and sent him an email, asking for advice.

He replied with one line, “Send me some of your stuff.”

Over the next few years, we got to know each other, and he introduced me to the world of Canadian editorial cartooning. He told me I needed to draw more, that I had to send out at least five cartoons a week, rather than two or three.

As I wasn’t a very good artist, with no grasp of the fundamentals, it took many hours to draw a cartoon, three or four times what it takes today, so I struggled to increase my workload.

Terry was the editorial cartoon editor of Maclean’s Magazine and put me in the rotation in the company of some of the most well-known cartoonists in Canada. It paid $400, which at the time seemed like a lot of money. He introduced me to Doug Firby, the former editor of the Calgary Herald. Doug was generous with his time and advice and started using my cartoons when their in-house cartoonist Vance Rodewalt had days off.

Terry came out west in 2003 with his wife to talk at the Banff Centre and visit family in Jasper. They took Shonna and I out to dinner, and we were their guests at his presentation. It was an exciting visit. I had the assignment for Maclean’s that week. Though I don’t recall the cartoon’s context, I had to draw former Alberta Premier Ralph Klein, and I remember sending Terry the cartoon for his OK while he was still in Jasper.

He called me and said, “it doesn’t look like him.”

Having spent hours on it, I was crushed, but he told me over the phone how to fix it. Put his eyes closer together; his hair is bigger; you’ve got the mouth wrong. I scrambled to write it all down and worked ’til 2 in the morning fixing it, even though I had to be at my day job by 8:30. His critique was accurate, and he said my revision was much better.

Terry taught me how to take constructive criticism. There is ALWAYS room for improvement.

I was so appalled that I had failed to capture Klein’s face that I became obsessed with becoming an expert at capturing likenesses, which has served me well in my painted work. When Klein retired from office in 2006, I painted a caricature that appeared in the Calgary Herald and other Alberta papers. I sold a few prints of it and somebody gave him one for his retirement. This photo appeared in the Calgary Herald.

My credibility as a Maclean’s magazine cartoonist opened doors with many other newspapers across Canada. In 2005, I quit my day job and became a full-time professional artist.

Because Canmore is one of Canada’s most expensive communities in which to live, there was no chance of living on one income. Shonna and I agreed that if I couldn’t pay half of the mortgage and bills, I’d get a part-time job. It didn’t seem like as big risk then as it would now.

Both Carol Picard and Terry Mosher were the mentors I needed at the time, and I remain forever grateful for their help.

Some time ago, my friend Crystal, a graphic designer in Calgary, recommended a podcast by David Duchemin. I’ve written about it before.

David has had a strange but wonderful creative career. He’s been a comedian, photographer, author and educator. I guarantee there are other professions in there with which I’m not yet familiar. His podcast is geared toward creatives, and it’s quite inspirational. We’re about the same age, but I think of David as older than I am, based on his wealth of experience.

I’ve never shied away from sending emails to people whenever they’ve influenced me or provided content worth my time. I know what it’s like to work in a lonely profession. No matter how successful or influential you might imagine someone might be, they’re still just people. We all like to know that we’re doing a good job or are providing value to somebody else.

People are too often quick to criticize but slow to applaud.

When I’ve found one of his podcasts particularly resonant or uplifting, I’ve sent David an email.

Not too long ago, following one of those messages, for which he was always gracious and kind, we got into a more detailed discussion about this business of art. He lives on Vancouver Island, one of Shonna’s and my favourite haunts, and he’d already said to let him know when I was next in the area.

But not too long into this discussion, he said that we should have a phone call.

After some initial small talk, David suggested I could be doing better at marketing my work. Realizing he was treating me with kid gloves, I assured him he could speak frankly. He wasn’t criticizing my art but my business, and I already knew I had plenty of room for improvement. As I said, I welcome constructive criticism, especially from somebody who has walked their talk.

He hit me with both barrels, and I couldn’t take notes fast enough.

For two hours, David lobbed marketing advice and ideas at me, and we had a fascinating discussion. Many of these suggestions seemed so obvious in hindsight, but I had never considered them. Grateful for the help, I asked him why he was so generous with his time and advice, especially since we didn’t yet know each other well.

I can’t remember his exact words, but it came down to this – for the quality of my artwork, I should be a lot further ahead, and he wanted to help me get there.

David gave me a crash course lesson in getting more newsletter followers and better serving them. He stressed the importance of focusing less on individual sales and more on my relationships with those who’ve supported my work for years. His philosophy on serving my audience revealed how I’m already doing that well and pointed out where I could be doing better.

He helped me make improvements to my website, with more changes coming. He suggested I offer desktop and mobile device wallpapers to my audience, something I should have thought of years ago, but it had never occurred to me. The immediate positive feedback from my subscribers was overwhelming. They loved them!

He reminded me that many of my customers buy my work for the children in their lives. Wouldn’t they love to be able to give their grandkids, nieces and nephews colouring pages of my paintings? What about publishing a colouring book from them later? Let me tell you, that was a palm to the forehead moment. I’m releasing a few of those to my subscribers today, and I learned a lot while creating them.

David was surprised with how quickly I’ve implemented some of the ideas generated from our discussions. My view on that is simple. When somebody gives you a push in the right direction, the one you’ve REALLY needed, you don’t sit down and think about it. You take advantage of the momentum and speed up.

That’s how you show your gratitude for their generosity.

I wrote to David the other day, “While telling my wife about our last chat and the options you suggested, she said it was nice to see me excited about my work again, focusing on forward movement, rather than worrying so much.”

He replied, “That makes me very happy.”

I don’t know how long I’ll benefit from David’s willingness to share his hard-earned knowledge with me. I’m simply going to do the work to be worthy of it.

If you’re a photographer, designer, illustrator, cartoonist, any other type of creative, I’d encourage you to check out his site and listen to his podcast, ‘A Beautiful Anarchy.‘ Recommend it to any creatives in your life, too, especially if they could use a boost.

My first two mentors showed up when I was at a significant crossroads in my career and life, though I only recognized it in hindsight.

This time, there is no doubt.

Cheers,
Patrick

© Patrick LaMontagne
Follow me on Instagram @LaMontagneArt

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Painting and Peak Experience

The pervasive uncertainty of the past year continues. We can be hopeful that we’ll make progress in the next few months, with vaccines, reopening, and putting the economic engine back into gear. However, everything still comes with a big asterisk and question mark.

Even when you know that change is necessary for growth, it almost always comes at a time when we least expect it, and it’s rarely comfortable. There is the change you make happen, change that happens to you, and then change you have to make to adapt.

Over the past year, I’ve spent many hours reading and listening to articles about boosting sales, getting more followers, expanding my reach, and introducing my work to new markets. I worry about the next quarter, the one after that, and juggle the what-ifs, ad nauseam.

Nail-biting, teeth grinding, hand wringing. More than a few tossing and turning sleepless nights and heavy sighs with head in hands.

There are plenty of quotes about worry, how unproductive it is. We’ve all seen the memes.

“When I look back on all these worries, I remember the story of the old man who said on his deathbed that he had had a lot of trouble in his life, most of which had never happened.”
– Winston Churchill

“If you treat every situation as a life and death matter, you’ll die a lot of times.”
– Dean Smith

“Worry is like a rocking chair: it gives you something to do but never gets you anywhere.”
– Erma Bombeck

Envying other artists, looking at their followers, careers, losing sight of the big picture, knowing that comparison is the thief of joy, but still falling for the same trap over and over again, despite knowing that it’s unproductive.

But then there are mornings I find myself at my desk, having had a welcome good night’s sleep, tunes in the earbuds, a shuffle of songs hitting all the right notes, painting tiny little hair’s on a bear’s muzzle. And I realize that I’m grinning.
Psychologist Abraham Maslow coined the term ‘peak experience.’

From an article by Kendra Cherry, “Peak experiences are often described as transcendent moments of pure joy and elation. These are moments that stand out from everyday events. The memory of such events is lasting and people often liken them to a spiritual experience.”

Yeah, I know. It sounds out there and flaky, and you wonder what I’ve been smoking, but I believe in these moments. I’ve had them. While paddling in a canoe on a lake early in the morning as the sun’s coming up, or when a Humpback whale surfaced right beside our boat in the Broken Group Islands near Ucluelet, or when a little bear cub named Berkley decided to crawl up my back and lick my ear.

But most of the time, I have these moments while painting. Usually early in the morning when it’s still dark, about an hour into the work, drinking hot black coffee, the right song in my ears, laying down brushstrokes on one of my funny-looking animals.

It’s the feeling that, within that moment, I’m right where I’m supposed to be. Sometimes it lasts for seconds, others for minutes. It comes on like a wave, a welling up of feeling, like a hypodermic shot of happiness.

And none of that other crap seems important.

This is that living in the moment stuff they go on about in all the mindfulness articles and self-help books. At these times, I get it, and I want to bottle it for those times when I don’t.

That other real-life stuff still needs to be handled, no doubt about it. Ignoring your bookkeeping or taxes, skipping that medical checkup for the fourth time, pretending that clunking sound in your engine will go away — all of that will bite you in the ass later if you’re not paying attention.

Sometimes things work out, other times they don’t, and shit happens.

I wouldn’t say I like it, but I accept it. So, I’ll get to that other stuff.

Right after I finish painting more little hairs on this lovable bear’s face.

“Stop worrying about what can go wrong, and get excited about what can go right.”
– Anonymous

© Patrick LaMontagne
Follow me on Instagram @LaMontagneArt

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Painting Pet Portraits

Meet Wellington Bomber, a Rhodesian Ridgeback and my latest commission. Having shown it to the happy client this morning, I can now share it with you. I’ll let it sit for a day, give it one last critical eye, then send it for printing tomorrow morning. I hope to ship it later next week.

It was a privilege to paint Bomber, and I quite enjoyed this one.

This particular painting was an unusual circumstance as the commission was a gift purchase, so I only talked with the recipient after the fact. I usually don’t accept these commissions because they have created problems if the recipient isn’t familiar with my work. Assured that Bomber’s owner knew and liked my work, I took the gamble.

I need not have worried. Both the giver and recipient of the gift were ideal clients. From start to finish, this was a perfect commission experience.

Painting pet portraits is a challenging undertaking. I know plenty of artists who don’t take commissions because they can be a minefield of unwanted surprises.

When the experience is good, however, it’s usually great. I’ve had some fantastic clients, and it’s those paintings that keep me doing this work. More than one client over the years has said that I made them cry, including this one. Let me tell ya; there’s no better compliment.

For other artists, clients and the merely curious, here are some of the hurdles involved with pet portrait commissions.

Photo Reference
Given a choice, I would always take my reference photos, but since most clients aren’t local, that’s rarely possible.

It can take some time to find the right images, which means back-and-forth emails with clients. Most of the pet portraits I’ve painted have been memorials. When the animal has passed on, my only choices are what they have. I’ve turned down commissions for lack of good reference.

Are we On the Same Page?
Clients hire me for one of two styles, and I require a clear understanding of which before I begin. Do they want a portrait style or my whimsical wildlife style?

When it’s a memorial commission, the client most often wants a traditional portrait.

Sometimes the client will say they want my whimsical style, but then they attach conditions and limitations. One client had a big slobbery dog I was excited to paint because I was going to put some long stringy drool and goofy personality into that face.

The client asked that I paint my style, but make him look more dignified with no slobber at all, which are conflicting instructions. To this day, I wish I could have done my version.

When I have the freedom to paint the way I see it, the painting could end up goofy or with slightly less caricatured expression, depending on how it comes together. Clients who agree to allow me that freedom usually get something pretty special.

Price
Some bristle at the price tag, and I think it’s because we’ve become accustomed to online mass-market gimmick art, especially when it comes to pets.

No doubt you’ve seen those ads where they stick your dog’s head on the body of royalty or a military general in a renaissance-style portrait for under $100.

You choose from a handful of template options and backgrounds, upload the photo of your pet, they cut, paste, apply filters, and voila, Fido looking cute in a faux classic oil painting. Anybody with Photoshop experience can easily create that sort of image.

For a fun, inexpensive novelty item, there’s nothing wrong with that. You’ll get what you paid for, and I’m sure many people find it amusing and enjoyable. It’s also the same thing that thousands of other people got.

Hiring an artist to paint a custom painting of your pet is a whole other animal; pardon the pun. You’re buying an original piece of art that’s personal to you.

There’s a significant amount of time involved in a pet portrait, from the initial consultation to delivery of the finished painting. My price includes a ready-to-hang medium-sized canvas print and shipping, but the cost for that is more than it seems.

I have my canvases printed professionally in Calgary by ABL Imaging. Their quality standards are high, which means I never have to apologize for cracked seams, inferior quality wood on the stretcher bars, or the wrong colour. If I wouldn’t hang it in my home, I won’t expect a client to hang it in theirs.

But quality costs.

For a one-off 12″ X16″ print, it costs me around $150. Then there’s the 2.5-hour drive round trip to Calgary to get it. If I’m running other errands or going to the zoo to take photos, it’s a detour and worth it. If not, I’ll have a courier pick it up. That’s another $35.

If I’m shipping the canvas, that’s more time and materials, plus $30-$50 depending on where it’s going.

That’s just the cost of production and time, and we haven’t even got to the creative part, which is where the real value exists.

Time
Whether it’s art for a living or any other service provided by a self-employed professional, pricing needs to factor in time. You can’t create two things at once, at least not well.

There is time spent talking with the client, checking reference photos, explaining why one works and another doesn’t, having email conversations to ensure expectations are reasonable and that there’s a shared vision. That consultation time adds up.

Most importantly, when I’m working on a commission, that’s time I’m not working on editorial cartoons or paintings for prints and licensing.

Then there’s the actual painting time. A commission will usually require a minimum of fifteen hours, but most likely more, spread out over a few weeks, depending on my other deadlines. I treat the likeness and personality as I would that of a portrait of a person. It has taken me decades of training, practice and experience to create my signature style of artwork.

Just as a skilled trades-person commands a professional rate, so do creative professionals. People often think that because an artist enjoys his or her work, that they will (and should) gladly do it for free.

The work we choose to create is the work we enjoy most. The work somebody else wants us to do, that comes at a price. You are buying not just my art skills that took a lifetime to master, but also my work time, which I never get back.

This latest commission was a real challenge. I had a hard time with the personality, mainly because the dog is a senior. Goofy didn’t seem to be the right direction, so most of the character had to be more subtle, and I spent hours trying to get it right.

It was only when I stopped trying to force it that the personality showed up. I’m happy with the result, and my standards are so much higher than that of my clients.

Friends and Family
In my experience, artists are notorious people pleasers and pushovers, most often to our own detriment.

Friends, family and even total strangers often strongly suggest that they expect a discount or free painting, or they outright request one.

Most people mean well and don’t consider it a big deal, nor do they realize that they’re the 100th person who has asked you to paint their pet “in your spare time.”

Like most people, I don’t have spare time. Ever.

Live long enough, and you accumulate many friends and acquaintances, most of whom are genuinely lovely people, all of whom you want to give a discount.

But sooner or later, you’re going to lose your business because you wanted to be a nice guy.

The hardest thing people pleasers need to learn is how to say No. I’ve struggled with this my whole life. The worst part of it is when people get used to you saying Yes all the time, they’ll resent you when you say No.

Suddenly you’re not the nice person who has always been agreeable to their requests; you’re the rude person who has gotten too big for his britches.

Sometimes, it’s personal.
From time to time, I may want to paint somebody’s dog, for the same reasons I want to paint a wild animal. I see something I like, or I have a connection with the dog or cat, or I want to give a gift that only I can give.

I’ve painted my parents’ dog, who passed away last year, and I will undoubtedly paint their new dog.

Our next-door neighbours have a wonderful dog that Shonna and I adore. Running into her in the driveway never fails to brighten our day, and she gets offended if we don’t visit for even just a minute. I’ve already taken reference of her when she was still a big puppy, and I’m going to paint her eventually.

I’ve talked about the cabin north of here that friends and I have gone to in recent years. I drive by the owners’ place on the way to the cabin, and even if I know they’re not home, I stop to visit their dog, Jingles. I painted her in a portrait style simply because that’s what felt right at the time. I was happy to give them a framed print as a thank-you for always being such great hosts.
Whenever I finish these personal pieces, however, I always get messages and comments from people ‘offering’ to let me paint their dog, assuring me that their dog is adorable, cute, and has a great personality.

Almost every dog I’ve ever met matches that description, especially to their family.

But despite what most people think, art is a business, one that requires thick skin. Art for a living is finding a balance between producing work that pays the bills and making time for the work I want to do.

When I choose to paint a pet for my enjoyment, much like the portraits of people I paint, there is little to no market for that painting after the fact. People rarely want paintings of someone else’s dog to hang on their wall; they want a painting of their own dog.

Conclusion
When a client hires me to paint their pet, I take it seriously. Someone is choosing to spend a significant amount of their hard-earned money on a personal piece of my artwork. Depending on where they hang it, they might look at it every day for many years to come.

I owe every client my best work.

Whether you’re an artist thinking of offering pet portrait commissions as part of your menu of services or a client thinking of hiring me or someone else to create a piece of art personal to you, hopefully this has provided a little insight.

I’m fortunate that I’ve been able to create art for a living for many years. The artistic skills have been challenging to earn, often frustrating, featuring many course corrections and more than a few dead ends.

But by far, the hardest lessons I continue to learn have been about the business of art. People want art in their lives, but they often forget to view it the same way they do other services and products. What’s worse, artists themselves are often the worst failures at running their own businesses for the same reason.

And to those artists, I will leave you with three critical thoughts.

Creating art is easy. Selling art is hard.

If you don’t value your own work, nobody else will, either.

Trying to please everybody is a recipe for misery, in art and life.

Cheers,
Patrick

A Final Word on Commissions
From recent market consultation and after careful consideration of my work’s value, I have increased my commission rate to starting at $1900.00, which includes the ready-to-hang canvas print and shipping. That rate is effective immediately, but my newsletter subscribers can still lock in the current rate of $1100.00 by booking a commission with a non-refundable deposit by March 31st.
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© Patrick LaMontagne
Follow me on Instagram @LaMontagneArt

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May You Live in Interesting Times

Like many people, the last week of any year inspires reflection. Despite my often-cynical perspective and the abundance of personal and professional setbacks I experienced in 2020, the silver linings aren’t hard to see.

Business advice articles and videos for freelance artists will often say that diversification and multiple revenue streams are what will get you through the hard times. That has never been more evident than this year.

With so many newspapers suspending freelance contributions in the spring, it would have been a much leaner year had I been solely relying on my editorial cartooning income.
I’m grateful that Mike at Pacific Music and Art could effectively pivot much of his focus to face masks. Not without difficulty, and requiring plenty of patience with design logistics and shipping delays, it turned out to be a welcome bright spot in a year of dark clouds. Several people have told me how much they’ve enjoyed having a fun and silly mask to wear, rather than the utilitarian alternative.

As recently as yesterday, an email about my latest painting contained a line about how many positive comments they get about their masks.

The masks brought more people to my work, increased my newsletter followers and generated more print and licensing sales for the rest of the year. How could I have possibly predicted that at this time last year?

2021 is a big question mark for all of us. Hard to plan for anything more than survival, in every meaning of the word. There’s plenty of reason to be optimistic, of course, but reality will lie somewhere between hoping for the best and expecting the worst.

In other words, be ready to adapt and don’t get cocky.

For all of you who follow, share, and have supported my work, I hope I effectively expressed my gratitude in my post before Christmas. My Cartooning COVID video, still being viewed and well-received, serves as my cartoon wrap-up for the year.

That brings me to the paintings I completed in 2020. In what came as a surprise to me, I did more paintings this year than last, 17 of them: three dogs, three people portraits, and eleven funny looking animals. There were a handful of others, but those were the production level pieces.

The response to my latest paintings has been very nice; several people already asking for prints. I will be sending the latest five; Big Boy, Bear Hug, Winter Wolf, T-Rex and Winter Raven for proofing next week.

With the zoos and parks unlikely to be placing print orders anytime soon, and the Calgary Expo moving to the August long weekend in the coming year (maybe?), I’m reluctant to invest in a large print order right now, only to hold most of them in inventory for the foreseeable future.

So when I get the proofs, I’ll likely do a pre-order special, though I haven’t yet figured out how that will look. I’ll soon be clearing out some 12” X 16” canvas prints at drastically reduced pricing as well, so keep your eyes on the newsletter for that opportunity. With only one or two of each, they will likely go fast.

On the subject of canvas, every image I paint is available for custom special order. If there’s a painting you like and want to invest in a larger piece, my work has always looked best on canvas. ABL Imaging in Calgary does my printing for me, and they do an incredible job. Is there a painting you really like? Feel free to send me an email and request a quote.
A customer ordered a 32” X 32” canvas print of my Sire painting in March, and I was so pleased with it that I wanted to keep it for myself.

As always, feel free to drop me a line anytime with questions or comments. It may take me a couple of days to get back to you, but I always will.

While my original post ended with the 17 paintings posted as images, I decided to instead create a video montage of each piece, in the order in which they were painted. I have replaced the still images with that video below. Turn up your sound for the full movie trailer feel.

Happy New Year!

Patrick

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© Patrick LaMontagne
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