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Failure to Launch

With a website and email list, keeping up with regular posts is important, especially when there’s an implied promise to anyone who subscribes.

But what if it’s been weeks, and I haven’t got any new work to share? Or what if I’ve got nothing upbeat and positive to write about? Everybody talks about the value of authenticity, but when you’re struggling with unrealized expectations and unmet goals, is it better to go a month without posting, or do you bare it all and risk the unsubscribes from people who just want to see another funny-looking animal painting?

It’s amazing how often people think art-for-a-living is drawing and colouring all day. I spend more time on business activities surrounding the art than I ever do creating it, as do most creatives I know. Knowing that reality ahead of time is essential if you’re ever considering this profession.

It has become clear that I’ve bitten off more than I can chew this year. I began 2024 with big plans and projects and feel I’ve mostly failed. I work long hours almost every day, but I’m not getting enough done.

The editorial cartoon work can be incredibly frustrating as those deadlines always take priority over the painted work, even though it’s the side of my business with no chance of increasing revenue. Newspapers aren’t about to bounce back.

So the first weekly task, beginning Sunday morning, is to get five syndicated cartoons done before Wednesday for my daily and weekly newspaper clients and one local exclusive cartoon done for Tuesday evening for the Rocky Mountain Outlook. Then, if breaking news doesn’t disrupt the schedule, I can work on administrative work like invoicing, print packaging and shipping, promotional material, writing, and hopefully painting.

I wanted at least two new puzzles for the Banff Christmas Market this year. But because I needed to finish two very involved paintings that still aren’t done, that won’t happen. There’s a long lead time to have them printed and packaged, and I missed that deadline.

Puzzles come with a significant initial expense, and I had to ask myself if I needed to spend more when I already have plenty invested in other stock.

I drove into the city on Sunday morning to drop off a large print and sticker order to the Calgary Zoo. Usually, that’s an opportunity to take reference photos, but with no extra time, I didn’t go beyond the gift shop. After a quick detour to Costco, I was back at my desk drawing cartoons by early afternoon.

Because of the work that goes into selling and marketing my art, with the runup to the Banff Christmas Market, I’m not getting enough painting done, and I don’t know how to solve this problem.

From early November until mid-December, there won’t be any time off. I’ll be at my booth at the Christmas Market from Friday to Sunday every weekend. From Monday to Thursday, I’ll be drawing editorial cartoons, packaging and shipping orders, and the usual admin work, plus the extra with a gift show. That doesn’t leave time for painting.

I’m trying to keep the proper perspective on this. I still have 50 animal paintings available in prints. That’s more than enough for the upcoming market. Though I wanted some paintings in progress finished for this event, I don’t need them. Those I added earlier this year for the Calgary Expo will still be new to people at this venue.

I did two weekends for the first time at the Banff Christmas Market last year. This year, I’m doing four. Unlike at the Calgary Expo, I don’t yet have a following at this event. That means my classic and bestselling paintings are still new to this audience. I will meet plenty of people who have never seen my Smiling Tiger, Otter, Winter Wolf or the grinning gallery of grizzly bears.

I need to retire some paintings in my current catalogue. When you put too many choices in front of people, it gets overwhelming. My printer in Victoria has minimum order requirements, so if I only sell two of an average selling image at Christmas, that costs me more than I made because of how many I had to order.

Art-for-a-living is a business and requires difficult choices. When a painting is no longer popular, it’s time to let it go in favour of testing the waters with new work.

In the past, I’ve put prints in the store as soon as I painted them. In 2025, I will only do print releases twice a year. This will hopefully allow me to get several paintings done, build anticipation, and have a bunch of new releases to promote before the Calgary Expo in the spring and the holiday season in the fall.

It also means I can build new art collections for potential licensing rather than offer new paintings individually. Licensing revenue hasn’t been as reliable as I’d like this year, and it is even down for some clients.

Even with non-exclusive licenses, many companies don’t want to offer the same paintings on the same type of products. So, when images are already spoken for, they’re less likely to attract new clients.

To solicit new contracts, I need to offer them new paintings.

En route to Thanksgiving dinner with family this coming weekend, we’ll detour to Discovery Wildlife Park to drop off a print order, but there won’t be time for a visit there, either. Thankfully, I do have a cabin trip coming up for a weekend break before the holiday frenzy begins.

Then, I’ll get my flu and COVID shots to do my best to stay healthy for the rest of the year. I have a recurring worry that I’ll get sick for one of the market weekends, and my booth will sit empty.

In silver lining news, because of the large print orders I just filled for the Calgary Zoo and Discovery Wildlife Park, and not wanting to leave anything until the last minute, all my prints have arrived for the rest of the year. The online store is fully stocked with prints, stickers and postcard sets. I am still waiting on calendars.

If you haven’t checked out the store for a while, please do, as I’ll retire many of these after they sell at the Banff Christmas Market. Don’t miss out on what might be your favourite. My prints are 11×14, an easy-to-find frame size wherever you buy yours. It’s never too early to start thinking about office gift exchanges or spreading happy animal art around to your friends and family.

As for sharing new work, I won’t promise anything right now for fear I won’t be able to deliver. All I can do is ask for your patience. There’s nobody who wants to see more finished work than me.

Cheers,
Patrick

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License and Destination

When I started drawing editorial cartoons in the late 90s, I drew one a week for the Banff Crag & Canyon. A little later, I tried to expand my horizons with illustrations, caricatures and other creative work. The publisher, however, figured that $30/week bought the newspaper an editorial cartoon and the right to control work I did for anyone else.

In 2001, I removed those shackles and joined a new publication launching in Canmore, and I’ve been drawing cartoons for the Rocky Mountain Outlook ever since.

In stark contrast, my new editor encouraged me to draw more cartoons and self-syndicate. At the time, many Canadian dailies had a staff cartoonist, and I wondered if one of those gigs might be in my future.

Those daily papers often had open freelance spots a couple of days a week, and I was happy to get those whenever I could, hoping a foot in the door might help me later should an in-house cartoonist retire.

A very nice former editor of the Calgary Herald, who helped me whenever he could, told me their staff cartoonist thought I was trying to steal his job because somebody had tried it before. I’m not that ruthless, but I soon learned the newspaper business and editorial cartooning profession was adversarial, paranoid, and often nasty.

As Canada’s daily newspapers were bought and sold repeatedly by larger companies, the old-guard cartoonists were laid off or forced to retire, and their positions eliminated. Today, only a handful of cartoonists are attached to daily newspapers, and their days are numbered.

I have always been a self-syndicated freelancer, keeping me working and paying the bills while many salaried cartoonists were shown the door. And since most of them never had to learn to be self-employed, that job loss ended their careers. So I am grateful I never got a staff job.

Years later, it’s no secret the newspaper industry has not recovered. While several community weeklies are still doing well, including the Rocky Mountain Outlook and many other clients, daily newspapers are struggling. I’d need a second job if I had to rely solely on my editorial cartoon revenue today.

But editorial cartooning allowed me to quit my office job in 2005 and become a full-time artist. I explored opportunities, tried new things, and improved my art and business skills while the freelance cartoons paid the bills. I increased my cartoon revenue year after year, and it didn’t seem like it would ever decline, though all industry signs pointed that way.

Though editorial cartooning was going well, I prepared for when it disappears. I tried Flash animation, but I didn’t like the work and couldn’t make it pay. I painted caricatures of people for hire. People liked the art but wanted it cheap, and I couldn’t justify the hours. I took online art courses to become a better painter and learned valuable techniques I still use today.

In 2009, I painted a grizzly bear which led me to the work I enjoy most and launched the next phase of my career.

Becoming a good artist is the easy part. Learn from other artists, create art daily, and repeat for many years.

The hard part is learning the business. There are as many roadmaps to success as there are artists trying to do it. What worked for one won’t work for another because everybody wants something different from the deal. It’s not just about making money but finding the work you love and people to pay you for it. You must love it enough to give up mornings, evenings and weekends to devote to the work and the business. When stuff inevitably gets hard, the only thing that will keep you going is loving the work.

I’ve made plenty of mistakes in this business of art. Customers, editors and licensees have screwed me over. I’ve lost time and money from bad decisions made from poor preparation. I’ve followed bad advice and put trust in the wrong people.

I’ve also made decisions that were right at the time but still went south through no fault of my own. Supportive editors retired, and their replacements chose another cartoonist or eliminated the cartoon altogether. Newspapers, art galleries, retail stores and licensing clients have closed or lost their businesses.

No matter what you do for a living, shit will happen.

As a self-employed artist, however, it’s almost routine. When one revenue source disappears, you scramble to find another. Losing one customer isn’t usually the end; it just means things get a little uncomfortable while you adjust course. Adaptation is as much a required business skill as bookkeeping.

For quite some time, my business was half editorial cartooning and half wildlife art, but in recent years, the latter has kept increasing while the former continues to decline.

I learn more about licensing my work and finding new clients each year. A company makes and markets the product and pays the artist a royalty of 4% to 15%, usually in the middle of that range, for using the images. That small percentage can become a healthy income depending on the product, the company, and reach.

I’ve acquired most of my licenses on my own. I’ve learned about contracts, red-flag clauses, and how to translate legalese. I retain copyright of all my work and never sign it away.

In 2017, I signed up with Art Licensing International in New England. A reputable agency with global reach, they represent hundreds of artists, many of them well-known. An agency typically takes 50% of royalties. However, their connection with big companies makes that sacrifice worth it, as they can often get artists’ licenses they wouldn’t usually find on their own.

I had final approval on every license they acquired for me, and their quarterly cheques arrived four times a year without fail. Amounts were never significant, but I was willing to be patient as a license can take a few years before it pays off. But last year, I considered ending the relationship. I’ve had much more success finding my own licenses, but I also wanted to explore opportunities with other agencies.

Art licensing is a tricky business. While there is plenty of advice on best practices and what to avoid, each company has their methods and focus, and you never know which business relationships will work until you’re well into them.

If I’m tied up with too many smaller licenses that don’t bear fruit, those can prevent me from signing with companies that better fit my artwork. If one company licenses my work for a product, a competing company might not want to, and that second company might have been the better choice.

In the past couple of years, it has become clear that ALI is not the right agency for me. Some artists tailor their art to follow trends each year, and the agency’s messaging supports that tack. It’s a solid business practice for many artists and companies, especially graphic designers, so I can’t fault them for it. But I am not an artist who chases trends.

Years ago, I remember a gallery owner telling me that he was glad I wasn’t painting realistic-looking wildlife because had I done so, no matter how good it was, he wouldn’t have been interested.

“Everybody’s trying to be Robert Bateman.”

I have a unique signature style, look and an established niche, so my work will never be for everybody. When I hear suggestions that I should change my work to fit somebody else’s agenda, I think of all the licenses, customers and subscribers who connect with and enjoy my art and support it year after year. So many artists struggle to find their niche, a pinnacle achievement in any art career. There is no question I have found mine.

As Seth Godin often says, “if you don’t like it, it’s not for you.”

That’s not argumentative or defensive; it’s a simple truth. I’m not fond of Celine Dion’s music. But I’m confident she doesn’t care. Trying to please everyone is a recipe for misery in life and art because you will never succeed.

I decided to end my relationship with Art Licensing International this week with no hard feelings. The owners and staff have always been professional and friendly. But after six years with little to modest income to show for it, I’ve realized that the wrong business relationship is just as bad as none at all.

There are several licenses I’ve signed with them, however, that will continue until the end of their term, a few that won’t expire until the end of next year. But I’m free to look elsewhere for better representation for my artwork. My art has been removed from their site.

When so many artists struggle to find agency representation, leaving such an arrangement voluntarily is uncomfortable. And even though it’s a little scary and always uncertain, making these choices is one of the best parts of self-employment.

One course correction, coming right up.

 

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The Professional, Personal, and Paintings of 2022

Keeping a blog is handy when I write a year-end wrap-up because I don’t have to remember what happened. So here are some of the standouts from this year.

Sticker Surprise
While on a cabin trip last year, my buddy Darrel suggested my work might lend itself well to vinyl stickers people put on vehicle windows. So, I designed a few, sourced a production company, and realized he was onto something.

The ten designs have done well with regular re-orders at the Calgary Zoo, Discovery Wildlife Park, and Stonewaters in Canmore. They were also popular at Calgary Expo and the Mountain Made Markets. This week, I reordered a bunch and added two new designs. In the upcoming year, I’ll be working to get these into more stores.

The NFT boom goes bust
Earlier this year, I thought there might be a market selling NFTs of some of my paintings. I read a lot of information, entertained offers from online galleries, and eventually signed with one. They were professional and good to work with, but then the entire crypto art market fell apart.

Thankfully, I lost no money on the experiment. I never bought any cryptocurrency or paid for my own NFT minting. The time I lost was an educational experience, and I have no regrets. You will never have any success without risk. Kevin Kelly once said, “If you’re not falling down occasionally, you’re just coasting.”

Will NFTs come back into favour? I doubt it.

Cartoon Commendation
I don’t usually enter editorial cartoon contests, but I made an exception this year for the World Press Freedom Competition. I’d already drawn the cartoon above that fit the theme, and the top three prizes included a financial award. Though I hadn’t expected much, I won 2nd place and the prize money paid for most of my new guitar.

The Rocky Mountain Outlook is our local weekly paper. I’ve been their cartoonist since it began in 2001, and I’ve never missed an issue. National awards matter to weekly papers as they lend credibility to the publication, especially when soliciting advertisers who pay for it. The Outlook enters my work into the Canadian Community Newspaper Awards each year.The CCNAs didn’t happen last year because of the pandemic, so they awarded two years at once this time. For Best Local Cartoon, I won First, Second and Third for 2020 and Second and Third for 2021 in their circulation category.

Given there are fewer local papers each year and even fewer local cartoonists, I wonder if the multiple awards say more about the lack of competition than the quality of my work.  Regardless, the recognition is still welcome.The problem with local cartoons  is that you kind of have to live here to understand most of them. So the ones I’ve shared here are a random selection of local and national topics.
Between the five or six syndicated editorial cartoons I create each week, plus the local cartoon for The Outlook, I drew 313 editorial cartoons this year.Calgary Expo and the Mountain Made Markets

I know artists who do the gift and market circuit all year long. For some, it’s their entire living, and they do well. Others try it for a few years, don’t make any money, and move on to something else. It can be a real grind.

More than once, I’ve considered getting a bigger vehicle, a tent and the display and booth hardware I would need to do the fair and market circuit in the warmer months and the holiday shows in November and December.

But with daily editorial cartoon deadlines, long days away and travelling each week are next to impossible. I enjoy working in my office every day and have no desire to spend a lot of my time driving and staying in hotels.

The one big show I look forward to each year is the Calgary Comic and Entertainment Expo at the end of April, five long days, including a full day for setup. So when the full event reemerged from its two-year pandemic hiatus, I was excited to return.

Not only was 2022 my best year of sales to date, but it was also great fun. I’m already looking forward to the 2023 event, though I’m tempering my expectations with a possible looming recession. Then again, I didn’t think this year would be good, and I was happily proven wrong.

There were several Mountain Made Markets this year, with weekend events every month from May to December. Held indoors at the Canmore Civic Centre, it’s an easy setup close to home, so it’s worth my time.

Each market was profitable, and I enjoyed introducing new people to my work, meeting subscribers in person and visiting with customers, vendors and friends. Significant changes are coming for that event this year. Whether good or bad remains to be seen, but I hope to do more of them in 2023.

Licensing

If you’ve ever bought a face mask, magnet, coaster, or calendar from me, those come from Pacific Music & Art, just a handful of the many items they sell. I often hear from people who’ve bought a trivet in Banff, a coffee mug in Alaska, or an art card in Washington.

Licensing allows me to spend my time painting and still reach new markets and audiences. I signed a few new deals this year with Art Licensing International agency, a company that has represented my work for several years. Agencies might have many more contacts, but they take a big chunk of the royalties, so it’s a double-edged sword. I prefer to find most licenses on my own.

Sometimes companies cold call me. When Diamond Art Club contacted me about licensing my work, I had barely heard of diamond art kits.

Though there was a lead time of many months, the Otter kit finally launched this summer and sold out in days. Producing these kits involves more than simply printing the image on an item, so it took a few months for them to restock that first piece, but it’s again available on their site.

More diamond art kit designs are coming in 2023, but I’m not allowed to share which ones yet.

I signed a new contract last week for ten of my images with an overseas company for another product, but that, too, will be something I can’t share until the middle of next year. Licensing usually involves quite a bit of time between signing contracts and actual production, so it’s work now that pays later.

Come to think of it, that’s a good way of looking at commercial art in general. Every piece I paint is an investment in future revenue.

Special Projects

As I wrote about my latest commission earlier this week, here’s the link if you’d like to see and read about the pet portraits I painted this year.

Every year, I begin with great plans and expectations, but things go off the rails or new opportunities show up, and the whole year becomes a series of course corrections. All I can do for delayed projects important to me is try again.

I tend to slip into a fall melancholy or winter depression most years. When it happens, I often throw my efforts into a personal project, usually painting a portrait of a screen character. I’ve painted several portraits of people, and many result in great stories to go with them. Here’s the John Dutton character painting I did last year.I realized earlier this month that I wouldn’t get to one this year, even though I had already chosen someone to paint. While disappointed, not having the time was likely due to the work I put into the markets, something I hadn’t done in previous years. However, my latest commission of Luna almost felt like a personal piece because I so enjoyed that painting.

I still had down days this fall, especially with our brutally cold November and December. But September and October were beautiful and right before the weather turned, I had a great cabin trip with my buddy, Darrel.

So the seasonal depression wasn’t as dark as it has been in recent years, and for that, I’m grateful.

The Personal

On a sunny June day in Calgary, a woman ran a red light and wrote off Shonna’s car. While we had no immediately apparent injuries, we’ve been sharing one vehicle ever since and likely will until sometime in the middle of next year. Unfortunately, everything we can find, used or new, is overpriced, and we’ve heard many stories of fraudulent car dealers adding extra fees and playing bait-and-switch games. As if the near criminal behaviour of our own insurance company wasn’t bad enough.

But we bought Pedego Element e-bikes and love them. Canmore is easier to get around by bike than car, and it has become a necessity since they brought in paid parking. So we were both disappointed when winter arrived with a vengeance in November, and we had to put them away. While we had planned to get studded tires and ride the bikes all winter, as many around here do, 20″ studded fat tires are just one more item on the long list of global supply problems.

We had a wonderful vacation in August, glamping and kayaking for a week off northern Vancouver Island, a 25th-anniversary trip we had postponed at the beginning of the pandemic. It was one of the best adventures we’ve ever had.

I bought a silent acoustic guitar this year and began to play music again. It’s always within arm’s reach of my desk, and I’ve been playing it almost every day, sometimes for ten minutes, but most often for an hour or more. With regular practice, I’m a better musician now than I’ve ever been, and it’s a lot of fun, especially bringing it on a couple of cabin trips.Best of all, there is no chance I will ever play guitar for a living. It’s a purely creative escape with no responsibility to pay my bills.

Painting

Including the two commissions, I completed nine full-resolution production pieces this year. I wanted to paint more.

Best I can figure, preparing for and attending the additional Mountain Made Markets this year ate up a lot of time and energy, especially on weekends when I do a lot of my painting. I still had to create the same number of editorial cartoons each week but sacrificed painting time. That’s valuable information to have when considering future markets and shows. While those might give me more opportunities to sell the work, they steal from time creating it.

I’ve put together another video to share this year’s painted work. Most of these are finished paintings, with a few works in progress.

Hundreds of new people subscribed to A Wilder View in 2022. My sincere thanks to you who’ve been with me for years and those who just joined the ride. Whatever challenges you face in the coming year, I hope the occasional funny-looking animal in your inbox gives you a smile and makes life a little bit easier, if only for a moment or two.

Good luck with whatever you work toward in 2023.

Happy New Year!

Patrick.

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Licensing and Diamond Art Club

When a company needs artwork for a product, they’ll often contract an artist to use their work in exchange for a future royalty percentage on sales.

Depending on the product, percentages can be small. But if the company sells a lot of that product, it can add up to a significant portion of an artist’s income.

This is licensing.

Some artists don’t like licensing because they think they’ll lose control of their art and it will be stolen. That has happened to me more than once, and to every professional artist I know. Sometimes you don’t even know about it until long after the fact, and most of the time, there’s nothing you can do about it except tell them to stop.

Most of the licensing companies I’ve worked with are professionals. They use the art how they say they will, pay me regularly, and it’s a mutually beneficial relationship.

They don’t always use the images I want them to, or as many of my paintings as I’d like, but that’s not my call. They’re running their own businesses, and my art is often a tiny part. Once they license the work, it’s theirs to market how they see fit if they keep to the spirit of the agreement.

Harlequin Nature Graphics licenses a handful of my images on T-shirts. DecalGirl offers several of my paintings on cases and decals for electronic devices. A dozen other companies around the world have licensed my art through an agency for cross-stitch, fabrics, canvas art, and other products.
My most significant license, of course, is Pacific Music & Art out of Victoria, BC. Thanks to Mike and his staff, my work is on coffee mugs, water bottles, calendars, art cards, magnets, coasters, trivets, notebooks, and more. During the first year of the pandemic, his foresight to put my work on face masks was a welcome flotation device when other parts of my business were under water.

I regularly encounter people who tell me they’ve bought some of my art at stores I didn’t know existed in towns I’ve never visited. One local friend recently returned from a trip to Vancouver Island and told Shonna, “Pat’s art is everywhere!”

At the Calgary Expo this year, a very nice woman came into my booth and loudly proclaimed, “That’s my otter!”

I laughed and replied, “I beg to differ, Ma’am. That’s MY otter!”

She had bought the image as a framed art card in a BC store more than a year ago, and it hangs in her kitchen.
I get my licenses in three ways. The first is through an agency. They will contact me and propose a contract with a client. I have first right of refusal on every deal, and I have politely declined the opportunity a couple of times. They represent many artists, so it’s not a very personal relationship.

I look up every company in every proposed agreement. Sometimes it conflicts with an existing license; other times, their site looks unprofessional, I don’t like the product, or it’s just not a good fit. But most of the deals they send me are worth a try, and I give them the go-ahead.

Sometimes I look for a license because I think my work will fit a product or I like a specific company.

The third way is that a company will reach out to me. They’ve seen my work somewhere, looked around my website, saw images they liked and want to talk about a license.

About a year ago, Diamond Art Club contacted me to discuss access to my catalogue. The contact was professional, sent me a great information package for prospective licenses, and they were upfront about their royalties and payment schedule—no red flags.

I looked through their professional site and was impressed with how many high-end brands and artists they have under license. There’s no credibility question when a company has the official DC Comics and Harry Potter licenses.

I had heard a little about diamond painting kits but didn’t know much about the hobby, nor how massive it is. The simplest explanation is that it seems to be a blend of paint-by-numbers, cross-stitch and a little bit of the classic lite-bright toy. So rather than butcher the explanation, I’ll refer you to their site’s excellent description. Click here or on the image below.
After a couple of weeks back and forth with contracts and questions, I uploaded my art to their servers and tried to put it out of my mind. They were clear that nothing would likely be available until the end of the year. Licensing is often a long game, depending on the product, and each company’s lead time is different.

The production pipeline on these kits is extensive. First, there’s research with customers and retailers to determine which images to produce, then assigning an image to a designer who will turn a piece of art into a kit. Following that, the kit must be manufactured in large quantities and shipped. It’s more involved than most products I’ve encountered.

I don’t know the timeline for when the world is normal, but I was forewarned that it is much longer under the shadow of the pandemic.

It has been a year since I signed the contract with Diamond Art Club. I checked in with them every couple of months, and they were friendly and accommodating as they explained the different stages of delay. And I’m just one new artist. They no doubt have hundreds of other pieces in the pipeline, all affected by the same delays every company in the world has faced these past couple of years.

The first image Diamond Art Club put into production was no surprise. My Otter is one of my top two bestsellers everywhere, a close tie with the Smiling Tiger.

I’m glad they started with that one because if it does well, there will no doubt be more of my images on these kits in the future. Given the popularity and quality of these kits, I certainly hope so.
My sample arrived this week, and I was eager to open it. The first thing I noticed was the fantastic design of the packaging, both outside and in. The tools and pieces are well organized and labelled. The quality of the otter image on the canvas is superb, and there’s nothing about this kit that looks cheap and thrown together. At 23″X17″, it’s a fairly large image.

If I were into this hobby and bought one from Diamond Art Club, I would feel like a valued customer. As a licensed artist, I feel my work is represented well, and I’m pleased to be involved with this company. I hope it’s for a long time.

I’ve learned about licensing, however, that I have no clue what will do well or for how long. Certain paintings may be incredibly popular with the people who like them, but will a new product find a new audience? I have no idea.

So, while I wait and see, I let these companies do what they do best, and I’ll keep painting new portraits of whimsical wildlife for their future consideration.

Because that’s what I do best.
If you’d like to learn more about Diamond Art Club, head to their site and check it out. Right now, you can get 20% off your first order with the code SUMMER20. While they have a large assortment of fantastic art, might I suggest a certain Otter as your first piece?

Cheers,
Patrick

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A New Marshal in Town

In November of last year, I finished this painting of Kevin Costner as John Dutton from the top-rated Paramount show Yellowstone. Like many of the portraits I paint, it was a personal project, something I did for my own enjoyment. You can read about that piece here.

I don’t attach any expectations to these portraits, but sometimes they either reach the people I’ve painted or attract some attention after the fact that I couldn’t have anticipated. But I learned long ago that if you try to make stuff like that happen, it rarely works. All I can do is complete the painting, put it out there and move on to the next one.

I have a couple of favourite unexpected results, like when Emilio Estevez wanted to buy the original canvas of a painting I did of his father, Martin Sheen. That was almost ten years ago, so I won’t rehash it again. However, if you’re not familiar with that story, you can read about it here. The print signed by both of them hangs in my office.
Another was when I painted Canadian astronaut Chris Hadfield while he was in command of the International Space Station. He saw the painting online and sent me an appreciative tweet from space, which was a special moment.

This week, the Calgary Stampede announced that Kevin Costner would be this year’s parade marshal. I’m a fan, or I wouldn’t have painted the portrait in the first place. But I’m not big on crowds, and it’s unlikely I’ll attend the parade or Stampede. Still, the event is a big deal for Calgary. After the last two years, here’s hoping an unrestricted Stampede is a welcome economic boost for the city and surrounding communities, mine included.

As the Calgary Herald has been running my syndicated cartoons regularly for almost 20 years, I emailed the editor and suggested the painting as a cartoon for the announcement, with the caption you see below. He liked the idea, and it appeared in Wednesday’s edition.
As it also made national news, and Yellowstone is a wildly popular show, I sent it out to my other papers this morning, in case there’s more interest in it. For context outside of Calgary, I added “Calgary Stampede:” before the caption for those other papers.

I’ve done portraits for cartoons before, but most often, it’s for memorials, and they’re never as detailed as I would like. It took more than 20 hours to paint this portrait, so it’s not something I would have done specifically for this purpose. There wouldn’t be a decent return on the investment, and I couldn’t get it done on a tight deadline anyway. To have had the painting done and ready to use for this announcement was a nice moment of serendipity.

Newsprint is unfortunately a muddy medium. Publications use different colour profiles and printers, so a cartoon that might look bright and crisp in one paper might look too bright or dark and desaturated in another. I can do nothing about that, so I adjust the image to find the middle ground for all papers. I put a lot of time into getting the colour right in my work, so I’m most often disappointed when I see it in newsprint, but I’ve had to make peace with that.
The Costner portrait file is 30” X 40” with a lot of detailed brushwork. To shrink it down and prepare it for newsprint, I had to boost the contrast, oversharpen it, and make other Photoshop adjustments to mitigate a poor result. So while I was happy to see it printed in the Calgary Herald (digital edition above), I couldn’t help but see all the flaws in the reproduction, even though I know that most people won’t notice or care.

As always, I just hope people like it.

Cheers,
Patrick

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Peaks and Valleys

Last month, I finished what could easily be called my favourite commission piece to date. For those who’ve hired me for commissions in the past, don’t take that personally. I’ve enjoyed almost all the pet portraits I’ve painted. But this last one represented some notable artistic growth, which has become a rare thing.

When I first started drawing and painting, it was easy to take large leaps. Looking back on my earlier work, I can see considerable improvement over time as short as six months. Because I wasn’t very good at it, was hungry for new skills, and had no shortage of exceptional artists to learn from, I couldn’t help but get better if I kept putting in the hours.

Over time, however, my skills became more and more refined, as any creative should expect, and my work, especially in my style, reached a plateau. I had found the look that identifies my art, something most artists chase. People who know my work can easily spot it, even if they don’t see my name, just as I can spot the work of artists I follow.

I’m still always seeking to get better, but any improvement is often most noticeable to me. I get better at light and shadow, the way fur and hair flows, subtle shaping of features to reinforce the balance between whimsy and realism without straying too far into that phenomenon known as the uncanny valley.

People often say that my work looks “cartoony, but real.”

I’ve heard it said so often that I’ll occasionally use it myself when somebody tries to describe it but can’t find the right words.

I’m always trying to push the realism, mostly to challenge myself, without going so far that it becomes creepy and unappealing.

So, it isn’t just about painting better hair, fur, skin textures and personality in my funny-looking animals, but knowing when to stop. I suspect I’ll find that out the hard way one day and need to dial it back. I’m confident that Shonna will let me know.

This recent commission taught me I (thankfully) still have plenty of room for improvement. As I wrote about in that post, the client requested a full-body action pose because that’s how she wanted to remember her dog, Santé.

She didn’t insist on it, but it was her preference. And the last thing I want is for a client to be mostly happy with a finished painting but still think, “it’s good, but not what I really wanted.”

It was something I wanted to try but was afraid of because I didn’t think I was good enough to pull it off.

In every painting, there are peaks and valleys. The spark of the idea, taking and choosing reference photos, and imagining different options are always high points. But once the first brush strokes hit the digital canvas, so begins a slow decline. I find that the first half of a painting is simply putting in the hours, and there isn’t a lot of enjoyment there.

But somewhere in the middle, the fun starts when it starts to reveal what it might become. Sometimes it peaks again and then crashes when something doesn’t work, which can take hours to repair. The more time it takes to get through that valley, the more I think the whole piece sucks, I’ve lost it, and there’s no saving it.

But a brush stroke here, some light and shadow there, I solve the issue and again find the joy in it.

The best part of any painting is the last two hours. I have a playlist on Spotify reserved just for this period in a painting. It’s called ‘Pick Me Up,’ With that playing in the earbuds, drinking hot black coffee, often in the early morning hours, I’ll finish the piece and feel good about it.

That euphoria lasts a few hours, but I’m heading back down to the next valley by that evening, wondering what to paint next. Or I’ve shifted back into editorial cartoon mode and following the news, which can be like dark clouds ruining a sunny day.

Of course, there are other peaks for most paintings. The feedback I get from readers and subscribers is gratifying; those who follow my work and are kind enough to post a comment or send an email telling me how much they like the new piece. And if a new painting isn’t one they especially like, they’re usually kind enough to keep that to themselves.

I’m under no illusion that every painting is a winner.

Another peak is the first time I get a print because it never feels real or complete until I see it in real life. Most of the time, it’s when the first poster print proof arrives from Art Ink Print. Proofing with that company has become just a formality. I know how to prepare an image for their press, and they know what my work is supposed to look like, so I can’t remember the last time I had to reproof an image because the first one didn’t look right, but it’s been several years.

When the 18”x24” matte aluminum print of the latest commission arrived, it was a very good day. I checked it for flaws and couldn’t find any. However, I discovered that while the white background was smooth, the painted area was slightly raised with a noticeable texture. This was an unexpected but welcome happy accident that added even more to the print.

And there is the valley of apprehension of packaging and shipping the piece, waiting for it to arrive, or driving to deliver the work to the client. Finally, after more than two months of back and forth, sourcing the photos, discussing the approach, many hours of painting, sending periodic progress updates, her financial investment in the piece, it all comes down to the delivery and reveal.

No pressure.

Suzanne had already seen the image via email, but as I said, it’s not quite real until you see it in print.

Thankfully, she was pleased with it. We had earlier discussed some of her other artwork, and she generously showed me other pieces in her collection, including the first piece she bought of mine online from Wayfair. While I’ve had this license for some time, I’ve never actually seen one of the canvases in person, and I was pleased with the quality.
It’s always flattering to see my work in somebody’s home, especially a canvas of one of my personal favourites, my Berkley painting called “Peanuts.”

Even before I got home to Canmore, Suzanne had hung the print and sent me photos she generously allowed me to share.

As much as I love meeting clients in person, especially one who was such a pleasure to work with, and while delivering the painting is the pinnacle of all those peaks and valleys, there was an unexpected bonus to the day that can’t be minimized.
I got to meet Suzanne’s new little wonder, River, a black lab puppy, who is in that lovable, awkward, too small for her big paws stage.

From the dark valley of having to say goodbye to her best friend, Suzanne now gets the peak experience of providing a home to a new dog and introducing her to adventures around every corner.

Under Santé’s watchful eye.
_____

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Silly Monkeys


As a perfectionist workaholic with unreasonable personal expectations, my past year reflecting most often reveals that I didn’t get enough done.

I’ve wanted to create an art book of my work for years with little progress. Almost a decade ago, I recorded two training DVDs for painting and cartooning that did well, so I’ve been planning an updated online painting course.

Two years ago, right before all plans went to hell, my friend Serena and her family went on African safari for a few weeks. She brought home plenty of reference for me for an elephant I’ve wanted to paint for years. I still haven’t started it.

I’ve been procrastinating, making excuses that I’m too busy with other work. There’s no profound psychological mystery as to why.

If I never complete these things, they can’t suck.

The holidays are always a low point for me. We don’t celebrate Christmas for various reasons. While I genuinely did enjoy the three recent holiday markets, they wore me out. In addition, earlier deadlines for Christmas and New Year’s cartoons and fewer publication dates meant less revenue from the daily papers.

As I write this, I’m in a creative rut, unmotivated to draw, paint, or write anything uplifting. In recent days I’ve still been up at five and sitting at my desk before six, googling articles and watching videos about art marketing, an exercise in desperation.

There are more online listicles on how to create a successful art career than anyone could read in a lifetime, often written by those with little experience. The same regurgitated tips and tricks, all revealing the same truth, that there is no map to get there.

Not that long ago, society’s idea of a good career was picture perfect.

Go to college, university or learn a valuable trade, and get a job with a good company. Then, over the next thirty or forty years, advance through middle-management, then management, earning enough to pay off a mortgage in the suburbs, provide for your family of 2 kids, get a dog, and have BBQs on the weekends with neighbours you’d live beside for decades.

Sometime in your sixties, the company (really, we’re a family!) will throw you a party, give you a gold watch, and you’ll retire with a comfortable pension, spending your weekends playing with the grandkids on the porch. Then, one day, at a ripe old age with a smile on your face, you’ll pass away comfortably in your sleep.

That story starts with “Once upon a time” and ends with “happily ever after.”

Because it’s a fairy tale.

Before I found any direction in my early 30s, I tried a few different things. I spent five years in the Reserves, two of those as a full-time instructor, and thought I might join the military like so many in my family. I went to school for EMT training, got my license, but never actually worked on an ambulance service. Before that, I spent two and a half years in college because that’s what was expected. I moved to Banff, worked in hotels and retail, got married, moved to Canmore and here we are.

I don’t regret any of those choices, but none of it was part of any plan.

The notion that we’re supposed to decide the rest of our lives while in high school is ridiculous. We’re still children but are somehow supposed to have the foresight to know what we’ll want to be in our forties.

I was an idiot at 18, and I suspect many of you were as well, with no idea how the real world worked. I took foolish risks and did very stupid things, convinced I was immortal. I’ve often mused, “thank god we weren’t taking photos with our phones all the time and posting every moronic thought that crossed our pea-brains.”

Although frankly, plenty of people my age and older still haven’t learned that lesson.

We’re all victims of our own cognitive biases; errors in thinking, logic, and interpretation that influence how we perceive the world. We can easily spot them in others but often fail to acknowledge our own, even though we all exhibit these behaviours.

Cognitive bias is the fuel that runs the social media machine.

There are many on the list, but one is called “Rosy Retrospection.”

We remember the ‘good old days’ with a sigh, when everything was easier, cheaper, people treated each other better, and the world was a nicer place.

It’s why “Make America Great Again” worked so well as a campaign slogan. Nostalgia is powerful even though it takes minimal surface scratching to reveal that our wistful memories are largely edited and wildly inaccurate.

There has never been a golden age of sustained prosperity, freedom and peaceful coexistence in the United States, Canada, or anywhere else.

I look back on the early days of my professional art career and remember my tenacity and motivation, working mornings, evenings and weekends on the side to build up my business so that I could one day take it full-time and SUCCEED! (whatever the hell that means.)

However, my nostalgia wants to leave out that I was drawing three to five syndicated cartoons a week for only two weekly papers for a few years. Paid $10 each; I was essentially making pennies an hour, eating up all my free time.

I came VERY close to pulling the plug several times in those early years, asking myself why I bothered to work so hard for no money. I constantly wanted to quit, convinced I was wasting my life.

That was almost 20 years ago.

Following the news every day is a dangerous game when things are normal. If it bleeds, it leads is the very foundation of news media. We might be at the top of the food chain, but we’re still animals, barely out of the trees on an evolutionary timeline. We say we want to hear good news, yet we focus all our attention on the bad. Our actions speak louder than our words.

We are emotional, scared little monkeys who react to anything remotely threatening with a fight, flight, or freeze response. We imagine ourselves incredibly intelligent, but the evidence doesn’t support our hubris.

For example, everybody knows the basic rule of investing. Buy low, sell high. And yet, all it takes to throw the market into a tailspin of frantic trading and panic is one billionaire tech mogul to tweet something silly while he’s sitting on the john.

And it’s not just those Wall Street types. One need only look to the rest of us glued to our screens and devices, slaves to social media, eating garbage food, drinking too much, failing to exercise, and wasting our lives watching forgettable TV for hours on end every night.

This past year, I’ve found myself skimming the employment section of our local paper more than once. I’ve been here before, walking this familiar territory. It doesn’t take a leap of logic to realize this behaviour comes from fear.

But I also know that the greener grass is simply a trick of the light.

There’s a severe staff shortage in this valley. If I did get a job, it wouldn’t be the one advertised. It would be longer hours covering the other positions they can’t fill, for less money than the job is worth. The cost of living in this community is one of the highest in the country, even though wages are not.

Logically, I know that leaving this long art career experiment and going back to a ‘real job’ won’t solve any problems, financially or otherwise. And further down that well, I also know that taking the difficult steps toward worthwhile change never happens until you’re really uncomfortable.

Because otherwise, why would you change?

My business has suffered the last couple of years. Newspapers were already struggling before the pandemic, still operating under last century’s business model. The other half of my business depends on tourism and people with disposable income, both in short supply.

I don’t write this to gain your sympathy because everybody is suffering right now, in one fashion or another. We’re all dealing with a whole lot of unexpected, uncomfortable shit.

You can blame the media, politicians, bureaucrats, or run down the long list of ridiculous conspiracy theories. However, it still doesn’t change that we must deal with the circumstances before us, and complex problems rarely have simple solutions.

Our nostalgia filter might tell us otherwise, but the normal we yearn for wasn’t the utopia we pretend it was. We took for granted all that we now pine for, complained about everything, and blamed whatever we could find for our lives not living up to our expectations. We did it before, and we will do it again. It’s our nature.

We spend a lot of time wishing other people would change, but the only thing we can ever change is ourselves.

I’m very uncomfortable right now; professionally, emotionally, financially, and spiritually, which means I’ve got to change. My focus for the next year is on diversification, making my income dependent on more revenue streams so that when one suffers, it doesn’t threaten the foundation. Some of those projects are underway. For others, I need to stop procrastinating and light fire to kindling.

I’m no longer willing to accept poor treatment simply because somebody doesn’t agree with my perspective. I don’t need everybody to like me. It’s a fool’s errand because it won’t ever happen.

I will put less energy into trivial pursuits and more time into riskier endeavours that may or may not work. That’s what got me here and what will move me beyond. Unplanted trees don’t bear fruit.

I will try to treat myself better, stop beating myself up over every stumble, perceived shortcoming, and soften that hard-edge perfectionism. Because I will never live up to my own ridiculous unattainable standards, making me miserable.

I will likely fail at some or all these things because I have failed before. But you know what they say about trying again.

Life is tough. It will still be tough when this pandemic is over, just as it was before.

So rather than pretend that turning a calendar will solve our problems, I’m going with a more realistic view of the new year.

2022. Shit will happen. Deal with it.


© Patrick LaMontagne

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Made in the Mountains

I signed up late for The Mountain Made Christmas Market at the Canmore Civic Centre, but since I had the stock, the time, and it was close to home, I couldn’t think of a reason not to give it a try.

As it was a six-foot table space rather than a 10 x 10 booth, and I haven’t used any of my hardware and displays since April of 2019, I set it up in my garage last week to figure out how I wanted it to look. With setup time limited on-site, you don’t want to experiment and solve problems in the final moments before the doors open.

Usually, these events have vendors packed tightly together, but with distancing rules, there were 2m between booths and a building capacity limit, including those behind the tables. So while it meant fewer vendors could attend, it didn’t feel crowded, and we had breathing room. Behind masks, of course.

If you’ve followed my work for a while, you know I’m most comfortable working on editorial cartoons or paintings in my office. I know a lot of artist introverts, seems to go with the profession. We’re good with one or two other people, but crowds sap our energy.

And yet, I didn’t realize how much I missed the interaction at these things.

The show hours were 10-4, and I had a prime corner in the main lobby. With a couple of hours setup on Saturday before opening, restocking on Sunday morning, and an hour of tear-down at the end, it was just a couple of eight-hour days. I even got some painting time in at home in the morning before heading to the venue. Some of these shows have long hours without a break, all day, every day. So I come home exhausted after five days at The Calgary Expo.

Getting to know the other vendors is usually enjoyable. Sometimes you can have a conflict, especially if a neighbour starts pushing into your space, but it’s most often a cooperative, friendly environment. When possible, we help each other out with forgotten supplies, keeping an eye on tables for bathroom breaks, taking orders for coffee runs, chatting during the slow periods, and learning about what each of us does.

Before the pandemic, I only did one or two shows a year. The daily editorial cartoon deadlines prohibit a lot of travelling. Some of these vendors make their entire living doing the gift, craft, and trade show circuit, and they’re pros at it. They’ve got setup and travel down to a science. When it comes to farmer’s markets, some of them go four or five days a week in different locations, a lot of time spent on the road.

While I only had a five-minute drive back to my house on Sunday after tear-down, one of my neighbours was still packing up before her four-hour drive back to Fernie, BC.

Halfway through Saturday, I realized I was having a good time. I’ve written about this before, but I love it when people are surprised by my wall of funny-looking animals. Even behind masks, the positive reaction is obvious.

It’s a good feeling to make people smile, especially since the past year and a half has seen so little of that.

I’ll often have to invite people to come closer, telling them it’s OK, my critters don’t bite. Their hands come up as they point out different ones to their companions. Because I had over 45 different images at the show, with no way to put them all on canvas on the wall behind me, I invite people to flip through the bin of poster prints, assuring them they’re all different.

I get the same questions all the time, and I’m happy to answer them.

“Are you the artist?”

“Did you paint all of these?

“How do you do this?”

And I hear the same comments, without complaint.

“They’ve got such personality!”

“They look cartoony…but real.”

“I love these.”

Yeah, that last one never gets old. Even if people don’t buy anything, it’s comforting that my work helped distract them from their troubles for at least a moment or two. Not a bad way to measure success.

Sales far exceeded expectations, and I couldn’t have asked for a better weekend. What people buy in different places and times of year never fails to surprise me. While prints like the Otter and Smiling Tiger always sell well, people have their favourite animals or a friend who loves owls, cows, or moose. So one person buys a rat, the next person a hippo, and the one after that a Ring-tailed Lemur who’s not quite all there.

But two popular standouts at this show were the Winter Wolf and the Sea Turtle, both newer paintings.

.

8X10 aluminum prints and ceramic coasters were big sellers at this show, and I sold out of calendars. Those are all made by Pacific Music & Art, and I’ve already placed a resupply order. I’m adding the Sea Turtle, Winter Wolf and a few others to aluminum art for the next time around.

There will be another two-day Mountain Made Christmas Market at the Civic Centre on December 11th and 12th and a one-day Last Minute Market on December 18th. As this was such a positive experience, I’ve registered for both. This was an enjoyable event because the organizer, Julian, set the right tone and did a fine job of putting everything together. In addition, the Town of Canmore’s building monitor, Maurice, was ridiculously helpful and courteous, and we let him know how appreciated that was.

We’re often quick to point out when others fall short but fail to tell them when they’ve done a great job. People need to hear it, to let them know that it matters.

Now, please don’t get excited and think I’ve found my long-lost Christmas spirit or anything.

Having just endured two back-to-back elections in Alberta, plus the last year and a half of uncertainty and stress, it was nice to talk with people without the whole conversation revolving around politics, the pandemic, and polarized opinions.

Thanks to all of you who signed up for A Wilder View at the show. Chris S. won the calendar and sticker draw, and I’ve already delivered it to him. I enjoyed chatting with all of you, and I welcome your feedback, so don’t be shy about leaving a comment on a blog post or sending me an email from time to time.

Coming up next week, I’ll have a new desktop/device wallpaper download for all subscribers. I think you’ll really like this one. It’s one of my favourite paintings, and I hope it will put a smile on your face, even if I don’t get to see it in person.

Until next time, thanks for being here.

Cheers,
Patrick.

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Spring in My Steps

Twice last week, while working on my latest Grizzly on Grass painting, I got an idea for a post. Instead of simply jotting it down, I ended up writing a thousand words. Before I knew it, I thought, “wait, wasn’t I just painting?”

Winter is nose to the grindstone time for me; low on inspiration and motivation, putting in the hours to get the work done. Spring is the opposite; an abundance of nervous energy, plenty of ideas and not enough time for all of them.

Not having enough ideas is bad, but having too many can be worse, especially when all of them seem important. There is the fear that if I don’t address these lightning strikes right away, I’ll have lost whatever mojo that made it exciting enough to stop painting in the first place when I finally do get to them.

I count on that spring motivation to pull me out of the winter blues. I usually get a lot done in spring and summer. Last year, that spring motivation never showed up, for obvious reasons. I spent most of those months and a good chunk of summer worrying about losing my business.

While it certainly wasn’t a comfortable time, my worst fears didn’t materialize, so all of that worry was a big waste of time, as worry usually is.

I must now be used to this new base layer of uncertainty because this year, the spring high thankfully showed up. I’ve got many things I want to do, not enough time to do them, and I must prioritize what’s important.

As I talked about in a recent post, marketing my work and looking for new ways to get the word out has become one of those priorities. David Duchemin has opened my eyes to possibilities I hadn’t considered, and now I’m seeing them more often. There are plenty of little ways to improve my marketing efforts. Lumped together, it seems like a monumental effort, a mountain to be climbed. But you know what they say about the journey and single steps.

Besides drawing, painting, and writing, I’m trying to add a bit of marketing every day, either research or actual implementation.

Here are a couple of recent changes that I hope are improvements.

Checking Out?

If you don’t have a PayPal account and want to buy something online from an independent seller, it’s clunky to go to the checkout on the site and then keep going when you find you have to set up another account somewhere else.

For some, it’s one step too many and leads to cart abandonment, which translated for the site owner, means you just lost a sale.

Shopping is supposed to be easy.

PayPal is the most popular online payment method, and plenty of people have an account, but if you don’t or don’t want to use one, I’ve tried to make my online store a little simpler at check out.

As of yesterday, in addition to the usual PayPal option, you can now checkout directly with your credit card. My site was already well secured, and while the back-end payment engine is still PayPal, it will no longer take you to another site to process payment; it will happen right in the shopping cart.

Better still, if you’re looking for a specific print, you can now buy directly from the item and bypass the cart process entirely.

Care to Comment?

Blogs were a big thing in the early/mid-2000s. I’ve had mine since 2008. Over time, they seemed to fall out of fashion, criticized for something that old people did. In recent years, however, I’ve been reading about their resurgence. With so much content online, people are again more interested in the stories behind the work and long-form articles. The wheel has come around again, and blogs have integrated with newsletters.

I kept my blog going all of these years because I enjoy writing. I don’t remember when I turned off the comments, but I certainly know why.

Before Facebook and Twitter became the polarized sewers they are today; there were still people who wanted to turn every available comment opportunity into a forum for their political or social grievances, regardless of where they were.

My early work’s foundation was editorial cartooning, so my work attracted quite a few trolls long before that term was in widespread use. The same people would show up on my site and accuse me of being in bed with one political party or another, regardless of what I posted. When it was just on the editorial cartoons, I tolerated it because I felt it only fair to allow a rebuttal to my own illustrated opinion.

That was back when I would foolishly engage in political discussions with strangers. Live and learn.

As my work became more diversified and I’d paint caricatures of celebrities or illustrations for board games, those same commenters would still have something to say, and often it had nothing to do with the post. They had just become used to my site being somewhere they could spew whatever bile they had thought up that day.

When these same people began to drive away others or tried to start an argument with followers in my comment section, I’d had enough and disabled the comments. Think about it, if you were about to check out a retail store and saw people inside having a loud argument, would you go in or keep moving?

That’s also why I deleted my Facebook page and Twitter account. Because Facebook and Twitter are now notorious for anger and bitterness, with people posting and repeating their political agendas all over the place, it’s easy for artists and other self-employed people to get caught in the crossfire, with little means of controlling the damage.

The upside of all that vitriol concentrated on social media is that blog posts like mine are no longer attractive venues for political opinion carpet bombing. People who engage in that type of recreation want as many eyes on their rage as possible and social media is their preferred playground.

Now that I’m focusing more on serving my audience, I thought a little more engagement might be beneficial. People send me emails all the time, something for which I’m grateful. I try to respond to each one. But as my work gets more popular and my audience grows, it can be a little time-consuming. Comments are one way I can still hear what my audience has to say, what they like and what resonates with them, but they might not always require me to reply.

In the end, all of this stuff is an experiment, anyway. I could suddenly be inundated with spam or inappropriate comments and might have to turf it all again as I did before. I hope that doesn’t happen, and I’d like to see it become one more small improvement to the overall enterprise.

Time will tell. With fingers crossed and happy thoughts, what do you think? Feel free to comment below.

© Patrick LaMontagne
Follow me on Instagram @LaMontagneArt

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Zen and the Art of Course Correction

It would be an understatement to describe this past year as challenging. However you choose to define it, we’ve all lost something, and much of it won’t be coming back.

Those newspapers that laid me off a year ago said that it would be temporary, but to still believe that now would be wishful thinking. We can choose to desperately hang on to false hope or have a moment of grief and move on.

Like many people, I’ve been struggling with next steps and feeling a little bit helpless and defeated, despite knowing I’ve got plenty for which to be grateful.

There’s an old Zen proverb that states, “when the student is ready, the teacher appears.”

I’ve been fortunate in my career to have a couple of mentors, people without whose assistance I might not be a self-employed artist today.

In 2001, at thirty years old, I was drawing a weekly editorial cartoon for the Banff Crag and Canyon, something I’d done for a few years. At the time, I had no designs on becoming a professional artist; it was just an amusing side gig.  Even still, I began drawing other cartoons for casual clients along with some illustration work. When my newspaper publisher discovered this, she told me I could only draw cartoons for The Crag in Banff and couldn’t do any other cartoons. For $30 a week, I was not about to accept that and planned to quit.

At the same time, an upstart newspaper was about to launch in Canmore. The owners wanted to create a better vision of a paper for the whole Bow Valley, consisting of Exshaw, Canmore, Banff and Lake Louise. One of the Crag and Canyon reporters left to join the new paper and let them know I was unhappy. The new editor had already planned to offer me the job as their editorial cartoonist.

It was only a bit more money, but Shonna and I had just left Banff to buy our first home in Canmore, and the timing was right.

Carol Picard was the editor and part-owner, and before too long, she asked me why I wasn’t syndicated. I told her it was difficult for an unknown artist to sign with a syndicate.

She told me that was silly, that I should do it myself, something I didn’t know was possible. At the time, submissions went by fax (look it up, kids). So I went to the library in Calgary to find all of the addresses and contact info for Canadian newspapers. None of that information was as yet available online.

And I bought a fax machine.

For the next couple of years, in addition to the Rocky Mountain Outlook cartoon, I drew two or three cartoons a week, sent them out to newspapers and got almost no bites. It was brutal, demoralizing and I came close to quitting many times. I had a full-time job to pay the bills and drew cartoons early in the mornings before work and in the evenings afterward, as well as every weekend.

It took over a year of submissions, but I still remember my first syndicated weekly paper, The Vulcan Advocate. They paid me $10 a week for a syndicated cartoon. That first $40 cheque was like winning the lottery. By the end of the second year, I had two papers.

Carol no longer owns the Rocky Mountain Outlook, but it survives and thrives today. Their competitors, the same two papers that ridiculed them for their brash audacity; one is gone and the other is a shell of what it once was.

I still draw a local cartoon for The Outlook. It will be twenty years this fall since their first issue, and I have never missed a week. There is no doubt in my mind that I wouldn’t be an artist for a living had Carol not intervened at the right time.

During those early first few years of syndicated cartooning, I watched a Sunday morning news show where they interviewed one of Canada’s most notable and accomplished editorial cartoonists, Terry Mosher. Drawing under his nom-de-cartoon, Aislin, he’s been a cartoonist since the late 60s, part of the foundation of the Montreal Gazette.

In the interview, he remarked about how difficult it was for young cartoonists to get started. In my early thirties, I was not so young, but knowing little about the rest of the industry, with no contacts to speak of, I threw a Hail Mary pass and sent him an email, asking for advice.

He replied with one line, “Send me some of your stuff.”

Over the next few years, we got to know each other, and he introduced me to the world of Canadian editorial cartooning. He told me I needed to draw more, that I had to send out at least five cartoons a week, rather than two or three.

As I wasn’t a very good artist, with no grasp of the fundamentals, it took many hours to draw a cartoon, three or four times what it takes today, so I struggled to increase my workload.

Terry was the editorial cartoon editor of Maclean’s Magazine and put me in the rotation in the company of some of the most well-known cartoonists in Canada. It paid $400, which at the time seemed like a lot of money. He introduced me to Doug Firby, the former editor of the Calgary Herald. Doug was generous with his time and advice and started using my cartoons when their in-house cartoonist Vance Rodewalt had days off.

Terry came out west in 2003 with his wife to talk at the Banff Centre and visit family in Jasper. They took Shonna and I out to dinner, and we were their guests at his presentation. It was an exciting visit. I had the assignment for Maclean’s that week. Though I don’t recall the cartoon’s context, I had to draw former Alberta Premier Ralph Klein, and I remember sending Terry the cartoon for his OK while he was still in Jasper.

He called me and said, “it doesn’t look like him.”

Having spent hours on it, I was crushed, but he told me over the phone how to fix it. Put his eyes closer together; his hair is bigger; you’ve got the mouth wrong. I scrambled to write it all down and worked ’til 2 in the morning fixing it, even though I had to be at my day job by 8:30. His critique was accurate, and he said my revision was much better.

Terry taught me how to take constructive criticism. There is ALWAYS room for improvement.

I was so appalled that I had failed to capture Klein’s face that I became obsessed with becoming an expert at capturing likenesses, which has served me well in my painted work. When Klein retired from office in 2006, I painted a caricature that appeared in the Calgary Herald and other Alberta papers. I sold a few prints of it and somebody gave him one for his retirement. This photo appeared in the Calgary Herald.

My credibility as a Maclean’s magazine cartoonist opened doors with many other newspapers across Canada. In 2005, I quit my day job and became a full-time professional artist.

Because Canmore is one of Canada’s most expensive communities in which to live, there was no chance of living on one income. Shonna and I agreed that if I couldn’t pay half of the mortgage and bills, I’d get a part-time job. It didn’t seem like as big risk then as it would now.

Both Carol Picard and Terry Mosher were the mentors I needed at the time, and I remain forever grateful for their help.

Some time ago, my friend Crystal, a graphic designer in Calgary, recommended a podcast by David Duchemin. I’ve written about it before.

David has had a strange but wonderful creative career. He’s been a comedian, photographer, author and educator. I guarantee there are other professions in there with which I’m not yet familiar. His podcast is geared toward creatives, and it’s quite inspirational. We’re about the same age, but I think of David as older than I am, based on his wealth of experience.

I’ve never shied away from sending emails to people whenever they’ve influenced me or provided content worth my time. I know what it’s like to work in a lonely profession. No matter how successful or influential you might imagine someone might be, they’re still just people. We all like to know that we’re doing a good job or are providing value to somebody else.

People are too often quick to criticize but slow to applaud.

When I’ve found one of his podcasts particularly resonant or uplifting, I’ve sent David an email.

Not too long ago, following one of those messages, for which he was always gracious and kind, we got into a more detailed discussion about this business of art. He lives on Vancouver Island, one of Shonna’s and my favourite haunts, and he’d already said to let him know when I was next in the area.

But not too long into this discussion, he said that we should have a phone call.

After some initial small talk, David suggested I could be doing better at marketing my work. Realizing he was treating me with kid gloves, I assured him he could speak frankly. He wasn’t criticizing my art but my business, and I already knew I had plenty of room for improvement. As I said, I welcome constructive criticism, especially from somebody who has walked their talk.

He hit me with both barrels, and I couldn’t take notes fast enough.

For two hours, David lobbed marketing advice and ideas at me, and we had a fascinating discussion. Many of these suggestions seemed so obvious in hindsight, but I had never considered them. Grateful for the help, I asked him why he was so generous with his time and advice, especially since we didn’t yet know each other well.

I can’t remember his exact words, but it came down to this – for the quality of my artwork, I should be a lot further ahead, and he wanted to help me get there.

David gave me a crash course lesson in getting more newsletter followers and better serving them. He stressed the importance of focusing less on individual sales and more on my relationships with those who’ve supported my work for years. His philosophy on serving my audience revealed how I’m already doing that well and pointed out where I could be doing better.

He helped me make improvements to my website, with more changes coming. He suggested I offer desktop and mobile device wallpapers to my audience, something I should have thought of years ago, but it had never occurred to me. The immediate positive feedback from my subscribers was overwhelming. They loved them!

He reminded me that many of my customers buy my work for the children in their lives. Wouldn’t they love to be able to give their grandkids, nieces and nephews colouring pages of my paintings? What about publishing a colouring book from them later? Let me tell you, that was a palm to the forehead moment. I’m releasing a few of those to my subscribers today, and I learned a lot while creating them.

David was surprised with how quickly I’ve implemented some of the ideas generated from our discussions. My view on that is simple. When somebody gives you a push in the right direction, the one you’ve REALLY needed, you don’t sit down and think about it. You take advantage of the momentum and speed up.

That’s how you show your gratitude for their generosity.

I wrote to David the other day, “While telling my wife about our last chat and the options you suggested, she said it was nice to see me excited about my work again, focusing on forward movement, rather than worrying so much.”

He replied, “That makes me very happy.”

I don’t know how long I’ll benefit from David’s willingness to share his hard-earned knowledge with me. I’m simply going to do the work to be worthy of it.

If you’re a photographer, designer, illustrator, cartoonist, any other type of creative, I’d encourage you to check out his site and listen to his podcast, ‘A Beautiful Anarchy.‘ Recommend it to any creatives in your life, too, especially if they could use a boost.

My first two mentors showed up when I was at a significant crossroads in my career and life, though I only recognized it in hindsight.

This time, there is no doubt.

Cheers,
Patrick

© Patrick LaMontagne
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