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A Genial Grizzly

Winter reared its ugly head this week in Alberta, and I’m already feeling the blues. It happens every year, but painting a happy face usually puts me in a better mood. Grizzly Bearapy. It’s an effective prescription.

For my primary reference for this piece, I selected a few I took during a day with Berkley at Discovery Wildlife Park several years ago. It was the same day I took the reference for my Peanuts painting. But I also referenced other grizzly bears to vary the features.

Half of my business is editorial cartooning; for that work, my clients are newspapers. That’s a business model that was on shaky ground already when I got into it a couple of decades ago. Today, many papers are hanging on by their fingernails. Despite that, it’s still worth my time and effort to draw five or six syndicated editorial cartoons each week for several publications across Canada.

However, I shouldn’t need to explain why that could change tomorrow.

About thirteen years ago, anticipating the day when editorial cartooning would no longer be enough to provide a full-time income, I looked for ways to diversify. With a steady decline in newspaper revenue in recent years, it was a good call. Thankfully, my whimsical wildlife paintings became the other half of my career and business, which still has plenty of growth potential.

While neither part of my business is presently enough on its own, together, they’re my full-time job.

It can be easy to get complacent and coast when things are going well enough. But life can turn on a dime, and the things we think only happen to other people can quickly happen to any one of us.

I’m an unapologetic pessimist; there’s no sense denying it. I’ve had too many plans scuttled by someone else’s decisions, so I don’t take anything for granted. One year, I lost nine papers in one day because a newspaper chain sold. When the pandemic hit, I lost even more. I’ve had licensing and other opportunities vanish overnight when corporations changed direction or personnel.

As we’re all aware, companies are quick to talk about trust and loyalty when convenient, but their actions often walk a different path.
Though this painting was fun to do, as are most of my whimsical wildlife pieces, it was a commercial decision. It’s the first in a series of paintings I’m creating to promote my work to new licensing clients. It’s also another painting for the bear book.

If you’re a self-employed artist, don’t put all your eggs in one basket, especially relevant in today’s economy.

By the end of this week, I’ll have drawn seven editorial cartoons, finished this grizzly bear painting, worked on a pet portrait commission, written content for the book, created page layouts so my publisher can get pricing estimates, and done month-end invoicing and bookkeeping.

All are necessary to keep my business viable but also prevent monotony. By having different things on which to focus, I’ve always got something else I can be doing. Painting grizzly bear fur and features for three hours is delightful—eight hours, not so much.

So it’s nice to make progress on a painting in the morning, then switch to drawing an editorial cartoon, sort and select photo reference, read some marketing material, research and reach out to potential new licenses, plan for upcoming gift shows, or write a post like this one.

Then, when I return to the painting the next day, it’ll be with fresh eyes to correct any errors and add more life to the piece for a few more hours. I get to enjoy the work I love most without allowing it to become a yoke I resent.

Cheers,
Patrick

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License and Destination

When I started drawing editorial cartoons in the late 90s, I drew one a week for the Banff Crag & Canyon. A little later, I tried to expand my horizons with illustrations, caricatures and other creative work. The publisher, however, figured that $30/week bought the newspaper an editorial cartoon and the right to control work I did for anyone else.

In 2001, I removed those shackles and joined a new publication launching in Canmore, and I’ve been drawing cartoons for the Rocky Mountain Outlook ever since.

In stark contrast, my new editor encouraged me to draw more cartoons and self-syndicate. At the time, many Canadian dailies had a staff cartoonist, and I wondered if one of those gigs might be in my future.

Those daily papers often had open freelance spots a couple of days a week, and I was happy to get those whenever I could, hoping a foot in the door might help me later should an in-house cartoonist retire.

A very nice former editor of the Calgary Herald, who helped me whenever he could, told me their staff cartoonist thought I was trying to steal his job because somebody had tried it before. I’m not that ruthless, but I soon learned the newspaper business and editorial cartooning profession was adversarial, paranoid, and often nasty.

As Canada’s daily newspapers were bought and sold repeatedly by larger companies, the old-guard cartoonists were laid off or forced to retire, and their positions eliminated. Today, only a handful of cartoonists are attached to daily newspapers, and their days are numbered.

I have always been a self-syndicated freelancer, keeping me working and paying the bills while many salaried cartoonists were shown the door. And since most of them never had to learn to be self-employed, that job loss ended their careers. So I am grateful I never got a staff job.

Years later, it’s no secret the newspaper industry has not recovered. While several community weeklies are still doing well, including the Rocky Mountain Outlook and many other clients, daily newspapers are struggling. I’d need a second job if I had to rely solely on my editorial cartoon revenue today.

But editorial cartooning allowed me to quit my office job in 2005 and become a full-time artist. I explored opportunities, tried new things, and improved my art and business skills while the freelance cartoons paid the bills. I increased my cartoon revenue year after year, and it didn’t seem like it would ever decline, though all industry signs pointed that way.

Though editorial cartooning was going well, I prepared for when it disappears. I tried Flash animation, but I didn’t like the work and couldn’t make it pay. I painted caricatures of people for hire. People liked the art but wanted it cheap, and I couldn’t justify the hours. I took online art courses to become a better painter and learned valuable techniques I still use today.

In 2009, I painted a grizzly bear which led me to the work I enjoy most and launched the next phase of my career.

Becoming a good artist is the easy part. Learn from other artists, create art daily, and repeat for many years.

The hard part is learning the business. There are as many roadmaps to success as there are artists trying to do it. What worked for one won’t work for another because everybody wants something different from the deal. It’s not just about making money but finding the work you love and people to pay you for it. You must love it enough to give up mornings, evenings and weekends to devote to the work and the business. When stuff inevitably gets hard, the only thing that will keep you going is loving the work.

I’ve made plenty of mistakes in this business of art. Customers, editors and licensees have screwed me over. I’ve lost time and money from bad decisions made from poor preparation. I’ve followed bad advice and put trust in the wrong people.

I’ve also made decisions that were right at the time but still went south through no fault of my own. Supportive editors retired, and their replacements chose another cartoonist or eliminated the cartoon altogether. Newspapers, art galleries, retail stores and licensing clients have closed or lost their businesses.

No matter what you do for a living, shit will happen.

As a self-employed artist, however, it’s almost routine. When one revenue source disappears, you scramble to find another. Losing one customer isn’t usually the end; it just means things get a little uncomfortable while you adjust course. Adaptation is as much a required business skill as bookkeeping.

For quite some time, my business was half editorial cartooning and half wildlife art, but in recent years, the latter has kept increasing while the former continues to decline.

I learn more about licensing my work and finding new clients each year. A company makes and markets the product and pays the artist a royalty of 4% to 15%, usually in the middle of that range, for using the images. That small percentage can become a healthy income depending on the product, the company, and reach.

I’ve acquired most of my licenses on my own. I’ve learned about contracts, red-flag clauses, and how to translate legalese. I retain copyright of all my work and never sign it away.

In 2017, I signed up with Art Licensing International in New England. A reputable agency with global reach, they represent hundreds of artists, many of them well-known. An agency typically takes 50% of royalties. However, their connection with big companies makes that sacrifice worth it, as they can often get artists’ licenses they wouldn’t usually find on their own.

I had final approval on every license they acquired for me, and their quarterly cheques arrived four times a year without fail. Amounts were never significant, but I was willing to be patient as a license can take a few years before it pays off. But last year, I considered ending the relationship. I’ve had much more success finding my own licenses, but I also wanted to explore opportunities with other agencies.

Art licensing is a tricky business. While there is plenty of advice on best practices and what to avoid, each company has their methods and focus, and you never know which business relationships will work until you’re well into them.

If I’m tied up with too many smaller licenses that don’t bear fruit, those can prevent me from signing with companies that better fit my artwork. If one company licenses my work for a product, a competing company might not want to, and that second company might have been the better choice.

In the past couple of years, it has become clear that ALI is not the right agency for me. Some artists tailor their art to follow trends each year, and the agency’s messaging supports that tack. It’s a solid business practice for many artists and companies, especially graphic designers, so I can’t fault them for it. But I am not an artist who chases trends.

Years ago, I remember a gallery owner telling me that he was glad I wasn’t painting realistic-looking wildlife because had I done so, no matter how good it was, he wouldn’t have been interested.

“Everybody’s trying to be Robert Bateman.”

I have a unique signature style, look and an established niche, so my work will never be for everybody. When I hear suggestions that I should change my work to fit somebody else’s agenda, I think of all the licenses, customers and subscribers who connect with and enjoy my art and support it year after year. So many artists struggle to find their niche, a pinnacle achievement in any art career. There is no question I have found mine.

As Seth Godin often says, “if you don’t like it, it’s not for you.”

That’s not argumentative or defensive; it’s a simple truth. I’m not fond of Celine Dion’s music. But I’m confident she doesn’t care. Trying to please everyone is a recipe for misery in life and art because you will never succeed.

I decided to end my relationship with Art Licensing International this week with no hard feelings. The owners and staff have always been professional and friendly. But after six years with little to modest income to show for it, I’ve realized that the wrong business relationship is just as bad as none at all.

There are several licenses I’ve signed with them, however, that will continue until the end of their term, a few that won’t expire until the end of next year. But I’m free to look elsewhere for better representation for my artwork. My art has been removed from their site.

When so many artists struggle to find agency representation, leaving such an arrangement voluntarily is uncomfortable. And even though it’s a little scary and always uncertain, making these choices is one of the best parts of self-employment.

One course correction, coming right up.

 

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Habit-Forming

The timing of this post might seem like a New Year’s resolution update, but that’s a coincidence. Shonna recently recommended this book she’d found interesting, but had she done so in August, I would have tried these changes then.

Atomic Habits is a New York Times bestseller by James Clear. While I’ve read my share of self-help and pseudoscience over the years, often with more than a grain of salt, I was willing to give this a shot. It didn’t seem like the usual positive-thinking-will-solve-all-of-your-problems tripe.

I wasn’t a fan of the title, but it wasn’t long before Clear explained the reason for it by calling out the definition. Atomic, meaning powerful but also tiny. The premise of the book is that small changes yield big results, building good habits and breaking bad ones.

Full of practical perspectives within, two strategies caught my attention.

The first is something Clear calls habit-stacking. We all have habits we do every day, from our morning rituals to how we accomplish routine procedures at work. These are behaviours we do to be more efficient with everyday tasks. Habits, when appropriately used, add some automation to our day, freeing up our brainpower for more interesting things.

Habit stacking involves adding onto an existing habit or series of habits, making the new behaviour easier to adopt. In my case, I’ve been trying to make time for meditation every morning. I’ve been unsuccessful at keeping a regular practice over the years because I could never find the time.

In the fall, I took an eight-week course on Cognitive Behavioral Therapy combined with Mindfulness Meditation, which I found well worth my time. I’ve been meditating ever since but found it easy to skip a day here, two days there and hadn’t yet found my groove, despite my best intentions.

After reading Atomic Habits, I realized I just had to add it to my existing routine. In the mornings, I get up at 5, turn on my computer, go downstairs, start the coffee, have a shower, get dressed, go back downstairs, do a series of push-ups and sit-ups, grab my coffee and back up to my office to start work.

Over the past month, I now meditate for 15 minutes, after the sit-ups, before grabbing my coffee. I’ve inserted it into my usual routine, and it’s ridiculous how easy it was to do because it’s not something for which I need to find the time. It’s now just part of how I start my day.

As an aside, if you’re unfamiliar with mindfulness meditation, suspend your preconceived notions about lotus positions, chanting like a monk and becoming one with the universe. The practice is about being present in the moment. Most of us are victims of endless mind chatter where we ruminate on our past mistakes or shortcomings and worry about the future, while rarely being right here, right now.

I’m not very good at it, but that’s not the point. My mind still goes off on its own on dark tangents, and I have to gently bring my attention back to my breath or a chosen focus. Some days are harder than others, but I still sit there in silence for 15 minutes, and the benefits are evident. There’s plenty of information online if you’re curious.

The second habit-changing practice I’ve adopted from the book involves my office calendar. The jury is still out on whether or not this has become a good habit or bad.

At present, my revenue streams are my nationally syndicated editorial cartoons, which I work on most days but send out Monday to Friday. Then there’s my painted work, which involves commissions, prints, and licensing on many different products through several different companies.

On top of those pursuits, I enjoy writing, but for many years, that’s been confined to my regular blog posts and newsletters. But in recent months, I’ve wanted to get back into writing fiction. I wrote about this in a previous post, so I won’t elaborate here.

In Atomic Habits, the author suggests that one method of adding a desirable habit is to employ a calendar.

I’ll use eating healthier as an example. Each day you have a serving of fruit, you put an X on the calendar. Successive calendar marks will make you want to add more, an absence of them will motivate you to prevent further blank spaces. It’s a visual representation of what you’re actually doing, rather than what you think you’re doing. Eventually, you just become somebody who has a habit of eating fruit.

You can use this for reading, playing an instrument, going for a walk, stretching or adding any good habit to your life. Consequently, you can use the same strategy for eliminating bad habits, marking an X each day you don’t perform a habit you dislike.

I’ve got three creative outlets I want to accomplish each day; Editorial cartooning, Painting and Writing.  All three every day is possible, but not realistic. However, that’s still my goal.

Adding writing into an already busy schedule, I knew that was going to be tough, but I also knew that if I didn’t, I’d suddenly be 20 years older, lamenting the road not taken.

Blog posts and newsletters count as writing, so if I wrote something like this post, I got to add a W to that day. But if I only wrote a sentence or two, I wouldn’t, since I’d only be fooling myself.

Having done this all month, I looked at all of the red letters on the calendar for this month and had mixed feelings.

Clearly the editorial cartoons are where the bulk of my creative time is spent, followed by painting, which makes sense since that’s how I earn my living.

As intended, I’m writing fiction again, something I haven’t done in twenty years. I’m quite a few thousand words into a story that I’m enjoying, even though I have no idea where it’s headed. Without this calendar practice, I believe I’d still be wishing I’d started, just as I have for years.

As I recently heard in a book or podcast, “Writing isn’t hard. Putting your ass in the chair to start writing is hard.”

There were days this month when I wanted to write, but life got in the way. Shonna’s car battery died during a brutal cold snap, -30C and below for more than a week, which took two days of problem-solving, trips to Canadian Tire, and serving as her taxi. Now, I work at home, have the most flexible schedule and I was happy to take care of that stuff. OK, happy isn’t the right word, but I certainly didn’t blame her for the inconvenience, especially since my car was warm and comfortable in the garage.

Add to that all of the other daily stuff that comes with life, year-end bookkeeping, tax prep, month-end invoicing, communicating with clients, all of the usual and unavoidable tasks.

The most startling revelation in this whole experiment, however, was that there isn’t a day off on this calendar. Even on Saturdays, my day with the most freedom in the week, I still get up at 5 a.m. and put in 3 or 4 hours before Shonna gets up.

This might seem like humble bragging, as in look how busy the martyr is, but I’m well aware that just being busy isn’t a badge of honour. If it were, we’d all get a participation medal. Everybody is busy.

No, this is indicative of a bigger problem. Anybody who has ever been self-employed knows how much work it takes, especially in the beginning. Then if you make a good go of it, it becomes less about enjoying the successes and more about hanging on to what you’ve got for fear of losing it.

When the inevitable losses do come, in the usual ebb and flow of life, you end up working even harder (not smarter!) to keep as tight a grip as possible. Pretty soon, you’re taking little time off, are perpetually tired, grumpy, depressed, running on empty and operating from a position of fear. You spend less time with friends, and the concept of spending an entire day doing nothing feels, well…irresponsible.

Like any bad habit, it’s easy to come up with excuses that sound reasonable.

Some of the greatest hits we’ve all said or have heard include…I’ll quit smoking next month when work is less stressful. I’ll start saving money next year because it’s Christmas and it’s too hard right now. I’ll make time to exercise later when I’m not so tired. Any bad habit comes with a dump truck full of enthusiastic excuses that sound good at the time, but ultimately don’t hold water.

I’m too busy to take time off. In reality, I’ve just forgotten how.

So while this calendar habit was supposed to be a motivating carrot on a stick, I ended up beating myself with it, and I’m disappointed. Awareness, however, is the most significant part of solving any problem, so I intend to continue using it to motivate me to write. But it will also serve double duty as a cautionary device, reminding me that having a blank day here and there is ultimately healthier than killing myself for another editorial cartoon.

The next time somebody suggests I write a children’s book, get into animation, draw something for their fundraiser, or do a commission for them ‘in my spare time,’ however, I’ve got an excellent visual aid for when I respectfully decline.

I remain a work in progress, just like everybody else.

Cheers,
Patrick

© Patrick LaMontagne
@LaMontagneArt
If you’d like to receive my newsletter which features blog posts, new paintings and editorial cartoons, follow this link to the sign up form.

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The Infinite Game

The following was part of this week’s newsletter, sent Wednesday 11/13/19. While I write blog posts and newsletters on a fairly regular basis, a lot of what I write in the newsletter is only seen by subscribers, along with some photos, sketches and works in progress. If you’d like to sign up, here’s the link. Enjoy!

In addition to listening to podcasts and music while I work, I’ve always got an audio book on the go.

The one I’m listening to right now is quite fascinating. I told Shonna this morning that it might be one of the best books I’ve ever read (listened to) on why we do the things we do, even when it is against our own best interests.

This book focuses on business, but not the ‘rock me to sleep’ boring facts and figures type stuff. Anybody who has ever wondered why things aren’t working out the way they thought or hoped, would benefit from this book. It’s replete with examples of corporate executives, politicians and world leaders who have consistently failed in their roles due to finite thinking. Conversely, there are some surprising examples of leaders who went against the grain, defied convention, and made positive changes while everybody was telling them that they were crazy.

The book is called ‘The Infinite Game’ by Simon Sinek.

One of the things he has been quoted as saying in the past is “People don’t buy what you do, they buy why you do it.”

Now at first glance that might seem like one of those pithy little sayings that somebody slaps on a meme and shares on Twitter, but in the week or so since I’ve heard the phrase, it’s been occupying a lot of my thoughts. I even went so far as to write it on a post-it note and stuck it to the bottom corner of my Cintiq display.

It feels like a mystery to be solved, because I can’t really say why I do what I do, but I feel I should know.

There are plenty of professions that are much easier and pay more than being a self-employed artist. If it was just about the money, I’d be foolish not to do something else.

Editorial cartooning, if I’m being honest, I just do that for the money. Sure, I still get to draw and be creative with it, I’m engaged in daily critical thinking, practicing and improving my art skills, but as I’ve talked about (far too often) in the past, following politics and bleeding-leads every day for twenty years begins to do long-term damage to a person’s soul.

I show up for that work every morning, put my ass in the chair, draw a cartoon or two and make sure my clients are supplied with what I’ve promised. Editorial cartooning is my day job.

It’s no secret that newspapers are struggling and have seen their best days so the fact that this profession still manages to pay a large chunk of my bills is surprising, but I’m under no illusion that it will still be doing so in ten years. Then again, I said the same thing ten years ago, so what do I know?

Each year prior to this has financially been better than the year before. That is, until this year.

At the risk of breaking the unwritten rule of self-employment, to always shout that everything is peachy and amazing and frickin fantastic (!!!), I’m experiencing my first down year, enough to make me more than a little nervous.

Why would I share this? My editors might read this, not to mention my competitors. Why would I point out the blood in the water?

Because I get really tired of the bullshit we feed each other, pretending we’ve got it all figured out when almost none of us do. I know you’re lying about your picture perfect curated Facebook life, you know I’m lying about mine and we’re all just pretending to go along with each other’s fabrications.

I’ve talked to a LOT of people who are having a tough time this year, business owner friends who are freaking out about the red in their books, but that’s only shared in whispered one-on-one conversations lest anybody finds out. The economy is down, people are scared and when that happens, they spend less money, which affects everybody.

As one of my editors said in a candid conversation yesterday, expecting to have nothing but good years, in business and in life, is incredibly naïve. Shit’s gonna happen and if you can step back and take a long look at it, it might be the required catalyst for positive change that wouldn’t have happened if everything stayed the same.

I began painting my whimsical wildlife portraits ten years ago, not knowing at the time that it would be the next transition in my career. It’s the work I love doing most and if there’s an answer to the question, “Why do I do what I do?”, it’s hidden in those brushstrokes.

The happy accident of all this, however, is that the revenue from licensing this work and selling prints has been increasing year after year, and this year, thanks to companies like Pacific Music and Art, Harlequin Nature Graphics and Art Licensing International, I’m seeing the largest year of growth in that part of my business. So the seeds I planted ten years ago are bearing more fruit.

But it’s hard to see that as all positive when the cartoon revenue that has sustained me well for so many years is experiencing a decline. That’s human nature, and generates all sorts of negative cognitive distortions. Change is always hard, but inevitable.

While working on my local cartoon for the Rocky Mountain Outlook, having already sent out today’s syndicated cartoon, looking forward to working on my current animal painting this morning, I got that familiar anxious feeling, worrying about income.

“Maybe I should get another cartoon done for today instead of painting, just to try and make a little more money. I can always paint tomorrow.”

But clearly Sinek’s book is sinking in, because I thought, “this is finite thinking, focusing on the quarterly profit numbers, at the expense of the long game.”

If I keep putting off painting, then no painting gets done. The work I enjoy most that is laying the foundation for the future of my career, is being set aside for the short term revenue that is unlikely to be paying the same portion of my bills a decade from now.
Focusing on the big picture, I decided to paint instead and made some nice progress. It took me about a half hour to really get into today’s session, to quiet the fearful voice in my head, but it was eventually drowned out by the music in the earbuds and the good feelings of painting three happy cougar cubs. Still a long way to go on this, but I can see the finished image in my mind.

Just as the sixty plus whimsical wildlife images I’ve painted during the past ten years are generating income for me now, this painting will do the same later. I just need to stay focused on playing the infinite game.

Cheers,
Patrick
@LaMontagneArt
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Out of the mouths of editors

About ten years ago, I couldn’t think of anything I would rather be doing for a living than editorial cartooning. I had a full-time office job, and I was working my ass off to try and leave it. It wasn’t a bad job; in fact it was a pretty good one. My boss was a decent guy (still is), he paid me well enough, and I wasn’t expected to work overtime or on weekends. But it just wasn’t what I wanted to do.

Without boring you with all of the details, I was eventually able to leave that job with the blessing of my employer and I often tell people that it was the best last job (and boss) to have. It was very scary, but exhilarating.

Fast forward eight years and editorial cartooning is now ‘the job.’ I don’t really enjoy it as much as I used to, but there are plenty of worse ways to make a living. While I’m still trying to be original and do my best, I’ve often said to people that the job can be emotionally taxing and I wonder if any of these smartass illustrated comments even matter to anybody.

I’ve likened following politics and the news for a living to getting out of bed every day, having a shower, then wading into raw sewage. The animosity and venom online that accompanies any news story (don’t read the comments, don’t read the comments…), the general distrust of elected officials, the hypocrisy of entitled federal politicians who will walk across the aisle and hug after a national tragedy, but then will say the most horrible things about and to each other just days and weeks afterward, thinking we’re all too stupid to notice, (take a breath!) it’s a little much to take sometimes. They’ll all campaign for more civility in the House of Commons, but their actions rarely match their words.

Ask them about this behaviour and they’ll tell you that it’s all part of the game and you find out that a lot of these people in opposing parties are quite civil and friendly with each other when the cameras are off. Somehow they figure that they can justify these actions at taxpayer expense, with “Oh, we’re just playing.”

Follow politics long enough and you realize that it doesn’t matter who is in power. They’re all playing the same shell game and Canadians are the dupes who continue to put down the money, only to have it taken away. And of course, the game doesn’t work unless we believe that one day we’ll be quick enough to beat the shifty con man on the other side of the apple crate.

See? I’m well into a rant I had no intention of writing. But it’s because I get worked up about it. While I do try to use it to my advantage and see the humour in it, tell myself that it’s all part of the job, I also become angry about it, a lot more often than I want to.

Clearly, I take this job way too personally. But as the scorpion said to the frog, “I can’t help it. It’s my nature.”

Remembrance

What brought this all to mind today was something one of my editors said to me about my Remembrance Day cartoon I sent out this week, the one shown here. It’s a topic on which I must draw each year, and I’ll be honest, I dread it. This year was especially difficult given recent events.

I’ve often used quotes in these more serious images, so this particular editor asked whose lines I’d used in the cartoon. I think he thought I might have forgotten to credit them appropriately. When I told him that the words were mine, he was complimentary and I thanked him, explaining that with a military family background on both sides, and five years spent in the Reserves, I always try to be as respectful and original as possible with this particular cartoon without being maudlin and trite.  I usually spend a lot of time on it, both in thought and on the artwork.

On that point, he said something that made me stop and think, not just about the Remembrance Day cartoon, but about editorial cartooning in general. He said, about his own job, “I try my best with my limited abilities, and I plan to come to work every day until they tell me to stop. Once in a while, though, those of us who do this sort of thing for a living, like you, create something that DOES matter, that DOES resonate with people, that DOES meet our own expectations. Not always, but sometimes. And it’s worth it, you know?”

Thanks, Steve. I think I needed that.