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Top 12 of ’12

It’s that time of year when editorial cartoonists and other creative types compile their ‘Best Of’ collections.  To be honest, I have no idea if the following cartoons are representative of my best work for 2012.  How it works in the world of freelance and self-syndication is that I follow the regional, national and international news each day, decide which stories are big enough or interesting enough to comment on with a cartoon, and then I send the images off to newspapers across the country.  If editors like the cartoon, they print it, and I get paid.  If they don’t, I try again the next day.  At the end of each month, most papers simply tell me how many cartoons they used, but only a few tell me exactly which ones.  Preferences vary from region to region, so while a cartoon may play well in Ontario, it might be a dud in Western Canada.  That’s the nature of this business, trying to please everybody.

So, when it comes to picking my ‘Best of’ cartoons for 2012, I’m just showing you the ones I liked best out of the 275-300 syndicated cartoons that I drew this year.  Could be because the commentary still made me smile when I was going through the archives, or that I remembered enjoying working on the drawing.  For example, the Pac-man cartoon has no editorial or political value at all.  It’s a seasonal cartoon.  But for some reason, I really like it, so it made the list.  There are a few that take shots at Prime Minister Stephen Harper in here as well.  The other party leaders have no power right now.  They’re just noise in the wind.  So naturally, the blame is placed at the top, the guy with the power.  And considering how much he abuses it, there were a number of cartoons about that this year.  Pardon my candor, but that guy just pisses me off.

All the rest were on topics that made me laugh, made me think, or in a perfect world, accomplished both, which is what an editorial cartoon is supposed to do in the first place.  For those of you who follow my daily cartoon posts on Facebook, Twitter, and Google+, thanks for your continued support this year.  I will do my best to keep you interested and amused in 2013.

To get a better look, click on the page and it’ll allow you to zoom in.

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Totem T-Shirts have arrived!

Was pleased to receive my first samples of the Totem T-shirts from The Mountain.  While there are two others yet to come for the 2013 line, the Wolf Totem and Ground Squirrel Totem, I’ll receive those soon, once they’re up for sale on their site.  As the Ground Squirrel Totem went up just recently, I would expect I’ll see the remaining two in January.

I received three shirts of each design in different sizes and was very impressed with the quality of the shirts themselves and the printing, not to mention my name clearly visible on every shirt.  Images will always vary in how they look, depending on what surface they’re printed on.  Paper looks different than canvas, so I was a little anxious to see how well they would reproduce on fabric.  I wasn’t disappointed.

As mentioned before, one of the things I like best about my Totem paintings being licensed to The Mountain is their commitment to being environmentally responsible and their business ethics.  I know that we get a little cynical about believing that these days, but I’d invite you to check out their claims at the following link, The Mountain: America’s Greenest T-Shirt Company.

If you’d like to purchase one of these shirts, you can visit their online shop.  Here is the link to the four shirts that are currently available, and coming soon, the Wolf Totem will be available as well.

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Risking your love for a living.

There’s an old saying that says, “Do what you love for a living and you’ll never work a day in your life.”

There’s  another old saying, “Be careful what you wish for.  You just might get it.”

With the accessibility of training, the affordability of equipment and an endless string of stories of people who have turned their hobbies into their living, it seems that many have become convinced of that being the end goal for any creative pursuit.  If you can draw, write, paint, play music, act, sculpt or create anything, you’re supposed to be working to make that your profession.

As someone who made that very choice and is creative for a living,  I consider it a great job, but it is still very much ‘a job.’

Right about now, you’re likely thinking this motivational blog post just went wildly off the rails.  My apologies if you’re disappointed, but there’s plenty of ‘you can do it!’ advice out there and too few reality checks.  Brace yourself.

Now, I don’t want you to think that I’m not comfortable with my choice to be an artist for a living, because I am.  I make my own schedule, I answer only to whom I choose, and if I sense a job is going to be a nightmare, I’m in the enviable position that I can turn it down.   Lately, however, I’ve been experiencing an uncomfortable anxiety about my work.  While there are going to be bad days  in every profession, regardless of how much you like it, there seem to be many more days lately where I get up in the morning and just don’t feel like drawing or painting.  For somebody who used to find any excuse to do either, that’s disturbing.

I used to work at a hotel in Banff.  As far as jobs go, it was a very good one with good people, and I look back on my time there fondly.  During my six or seven years at that hotel, I ran a waterslide facility, then worked night audit, front desk and eventually became the accounting clerk.  During the off season, there was more than the usual downtime.  Sometimes, after all of the cleaning was done each day, I might be alone in the waterslides for an hour or more, just sitting at the desk.  It was then that I’d doodle and sketch and it would pass the time.  When I worked night audit, I would arrive just before midnight, run the reports and balances until about 2:00 AM and then just babysit a sleeping hotel until about 6:00 when people would start to be up and about and the day staff would come in.  That gave me about four hours to read, draw and sketch.

No deadlines, no expectations, just enjoyable drawing.  It was a nice hobby.

During that time, I began drawing one editorial cartoon for the Banff Crag and Canyon, the local weekly newspaper.   Not very well drawn, not very insightful, but no real pressure.  It wasn’t the National Post.

I could write a whole volume about what has come between then and now, how one thing led to another and how I ended up being a full-time artist.  Let’s enter that as read and we’ll jump ahead to the present, shall we?

I can’t remember the last time I drew something simply for fun.

You see, these days, everything I create is part of an end product.  If I’m sketching or drawing, it’s for an editorial cartoon or illustration.  If I’m painting, it’s for promotion, a training video or DVD, or an image I will sell or have been commissioned to do.  Everything feeds the constant deadline.  I realized this recently while working on my last couple of Totems and a commission piece.  There was something missing in the enjoyment of it and it was unsettling.

At the beginning of this ride, there was excitement in the scramble of it all.  Getting that new newspaper, having a magazine print an image, being recognized by a publication or resource.  I was younger, hungrier and enjoyed the competition.  After you reach a certain level, however, it’s no longer a thrill of being ‘on the way up’, but the maintenance required to ‘keep from losing any ground.’  The same old drug dosage is no longer providing the high that it used to.

Continuing on with known sayings, how about this one? “When your hobby becomes your job, you need to find another hobby.”

I used to have full-time day job, and editorial cartooning was the fun gig on the side.  Then it became ‘the job.’  Illustration was then the fun side gig, then it became part of ‘the job.’  Painting became the fun side gig…you can see where I’m headed, here.

Being an artist for a living is great.  I wouldn’t want to do anything else and I would still say that even when I’m having a bad day.  But if you’re considering that leap, go into it with your eyes wide open.

The truth is that business and marketing is where success lies as a creative, not doing what you love.  I’ve seen artists so much better than myself and others, fail to get anywhere because they don’t know how to sell and manage their business at all, or ignore the necessity of it.  I know some self-employed people who are three years behind on their taxes and are living under a ton of debt they’ll be lucky to ever crawl out from.  They wonder why they have no money but they haven’t done any invoicing in months.  I speak to school classes regularly and one question always comes up about whether or not they should go to art school.  I tell them to go to business school.  If you love art, you’ll do it anyway and will find the resources to become better by yourself, but where most artists fail is running their business and selling their work.

You have to be every department as a freelancer.  Accounting, PR, sales, admin, and creative.  Invoicing is done immediately or at the end of the month, without fail.  GST payments are never late.  Tax installments are never late.  You must foster relationships with your clients all the time.  If they know you and like you, they’re unlikely to replace you.  I would estimate that I spend only half my time drawing and creating, and the other half of my time running the business.  All of that comes with expenses, too.  Website design, printing costs, accountants, bookkeepers, lawyers, etc.  Even designing your own budget website will cut into the time you’d rather be working on why you’re in business in the first place.

If this is what you want and are prepared for what it takes, then more power to you.  I would encourage anybody to give it a shot because I prefer these long hours working for myself than shorter hours, vacation time and weekends off working for somebody else.  If, however, you just love to draw or create, seriously consider if you really want to risk that by turning it into your job.  When your hobby becomes your work, it will change how you feel about it and it will no longer be that which you do in order to relax and unwind.  While compromise is always a part of life, decide how much you’re comfortable with.  There is no right or wrong answer, but there is a choice.

I will still write inspirational ‘you can do it’ posts here and elsewhere, and if you read one of those, don’t doubt that I mean it, but success stories will always be about hard work.  In this age of instant celebrity with folks believing they will be ‘discovered’ on shows like American Idol or YouTube and that they deserve to be successful by the simple virtue that they exist, inspiration needs to be tempered with reality, too.

Finally, a word of caution in the form of one more old saying.  “Judge your success by what you had to give up in order to get it.

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Forward Momentum

One of the best things about being a freelancer these days, whether it’s writing, photography, illustration or just being self-employed is that there is no shortage of information out there to help you.  Just twenty years ago, there was no such thing as Google.  The Internet didn’t begin to gain real traction with the public until the mid to late 90’s.  Before that, you had to go to the library.  That’s a building with books in it.

We enjoy almost instant connection today, but it used to be a lot more difficult to find information while learning a skill.  If you were lucky, you might find a professional artist with whom to apprentice, but what to do if you lived in a rural area and had limited resources?  Now, we have access to apps, books, trade magazines, DVDs, online courses, webinars, forums, and websites full of information, all from the comfort of our own homes.

The problem with access to all of that information is that it is far too much for any one person to take in.  You may have the resources to learn all you want to, but so do your competitors, so there’s no room for complacency.  Thirty years ago, for example, a newspaper would have an editorial cartoonist on staff and that’s how they’d make their living, drawing one cartoon a day (sometimes less) for that one publication, spending the whole day working on one image, and not having to worry about sales, marketing, printing, promotion or local, national, and international competition, certainly not to the extent one must do so, today.

Most daily newspapers have dismissed their cartoonists and are opting for more regional, national and international syndicated cartoons and paying significantly less than they used to.  We are all familiar with this trend in every industry, so lamenting the fact is a useless exercise.  Adaptation is the order of the day in every profession.

With all of that information available and so many options, it can be easy to become anxious about where to put your efforts.  Ask ten freelancers which sites, organizations, and advice you should follow, and you’ll get an infinite number of answers.   If you dig a little deeper, you’ll discover that each of those ten freelancers is following the advice of ten other people, and everybody is just winging it, hoping to get enough work to pay the mortgage.

Put simply, you have to try new things and then evaluate their worth on your own.  Then you have to consider that something that worked for you yesterday might not work for you tomorrow.  Your own instinct will be your best guide.

For example, I’ve been a member of the National Association of Photoshop Professionals since September of 2004.  That’s quite a long time these days.  In addition to all I’ve learned about Photoshop, I’ve made invaluable contacts in the industry, and have formed lasting relationships with many people, a number of whom I consider good friends.  The investment in that membership has been very good for my career.

In recent years my skills have reached a point where I’m now in need of more advanced training and when the air gets a little thin, it’s tough to find that in any organization that must cater to a wide variety of skill levels.  That, coupled with the fact that today, NAPP’s focus is almost exclusively on photography, it has become obvious that there isn’t much left there for me anymore.

The friendships and connections, I take those with me, but when my membership expires next month, I won’t be renewing it.  It was a tough decision, but I based it on the question, “Had I not been a member for the past eight years, would I  join the organization today?”

The answer was an easy No. It isn’t that NAPP doesn’t have value for photographers, because it clearly does.  But I’m not a photographer.

While I had a good run and it was time and money well spent, I’m looking for other learning opportunities.  That being said, there’s still a good chance I’ll return to Photoshop World in Las Vegas next year.  Connecting with others, networking and spending time with other industry professionals is invaluable, not to mention that I always have a good time.  My experience teaching at the Wacom booth in September was great and I hope to repeat it again next year.  But I’ll be there on the periphery, not as an attendee.

So the message here is that continuing education as a freelancer is crucial to developing and maintaining a thriving career, but it’s up to you to find your own teachers,  a task that will never end.  You must constantly adapt to an environment that is changing so much faster than most can keep up with.  When something is working for you, get as much from it as you can.  When it stops contributing to your momentum and success, you need to cut it loose.

For now, my own path to continued education is uncertain, but I’ll keep looking to online courses, webinars, trade magazines and I’ll follow the art of other creatives, those who inspire me to be a better artist.  They say when the student is ready, the teacher shows up, so I’m not worried.

While I’m waiting, I’ll just keep working.  Practice makes perfect and even though I’ll never get there, I’m still aiming for it.

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You, Me, Them and Online

 

With limited or no knowledge of your background, skills, training, experience or business, there will always be somebody else painting a black and white picture of what your path to success should look like.  Nowhere is that more evident than when it comes to your online presence.  Too many experts pontificating on the right way to do things (the way they’re doing it) and the wrong way to do things (any other method they don’t like).

The questions each of us should ask ourselves are simple.  What are you putting energy into that isn’t giving you anything back?  What are you spending time on that is or isn’t worth the effort?

I’m not an expert.  I just play one online.  Here are some of my own answers.

Website ads:  It took years for it to happen, but my website gets plenty of traffic these days.  Some people advocate selling ads on the site to give you more revenue.  Personally, I don’t like seeing them on another person’s site, so I don’t put them on mine.  If I had a physical storefront on a main street, I wouldn’t block up my own window and doorway with billboards for other businesses, even if they were paying me.

Blogging: I love watching the ‘you should blog/blogging is dead’ argument that pops up now and then.  My take on blogging is simple.  I enjoy writing, I do it well enough, and I find that keeping what amounts to an online diary of my work to be an enjoyable process.  It’s interesting to look back on thoughts and perspectives I had a few years ago and compare them to what I think today.

If I didn’t enjoy writing, however, I wouldn’t keep a blog, no matter what anybody said, because it wouldn’t sound genuine.

Social Media:  When I joined Facebook, the goal seemed to be to get as many friends as I could and that would tell people whether I was popular or not.  That got old really fast.  So I started a business page.  Then I had to get those people that were friends to ‘like’ my business page.  Get as many ‘likes’ as I could and that would tell people how popular my business was. This becomes an exercise in groveling.  I didn’t like it.

After Facebook, came Twitter, LinkedIn, and eventually Google+, because other people said that’s what I was supposed to do.

Here’s what I know now.

I’ve put the brakes on my personal page and focused my energy on only having my business page.  I’ll include links to it in posts, give away prints from time to time and promote it when appropriate, but I’m no longer holding my hat out, getting people to ‘like’ it out of guilt.  It stinks of desperation.  I want people to like my page only if they like my work.

My personal page still keeps me connected to other people and the pages and information I like, and allows me to comment on those, so there is still value in having a personal page.  Connections are very important and interaction on social media is a two way street.

But you have to control your own experience.  Everybody has that one person that posts ten cat videos in a row, or is constantly picking a fight or complaining, or turns every one of your posts into an opportunity to further their own agenda.  I hide those people from my feed, block them or unfriend them and I don’t feel bad about it.  With a limited amount of energy available to me in a day, I can’t afford for social media drama to sap any of it.

Facebook gives me the most return for the time invested.  The people who follow my work there are the ones with whom I interact the most.  I get regular work and referrals from both new and repeat customers.

LinkedIn hasn’t done much for me, but then again, I haven’t done much with it.  I can say the same thing for Google+.  It costs me very little time to post my cartoons, blog links and other business related happenings to Facebook, Twitter and Google+, so I continue to do that.  But despite how many followers I have on all three, Facebook gives me the most interaction and traffic (the numbers don’t lie), Twitter a distant second, and Google+ a very dismal third, even though if you look at my profile, it shows the most followers out of all three.  For me, Google+ is quantity, not quality.

Too many people are flailing about trying to be everything to everybody and following every bit of advice that’s offered them, even when it ends up being completely contradictory.  There is safety in numbers, which is why sheep and other animals will form a herd.   But, if safety were my biggest concern, I’d still be working for somebody else, and wouldn’t have left the herd in the first place.

So here’s one more bit of advice, which you are free to ignore.  Take a moment to look at your online presence with fresh eyes.  Take a breath.  Then ask yourself what’s working for you and what isn’t.  If something is paying off, helping your business grow and showing promise, then keep doing that.  For everything else, cut it loose, despite what ‘the experts’ are saying.  Adapt, move forward, and ignore the herd.

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Another Photoshop World

Photo courtesy of Chuck Uebele.

This past week, I once again found myself in Las Vegas for Photoshop World.  Following last year’s event, I wrote that it was unlikely I would attend again as the classes no longer offered me any significant benefit and that it had become very much a conference about photography rather than one about Photoshop.  Since I still believe that, you might wonder why I returned, especially since I only attended a few classes.

I got to hang out with many friends from all over Canada and the U.S., a number of whom I’ve worked with on projects or have plans to in the coming year.  I rely on these folks for reference photos, business contacts, and often just critiques of my work and moral support throughout the year, so it was great seeing them.  There is a great benefit to spending time with likeminded creatives with whom you can connect.

One of those was my good friend Jeff Tamagini from Boston.  Jeff is an architect, 3D designer and photographer whose work I really admire in all three disciplines.  Jeff was a big part of the reason Vegas was fun last week.  In addition to his introducing me to the amazing food at Julian Serrano at Aria (my wife was very jealous of that one), it was just guys hanging out, attending parties, dinners, and laughing an awful lot.  But I hired Jeff as a photographer while we there, too.

I plan to have a new PhotoshopCAFE DVD coming out this Fall, this one on painting portraits of people.  To avoid having to worry about model releases and licensing issues, I’ll be using myself as the subject.  The other reason is that anybody hired to paint a portrait is unlikely to have a model as their subject.  By using myself, I get to talk about how to minimize flaws (I have those in abundance) and to paint your subject in the best possible light, working with what you have.  I even woke with a zit on my nose that day, so I set aside my ego and told Jeff not to correct it from the shot, so I could show how to prep your reference photo as well.  The sacrifices I make for my craft, I tell ya.

Since I really like Jeff’s work and he’s a friend who’s also not going to make me look bad, I trusted him for the gig.  The shoot didn’t take long; I got the light and scene I wanted, to see the images in real time, and as a bonus, I have a little anecdote to share to make the DVD a little more engaging.

The second reason for attending was networking.  It’s an overused buzz word these days, but it basically means building new and reinforcing existing relationships to the benefit of your professional interests.

I was able to spend time with people from different companies, some of whom I’ve met before, but also a few with whom I’ve had no prior connection, but now have opened doors and dialogue for opportunities in the coming year.  There’s no online substitute for being introduced to a department head over lunch, and then realizing you’ve segued into discussing potential projects you might work on together.  You’re also a lot more likely to find out inside information about a great many things while sharing a drink with somebody at a social event than you will over email or social media.

At one point this week, I participated in an on-camera interview for an Adobe promotional video.  They asked me to show my painted work on camera.  At the end of the shoot, one of the camera crew gave me his card and asked for mine; because he might have a project he wants to hire me for.  Who knows if anything will come of it, but you just don’t find yourself in those moments when you only exist to people online.  I also had the opportunity to participate in an informal forum discussion with Adobe designers to discuss expectations and share thoughts on future releases and possibilities, a process I enjoyed very much.

And finally, I was invited to demo for Wacom in their booth on the Expo Floor.  I will admit to being a little nervous about that, but I’m also a firm believer that if you don’t step out of your comfort zone on a regular basis, you stagnate, especially as a creative.

Over the past couple of years, I’ve been able to build relationships with a few key people at Wacom and I count myself lucky.  Wes, Joe and Pam have been very supportive of my work, and have treated me very well.  The trip alone was worth my time just to spend some with them. While the demo didn’t go completely according to my plan, (does it ever?), apparently nobody noticed and many told me afterward that they enjoyed the presentation.

Once I got rolling, it really did feel quite natural.  As Joe from Wacom said to me in an email the week before, “It is 45 minutes of doing what you do so well.”

You see why I like these folks?

After giving it some thought, I’m not going to make a ruling on whether or not I’ll go to Photoshop World again, but I can honestly say that I won’t be there as a conference attendee.  Without any advanced classes on painting and illustration, there’s just nothing there that I can’t learn online.  I may be back, however, for the reasons I’ve mentioned here.  What made the conference worth attending were the conversations and experiences I had at the Expo, as well as the number of meetings, planned and otherwise, in which I participated.  Some of my friends have said they won’t be back next year, so that will factor into it as well, but for now, I’m just leaving my options open.

All in all, I enjoyed the week.  While it was technically a business trip, it was also a bit of a vacation from the office, too.  Sometimes, even that’s just reason enough to go.

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Totems come to The Mountain

For those who regularly follow my work, you’re already aware that my Totem paintings are very important to me.  I consider them my best work to date and I put a lot of time and energy into painting my whimsical animal portraits.  These images are the most fun I have while painting.  While they have been available as limited edition giclée canvas prints and matted paper prints in local galleries for quite awhile now, they have not been offered on any apparel, despite the many times folks have asked me about it.

It is my great pleasure to announce that a selection of my Totem paintings will soon be available on T-shirts, exclusively from The Mountain.

The Mountain is a wonderfully original T-shirt company out of Keene, New Hampshire.  While they have a number of diverse styles of artwork available, one look at their catalog and it’s easy to see that animals are their specialty.  The quality of the artwork on their apparel is second to none and I’m very pleased to have some of my work included with that of these talented artists.  The Mountain (as a printing company), has been in operation since 1993, although its roots go back to the early 70’s,  and today their T-shirts are available online and in retail outlets worldwide.

There are a number of impressive details that sets this company apart from others.  One is the nature of their product.  Not only is the printing some of the best I’ve seen, but these shirts just feel like quality.  The Mountain prides itself on being ‘America’s Greenest T-shirt Company,‘ and while many companies are trying to jump aboard the eco-bandwagon and say they’re environmentally friendly, The Mountain can actually back it up.  They introduced a ground breaking ‘Dye Oxidation System’ early last year, which cleans all of their dye waste without the use of chemicals.  To read more about that, check out this link.

You can also visit their website here to see all of the details on why and how they’re not only being environmentally responsible, but socially responsible as well.  All of their T-shirts are created and printed in the U.S., and 80% of the cotton used is grown there.  When so many companies are outsourcing their production to other parts of the world, it is commendable that The Mountain has chosen to support their own community.

As for my paintings, the five images that will soon be available on t-shirts from The Mountain are the Wolf, Ostrich, Great Horned Owl, Penguin and Ground Squirrel Totems.  While I don’t know the exact date of their launch, I can tell you that it will be soon.  When they’re available, you can be certain that I will let you know.  I’m really looking forward to seeing my work under The Mountain label.

One final note.  As an artist, I’ll admit to sometimes interpreting coincidence as perhaps more than that.  It’s just part of my nature.  So you’ll understand my amusement at the serendipity regarding the name of this company.  LaMontagne is French.  It means The Mountain.

 

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Live in Vegas!

While it’s true that I’ve only got a few more skills than a professionally trained monkey (hey, I’m a self-trained monkey!), you know you’ve hit the big time when you’re invited to perform in Vegas!

Those wonderfully shortsighted folks at Wacom could have chosen to file a restraining order, but instead they invited me to present at their Expo booth at Photoshop World in Las Vegas next month.   Anybody who’s read anything on this site knows that I really enjoy working with these people, so all kidding aside, it’s an honour to be included with the other names in their guest roster.

That’s me with Wacom’s Joe Sliger at the booth last year.  Seriously, what’s with all the guys in glasses and beards?

I’ve been presenting to schools and other small groups for years, have done a number of painting demos at a few different galleries, and have had a couple of occasions to be a guest presenter for Wacom webinars over the past year.  I’ve even run a small demonstration booth for Wacom on my own about a year ago during Scott Kelby’s ‘Light it, Shoot it, Retouch it’ tour when it stopped in Calgary.  This will be the first time I’ve been invited to present live at their booth at Photoshop World, however, and I’m really looking forward to it.  I’m actually quite comfortable talking to people, especially when it comes to digital painting, as I enjoy this work a great deal. In fact, the real trick is getting to me to shut up,  which is probably why the session is only 45 minutes long.  I fully expect someone to be standing in the wings with a big hook, right around the 43 min. mark, ready to pull me away from the podium. (Yeah, I see you, Wes!).

The great thing about this opportunity is that it gives me a reason to paint something brand new,  something I can show during the demo in different stages, painting a little at each stage and talking about the different ways a Wacom tablet allows me to create the work I love so much.  The bad news, however, is that I have only two weeks to complete it, which means I need to stop typing, and start painting.

For those of you who will be attending Photoshop World in Las Vegas this year, stop by the Wacom booth whenever the Expo is open.  Check the schedule on the Photoshop World site for the Expo Floor hours.  They’ll have a number of different tablets on hand that you can try and a great group of pros eager to show you the tablet ropes or answer any questions you might have.  My presentation on the Wacom demo stage will be on Thursday, September 6th, from 3:00-3:45, but I plan to be spending time in their booth at other times during the conference, helping people out.   I wonder how long it’ll take before they call Security.

 

 

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The Exposure Card

This was a cartoon I did just for fun and for my fellow freelancers, whether they’re photographers, designers, illustrators, or any of the myriad professionals out there who make their living doing piecework for clients.  Ask any freelancer that’s been in the business longer than five minutes and they’ll have a story (probably many of them) of clients who’ve tried to pay with exposure.  For the uninitiated, that simply means that instead of paying for the work, the client cries poverty, but offers to put a link to your website on their website (or Facebook page, or Twitter feed, or on their bathroom wall) so that others who do have money will find you and hire you.

Most of us have fallen for this at least once.  Some of us more than once.  A certain cartoonist painter type I know (who shall remain nameless) has fallen for this at least a few times, because I’m such a…I mean he’s such a nice guy.

Unless the exposure comes from a company that has a lot of clout and comes in the form of more than just a link, but an actual testimonial, blog entry, press release or genuine concerted effort on their part to let others know about you, then exposure isn’t worth the paper your bounced mortgage cheque is printed on.  If you do end up working for a big company whose reach with all of that press is genuine, it’s a safe bet that they’re already paying you or offering perks that really do benefit your business.

To really see the value of exposure, consider the average Joe searching for an accountant in the yellow pages or online.  Joe gets the website address, goes to the site, finds the contact info and just before he phones or emails the accountant, he stops and thinks, “well hot damn, who designed that logo?”  or “who took that photo?” or “who designed this website?” and instead of calling the accountant he desperately needs to ward off the tax man, Joe clicks on that tiny link at the bottom of the page with your name on it and not only hires you, but pays you well for the privilege.

Those stories usually begin with ‘Once upon a time…”

That’s the sales pitch that exposure clients are basically giving you.  The irony is that the freelancer works long hours on the project that ultimately isn’t appreciated by the client (because they didn’t pay for it) and when the exposure results in absolutely nothing, many freelancers blame the client.   Worst of all, even if the exposure does result in a referral, it’ll most like be for another client who doesn’t want to pay you anything for your work.  Cheapskates tend to associate with other cheapskates.

Freelancing is a tough profession, and not for the thin skinned.  Most people will not value your services as much as you need them to and you’ll have to say “No” to a lot of people who want something done for nothing.  At least once a week, I get kidded about not having a real job because I draw cartoons.  I have a sense of humor, so I’m used to it, and usually let it roll off my back.  Occasionally, if I’m caught on the wrong day, I may get defensive, however,  and tell them in no uncertain terms,  they have no idea what it takes to do my job.

But I love my work, and many of my freelancing friends feel the same about theirs.  Sure, we’ll complain about it sometimes, just like everybody does about their job, but for a certain personality type, working for somebody else from 9 to 5 is one of the seven circles of hell.  We still have our bosses, though, they’re just usually temporary.  The big difference, however, is that we hire our bosses just as much as they hire us and when one of them pulls the exposure card, the correct response is, “I’m sorry, you’re just not the right fit for this company.”

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Going back to Photoshop World

Last year, after returning from Photoshop World in Las Vegas, I wrote a blog entry about the experience and expressed some disappointment about the shortage of learning opportunities for me personally.  I also said that it was unlikely that I’d be returning in 2012.  The passage of time lends perspective, however, and I’m pleased to say that I will once again be heading back to Mandalay Bay in September.

Why the change of heart?  Simply put, I’ve adjusted my expectations and have realized that for the most part, Photoshop World hasn’t changed over the years so much that I have.  While I stand by my assessment that there isn’t nearly enough of a focus on design and illustration, I also know that complaining about it on a soapbox isn’t likely to change that.  I sent an email to the powers that be last year about that part of it, it was well received and I’m confident that the views I expressed were weighed and considered.   I’m content to leave it at that.

This year, weighing the event solely on what it is instead of what I’d like it to be, I believe it still has a lot to offer to me.

As far as the classes go, I won’t even have close to a full schedule, but there are a number of them that I want to take this year, especially regarding the new features in Photoshop CS6.  With the new schedule recently revealed on the website, I’ve had an opportunity to go through and see what will interest me most.  One obvious choice is Corey Barker‘s 3D classes.  The Photoshop CS6 Extended 3D features are apparently greatly improved, and judging by his recent work and positive things he’s said, I’m anxious to learn a little of how he’s accomplishing some of his very impressive imagery.  While I have no desire to become a 3D artist, I do plan to incorporate some 3D elements into editorial cartoons on a regular basis.  Having done so in the past, it can be a real time saver, which is important when faced with tight deadlines.

There are some social media and business classes I’d like to audit for any new information, and a surprising number of photography classes that will no doubt benefit my painted work.  Classes on portraiture, lighting and composition all have the potential to teach me how to improve my paintings, as the goal for both photography and illustration is to end up with a stunning final image.

While the classes are an important  part of Photoshop World, especially if you’re new to the game, the official learning opportunities alone wouldn’t be enough to entice me back.  There just isn’t enough specific to my discipline.  But notice that I said, ‘official learning opportunities.’

Something I’ve been realizing this past year is that there is a lot I can learn from simply being at this event.  Over the years, I’ve met some incredibly talented and knowledgeable people, leaders in their own respective fields and niches, and many of them aren’t even teaching at the event, but they’re still there.  Simply being connected to these people and talking with them candidly has great value.

Over the past year, I have been fortunate to work with the great folks at Wacom on webinars and other projects, have worked on illustration commissions for renowned wildlife photographer Moose Peterson and Photoshop Instructor Dave Cross, have written for Photoshop User magazine and have  contributed to two books written by colleagues.  I have realized significant exposure and growth of my painted work and have taken advantage of other opportunities I can’t yet discuss.  Much of this has been a result of my time spent, and the people I’ve met, at Photoshop World.   If you’ve been following my work for awhile, you’re well aware of the two Guru Awards I won in 2010.  Although arguably insular in scope, those wins opened a number of doors for me, and I do believe that without them, I might not be as far advanced in my career as I am today.

As an aside, and because a number of people have asked me, I won’t be entering the Guru Awards again.  Were I fortunate to enough to win, the experience would clearly pale in comparison to that first year.  I’d rather see somebody else realize their own opportunities.

Furthering the relationships I’ve built with experts and practitioners in the many niches of this media industry is alone worth my time.  While many of these connections are genuine friendships, it’s also just good business.  Networking is a buzzword that’s thrown around by many without real understanding of what it means.  Simply put, it’s forging bonds and connections with other professionals and building relationships that have the potential to be mutually beneficial to everyone involved.  While these connections can be made online, it isn’t the same as sitting down with somebody over lunch or sharing a drink exchanging information.  I can point to two very specific chats I had last year, revealing very valuable information that ended up directly impacting my career.  Both of them were completely casual run-ins in the halls with acquaintances between classes.

This year, I plan to spend some more time with the folks at Wacom and it’s the one time of year I actually get to chat with Colin Smith at PhotoshopCAFE in person.  Considering he publishes my DVDs, probably important to talk face to face once in awhile.  Since I’ve painted him, but haven’t yet met him, I plan to finally talk with Russell Brown from Adobe, and catch up with a number of others that I talk to online regularly but only get to see once a year.

Freelancing and working from home is a great life and I wouldn’t change it.  But it’s often a lonely day-to-day when the majority of your communication is done through email and social media.  Connecting with other industry professionals who  deal with the same challenges I do, whether it has to do with software, technique, or business has become very important to me and I’ve realized that Photoshop World provides the right venue for me to do that well.  I also find that each year I come home inspired and motivated to do my best work, a byproduct from simply being around other creatives who enjoy what they’re doing.  That kind of energy is contagious and that battery can always use a recharge.

All that aside, I really like Vegas and it’s a good excuse to get out of the office for a week.