Category: Business

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Tough Decisions

Regular readers will know of my plans to have a booth at the Calgary Comic and Entertainment Expo in April.  Sounds like it’s far off, but it’s not.  In the past month or so, I’ve been doing a lot of research into what it takes to set up a booth at a trade/art show and I’ve been reconsidering.

There are pros and cons to everything.  I’m fond of saying that ‘fortune favors the bold,’ but the opposite side of that coin is that ‘fools rush in.’  Considering the latter doesn’t make you a pessimist, just realistic.  In the past 10 years, I’ve made a few business decisions that ended up making my life very difficult, one or two that took a couple of years to recover from financially.  Now that I’m in a better position,  I’ve learned the lesson, and I don’t care to repeat mistakes.

I’ve talked to a few people that have made very good money selling their art at shows.  For all intents and purposes, if your work is in demand, you can do very well at them.  Risks are part of the business, and I think I’ve got a pretty good track record for taking them.  Some have turned out less than ideal, many have turned out well, but I’m starting to recognize which are more likely to bear fruit and which have a greater potential to be barren.

I awoke on Saturday morning with this conundrum rattling around in my head, asking myself a tough question.  “Am I thinking of backing out simply because I’m afraid of this new challenge or are my reasons legitimate?”

Now, they say in business you should always be wary of your image, and put forth the persona of someone who is successful all the time.  I’m finding that feels a little too hypocritical sometimes.   I found out these past few years that many people whom I thought were wildly successful were just skilled at the image they project.  Good for them for managing that and I try to do the same, but on occasion, I wouldn’t mind revealing a little behind the curtain to help somebody else who might be facing the same struggles I did on my way up.  I sure would have liked to have seen some of the real world, instead of thinking I was lagging far behind all the time, when I really wasn’t.

While I do consider myself successful, it’s a relative thing.  I haven’t had to worry about paying the mortgage each month for a very long time, and when my car needs a repair or a big expense comes up, it definitely screws up the budget, but it’s manageable.  I make a good living, but we’re far from being able to have dinner out every night,  take a tropical vacation whenever we feel like it or walk in and buy an 80″ TV on impulse.  And I have a love hate relationship with my credit card.  Years ago, I carried a very nice size balance for quite a long time, and after digging myself out of that hole, I refuse to ever be in it again, so I rarely put anything on credit.

They say you have to spend money to make money, but the caveat should be that you have to HAVE money before you can spend it.  Racking up credit card debt and spending money we don’t have is the whole reason the world is in this economic mess in the first place.  Many businesses have failed because of a ‘spend now, worry about it later’ attitude.  Looking at my upcoming expenses for this Spring, alarm bells have been going off.

Let’s talk about some of the expenses involved with having a booth at a trade show, and I’ll likely forget a few.  There’s renting the booth, electricity, parking, hotel for two nights, credit card transaction software, hardware and fees, and meals.  Things I have to buy include banner and hardware, display hardware, wall racks, easels, and promotional material.   Then the largest expense shows up, and that’s inventory.  Talking to people I know who’ve done trade shows, they all say bring more than you need.  While I wouldn’t bring prints of all of my animal paintings, I would probably bring prints of 7 or 8 of them.  That’s small matted prints, large matted prints, 12X16 canvas prints and a few 18X24 canvas prints, framed and unframed.  Plus art cards and DVDs, which I still have to buy, too.  Canvas prints are expensive.  I would estimate that I would have to bring about 20-30 canvases for three days, not knowing which are going to sell or not,  and many more matted prints of both sizes and LOTS of art cards.  Some people (who don’t do trade and art shows) have suggested that people could just order one if you don’t have it on hand.  People buy at the shows on impulse.  Buyer’s remorse is very real.  I know because I’ve done it, and been there, and multiple sites I’ve read about art shows confirm it.  If you don’t have the product on hand, don’t expect to sell it.

So, while I’m not about to give you my whole art cost structure, let’s just say the cost here is now more than a few thousand dollars.  Here’s the argument I get from others,  “Yes, but think of the money you’ll be making.  You could make twice that.”

That’s true.  The other arguments are that anything I don’t sell, I just bring home and hold onto it for the galleries, and that it’s a great learning experience, and it could be wildly successful, and, and, and…

In the grand scheme of things, it may hurt for awhile, but that expense isn’t all that much, and an investment in the business.  I get that.  But here’s the other shoe.  My work is still selling well in the galleries, but these days, art is not flying off the shelves.  Despite what the stuffed shirts on CNN say, we’re still very much in an economic crisis, and art is a luxury.  Is this the right time to gamble a great deal of money on it?

It should also be noted that this expense doesn’t exist in a bubble.  I’ve also recently realized that I will need to buy TWO new computers this year.  A desktop and a laptop.  The current ones have gotten too old, and with Photoshop CS6 likely to come out this Spring, I’ll need hardware that can run it, especially given that I want to paint larger paintings.  On top of that, there’s likely a not-insignificant tax bill coming in April, despite the fact that I pay installments all year.  I’m also releasing four more paintings this Spring in limited edition canvases (both sizes) and matted prints (both sizes) and have to stock the galleries with those.  And finally, there are those expenses that show up that you don’t expect.  You can’t put out a fire if you’ve drained the well.

Do I think this show would be a valuable experience and benefit to my business?  Absolutely, but I no longer think this is the year to do it.  I’m unwilling to cut corners to save money and have a skeleton bare bones booth.  Putting forward the wrong image with my work would be worse than not being seen there at all.  I’ve spent too many years becoming skilled at my profession to look like a kid with a lemonade stand.

Timing is important in business, and unfortunately, there is no way to know if this is the right decision or not.  I believe in taking risks and being willing to fail,  I’ve done it a lot in the past decade,  but there is a difference between smart risk and foolhardy impatience.   Gut instinct plays a large part in business.  While it was that instinct that told me to take a chance on being a cartoonist and artist in the first place, it was also that which told me not to quit my full-time job until my business could pay my half of our bills.

I plan to attend more trade shows this year, but not as a vendor, so that when I am ready for it, hopefully this time next year, I’ll be armed with more information.  Sometimes the best way to keep moving forward is to not only knowing what to do, but knowing what not to do.  Right now, the timing for this just doesn’t feel right, and as much as I don’t like it, my instinct is telling me to wait.

With all of that in mind,  I’ve decided not to have a booth at the Calgary Comic and Entertainment Expo this year, and I’m comfortable that it’s the right decision.

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The upside of 2011

Bighorn Sheep TotemAll things considered, 2011 was a great year.  While every year will have it’s challenges, I’ve been fortunate that I’m honestly able to see each year of the past decade as having continual forward momentum.  The work I’m doing is far beyond what I had hoped for when I first started in this profession and I’m very grateful for it.

I became nationally syndicated in September of 2001, sending cartoons out across Canada each week, and got very few bites.  For two years, I had no more than three newspapers, paying the bare minimum rate, and I will admit to almost giving up on it more than a few times.  With a full-time job to pay the bills, I had to get up at 5:00am each morning to get a cartoon out before I went to work.  When I came home, I had to sketch in the evening and work on the weekends in order to manage it all.  Finally I started making progress, got a few more papers, took advantage of other opportunities, and about six years ago, I was able to leave my job and play this game full-time.

Through it all was my ever supportive wife, Shonna, and I’m incredibly grateful that she never told me not to do any of this.  The only caveat given when I went full-time was that if I couldn’t pay my half of the mortgage and bills, I had to go back to work.  Canmore is an expensive place to live and we couldn’t do it on one income.  Fortunately, it never came to that, and each year has been better than the one before.  At the time, it was an incredible struggle, but in retrospect, I’m glad I had to go through it because it makes the present all that much sweeter.

If my 2001 self could see the work I’m doing now, he’d be pleasantly surprised, and I try to think about that when I’m having a bad day or feeling sorry for myself because of a heavy workload or when money is tight.  So far, I’ve not only gotten what I wanted, I’ve gotten much more.  Best of all, I discovered that I loved getting up at 5:00am to work, I still sketch in the evenings, and being self-employed means you often work weekends anyway, so I was already used to the routine.  Now, I can’t imagine doing anything else.

Here’s a recap of my professional highlights of this past year, some of which I’d forgotten about until I went back through the blog entries month by month.

iPad Painting: Started playing around with this in January, and damn if it hasn’t been a lot of fun figuring it all out.  Ended up trying four different styli and half a dozen apps.  It would seem that I’ve finally settled on the Wacom Bamboo Stylus, the Nomad minibrush, and the procreate app.  The combination of those three gives me the best results, and while I don’t consider anything I paint on the iPad to be finished work, I would go so far as to call it advanced sketching, and I plan to keep doing it.

PhotoshopCAFE DVDs:  In March, I finished my first DVD, called Cartoon Illustration Techniques in Photoshop.  Easily one of the most difficult projects I’ve ever worked on.  Having only done a little bit of sound and video editing for a failed Flash animation project a few years back, it was a struggle.  But I finished it, it went into production, and is selling well.  I’ve heard from many who bought the DVD that have learned a lot from it and complimented me on my instruction, so I’m guessing I didn’t do so bad a job.

The second DVD, Animal Painting in Adobe Photoshop, was a lot easier and a lot more enjoyable as I wasn’t teaching raw Photoshop beginners.  It was more about the painting than the software and while it was a challenge, the difficulty I went through with the first DVD paid off while recording the second as there were few problems I hadn’t already solved.  Recording one DVD this year would have been enough of a milestone, but I never expected to record two, and to be very pleased with both of them.

Cartoon Ink: While my old website was ‘fine,’ it had become difficult to use and it was no longer the image I wanted to project.  While I had always done my own website in the past, this time I realized one of the most important business practices that so many have learned before me.  Hire professionals to do their job, so you can focus on doing yours.  With that in mind, I hired Erik Bernskiold of XLD Studios in Sweden to create a new website for me.  I knew Erik’s work and know him personally, so I was confident he would deliver much more than I could create myself.  With the help of Elizabeth Gast at Design by Firgs, another colleague and good friend who consulted on the site, and created an improved evolution of my logo, I was very pleased with the final logo and website and would highly recommend both of their work.  The time I saved was well worth the money spent and reduced stress.

Wacom: I began to form a relationship with the great folks at Wacom at Photoshop World in 2010 after I won the Guru Awards for two of my Totem paintings and I couldn’t be happier about it.  Having used their tablets since the late 90’s, you won’t find a bigger fan, so I’m very pleased to be working with them from time to time.

Over the course of the year, I’ve been featured in the Wacom eNews, have represented the company and demonstrated their products at one of Scott Kelby’s seminars in Calgary, and have been a featured guest on two of their one-hour Wacom webinars.  The people I’ve worked with at Wacom have been incredibly supportive and are absolute pros at what they do and I look forward to a continuing relationship with them.

The photo shown here is Joe Sliger demonstrating the new Wacom Inkling for me at Photoshop World this year.  He is also one of the moderators of the webinars.

Island Art Publishers: In July of this year, I began a licensing deal for some of my Totem paintings to be produced on art cards.  These are distributed throughout Western Canada and the northwestern U.S. and time will tell whether this arrangement bears any fruit.  An artist friend once told me that art cards are often your best advertising, because not only does the person buying it see your work, but so does the person receiving it.  You may not make much money early on, but it’s enough to get your work out there to a market that otherwise might not see it.  And the cards look really good.

Photoshop World: While it’s true that I didn’t learn much about technique or improving my work at this year’s Photoshop World in Las Vegas, I still think it was worth attending because of the networking opportunities.  Having recorded two DVDs for PhotoshopCAFE, it was great to finally meet the owner of the company in person, and see their operation on the Expo Floor.  I was able to meet a few more of the Wacom folks in person, and talk with other industry professionals I otherwise might not have had the opportunity to talk to.  Online interaction is fine, but it doesn’t compare with face-to-face conversations.  So while I won’t be going back as an attendee, I still think this year’s trip was well worth it.

knmadventuresAt the time, I was doing some illustration work for wildlife photographer and instructor, Moose Peterson as well, and being able to go over sketches with him in person was a real treat, as most of the time this would have all been done online.  The other benefit of the Photoshop World conference is that I get to meet with so many talented photographers, many of whom I consider close friends.  For somebody who relies on great photo reference for my painted work, their skills and talent are often one of my most valuable resources, not to mention their generosity with their work, and the support they offer for mine.

Paintings: Saved the best for last.  I am so very pleased with the progress I’ve made on my painted work this year.  The first half of the year, I was so busy with the DVDs and other work that I only painted one animal in my Totem series, the Great Horned Owl.  When I realized this in the latter half of the summer, I was ticked off.  The work I love to do most, I had placed in last priority.  In retrospect, however, I’m glad it happened because when I realized it, I vowed it would never happen again and it stoked the fire.  The end result is that from September to December, I’ve painted a number of new images and I feel they are my best work to date.

I had been becoming bored with painted caricatures of people in the past couple of years, but recently, I’ve realized that it wasn’t people I was bored with painting, just caricatures of them.  Beginning with a couple of iPad paintings, I’ve discovered how very much I enjoy painting portraits, and I’ve done a couple of pieces recently that I’ve really enjoyed.  Inspired by the work of Drew Struzan and others, I think I’ll be painting a lot more portraits of people, if nothing more than for the sheer enjoyment of it.  While style is always evolving, I think my paintings now have a definitive look that is mine, whether it’s people or animals, and it’s one I want to continue to develop and refine.

I’m now getting commissions to paint pet portraits and caricature this year, and it’s really enjoyable work.  The painting of Don Diego that I did for my DVD, the memorial to Titus the cat, and to being able to finally create a real painting for my folks of their dog, Bailey, it’s looking like this could be a big part of my work in the coming years.  Working on another commission at the moment, and having fun with it.

My real passion, however, is still the Animal Totems.  Nothing I’ve ever done in my career has filled me with as much joy as that I get from painting these whimsical caricatures of wildlife.  Not only are they fun to work on, but they sell well in the galleries which means others like them, too.  I’ve been fortunate that a number of wildlife photographers I know have been willing to sell me the license rights to use their photos as reference, or have enjoyed my work enough to want to trade me the use of their images for canvas prints of the painting when it’s done, both of which I’m more than willing to do.

Humpback Whale TotemEach of them is my favorite for different reasons, but the one I was most happy with this year was the Humpback Whale Totem.  I don’t know if it’s because I’ve wanted to paint it for so long or that it was such a challenge to paint an animal with no fur or hair, and the end result lived up to my expectations.  Either way, these paintings are the only work I’ve ever done that I still enjoy months and even a year after I’ve painted one.  That alone tells me this is the work I’m meant to do, at least for now.

As you can see, I’ve had a very good year, and I’m grateful for it.  For all of you that follow my work, your messages of support here on the blog, through social media, and email are all appreciated.  It’s a solitary existence, this freelance lifestyle, and it’s nice to know that others are getting enjoyment out of the work I do.  And if you’re struggling with your own creative endeavors, whether you’ve just begun or are just trying to keep going, I would urge you not to give up.  It may not seem like it in the moment, but I assure you, if it’s something you love to do, it’s worth the effort.

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The downside of 2011.

I decided to break up my ‘year end’ blog entry into three separate posts.  This is the first one, and the one I didn’t want to write.

Part of the job of a freelancer is to promote yourself like crazy.  Websites, blogs, social media sites, forums, it’s practically a part-time job just getting all of your work out there so it can be seen.  One of the other things you’re supposed to do is put on an optimistic, confident and successful face so that people will think you’ve got everything together.  You have to be your own PR guy, trying to make sure people see all of your latest work, without coming across as a narcissist, something I have no idea if I’m doing well or not.

You’re not supposed to talk about the bad things because you don’t want a reputation as a complainer.  Unfortunately, it can also make people think that nothing ever goes wrong.  I may get to do what I love for a living, but it’s far from perfect.  I’m an artist, so naturally that means I’m neurotic and more than a little obsessive-compulsive.  Working alone at home all the time, you live inside your head a lot, and that’s not always a nice place to be when things aren’t going right.

Social media is a necessary evil, but there are days I’d rather not deal with it.  I’ve come close to deleting my Facebook account more than once this year because being self-employed, you have to be on it a lot, even when you don’t want to be.

Being an editorial and political cartoonist, some days it feels like you wake up in the morning, have a shower, and then wade into mud and shit.  There are many days I hate drawing cartoons about politics and politicians, because you see the same patterns of waste and corruption being repeated year after year, regardless of which party is in power.  But it’s a job, like any other.  You do it, because that’s what pays the mortgage.

Looking back on the blog entry earlier this year that talked about my big plans for 2011 made me laugh out loud.  Apparently, I was determined to learn to sculpt, to get familiar with Adobe Illustrator (again) and to learn a lot more 3D in Photoshop.  I have all of the materials, software, books and resources to work on all three of those, and yet, I never made them a priority.  Put those in the FAIL column.

In that same entry, however, I vowed to paint every chance I got, to work less and play more, and to be less cynical, each of which is still a work in progress.  My wife and I did manage to go on a small vacation to Vancouver Island in June and it was wonderful, one of our best to date, so I count that as a victory on the ‘play more’ side of things, but I didn’t camp at all this year, and that’s something I regret.  Camping is something I love to do, and I didn’t make time for it even once, nobody’s fault but my own.  I didn’t really work less, in fact, I worked very hard all year, but I did manage to say ‘No’ more often when it came to work I didn’t want to do.

As for being less cynical, let’s just say I’m making progress.  I’ve seen some of the best sides of people this year, and I want to focus more on that, but I’m still too judgmental for my own good about people’s seemingly endless need to keep digging deeper holes for themselves while blaming it on somebody else, hence the reason I’m such a Scrooge this time of year.  I’m not a violent person by any means, but I do have my angry and depressed periods on a regular basis, and I take many things way too personally.  But I’m able to let it go a lot easier these days, and I’ll attribute that to getting older and not wanting to waste my time on things I can’t change.  Nobody’s perfect, especially me, and life’s too short.  So I’m still going to work on being less cynical, but I’m going to try to refrain from beating myself up about it.

One of the absolute worst days of my year was the deadline for finishing my first DVD from PhotoshopCAFE.  I had been dealing with almost constant back pain in early Spring for about 2 months, despite regular yoga, stretching, exercise and massage.  Sitting for longer than 20 minutes was excruciating.  Recording the DVD was an incredibly stressful exercise, and it seemed that everything I did while editing it went wrong.  Knowing I was about to turn 40 had sunk me into a deep depression, as my midlife crisis was peaking.  Worst of all, our cat Maya was in failing health and nothing could be done to help her.  So on the night of March 18th, I was up the entire night without any sleep at all in my office, editing the DVD for the next day’s deadline, watching our very sick and disoriented cat in the office with me,  knowing we were putting her to sleep the next day, and my back in excruciating pain.  I alternated between editing a section, getting up to stretch, trying to comfort Maya, and wiping away a lot of tears.  This went on the entire night, and even though I finished the DVD very early the next morning, I really didn’t give a damn, because that afternoon, we had to go put our cat down.  Needless to say, I didn’t celebrate my 40th birthday a week later.

And still, I consider 2011 a great year.  Stuff happens in everybody’s life, and given what some friends have dealt with this year, mine was relatively easy.  Incidentally, I’ve discovered that my recurring back pain was entirely stress related and I thankfully have had very few recurrences.

Freelancing is a tough gig, no doubt about it, and some people can’t handle it, because if you’re not always working, you’re thinking about work, even when you’re on vacation.  Balance is an illusion, at least as far as I’m concerned.  I know enough people in this ‘job’, that it’s a pretty universal trait.  But everybody has it tough, no matter what they do for a living.

So if you follow artists like me, you’ll read a lot of inspiring messages that tell you that you can do whatever you want if you work hard enough, and I firmly believe that’s true, but never believe it’ll be easy.  This is the hardest job I’ve ever had.  You rarely get time off, 12-14 hour days are the norm, you don’t get vacation pay, stat holidays or benefits, and your income is directly related to how hard you work and scramble.  So as much as it’s mostly good, sometimes even great, there’s a lot of crap, too, and you just have to live and work through it, and keep moving forward.  And still, I wouldn’t want to do anything else than what I’m doing now, even knowing I’ll probably have to live through bad and worse days ahead, too.

So there’s a little dose of reality.  As much as I’ll post that everything is great, and often it is, there’s a lot I don’t talk about, because at the end of the day, this is a business, and that would just be bad PR.

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The Perfect Bait

This morning, I finished listening to Bobby Chiu’s new book, The Perfect Bait.  It far exceeded my expectations.

While I have met Bobby before at the Calgary Comic and Entertainment Expo a few years back, and have taken a couple of courses from instructors at his Schoolism.com site, I don’t actually know him.  But I do know his fantastic work, and have followed his career.  Bobby is a successful artist, and while I know his work is ever evolving and he is nowhere near where he intends to be, his example is one that many artists can learn from.   One of his recent more famous projects is that he worked as a creature designer on Tim Burton’s ‘Alice in Wonderland.’   Here’s a look at his creature design work on his CGSociety portfolio.

It should come as no surprise why I’m a fan, and not just because he’s a fellow Canadian.  But it’s not just his work that’s impressive, it’s his philosophy on the business of art.  One of the benefits of buying the book is that you get access to the audio version as well.  So while I haven’t yet received the book, I have listened to the entire thing already while working yesterday and this morning.  Many art books end up being simply motivational ‘you can do it!’ publications, but Bobby talks about real world examples of how specific things worked out for him and why others didn’t, and how failure is as much a recipe for success as any award or accolade.  And best of all, he puts more stock in hard work than talent, something I’ve believed in for years, as I’ve seen artists far more talented than I, fall into obscurity because they simply didn’t apply themselves.

The benefits to me personally were two-fold.  First, there was a fair bit of confirmation in the book that I’m doing a lot of things right.  Had I read the book five years ago, that would not have been the case, but I’ve made plenty of mistakes, learned from them, made course corrections and carried on.  The second benefit was being made aware of a number of things I’m fully capable of doing to better my career but either had not thought of them, or I didn’t think they were important enough to bother with.  I stand corrected and feel better equipped to continue my forward momentum.

Most importantly, Bobby emphasizes the importance of passion in your work.  I’ve heard many times over the years that the work an artist should be doing is the work they would still do even if nobody paid them.  I am incredibly fortunate that with my animal paintings over the past couple of years, I have discovered that work, and am grateful for it.  I was already passionate about painting, but this book stoked that furnace even more.  In a perfect world, everybody would realize their passion and find it within themselves to pursue it.

So if art is your passion, no matter what kind of art that is, I would like to help ONE of you take a step forward.  On Friday afternoon, I will draw a name on my business Facebook page, and then I’ll buy that person a copy of Bobby’s book.  All you have to do is leave a comment on the post that links to this blog entry.

If you would like to buy Bobby’s book, visit the webpage, www.ThePerfectBait.com and get yourself a copy.  You’ll be glad you did.

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Painting a Gentle Giant

Humpback whale and calf in The Broken Group Islands – Patrick LaMontagne

For as long as I can remember, I’ve been enamored with humpback whales, and I have no idea why this particular species of baleen whale holds my love and interest over any other marine mammal.  My wife and I saw these two (and a few more) on a tour of the Broken Group Islands out of Ucluelet on Vancouver Island this past summer, and although we only saw backs and tails, it was a thrilling experience.

A longtime dream I’ve had is to be in the water with one of these massive creatures.  Now before you think me a little nuts, I’m not oblivious to the danger.  I know that an animal can be as gentle as a kitten, but when it’s the size of a semi truck, you don’t want to be under it when it rolls over.  Despite that, the desire is very strong and I intend to make it happen.  I want to get my diving certification in the next year or two, and to swim with humpbacks in the next five.  It’s an expensive trip, but it’s one worth saving for.

From time to time over the years, I’ve had very vivid dreams featuring different animals.  One in particular, was the spark for my Animal Totem series.  Humpbacks have shown up a few times, most recently last week and it prompted me to start searching for reference.  When I found the right image (and there was no doubt, once I saw it), I started looking for the photographer who took it.

As I’ve mentioned before about photo reference, no photos are ever part of my paintings, but I still need to have great shots to work from in order to get the level of detail that I paint.  I can’t tell you from memory what the hair on a moose looks like as it transitions over the nose, or how a bighorn sheep’s horns curl around in relation to his other features.  So, I rely on the work of wildlife photographers to provide me with the reference I need.

Some photographer friends, of which I thankfully have many, have been very generous in allowing me the use of their work.  For others, I have traded my services as an illustrator for their own projects, or paid them outright for the license to use certain photos.   A few have asked for canvas prints of the finished painting in payment.  I’ve been agreeable to all of these terms, and grateful for their willingness to help me do what I love to do.

From time to time, a wildlife photographer will tell me they aren’t interested or their price will be too high for my budget.  In those cases, I’m usually disappointed, but I thank them for their time and look for other reference.  Even though my finished paintings look very little like the photos I use for reference, so many photographers have had their work stolen online and they’re extra cautious about allowing their work to be used.  It’s unfortunate, but a reality of the business, and as these photos are the product of their time and effort, they have every right to say No,  just as I’ve declined certain uses of my own work.  So I try to be hopeful but not too optimistic when I approach a photographer with whom I have no connection.

When I found the right humpback image, I was pleased.  All that was left was to get permission and the high resolution photo, and that’s how I found Scott Portelli.  Scott is a wildlife photographer out of Sydney,  Australia, and he specializes in taking photos of Humpback Whales.  Each year, for the past decade, he has taken small groups of people to Tonga to swim with these gentle giants.  From August to October, Humpbacks mate and give birth in these warm waters.  Scott is an active supporter of whale conservation and vocal opponent of the practice of whaling that sadly, still goes on today.

Having made ‘the ask,’  I set about to work on other things, as you never know how long the response will take.  Scott replied quickly, was very kind and we soon came to an agreement for the use of the photo.  Yesterday, I received the high-res image and I am very happy.  It’s a beautiful reference to work from, and I now have no doubt that I’ll be able to paint the image I’ve been imagining.  There are a few animals I’ve been waiting to paint until I had just the right reference, and this is one of them.  Thanks, Scott.

While I won’t post the image I’m using, please do look at Scott’s wonderful photos of these and other beautiful animals.  You can find his website and links to his Flickr account at www.scottportelli.com.

What I find especially thrilling is that this search led me not only to the photo, but to the means to fulfill my dream.  When I am ready to swim with Humpback Whales, I will know who to contact.  If you’d like to find out more about Scott’s excursions and tours to the beautiful waters around Tonga, you can find that information at www.swimmingwithgentlegiants.com

Somebody recently made a comment online that my specialty was obviously painting fur.  While it’s great to have that skill recognized, as it took me a long time to develop the techniques, I have no desire to be a one-trick-pony and only be able to paint furry animals, despite how much I enjoy it.  This whale will be a personal challenge as there’s not one hair to be painted in the whole image, but I think I’m up to it.  And I’m excited to get started.

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Time and Tide

Over the past four or five years, I’ve spent a great deal of time learning all I can, working to improve my skills, attending conferences, webinars, and even taking a couple of online courses.  This year, I’ve realized that there isn’t as much out there for me when it comes to education.  Yes, there will always be better artists to learn from, but many of them aren’t lecturing at conferences or teaching courses specific enough to warrant the expense.

I wrote recently that I wouldn’t be attending Photoshop World again next year,  so I considered attending the ICON illustration conference.  I’ve read good reviews, but it doesn’t feel like the right thing to do at the moment.  Earlier this year, I had decided not to attend the Association of Canadian Editorial Cartoonists conference next summer in Montreal, because even though there are people I would like to see, it really isn’t a conference about learning.  I can’t justify the expense for three or four days just to hang out and talk shop.  I realize Montreal is a beautiful city, but my wife and I have other vacation plans for 2012.

One decision I’ve now made for the next year is that unless I’m working or speaking at one, I’m not going to be attending any conferences.

With the success of my animal paintings and the fact that I enjoy them so much, it is very clear that I’ve finally found my niche.  This is the work I’m supposed to be doing and it’s a great feeling to have absolutely no doubt about that.  While I still enjoy drawing cartoons and painting people, painting animals is where I find the most fulfillment.

It is gratifying that my work has a growing following.  The paintings are doing well in both Two Wolves in Canmore and the About Canada Gallery in Banff, I’ve signed my first licensing deal with Island Art Publishers, and I’m beginning to get commissions that are a lot of fun to work on.  While I’m fortunate to enjoy most of the work I’ve been doing the past decade, I’ve never enjoyed it more than when I’m painting.

With a couple of DVDs under my belt, my second webinar for Wacom in a few weeks and some knocks on the door from other companies, it has become clear that I’ve stepped well into the realm of teaching, which is often a logical step for many students to take.  While I still intend to keep learning as much as I can, I’ve found that I’m finally comfortable passing on some of the skills I’ve learned, and I’m enjoying it, too.

But, where to go from here?  It’s a question faced by every freelancer, entrepreneur, and self-employed person and one you end up asking yourself over and over at different stages in any career.  Sure, there are many people who have done it before, some of them poorly and others with monumental success, and while their advice and example can aid in the big decisions, the choices still rest with each individual, and with how much each person is willing to risk.

For most of this past year, I was so focused on the DVDs for PhotoshopCAFE and other commission work, that I added only one painting to my Totem series, which was the Great Horned Owl.  Only one.  When I realized that this summer, I don’t mind saying that I wasn’t pleased.  The one thing I love to do more than anything in my work, and it turned out that I made it the lowest priority.  Obviously, I dropped the ball on that.

For the next year, my main focus will be these paintings.  Not just working on them, but promoting and selling them.  I’ve still got other commission work that I’ll be doing, and another DVD in the works for PhotoshopCAFE, but the main priority will be the work I love to do most.

There can often be a number of ‘right’ choices, and because of this, many people will succumb to the paralysis of making no choice at all.  This is the surest way to stall any progress in a freelance career.  Moving forward has always required taking risks, and part of that risk is making bold decisions without knowing how they’ll turn out.  So rather than play a game of wait and see, I’m going to gamble on success.

With that in mind, I’ve decided to get a Small Press booth at the Calgary Comic and Entertainment Expo at the end of April.  Between now and then, I’ll be preparing promotional material, designing and purchasing a large banner and hardware for the booth, figuring out which varieties of prints to sell, and doing as much research as possible to make sure I put my best foot forward.  This will involve a significant expense, but as the old cliché goes, ‘you have to spend money to make money.’

30,000 people went through the doors last year, so I figure it will be a good place to get my trade show feet wet. I’ll be painting live at the booth all weekend, in addition to selling prints and my DVDs.  I have to figure out how many of each I’ll need.  I could bring way too much and go home with a lot of inventory or fail to bring enough and sell out on Day 2.  It’s a gamble because I don’t know how popular my work will be with the attendees, but there’s only one way to find out.

Either way,  I know that I’m going to learn a lot from the experience, and I won’t be standing still.

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Photo Reference

It’s quite common for me to say that if I take a good photograph, it’s by accident.  The main reason is that taking a good shot doesn’t come naturally to me, and I haven’t the interest in putting in the time required to become better at it.  That’s the key to becoming good at something, devoting yourself to it completely when everyone else around you gives up.  Many people will tell me that they ‘can’t even draw a stick  man,’ which of course is an exaggeration because everybody can draw a stick man, but I get what they’re saying.  The truth is that if a person really does want to become a better artist, they have to be willing to do what it takes to get there.  So it’s not about being willing to draw one stick man, it’s about being willing to draw thousands of them in pursuit of the perfect stick man.

It’s obvious that I’m never going to be a really good at taking photos.  Sure, I’d like to take better snapshots, and over the past few years hanging out with a lot of photographers, I am doing that, but I have no illusion that I’ll ever have any real skill.  My heart just isn’t in it, and truth be told, learning the technical aspects of cameras, lights and equipment  just seems like studying for a math final to me, and I hated math.

Thankfully, I’ve already found my passion elsewhere, but there is still a lot I can learn from photographers.

I love looking at beautiful images and the artistry that photographers put into their work is not lost on me.  Some of my best friends and many of my favorite artists are photographers.  I don’t need to understand how Andrew Zuckerman does what he does to know that I love his images.  Same applies to the work of  Jill Greenberg, Joe McNally, and Moose Peterson.   I know that if you click on any of these links right now, I’ve probably lost you, and I can’t fault you for that.

As a painter, I have learned a lot from photographers.  Images are images, and often, many of the things that contribute to making a great photograph will apply to illustration and painting.  Composition, lighting, texture, atmosphere, and the things done in post processing, all of these important elements directly translate to the work I do.

With that in mind, I’ll often buy books written by photographers, especially if they’re more about how to take a good photograph, rather than how to use the equipment.  Additionally, I’ll buy books about the business of photography as it is very much like the business of illustration and painting.  We show our work in galleries, we work on commission for clients, we deal with the same copyright, licensing issues and agreements.  The talent and skills required may be different, but the disciplines are similar.

What I often learn most from these books is how much more I’ve yet to learn, and I expect that will always be the case.  What I find most fascinating is that the philosophy and dedication required to be a successful photographer is the same as any other creative and artistic profession.  There’s a lot to learn from other creative professionals, especially if they’re working in an entirely different field, because it forces you to consider another perspective.  A musician will have something to teach an actor, an actor will have something to teach a photographer, and a photographer will have something to teach a painter.

I’m currently reading two books on photography right now, and am enjoying them very much.  I’ve had the pleasure of taking a couple of classes from Scott Bourne at Photoshop World, and recently did some caricature work for Moose Peterson, so I was eager to get their books.  Not only is there valuable insight and information in both of them, but as expected,  some beautiful images, too.

Now you can go back and click on those links. 🙂

 

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Sometimes it’s personal.

Just returned from a quick trip to Red Deer (only a 2.5 hour drive) to see my folks and deliver a painting of their dog, Bailey.  I’ve been wanting to paint this for two years and finally forced myself to make the time.  Since I don’t think I could have done as good a job of it then as I’m able to do now, I’m glad I waited.  This was for my Mom’s birthday in July, but just like most mothers, she forgave me that it was late.  Thanks, Mom!

Both her and my Dad loved it, and it’s hanging in a prominent place where they can show it off and brag about their kid that draws and colours pictures for a living.  Funny, how it’s OK  now, but it wasn’t when I was drawing during high school chemistry.  Sounds pretty hypocritical to me.

A heart-stopping moment when I revealed the painting, though.  I set it down on the ottoman to take it out of the plastic, and Bailey proceeded to jump on it, sliding and scratching with her claws, right in the middle of the canvas.  Fortunately, the plastic protected it and there was no damage.  But for a moment, I thought I was going to have to reprint it.  Still can’t decide if that was her way of critiquing my work or not.  Maybe it’s because she just had a haircut and the painting doesn’t reflect that.  Everybody’s a critic.

When you’re a freelance artist, you end up with a unique ability to create gifts that most people can’t.  The downside is that you’ll often get friends and family asking you to paint or draw something for them that you really don’t have time to do.  You have to develop a thick skin when it comes to these requests.  In a perfect world, I’d be happy spending my days creating paintings for loved ones, but then I’d be homeless.

The same thing applies to giving discounts.  There is a big difference between your Aunt Edna who owns a pet food store giving you bags of dog food at cost, and your Uncle Joe who is a mechanic working on your car for free.  Edna doesn’t lose money on the deal, whereas Joe does, because what he is selling is his skill and his time.   The same thing goes for being a freelancer.  When you’re not working, you’re losing money.

So while there are favors that I will do when I can, it’s taken me a number of years to develop the most important skill of all, and that’s the ability to say No.  That doesn’t mean you never do the freebie jobs for people, it just means that you are very selective about them.  When the Bow Valley SPCA calls for artwork, I try to do whatever I can, because I believe in the work they’re doing.  If I can offer a discount to friends or family on commissioned work, I will try to do so as well, but not often.

Freelance is a tough gig, and you need to be ready for those that don’t understand that.  I’ve been called selfish more than a few times because I didn’t put a ‘friend’s’ free cartoon ahead of a paying gig.  Most of the time, the request is for something they feel will be ‘a quick job’ but will actually take me three of four hours.  And of course, they needed it yesterday.  If you don’t value your own work, nobody else will, either.

So when I do make the time to paint something personal, especially if it’s for a gift, it means a lot to me because it’s a rare thing.  This painting of Bailey is one of my favorite pieces, and I thoroughly enjoyed working on it, because she is a wonderful dog with a great personality and she makes my parents really happy.

It was a real joy to see my folks stealing looks at it all evening on Tuesday, telling me how much they loved it.  More than anything, I hope it reminds them on a daily basis that I wouldn’t be doing what I love for a living if it wasn’t for all they’ve done for me.

As for the dog, she didn’t give it a second glance.

 

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Wired for Wacom

If the name Wacom means nothing to you, we’ve likely never met, you’re not a digital artist, or you landed on this blog entry by accident.

I’ve been using Wacom tablets since the late 90’s.  It’s true that you’ll occasionally hear stories in chat rooms about other tablets, but much like the Sasquatch or the Loch Ness Monster, I’ve never met anybody who’s actually seen one.  Wacom is by far, the industry standard.

My first tablet was a first generation 4″ X 5″ Intuos and I used that for many years.  While I replaced the pen nibs a few times, and the transparent overlay at least twice, the tablet never gave up.  The only reason I replaced it was that it had a nine-pin connector, and my new computer did not.  Over the years, I’ve had a small Graphire, an Intuos and Intuos 2, and I currently own a medium Intuos 4, a small Intuos 4, and a Cintiq 12wx.  Add to that a Bamboo Stylus for my iPad, and my plans to buy a Wacom Inkling, and it’s obvious I’m a fan.

I’ve been fortunate to form a relationship with the company over the past year, and have been pleased to meet a number of great people from Wacom.  In the Spring, I was asked if I’d like to demo for Wacom at Scott Kelby’s ‘Light It, Shoot It, Retouch It’ tour when it came to Calgary in July.  It was a great experience, one I’m eager to repeat if the opportunity shows up again.  Not only did I get to see what it was like to be on the ‘other side’ of an event like that, but I was able to remove the fear of new technology for a few people.  These devices aren’t difficult, they’re a lot of fun, and often it just takes sitting down with somebody, and putting the pen in their hand to get them to realize it.

An added bonus of demoing for them was having every tablet Wacom makes show up at my front door a week before the show.  It was like winning the lottery for this digital painting art geek, until they insisted I send them all back once the show was done.  How is that fair?

Wacom recently announced their Inkling device, and rather than a clunky explanation from me, watch the video and you’ll get the idea.

When it was launched, I started getting emails and Facebook messages from friends and colleagues who insisted I give more details on what it’s like to use it.  Let me tell you what I told them.  I found out about the Inkling when the rest of the world did.  I was not a beta tester, and had no idea it was even being planned.  Wacom, like any smart tech company these days, doesn’t talk about products in development and is very good at keeping secrets.  Doing a demo for Wacom does not give you access to the vault.

But since it was launched just days before Photoshop World, I was really looking forward to putting it through its paces on the Expo Floor.   The staff at the Wacom booth were being pestered about it on Day 1 (hey, they did it to themselves!), but they didn’t have one available to try right away as they  had just received them and they needed to charge before releasing them to a lineup of eager testers.

I did not get to put the Inkling through its paces.  There were far too many people wanting to try it, so I got about two minutes with the device.  But Joe (patient, patient Joe) demonstrated the process, workflow and explained the pen and device quite well.  Bottom line, I will be buying one when it’s available in October, and I’ll be sure to provide further details after I’ve given it a good trial.

Wacom also announced their new 24″ HD Cintiq this week.  This thing looks beautiful and if I had the spare $2500 lying around, I just might get one.  But I’ve made no secret that my lack of traditional art training makes the Cintiq a ‘nice to have’ for me, but not a ‘must have’.  As much as I like painting and doing live demos on the Cintiq 12wx, I do the majority of my day to day work on the medium Intuos4.  I just prefer to see my whole screen without my arm in the way.

Finally, I was pleased to be asked to be a guest on Wacom’s webinar series this week.  While I will admit to being a little nervous about the whole thing, I relaxed into it quite quickly and had a lot of fun.  Wes and Joe (yes, the same patient Joe) were great to work with, and encouraged me to keep it light and casual, which is right in my wheelhouse.  The hour flew by and I would welcome the opportunity to do something similar in the future.

Thanks to so many of you that commented on Facebook, Twitter and email afterward, letting me know that you enjoyed it.  A few of you even apparently learned something, which is always a nice bonus.

It really is a thrill for me to be working for and with Wacom once in awhile, because it’s so easy for me to pitch and endorse their products.  People will often ask me if they need a Wacom tablet to do the type of work I do.  Most of the time it’s because they’re trying to avoid making the financial investment, even though they’re very affordable.

The answer, is an unconditional YES.  To paint digitally or do almost any type of creative artwork in Photoshop or Painter, you NEED a Wacom tablet.  Just as an oil, acrylic or watercolor painter needs to spend money on canvas, brushes and paint, a digital painter needs to spend money on the necessary tools as well.  A Wacom tablet is absolutely one of those necessary tools.

If you’d like to catch a replay of the webinar that was live earlier in the week, here it is, available on YouTube.

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Thoughts on Photoshop World

Spent last week in sunny Las Vegas at Photoshop World.  Thankfully, Las Vegas is also air conditioned, as this resident of the Great White North is not a fan of excessive heat.  Nothing more Canadian than whining about the weather, eh?

While the conference was at the Mandalay Bay conference center, I did actually venture out this year a few times.  Even managed to get to the other end of the Strip on the second day to try out indoor skydiving.  I would do that again in a heartbeat, as it really was a lot of fun.

While I was honored to be a finalist in the Guru Awards illustration category again this year, I didn’t bring home an award.  Hey, can’t win them all, and even if I had been fortunate to win again, it wouldn’t have been able to live up to last year’s experience which really did open a lot of doors for me.  Keeping them open, however, is now up to me.

Photoshop World is a mixture of education, networking (yeah, that word annoys me, too), and socializing.  This year, I managed two of the three fairly well, so I’ll touch on each.

The social aspect of this conference is always a good time.  Throughout the year, I regularly communicate with other creatives through email and social media, attend some of the same online webinars and events, and share information on the NAPP forums.  This is the one time of year I get to see many of them in person, some of whom I consider good friends.  There is a lot to be said for hanging out with other creatives.  You find out that many of the problems and challenges you face on a day to day basis as a freelancer are shared by people of similar professions.  And often, they’ve come up with solutions and workarounds you might not have considered.

Getting out of the office is always a good idea, too.  So many of us are workaholics most of the year, which is likely why there are so many parties, dinners, and social events at this thing.  It’s the only time most of us allow ourselves the luxury.  We shared some great meals, a few drinks and a lot of laughs.

Networking was a big focus for me this year, and while I did accomplish a lot in that regard, I really didn’t need five days to do it.  I could have packed in all of the people I wanted to talk business with over the course of an afternoon.  I’ve been working with PhotoshopCAFE on the DVD’s for almost a year now, but had never met the owner, Colin Smith, in person.  So it was good to have some face to face conversation, discuss how things were going with the current titles and throw around some ideas for future ones.

I enjoyed meeting the folks from Wacom in person, as I would like to build on my relationship with the people who design and promote what is easily my favorite line of products.  Was able to try out the new Inkling as well, but more on that later in the week.

There was a client meeting that went very well.  I presented sketches, the client was pleased, and I was able to get a better sense of direction and toss around some ideas.  I’ve always preferred to do that in person, and unfortunately, I rarely get to do that as most of my client communication is online or on the phone.

I had a few great ‘hall talks’ as I call them.  Easy to figure out, a hall talk is running into somebody in a corridor somewhere and before you know it, you’re having a great conversation.  Most of these talks have revealed valuable information, but more often the real benefit is getting to know somebody a little better and building on a professional relationship.  It has been my experience that this sort of thing often yields future opportunities, most often ones you likely never see coming.

Finally, there’s the education aspect of Photoshop World.  This year, I’m sorry to say, this part fell flat for me.  Talk to a photographer this week, and I’d expect many to have glowing reviews about the experience, because this really was a photographer’s conference this year, and I’m not the only one to feel that way.

I thrive on learning how to be a better artist.  I’m hungry for it, because I know that there’s always room for improvement, so I actively seek out people I can learn from.  There just didn’t seem to be any of that for me this year.

While it’s true that I’ve learned a lot from Bert Monroy‘s classes over the years, I’ve firmly established my current style and it’s very different from his.  So while I’ll always be a big admirer of his skill and talent, and I continue to enjoy his work, I don’t learn a lot from him these days that will further my own illustration and painting.  Faye Sirkis is a photo painter, or at least that’s what she’s teaching at Photoshop World, and regular readers will know that I have no interest in painting over photographs.  Finally, there’s Corey Barker who is very skilled and talented when it comes to Illustrator and Photoshop, and he’s doing some really great groundbreaking stuff with 3D, but again, it’s on a completely divergent course than the one I’ve charted.

So it can be argued that perhaps I’m looking for something too specific to expect it to be offered at a conference that can’t possibly please everybody.  It could also be argued that to offer advanced digital painting and illustration classes would alienate too many people who are trying to learn the basics.  Both are good arguments, and I can accept them.  That being said, I did talk to a number of other designers and illustrators that felt excluded this year, and some of them either won’t be back, or are on the fence about it.

This is a tough economy for any business, and if Photoshop World’s curriculum has been skewed more toward photography because that’s what the majority wants, I can accept that as well.  An event like that needs to attract vendors, sponsors and attendees, and in a perfect world, everybody would be happy.  But we all know that we don’t live in that world.

It’s unlikely that I’ll return to Photoshop World next year, although I still believe the event is very worthwhile if you’re a photographer.  The instructors are some of the nicest, passionate and knowledgeable people you’d ever want to learn from, and it’s an environment that promotes positive growth.  As a courtesy, and because I have little tolerance for the ‘online drive-by,’ I expressed these thoughts to the good folks at NAPP in an email earlier this week, before posting them here.  It should be noted that I’m being specific to Photoshop World here, not NAPP.  I value my membership in that organization a great deal and will continue to do so.

As a freelancer, you really do need to be constantly training, not only skills and techniques, but in business.  Setting aside money for that training is often a difficult task, and it means excluding events that aren’t going to propel you forward.  While Photoshop World has done that for me in recent years, especially last year, it doesn’t appear that it will continue to do so.   There are at least three conferences I’m considering next year, and while all of them would likely be a good time socially, I’ll attend the one that will make the most sense financially, the one that will move my business and career forward.

Unfortunately, as much as I’ll miss the experience, it’s unlikely to be Photoshop World.