Category: Freelancing

Posted on by — Leave a comment

Forward Momentum

One of the best things about being a freelancer these days, whether it’s writing, photography, illustration or just being self-employed is that there is no shortage of information out there to help you.  Just twenty years ago, there was no such thing as Google.  The Internet didn’t begin to gain real traction with the public until the mid to late 90’s.  Before that, you had to go to the library.  That’s a building with books in it.

We enjoy almost instant connection today, but it used to be a lot more difficult to find information while learning a skill.  If you were lucky, you might find a professional artist with whom to apprentice, but what to do if you lived in a rural area and had limited resources?  Now, we have access to apps, books, trade magazines, DVDs, online courses, webinars, forums, and websites full of information, all from the comfort of our own homes.

The problem with access to all of that information is that it is far too much for any one person to take in.  You may have the resources to learn all you want to, but so do your competitors, so there’s no room for complacency.  Thirty years ago, for example, a newspaper would have an editorial cartoonist on staff and that’s how they’d make their living, drawing one cartoon a day (sometimes less) for that one publication, spending the whole day working on one image, and not having to worry about sales, marketing, printing, promotion or local, national, and international competition, certainly not to the extent one must do so, today.

Most daily newspapers have dismissed their cartoonists and are opting for more regional, national and international syndicated cartoons and paying significantly less than they used to.  We are all familiar with this trend in every industry, so lamenting the fact is a useless exercise.  Adaptation is the order of the day in every profession.

With all of that information available and so many options, it can be easy to become anxious about where to put your efforts.  Ask ten freelancers which sites, organizations, and advice you should follow, and you’ll get an infinite number of answers.   If you dig a little deeper, you’ll discover that each of those ten freelancers is following the advice of ten other people, and everybody is just winging it, hoping to get enough work to pay the mortgage.

Put simply, you have to try new things and then evaluate their worth on your own.  Then you have to consider that something that worked for you yesterday might not work for you tomorrow.  Your own instinct will be your best guide.

For example, I’ve been a member of the National Association of Photoshop Professionals since September of 2004.  That’s quite a long time these days.  In addition to all I’ve learned about Photoshop, I’ve made invaluable contacts in the industry, and have formed lasting relationships with many people, a number of whom I consider good friends.  The investment in that membership has been very good for my career.

In recent years my skills have reached a point where I’m now in need of more advanced training and when the air gets a little thin, it’s tough to find that in any organization that must cater to a wide variety of skill levels.  That, coupled with the fact that today, NAPP’s focus is almost exclusively on photography, it has become obvious that there isn’t much left there for me anymore.

The friendships and connections, I take those with me, but when my membership expires next month, I won’t be renewing it.  It was a tough decision, but I based it on the question, “Had I not been a member for the past eight years, would I  join the organization today?”

The answer was an easy No. It isn’t that NAPP doesn’t have value for photographers, because it clearly does.  But I’m not a photographer.

While I had a good run and it was time and money well spent, I’m looking for other learning opportunities.  That being said, there’s still a good chance I’ll return to Photoshop World in Las Vegas next year.  Connecting with others, networking and spending time with other industry professionals is invaluable, not to mention that I always have a good time.  My experience teaching at the Wacom booth in September was great and I hope to repeat it again next year.  But I’ll be there on the periphery, not as an attendee.

So the message here is that continuing education as a freelancer is crucial to developing and maintaining a thriving career, but it’s up to you to find your own teachers,  a task that will never end.  You must constantly adapt to an environment that is changing so much faster than most can keep up with.  When something is working for you, get as much from it as you can.  When it stops contributing to your momentum and success, you need to cut it loose.

For now, my own path to continued education is uncertain, but I’ll keep looking to online courses, webinars, trade magazines and I’ll follow the art of other creatives, those who inspire me to be a better artist.  They say when the student is ready, the teacher shows up, so I’m not worried.

While I’m waiting, I’ll just keep working.  Practice makes perfect and even though I’ll never get there, I’m still aiming for it.

Posted on by — 2 Comments

You, Me, Them and Online

 

With limited or no knowledge of your background, skills, training, experience or business, there will always be somebody else painting a black and white picture of what your path to success should look like.  Nowhere is that more evident than when it comes to your online presence.  Too many experts pontificating on the right way to do things (the way they’re doing it) and the wrong way to do things (any other method they don’t like).

The questions each of us should ask ourselves are simple.  What are you putting energy into that isn’t giving you anything back?  What are you spending time on that is or isn’t worth the effort?

I’m not an expert.  I just play one online.  Here are some of my own answers.

Website ads:  It took years for it to happen, but my website gets plenty of traffic these days.  Some people advocate selling ads on the site to give you more revenue.  Personally, I don’t like seeing them on another person’s site, so I don’t put them on mine.  If I had a physical storefront on a main street, I wouldn’t block up my own window and doorway with billboards for other businesses, even if they were paying me.

Blogging: I love watching the ‘you should blog/blogging is dead’ argument that pops up now and then.  My take on blogging is simple.  I enjoy writing, I do it well enough, and I find that keeping what amounts to an online diary of my work to be an enjoyable process.  It’s interesting to look back on thoughts and perspectives I had a few years ago and compare them to what I think today.

If I didn’t enjoy writing, however, I wouldn’t keep a blog, no matter what anybody said, because it wouldn’t sound genuine.

Social Media:  When I joined Facebook, the goal seemed to be to get as many friends as I could and that would tell people whether I was popular or not.  That got old really fast.  So I started a business page.  Then I had to get those people that were friends to ‘like’ my business page.  Get as many ‘likes’ as I could and that would tell people how popular my business was. This becomes an exercise in groveling.  I didn’t like it.

After Facebook, came Twitter, LinkedIn, and eventually Google+, because other people said that’s what I was supposed to do.

Here’s what I know now.

I’ve put the brakes on my personal page and focused my energy on only having my business page.  I’ll include links to it in posts, give away prints from time to time and promote it when appropriate, but I’m no longer holding my hat out, getting people to ‘like’ it out of guilt.  It stinks of desperation.  I want people to like my page only if they like my work.

My personal page still keeps me connected to other people and the pages and information I like, and allows me to comment on those, so there is still value in having a personal page.  Connections are very important and interaction on social media is a two way street.

But you have to control your own experience.  Everybody has that one person that posts ten cat videos in a row, or is constantly picking a fight or complaining, or turns every one of your posts into an opportunity to further their own agenda.  I hide those people from my feed, block them or unfriend them and I don’t feel bad about it.  With a limited amount of energy available to me in a day, I can’t afford for social media drama to sap any of it.

Facebook gives me the most return for the time invested.  The people who follow my work there are the ones with whom I interact the most.  I get regular work and referrals from both new and repeat customers.

LinkedIn hasn’t done much for me, but then again, I haven’t done much with it.  I can say the same thing for Google+.  It costs me very little time to post my cartoons, blog links and other business related happenings to Facebook, Twitter and Google+, so I continue to do that.  But despite how many followers I have on all three, Facebook gives me the most interaction and traffic (the numbers don’t lie), Twitter a distant second, and Google+ a very dismal third, even though if you look at my profile, it shows the most followers out of all three.  For me, Google+ is quantity, not quality.

Too many people are flailing about trying to be everything to everybody and following every bit of advice that’s offered them, even when it ends up being completely contradictory.  There is safety in numbers, which is why sheep and other animals will form a herd.   But, if safety were my biggest concern, I’d still be working for somebody else, and wouldn’t have left the herd in the first place.

So here’s one more bit of advice, which you are free to ignore.  Take a moment to look at your online presence with fresh eyes.  Take a breath.  Then ask yourself what’s working for you and what isn’t.  If something is paying off, helping your business grow and showing promise, then keep doing that.  For everything else, cut it loose, despite what ‘the experts’ are saying.  Adapt, move forward, and ignore the herd.

Posted on by — 2 Comments

What I like best about the Wacom Cintiq 24HD

A couple of weeks ago, I finally got the new Wacom Cintiq 24HD Display.  There are two versions of this device, and people keep asking me if I got ‘the Touch,’ meaning the one that has touch features along with pen input.  The answer is ‘No,’ and the reason is because even though I like touch features on my iPad and phone, I don’t feel the need for it on my main display.  I know a lot of people want that, so it’s great that this display is available with and without the option.  Keep in mind, there is also a significant cost difference between the two.

I’ve had my eye on the new Cintiq since it was launched earlier this year.  Many of the new features that Wacom included finally pushed me over the edge to get one.  Rarely do I develop an infatuation for new and shiny tech.  I waited two months before I got my first-gen iPad, just to be sure it was going to be useful and not just a toy.  Having used it every day since, I wasn’t disappointed.  That being said, it’s two years old and I’ll only replace it for a newer version when it stops working well.  I’ve never owned an iPhone and can’t think of any piece of technology I would line up for.

Now you might be thinking, why am I talking about Apple stuff, I thought this was about Wacom.  The reason is that I want to be clear up front that I’m not a gadget person who gets something just because it’s new and trendy.  If it’s not useful, I’m not interested.  So with years under my belt with the Intuos line of tablets and being very pleased with those, why did I suddenly feel the need to get the high performance sports car of Wacom tablets?

I’ve never had a problem doing all of my detailed painted work on the Intuos tablets.  They’re solid, they work well, they last forever and they get the job done.  The size wasn’t an issue, working off the screen wasn’t an issue, resolution and pressure sensitivity worked well.  The simple answer is that it was time.  This is the top of the line professional tablet and I want my work to be the best it can be.  From all I’ve heard from colleagues and other reviewers, their endorsement of what this display does for their workflow and better use of their time was enough for me to feel I needed to make the jump.

I’ve had the Cintiq 24HD for almost two weeks now.  Normally I’d write a review for something new a lot sooner than this, but I’ve been swamped with work, which as a freelancer is not a bad thing at all.  The upside of waiting this long for the review is that I’ve used it a lot.  There is nothing that I do in my scope of work that I now haven’t done on the Cintiq.  Daily editorial cartoons, illustrations, writing, and a brand new Totem painting from start to finish, I’ve really put it through its paces, and I am incredibly impressed.

There is just too much to talk about to do this in one post, so I’ll be spreading it out over two or three.  For this one, I just wanted to talk about the features that impressed me most.  I’ve never been one to do those ‘let’s unpack it’ reviews.  There are plenty of those out there.  As for the technical specs, you can see all of that as well as videos and other images on Wacom’s website.  I just want to tell you how this will impact my own work and why I like the display so much.  I made note of things that made me raise my eyebrows over the last couple of weeks.  A few of these things even made me say, “oh cool!” out loud.  They are in no particular order of importance.

1)  With a dual monitor system, I used to have my Photoshop palettes on a separate monitor.  The Cintiq is so big and has so many Express Keys along with the Radial Menu, that I don’t need that anymore.  I can do everything on this big screen.  But I still like my second monitor, so I have it positioned above the Cintiq, and I can keep all of my other windows, browser, music player open on that display.  By pressing one of the Express keys to ‘Toggle Display’, I can temporarily jump to the other monitor, and the Cintiq becomes just like a traditional Wacom tablet.

LOVE the new monitor configuration for reference photos!  Just feels so natural to look up from my ‘drafting table’ to see the pics.

2) They put a USB port right on the display itself.  Might seem like a small thing, but I frequently take images with me or grab them from a USB key.  This is just convenient.

3)  Wacom put a Tablet Properties button on the device itself.  This is great because it gives you quick options to open the properties, make changes, then get back to work.  It’s important to experiment with the Tablet Properties and more than a few times, I found myself thinking, “I should be able to program an Express Key to (insert operation, tool selection, or toggle here.)  They made it easier to do that.  I’ll detail all of my new settings in another post.

4) Pulling the device down over the edge of your desk, means forcing yourself to avoid using your keyboard.  This is a good thing!

5)  More buttons!  I really like the fact that with Express Keys on both sides of the screen, plus two (count ‘em, TWO) touch rings, you get plenty of options on how to customize your Cintiq so it works perfectly for the way you work.  A word of caution, however.  Computers aren’t perfect and sometimes program conflicts or an accidental pressing of the Default button in the Wacom Tablet Properties can erase all of your settings, so be sure to backup your settings with the Wacom Tablet Preference Utility.  I learned that lesson the hard way last week.

6) The display was so easy to set up.  OK, I did have to wait for my wife to get home from work so she could help me bring it up two flights of stairs from the garage to my office.  It’s 63lbs out of the box, quite large, and awkward to carry.  I wasn’t about to risk any damage by trying to do it myself.  Once I got it on my desk (oh, it’s staying there, now), the instructions were simple and straightforward.  It was very much like setting up any new display.  I use the Eye-One Color Calibrator and it was just as simple to calibrate the Cintiq as it is for any other type of monitor.

7)  The Cintiq is just a joy to work on.  The base is so well designed that I can’t think of any way to improve upon it.  As shown in the images here, it locks in place when it’s fully upright, so it can be used like a standard display (a BIG standard display) or it can be used flat in the upright position.  As someone who sits all day long while I work, I have contemplated getting one of those very expensive adjustable desks that allows a person to work standing up once in awhile.  I no longer have to think about that, because the Cintiq lets me do that when I need a break from the chair.  I did that a number of times in the past couple of weeks and loved having the option.

8)  Word of caution.  This thing is BIG.  I have a great coffee cup that I got at Costco (three of them, actually) made by Contigo.  You can see it to the left of the display in the photos.  It seals completely and to take a drink, you have to press a button on the back to open it.  It’s great because it not only keeps coffee hot for well over an hour, but it if you drop the cup or knock it over, it doesn’t spill.  Because I start work very early in the morning and work in low light as often as possible, my office is usually near dark.  In the first week of using the Cintiq, I knocked over my coffee cup three times when I went to adjust the display with the handles on the sides.  It’s just so big!

And finally, it’s solid!  There is nothing about this display that feels cheaply made.  The enjoyment I’m having drawing and painting on the screen is difficult to explain.  Working on little hairs with the pen at the same point of contact as my brush strokes just feels so much more natural.I’ve often dealt with back pain off and on over the years, usually stress related from working hunched over too much.  As I said, I was so busy with deadlines that I’ve spent a LOT of time on this device.  One thing I noticed, a great surprise, is that I had no significant neck or back pain as a result.  Sure, tight shoulders and strain just from sitting so long and working, you’ll get that in any job when you’re working long hours, but nothing that didn’t go away with rest and nothing that I had to take an Advil for.

So, yes, I’m enjoying the Cintiq 24HD a great deal, and I’m sure I’ll continue to discover things that make me say, “Oh, cool,” and I’ll be sure to share them.  Next time, I’ll talk about having to change all of Express Key, Touch Ring and Radial Menu settings.  When you’re working directly on the screen, it’s a whole new ballgame.

Posted on by — Leave a comment

The Exposure Card

This was a cartoon I did just for fun and for my fellow freelancers, whether they’re photographers, designers, illustrators, or any of the myriad professionals out there who make their living doing piecework for clients.  Ask any freelancer that’s been in the business longer than five minutes and they’ll have a story (probably many of them) of clients who’ve tried to pay with exposure.  For the uninitiated, that simply means that instead of paying for the work, the client cries poverty, but offers to put a link to your website on their website (or Facebook page, or Twitter feed, or on their bathroom wall) so that others who do have money will find you and hire you.

Most of us have fallen for this at least once.  Some of us more than once.  A certain cartoonist painter type I know (who shall remain nameless) has fallen for this at least a few times, because I’m such a…I mean he’s such a nice guy.

Unless the exposure comes from a company that has a lot of clout and comes in the form of more than just a link, but an actual testimonial, blog entry, press release or genuine concerted effort on their part to let others know about you, then exposure isn’t worth the paper your bounced mortgage cheque is printed on.  If you do end up working for a big company whose reach with all of that press is genuine, it’s a safe bet that they’re already paying you or offering perks that really do benefit your business.

To really see the value of exposure, consider the average Joe searching for an accountant in the yellow pages or online.  Joe gets the website address, goes to the site, finds the contact info and just before he phones or emails the accountant, he stops and thinks, “well hot damn, who designed that logo?”  or “who took that photo?” or “who designed this website?” and instead of calling the accountant he desperately needs to ward off the tax man, Joe clicks on that tiny link at the bottom of the page with your name on it and not only hires you, but pays you well for the privilege.

Those stories usually begin with ‘Once upon a time…”

That’s the sales pitch that exposure clients are basically giving you.  The irony is that the freelancer works long hours on the project that ultimately isn’t appreciated by the client (because they didn’t pay for it) and when the exposure results in absolutely nothing, many freelancers blame the client.   Worst of all, even if the exposure does result in a referral, it’ll most like be for another client who doesn’t want to pay you anything for your work.  Cheapskates tend to associate with other cheapskates.

Freelancing is a tough profession, and not for the thin skinned.  Most people will not value your services as much as you need them to and you’ll have to say “No” to a lot of people who want something done for nothing.  At least once a week, I get kidded about not having a real job because I draw cartoons.  I have a sense of humor, so I’m used to it, and usually let it roll off my back.  Occasionally, if I’m caught on the wrong day, I may get defensive, however,  and tell them in no uncertain terms,  they have no idea what it takes to do my job.

But I love my work, and many of my freelancing friends feel the same about theirs.  Sure, we’ll complain about it sometimes, just like everybody does about their job, but for a certain personality type, working for somebody else from 9 to 5 is one of the seven circles of hell.  We still have our bosses, though, they’re just usually temporary.  The big difference, however, is that we hire our bosses just as much as they hire us and when one of them pulls the exposure card, the correct response is, “I’m sorry, you’re just not the right fit for this company.”

Posted on by — 4 Comments

How To Succeed with Social Media!

Hi, My name is Patrick LaMontagne.  I draw pictures and colour them.  But more importantly, I’m on social media.

Anybody who is self-employed these days, especially if you’re a freelance creative type, knows about the importance of social media.  How do you know?  Because everybody is telling you that you MUST be active on social media.  Not just on social media, no, you have to be on every conceivable platform of social media.

You need to have a Facebook page, and not just one, but a business page, too, and you have to be on Twitter.  Heaven forbid you’re not on Twitter.  Then there’s LinkedIN.  Doesn’t matter if you haven’t found a use for it, you still have to be on it.  And of course, the latest thing is Google+.  If you’re not on Google+ already, you might as well go get a job working for somebody else, because you’re probably too late.

Did I mention Pinterest?  That’s where you post a bunch of pictures of other people’s stuff to tell people what you’re interested in, but don’t post pictures of your own stuff because that’s not being genuine, it’s just trying to sell people stuff, and people aren’t stupid, so they’ll see right through that.  Posting pictures of your own stuff just tells people you’re interested in making money, and that just makes you a bad person.

See, it’s not enough to be on social media, but you have to know HOW to be on social media.  There’s etiquette you see, or as the kids say today, netiquette.  Get it?  Net, internet, moving on.

It’s important to be yourself, but don’t really be yourself, because sometimes you might be grumpy and complain about something, and if you complain about something, then people will think you’re a whiner and nobody wants to work with a whiner, so don’t really be yourself.  People want to work with positive people, so you always have to be positive.  Big smiles, happy all the time, fist bumps, high fives, and thumbs up.  You have to be Tony Robbins, 24/7, 365 days a year.  And you can do it, because YOU are a winner!

Most importantly, be supportive.  If you’re not supportive of your fellow creatives and people in general, then you’re just selfish and nobody will want to be around you, which means they won’t want to work with you.  The whole reason you have to do all of this stuff is so people know who you are, and that they like you, and you can have a successful business, but nobody wants to be sold anything, so you have to be clever.  Share links, advice, motivational quotes, funny pictures, don’t be critical, don’t bully anyone, play nice, don’t brag or talk too much about your life, work, or successes, and once in awhile, if you’re really careful, you can post a link asking people to buy your stuff.  But when you do, make sure you apologize for it.

But how much social media is too much, or worse yet, how much is not enough?  You have to learn how to do it right.  You have to read a lot of books, buy DVDs, watch videos, attend conferences, host hangouts, take classes, and watch webinars all about social media to learn how to use social media effectively.  Experts will tell you to only post at certain times of the day because that’s when most people are online, others will say you have to be monitoring it all day because you could miss the opportunity of a lifetime if you’re not watching at just the right moment.  But, all you need is 10 minutes a day, or is it 10 minutes every hour?  10 minutes every 10 minutes?  Are you writing this down?

Social media is also about being social.  You have to hang out, chat with people, give an LOL for today’s viral YouTube cat video, give sympathy for their troubles, kudos for their successes, and encouragement for anything and everything they are currently trying to accomplish.  Even if you don’t care, you have to pretend to care, because that’s what positive people do.  And YOU.  ARE.  POSITIVE!

It’s all about networking.  That’s so important and networking means getting to know people without trying to sell them stuff.  Well at least not now.  You can try selling them stuff later after you know them.  Of course, then they’ll want a discount.  Anyway, successful business people know how to network.  And even if you’re not successful, you have to convince people that you are, because that’s how you become successful.  Chicken, egg, you understand.

So get out there!  Share, Post, Link, Like, +1, Comment, Tweet, Retweet, Message, Direct Message, Watch, Read, Hangout, and LOL as much as you possibly can.  Your business, nay, your life depends on your being able to master social media.

At some point, you’re probably going to have to get out and actually do the work that you’re in business for in the first place, but that’s not really very important, because if social media has taught us anything,  having something to sell is not nearly as important as having people to sell it to.

Why are you still here?

Posted on by — 2 Comments

Risk and Reward

Bighorn Sheep Totem

Fortune favours the bold or err on the side of caution?  Will fast and furious win the race, or is it better to be slow and steady?  These are the constant internal arguments of self-employment.

Freelancing for a living is a risky proposition in the first place.  There is an inherent illusion of security with working for somebody else and a continuity that most people thrive on.  The paycheck twice a month, two or three weeks of vacation every year, and if you’re lucky, a benefits and pension plan to make some of life’s expenses a little easier.   Despite what many aspiring entrepreneurs think, especially creative ones,  just being good at something is not reason enough to quit your job and go into business for yourself.  As much as people complain about their jobs, having somebody else make the decisions is a safety net that most people rely on.

A short time ago, I decided against getting a booth at the Calgary Comic and Entertainment Expo, which starts today.  The justification for doing so was two-fold.  First, the cost was pretty significant for the inventory I would have to buy and bring with me, and second, I really haven’t done enough research in order to know what I’d need in my booth so that I didn’t come off looking like an amateur.  My wife and I, along with a good friend of ours will be heading to the event today and tomorrow to check it out, both for enjoyment and to gather information.  I’m still not convinced it’s the right venue for my Totem paintings, so I need to get a better look at some of the other merchandise being sold.

This event is going to be huge this year.  Somehow they managed to get the entire principle cast of Star Trek: The Next Generation to attend, the first time they’ve done so as a group in 25 years.  With those and many other big name guests, they’re expecting 50,000 people this year.  While I’ve never been one who goes after celebrity photos or autographs, I still expect to be standing in a few lineups this weekend, for everything from entering the event each day to using the bathroom.  That’s a LOT of people at an event like that.

Cougar Totem

The questions that have popped up in the last couple of months more than once are, “Did I make the right decision by not getting a booth this year?  Am I missing out on a big money making opportunity or was I smart not to overextend myself?”

These are the types of decisions freelancers are constantly faced with, and the choices made can make or break a business.  On one hand, I could have doubled my workload over the last month, and spent close to four thousand dollars getting and stocking a booth, sold out everything I brought and made a tidy profit.  On the other, I could have come home with a ton of inventory that would sit in the basement, selling over a much longer amount of time in the galleries.  Meanwhile, the debt incurred buying too much inventory all at once would be shrinking my profit margin on each painting until it was paid off.

This week, I placed an order for the largest number of prints to date from my supplier in Calgary.  For a Spring launch of four new paintings, (the ones you see throughout this post) into the galleries in Canmore and Banff, I needed to buy new canvas prints and matted paper prints in various sizes.  The cost was fairly significant, 70 prints in total, and it is inventory that may or may not sell quickly.  We’re approaching the busiest season in this area, however, so this is a risk well worth taking.  My work is already selling in the Bow Valley, and the style of work is proving popular with tourists and visitors.  Past evidence shows that there is a market for my paintings in this area.  While the money spent on this inventory isn’t necessarily a ‘sure thing’, it’s an investment that shows more promise than a brand new venue with a much different demographic.

Magpie Totem

The money spent on the local inventory was still a bit of a financial hardship, but it’s also funds I can recoup relatively quickly, and it doesn’t cripple my other plans and obligations in the long term.  With a couple of new computers to buy in the next few months, my budget will have to stretch, but it won’t snap.  Had I added in the more significant expense of the Calgary Expo on top of that, and sales didn’t materialize, the bills would still get paid, but it would be a very stressful year and other plans would be sacrificed.

But then again, if I’d had great sales, it could have made the rest of the year a little easier and broadened my customer base, too.  There’s just no way of knowing.

You occasionally hear of those entrepreneurs who risk everything and the wheels come up all 7’s on their gamble.  Director, writer and actor Kevin Smith financed the movie ‘Clerks’ completely on several maxed out credit cards, and it paid off very well for him.  He now says that wouldn’t work in today’s movie industry, so it was very much a matter of his timing, too.  But for every one of those, there are thousands of people who lose it all.  Some research shows that 8 or 9 out of 10 businesses fail in the first two years, and half of those remaining businesses fail in the first five.  Those individual stories don’t make the news because nobody wants to hear them.  We want to be inspired that just having a dream will guarantee success.

Great Horned Owl Totem

The harsh reality is that motivational  quotes won’t carry you through the dark times when you’re wondering if your mortgage is going to get paid or if the noise outside one night is the repo man coming for your car.  Each person has to make their own decisions about how much they’re willing to risk, despite the frequent unsolicited advice from friends and acquaintances who think nothing of saying, “you should just go for it.”

Those folks are usually working a 9 to 5 job with weekends off, by the way.

For my own part, I seem to be taking enough risks that my business does better every year.  As I’m now in my seventh year of full-time self-employment, and have beaten the start-up odds, I’m obviously doing something right.  I sleep at night, the bills get paid, and I move ahead.  Still, there are times when I wonder about the really big gambles, the ones that could pay off huge, if only I had the temerity to step up and put it all on the line.  There is a massive grey area in between the unknown blackness of total risk and the bright white light of safety.

The best and worst part of it is that with every decision you make, you’ll just never know if you missed the boat or dodged a bullet, and you have to make peace with that.

 

 

Posted on by — Leave a comment

The things I cannot say.

A recent chat with a colleague began with, “now promise me you won’t tell anybody about this.”

More and more of my discussions these days begin with a sentence very much like that.  Often in the freelancing business, it’ll be referred to as ‘consider this under NDA’ as well, without actually having a document to sign.  An NDA, for those who are unfamiliar, stands for Non-Disclosure Agreement, which is usually a legal document that basically says that if you sign it, you’re agreeing to keep your lips zipped about any information the client shares with you.  In my experience, it usually refers to an upcoming book, project, app, software or hardware release, and anything else where the launch would be severely damaged if word got out to customers and competitors.  NDAs are serious business and I’ve been asked to sign a few, even just to hear about a project that I either ultimately turned down, or it turned out that I was not right for.

As my time has worn on in this business, I’ve come to the conclusion that unless the person I am speaking with has specifically told me I can talk about it, whatever ‘it’ is, everything is under NDA, even if I haven’t signed anything.  In any business, trust is an immeasurable asset when it comes to forging and maintaining long-term relationships.  Work with people long enough, and show them that their confidence is not misplaced, and pretty soon, they won’t even bother to ask you to keep it confidential because they already know you will.

One of my biggest pet peeves is the excuse some will use for unethical behaviour, ‘it’s not personal, it’s just business.’  As long as you’re talking to a person, business IS personal, and if you tick that person off, you’ll likely never do business with them again.

Gossip is rampant.  Always has been.  With social media, however, people are sharing far too much information, far too often, simply to be popular and dish the dirt on anything and everything.  If a company hires you to do a job, it can be tempting to spill the beans in order to inflate your image in the eyes of your colleagues, but if that company has taken a risk on you and finds out they can’t trust you to be discreet, it will be the last time they hire you.  Popularity on social media doesn’t pay the bills, but a solid reputation as a professional certainly does.

Over the past year, I’ve worked on a number of projects that I couldn’t talk about while working on them.  There have been paintings I couldn’t share for a month or more after delivery, because they were gifts and the risk of the recipient seeing them would irreparably damage my relationship with the clients who hired me.  I’ve had illustration clients who’ve hired me for jobs where my contribution has long been finished, but their project is still in development and to this day, I can’t share even a sneak peek until they launch.  Just recently, I wrote an article for Photoshop User magazine that was written, finished and submitted well over a month ago, but I was only allowed to talk about it last week.  I made a point of asking early on, and was given the exact date after which I was allowed to reveal my involvement, and I even double-checked with the editor on that date to make sure.

The only way to gain a reputation for being trustworthy is to consistently prove it to every client and professional with whom you come in contact.  This is beneficial in many ways.  A client that trusts you will not only hire you again, but they”ll refer you.  Just as important, people that trust you will share information with you, and in this industry, information is power.  You can find out when new products, software, and projects are being launched, what advancements are coming soon from which companies, and most importantly, which people and companies are great to work with and which ones you want to avoid.

Trust is always a gamble, and sometimes those with whom you place your trust will abuse it and make you regret it.  If you’re smart, you won’t allow them to do it twice.  Word spreads fast and people don’t want to work with those who can’t keep their mouths shut.

To be trusted, you must be trustworthy.

Posted on by — 2 Comments

The blog has left the building.

A couple of weeks ago, I was surprised and appreciative that I was asked to write a guest blog entry for Scott Kelby’s blog today.  Scott is the President of the National Association of Photoshop Professionals, the founder of Kelby Training and the editor-in-chief of Photoshop User Magazine.  Scott is also a photographer so his blog is very much geared (pun intended) to that creative pursuit.  I’m sure more than a few of his regular photographer readers are initially wondering if my animal paintings are some sort of freaky new HDR technique, until they read the entry.

You’ll find a number of different takes on keeping a blog.  Some say it’s a waste of time, others swear by it.   In keeping with the theme of the entry on Scott’s blog, I decided awhile ago to just ignore what others say about blogs, and I enjoy writing in mine.  I’ve always liked writing, even in school.  Those that know me best know that I’ve even written a couple of novels, the last one over ten years ago,  although if I’m being honest, I chickened out when it came to really putting in an effort to get them published, but I enjoyed the process immensely.  I’ve been toying with the idea of dusting one of them off, re-editing it with the voice of a little more experience, and giving it another shot, just because I love the story so much.

I also find that I enjoy the ‘keeping a diary’ aspect of a blog.  At the end of each year, I write a summary of what I did and didn’t get done over the past 12 months, and I derive quiet satisfaction from going through my posts, especially since there are always little things I’d forgotten about.

From a marketing standpoint, a blog is supposed to be a good thing.  It gives you something new to post on social media, offers a little more insight into your work, and keeps you focused on your goals.   Personally, I like that it gives me a chance to write a lot more often than I would otherwise.  For those of you that stop by often or even just once in awhile to read it, “Thank you.”

Posted on by — 2 Comments

The best laid plans of mice and me.

At the beginning of 2011, there were a number of things I set out to do that didn’t get done, primarily because I was busy on projects I hadn’t anticipated.  Nothing monumental, by any means, just some projects I would have liked to have taken on that I never made the time for.  Every success manual you ever read says that you have to have goals and you should write them down, to make them real and remind you of your intentions, but it would seem that whenever I do that, it never turns out quite the way I want.  If I’d held firmly to many of my goals over the years, it would have been self-limiting, because it would have meant saying no to opportunities that drastically changed my career for the better.

I’m an obsessive planner and control freak even for things I know are uncontrollable (which is most things).   Just ask anybody who knows me, spontaneity is not one of my strong suits.  But it’s something I do want to change a little because the alternative takes a lot of effort and energy.  It’s really exhausting and not one of my finer qualities.  About a month ago, my wife and I were in Calgary to do some shopping on a Saturday, and out of the blue, I suggested driving home to Red Deer instead, (another hour each way) to shop there so we could hang out and have lunch with my folks.  Called them up, and they thought it was a great idea, so we headed north on a whim.  The fact that it shocked both my wife and my parents was a bit of a wake-up call for me, that something this minor had become completely out of character for me.  Planning, looking ahead, mapping things out and trying to see all of the variables is a great asset to have when working on projects and deadlines, but it’s an undesirable trait for living life.

I’ve been working my ass off for the past ten years trying to get my business and career to a point where there is enough forward momentum, so that every foot of ground gained, is not simply held because my fingernails are dug into the dirt far enough.  These days, I’m finally able to let go a little without sliding backward, which is giving me a chance to look around and figure out what to do next, without an overwhelming sense of panic.

So what have I got planned for 2012?  Well, there are a few things I know for sure.  First, I’ll be painting.  Animals, people, maybe an experiment or two, but always painting.  I am fortunate to be filled with a deep satisfaction that, right now, that’s the work I’m supposed to be doing and it gives me the most joy.  Editorial cartoons are another given.  Despite what I thought a few years ago, that part of my business is still going strong, and while following self-important, overpaid, blowhard politicians around with a shovel all year annoys the hell out of me on a regular basis, I do like drawing cartoons and the bills must be paid.  There will be at least one more DVD from PhotoshopCAFE coming in 2012, maybe even two.  I’ll definitely be selling my wares at the Calgary Comic and Entertainment Expo in April, and depending on how that goes, I might book another trade show for the Fall as well.  And so that I am free to say ‘Yes’ to whatever right opportunities show up, I’ll be saying ‘No’ a lot to those I’m certain are the wrong ones.

Of course,  I’ll work long hours, will still plan a little too obsessively, and will continue to work hard all year.  After all, as the scorpion said to the frog, “it’s just my nature.”

When it comes to the rest of 2012, however,  I’m just going to take deep breaths, keep moving forward, and see what happens.

Posted on by — 2 Comments

The upside of 2011

Bighorn Sheep TotemAll things considered, 2011 was a great year.  While every year will have it’s challenges, I’ve been fortunate that I’m honestly able to see each year of the past decade as having continual forward momentum.  The work I’m doing is far beyond what I had hoped for when I first started in this profession and I’m very grateful for it.

I became nationally syndicated in September of 2001, sending cartoons out across Canada each week, and got very few bites.  For two years, I had no more than three newspapers, paying the bare minimum rate, and I will admit to almost giving up on it more than a few times.  With a full-time job to pay the bills, I had to get up at 5:00am each morning to get a cartoon out before I went to work.  When I came home, I had to sketch in the evening and work on the weekends in order to manage it all.  Finally I started making progress, got a few more papers, took advantage of other opportunities, and about six years ago, I was able to leave my job and play this game full-time.

Through it all was my ever supportive wife, Shonna, and I’m incredibly grateful that she never told me not to do any of this.  The only caveat given when I went full-time was that if I couldn’t pay my half of the mortgage and bills, I had to go back to work.  Canmore is an expensive place to live and we couldn’t do it on one income.  Fortunately, it never came to that, and each year has been better than the one before.  At the time, it was an incredible struggle, but in retrospect, I’m glad I had to go through it because it makes the present all that much sweeter.

If my 2001 self could see the work I’m doing now, he’d be pleasantly surprised, and I try to think about that when I’m having a bad day or feeling sorry for myself because of a heavy workload or when money is tight.  So far, I’ve not only gotten what I wanted, I’ve gotten much more.  Best of all, I discovered that I loved getting up at 5:00am to work, I still sketch in the evenings, and being self-employed means you often work weekends anyway, so I was already used to the routine.  Now, I can’t imagine doing anything else.

Here’s a recap of my professional highlights of this past year, some of which I’d forgotten about until I went back through the blog entries month by month.

iPad Painting: Started playing around with this in January, and damn if it hasn’t been a lot of fun figuring it all out.  Ended up trying four different styli and half a dozen apps.  It would seem that I’ve finally settled on the Wacom Bamboo Stylus, the Nomad minibrush, and the procreate app.  The combination of those three gives me the best results, and while I don’t consider anything I paint on the iPad to be finished work, I would go so far as to call it advanced sketching, and I plan to keep doing it.

PhotoshopCAFE DVDs:  In March, I finished my first DVD, called Cartoon Illustration Techniques in Photoshop.  Easily one of the most difficult projects I’ve ever worked on.  Having only done a little bit of sound and video editing for a failed Flash animation project a few years back, it was a struggle.  But I finished it, it went into production, and is selling well.  I’ve heard from many who bought the DVD that have learned a lot from it and complimented me on my instruction, so I’m guessing I didn’t do so bad a job.

The second DVD, Animal Painting in Adobe Photoshop, was a lot easier and a lot more enjoyable as I wasn’t teaching raw Photoshop beginners.  It was more about the painting than the software and while it was a challenge, the difficulty I went through with the first DVD paid off while recording the second as there were few problems I hadn’t already solved.  Recording one DVD this year would have been enough of a milestone, but I never expected to record two, and to be very pleased with both of them.

Cartoon Ink: While my old website was ‘fine,’ it had become difficult to use and it was no longer the image I wanted to project.  While I had always done my own website in the past, this time I realized one of the most important business practices that so many have learned before me.  Hire professionals to do their job, so you can focus on doing yours.  With that in mind, I hired Erik Bernskiold of XLD Studios in Sweden to create a new website for me.  I knew Erik’s work and know him personally, so I was confident he would deliver much more than I could create myself.  With the help of Elizabeth Gast at Design by Firgs, another colleague and good friend who consulted on the site, and created an improved evolution of my logo, I was very pleased with the final logo and website and would highly recommend both of their work.  The time I saved was well worth the money spent and reduced stress.

Wacom: I began to form a relationship with the great folks at Wacom at Photoshop World in 2010 after I won the Guru Awards for two of my Totem paintings and I couldn’t be happier about it.  Having used their tablets since the late 90’s, you won’t find a bigger fan, so I’m very pleased to be working with them from time to time.

Over the course of the year, I’ve been featured in the Wacom eNews, have represented the company and demonstrated their products at one of Scott Kelby’s seminars in Calgary, and have been a featured guest on two of their one-hour Wacom webinars.  The people I’ve worked with at Wacom have been incredibly supportive and are absolute pros at what they do and I look forward to a continuing relationship with them.

The photo shown here is Joe Sliger demonstrating the new Wacom Inkling for me at Photoshop World this year.  He is also one of the moderators of the webinars.

Island Art Publishers: In July of this year, I began a licensing deal for some of my Totem paintings to be produced on art cards.  These are distributed throughout Western Canada and the northwestern U.S. and time will tell whether this arrangement bears any fruit.  An artist friend once told me that art cards are often your best advertising, because not only does the person buying it see your work, but so does the person receiving it.  You may not make much money early on, but it’s enough to get your work out there to a market that otherwise might not see it.  And the cards look really good.

Photoshop World: While it’s true that I didn’t learn much about technique or improving my work at this year’s Photoshop World in Las Vegas, I still think it was worth attending because of the networking opportunities.  Having recorded two DVDs for PhotoshopCAFE, it was great to finally meet the owner of the company in person, and see their operation on the Expo Floor.  I was able to meet a few more of the Wacom folks in person, and talk with other industry professionals I otherwise might not have had the opportunity to talk to.  Online interaction is fine, but it doesn’t compare with face-to-face conversations.  So while I won’t be going back as an attendee, I still think this year’s trip was well worth it.

knmadventuresAt the time, I was doing some illustration work for wildlife photographer and instructor, Moose Peterson as well, and being able to go over sketches with him in person was a real treat, as most of the time this would have all been done online.  The other benefit of the Photoshop World conference is that I get to meet with so many talented photographers, many of whom I consider close friends.  For somebody who relies on great photo reference for my painted work, their skills and talent are often one of my most valuable resources, not to mention their generosity with their work, and the support they offer for mine.

Paintings: Saved the best for last.  I am so very pleased with the progress I’ve made on my painted work this year.  The first half of the year, I was so busy with the DVDs and other work that I only painted one animal in my Totem series, the Great Horned Owl.  When I realized this in the latter half of the summer, I was ticked off.  The work I love to do most, I had placed in last priority.  In retrospect, however, I’m glad it happened because when I realized it, I vowed it would never happen again and it stoked the fire.  The end result is that from September to December, I’ve painted a number of new images and I feel they are my best work to date.

I had been becoming bored with painted caricatures of people in the past couple of years, but recently, I’ve realized that it wasn’t people I was bored with painting, just caricatures of them.  Beginning with a couple of iPad paintings, I’ve discovered how very much I enjoy painting portraits, and I’ve done a couple of pieces recently that I’ve really enjoyed.  Inspired by the work of Drew Struzan and others, I think I’ll be painting a lot more portraits of people, if nothing more than for the sheer enjoyment of it.  While style is always evolving, I think my paintings now have a definitive look that is mine, whether it’s people or animals, and it’s one I want to continue to develop and refine.

I’m now getting commissions to paint pet portraits and caricature this year, and it’s really enjoyable work.  The painting of Don Diego that I did for my DVD, the memorial to Titus the cat, and to being able to finally create a real painting for my folks of their dog, Bailey, it’s looking like this could be a big part of my work in the coming years.  Working on another commission at the moment, and having fun with it.

My real passion, however, is still the Animal Totems.  Nothing I’ve ever done in my career has filled me with as much joy as that I get from painting these whimsical caricatures of wildlife.  Not only are they fun to work on, but they sell well in the galleries which means others like them, too.  I’ve been fortunate that a number of wildlife photographers I know have been willing to sell me the license rights to use their photos as reference, or have enjoyed my work enough to want to trade me the use of their images for canvas prints of the painting when it’s done, both of which I’m more than willing to do.

Humpback Whale TotemEach of them is my favorite for different reasons, but the one I was most happy with this year was the Humpback Whale Totem.  I don’t know if it’s because I’ve wanted to paint it for so long or that it was such a challenge to paint an animal with no fur or hair, and the end result lived up to my expectations.  Either way, these paintings are the only work I’ve ever done that I still enjoy months and even a year after I’ve painted one.  That alone tells me this is the work I’m meant to do, at least for now.

As you can see, I’ve had a very good year, and I’m grateful for it.  For all of you that follow my work, your messages of support here on the blog, through social media, and email are all appreciated.  It’s a solitary existence, this freelance lifestyle, and it’s nice to know that others are getting enjoyment out of the work I do.  And if you’re struggling with your own creative endeavors, whether you’ve just begun or are just trying to keep going, I would urge you not to give up.  It may not seem like it in the moment, but I assure you, if it’s something you love to do, it’s worth the effort.