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Market Lessons


Sales were good for both Banff Christmas Market weekends, so I’ll book again next year. The weather was great, right up until a sudden snowstorm Sunday evening, just in time for load-out, but that’s life in the Rockies.

When you make art for a living, profitability is the critical metric for an event’s worthiness, but after you achieve the financial goals, there are intangible benefits, too.

At the Calgary Expo earlier this year, a new vendor introduced himself, thanked me for a couple of blog posts I’d written about the Expo, and said it helped him prepare for his first booth. I got plenty of help and advice when in his shoes, so I was pleased to pay it forward.

There are plenty more experienced vendors than I am, but I’ve done enough over the years to understand what works and what doesn’t.

Every vendor has something to teach you. From where to find a decent meal in a sea of deep-fried food trucks to when to get there on the last day for a good parking spot for load-out. Those who’ve been there before have the wisdom; most are happy to share it.

Keep good records. I have a detailed sales spreadsheet I update each day of the show, whether home or away. You may only do a particular market once, but if you do well and come back the following year, you won’t be able to remember what you sold, so you won’t know what to bring. It’s not enough that I know the Smiling Tiger or Otter were bestsellers. I need to know how the other 40 images did, too.

Be honest about your costs. You don’t make any money until you know what you’ve spent.

Because I got to come home each night, the expenses for these recent markets were low, mainly booth cost and insurance. At the Calgary Expo, once I added up booth cost, parking, power, insurance, hotel and meals, I spent $2000 before I sold one print. To make it worth my time, I must make much more there than at the Banff Christmas Market.

Then, every sticker, magnet, coaster, calendar, puzzle, and print has a cost that must be deducted from each sale before I know what I made. And every time somebody pays with a credit card, there’s a fee, too.

Shit happens. On Thursday, as I set up, I dropped the first metal print of my Blizzard Bear painting. Most wouldn’t have noticed the corner damage, and it still looked good on display, but a slip of my fingers and the profit from that piece was gone. Thankfully, another vendor, a fan of my work from Expo, was happy to buy it at cost. So, I didn’t lose money, and she got a big metal print that wasn’t in her budget at full price.Booth location and size might be inaccurate, neighbours may be challenging, organizers could be stressed out, and anything can happen. Roll with it until you can’t, and then ask for help.

Help your neighbours. It might be scissors, a hammer, or a band-aid, but somebody always forgets something. I have power at my booth, and occasionally, somebody needs to charge their phone. Keep an eye on a neighbour’s booth for a washroom break. Hold the other end of their banner while they hang it up. I get plenty of offers for help and do my best to return in kind. And it helps you make friends, too.

You won’t always connect with the people around you. I remember one Calgary Expo where none of my neighbours were interested in friendly small talk. That makes for a longer market, especially during slow periods.

In Banff, I had two fun neighbours. We were all on the same page with work ethic and professionalism, but I enjoyed their company when there was room for kidding around and chatting. I hope to share space with them again in the future.

Foam floor pads and comfortable shoes. If you do it right, you’ll stand long hours for multiple days. Don’t make it harder than it needs to be.

Don’t complain or talk politics. This past weekend, a woman started going off about world government plots and chem trails in the sky. One minute, we talked about the great weather and beautiful mountains; next, she headed down the conspiracy rabbit hole. I smiled and politely said, “It’s a strange world.” After I said it the second time, she seemed to realize I wasn’t taking the bait and moved on. Arguing politics and controversial topics with strangers is a waste of life and will do nothing good for your business.

Eat well and often. Pack small healthy items you can eat quickly between customers without stuffing your face: carrot sticks, protein bars, a pre-cut sandwich, and pieces of cheese. Drink water. Setting up and tearing down grid walls and hardware, expect to damage yourself. My hands are wrecked at the end of a show from dry skin, cracked fingertips, and chipped or split fingernails. Bring a first aid kit. Nobody wants blood on their prints or stickers. Bring hand sanitizer and moisturizer.

All these people you’re talking to, especially this time of year, several of them are spreading colds or flu they don’t even know they have yet. It’s unavoidable, but healthy habits are your best chance of prevention.

Lozenges and breath mints are a must. You’ll have to talk a lot, and foul coffee breath won’t help your sales.

You’re there to sell. One vendor told me about someone at another show complaining that he wasn’t making any money. He left his booth often to wander the show. I’ve often seen neighbours spend all their time on their phones, heads down, ignoring people who walk into their booth, failing to engage with potential customers. A vendor next to me at this market, her friends and family hung out at her booth all day long socializing. Customers came and went without a word exchanged.

Respect other vendors. If you’re chatting with a neighbour and a customer approaches, leave the conversation. If it’s their customer, they’ll appreciate it. If it’s your customer, a professional neighbour will understand.

Be positive. Slow times happen, but they can also turn around on a dime. Desperation is contagious, and customers will pick up on it.I’m a pessimist. I don’t have a lot of faith in people. It comes from following the news for a living for my editorial cartoons. I work at home and enjoy my solitude. And yet, at markets, I try to be upbeat, smile, happy and joke around. It’s part of the job. It’s not all an act; I’m genuinely pleased to introduce new customers to my art, and many have become friends over the years. I’m always happy to see them again.

You never know who you’re talking to. If you make assumptions about people, you might say something that makes you look foolish and miss a valuable opportunity. Many people ask about commissions, and I advertise them in my booth with a large metal print of my Luna painting from last year.

When they ask about pricing, I tend to soften the blow with “it’s an investment” before I tell them it’s $1900. The sticker shock is evident on most faces, but then I explain the amount of work that goes into each one, the many hours of painting, the back-and-forth photo exchanges and prep before I paint one brushstroke, and that, unlike my other work, there is no market for that piece when finished. Most people understand, but spending that amount on a painting of their dog or cat is not often a priority. I get that. It’s the reason I only get hired to do two or three of these a year.

But I also spoke to a couple this weekend who seemed genuinely interested, sharing photos and asking about timelines, shipping, and specific details. This was after they’d heard the price, which is always a good sign. They wanted it in my whimsical style, and their dog has a great face and character. I want to paint him.  Even if that possible commission never materializes, my next important client or avid collector could be standing in front of me at any time. That Luna painting? Six months after I first spoke with him, he hired me for the piece, and it was one of the best client experiences of my career.

Listen to people. Ask questions. You’ll discover why certain pieces connect with people and how to use that knowledge for future sales. I learn a lot from my customers. I’ll soon start a painting of an animal I wouldn’t have considered on my own. It must be trending because at least a dozen people (not kidding) have independently asked for it this year. I don’t get it, but I’m going to paint it because I’m clearly missing something.Ask people where they’re from, especially in a tourist town. I met people from all over the world this weekend.

One gentleman said he was from a town in Saskatchewan, and “you probably don’t know it.”But I asked, and then told him that I’m the editorial cartoonist for his local paper and have been for years. He and his wife know one of Shonna’s uncles because her large extended family is from the same area.  People like to tell you about themselves, and it’s nice to give them the opportunity, not just for the sales, but to connect with another human being, something we all missed more than we realized the last few years.

Celebrate the little things that make it fun. I reluctantly confess I found myself singing along to Christmas carols. It might have involved toe-tapping. Those who know me well…close your mouths. I know it’s shocking that this Grinch found a little holiday spirit. Damn that Mariah Carey!

Plenty of happy dogs (and puppies!) were walking around, and their people were most accommodating with requests to say Hello. It made my weekend.  Want an overdose of pure joy? A Bernese Mountain puppy. Take what you want from my booth; I’m no longer paying attention.

While this advice sounds easy, we’re human. People make mistakes. I have complained to a neighbour. I’ve allowed a problem to frustrate me instead of working on it. I’ve talked politics with someone and always wished I hadn’t. I’ve failed to ask for or declined help when it was readily available, usually out of stubborn pride. I have seen somebody who could have used my help but didn’t offer it because I was busy with my booth.

But making course corrections is easier than people think. Most of the time, it’s just a choice.

If you and I have encountered each other at a market or show, whether you’re a customer or visitor to my booth or a fellow vendor, I hope it was a good experience. And if so, I hope to see you again down the road. If you have any questions I can answer, post them in the comments. I’ll help if I can.

If you attended this year’s Banff Christmas Market and took some of my whimsical wildlife home with you, thanks for supporting a local artist. I love my work, and I hope you do, too.

Cheers
Patrick

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Do You Have a Sloth?

I’ve had so many requests for a sloth over the years that I decided to make it my first painting of 2023.

As with most paintings, it came with unique challenges and choices.

A sloth’s fur is coarse and wiry, with a bad-hair-day look, rather than the soft and smooth fur I enjoy painting most. I chose an entire body pose rather than a closeup of the face and a full-foliage scene over a nondescript background.

I could have painted the sloth in warmer colours for more contrast with the background or added more leaves in front and behind. Even though sloths are light brown, they move so slowly that algae and fungi grow in their fur, giving them a green tint. They use the algae to feed their young, and it provides camouflage. Moths and beetles live in their hair as well.

Many photos I found showed a lot of green, but some almost none. Some sloths have shorter fur, some longer. Some have smooth-looking heads; others look like they’re sporting a bob cut.

I won’t get into boring technical jargon, but there is a much wider range of colours available on a screen than in print, and green is one of the most temperamental colours to print. So even though I would like to boost the greens in a piece like this, I must account for colour shift.

Thankfully, Photoshop provides several methods to detect areas where print problems might occur. However, I can still push it a little because I have years of experience with my printer in Victoria and know what to expect.

When the art is for commercial prints and products, that also affects my composition choices. Most of my paintings are 3:4 aspect ratio because that works best for my needs.

I tell market and Expo customers that every print is 11” x 14”, a typical off-the-shelf frame size you can buy at most stores and that often helps make the sale. It’s annoying to buy a $30 print only to spend $100 or more to frame it because it’s a weird size, so I keep mine consistent.

Painting on a fast and powerful computer, my final pieces are 30” x 40” at 300 pixels/inch. That creates a huge file but allows me to print large sizes without sacrificing detail.

When it comes to Pacific Music & Art products, a painting must work for a long template of a coffee mug design and a square layout for a coaster or trivet. Most licenses don’t require the artist to create format files, but I volunteer to do the layouts for Mike, so I’m happy with how they look.

Here’s a shot I took this weekend at About Canada on Main Street in Banff of some of those products.
I can separate the sloth from the background and foliage for my own use to make a vinyl sticker. As I’m currently working on layouts for my first puzzles, I thought about those while painting this piece and wondered what composition choices would make it more enjoyable to assemble.

Most of the time, I’ll use one primary photo reference for a painting and additional ones for detail. Ideally, they’re photos I take myself. In some cases, I’ve relied on generous photographer friends or purchased reference I want to use. I bought stock photos for this one and used about a dozen images.

With no vacation plans this year and unlikely I’ll be going back to Costa Rica soon, stock photos were my best option for this sloth. Some photos were good for the pose, others for the face, and others for anatomy clarity and colour. Some sloths are cute; others are downright unattractive, so I looked for common features for accuracy. My versions of these critters might be caricatured and whimsical, but I still need to know what the actual animal looks like to make it believable.

A happy irony with this piece is that my buddy Derek Turcotte and his family went to Panama for Christmas, and he saw protected sloths in the wild. He generously offered some of his photos for reference, and one shot, in particular, was a perfect closeup of a cute sloth. I was halfway through this piece when I got it, and it helped a lot.

Critique is helpful when creating art if it’s asked for and given with goodwill. To have people you trust who can look at your work and offer constructive advice is priceless. Of course, it’s essential that if you ask for critique, be ready to accept it with gratitude.

Avoid asking the opinions of those likely to tell you, “That’s stupid. Looks like crap.”

That won’t help you become a better artist, and that kind of nasty cheap-seats criticism is usually more about them than you.

I’ll occasionally bounce editorial cartoon ideas off Shonna or my friend, Darrel. Most of the time, it’s to confirm that the message comes through. Does it make sense? I’ve been doing this long enough that I usually know, but occasionally, I’ll wonder if an idea is too vague or obscure.
I often spend ten to twenty hours on a painting. Though I have a few tricks to reset my brain so I can notice an issue, like flipping the canvas and reference horizontally, or looking at it on my phone or iPad, sometimes trouble spots escape me.

Shonna has an excellent eye for problems in my painted work. I’ll admit that even though I ask her opinion on almost every painting, when she points out an issue, I occasionally resist and must bite my tongue. Sometimes I argue against her view, but if I set aside my ego and seriously consider the suggestion, it’s most often correct.

By the time I ask her opinion, she’s seeing the piece with fresh eyes, knows my work very well and sometimes, it’s a small change that makes a big difference, even though most people wouldn’t notice. But once it’s pointed out, I can’t unsee it.

Derek is another valuable critique resource. He’s an exceptionally skilled tattoo artist and traditional painter. He has often asked me for my opinion on works in progress. Most of the time, however, I see nothing wrong. Like most perfectionist artists, he’s already obsessed over it himself. Nevertheless, when I have seen an area I think could stand some improvement, he’s been receptive and often made the change.

Twice this week, I asked Derek for his thoughts on this painting. Both times, he pointed out a couple of clunky composition issues I had failed to notice. Once seen, it was obvious he was correct, and I repainted those sections.

Even after it was finished, I called him and asked about something small that was bugging me. He could see my concern and suggested an easy way to fix it, but it wasn’t a big deal and Derek told me I was probably overthinking it.

That kind of help from another artist is invaluable.

In other cases, criticism is an opinion that might not align with your vision for a piece. For example, I’ve had plenty of people suggest I paint more realistic animals instead of the caricatured or cartoony personalities that define my work.

That’s their preference. My work isn’t for them.

I’ve had gallery owners and other retailers tell me that if I did create traditional wildlife paintings, no matter how good they were, they wouldn’t want them because that’s what everybody else is selling. My ‘cartoony but real’ animals are my signature look, and that niche has allowed me to continue to create art for a living.

As with every painting, my audience and customers will decide if this sloth becomes a popular piece. That’s something over which I have no control. All I can do is paint the critter, have some fun with it, and release it into the wild.

Then it’s on to the next one.

Cheers,
Patrick

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9 Tips for Working at Home for Artists

Our current global situation is unprecedented, and we’re each trying to figure out how to adapt to the new normal. We all face similar challenges; how to stay healthy while still getting groceries, staying connected with our family and friends, and planning our day to day with limited resources for however long our self-isolation lasts.

Each profession, industry or walk of life, however, will have specific hurdles to overcome, so this is directed at creative types.

Most of us find ourselves confined to quarters right now. You might be a professional artist who already works from home or one who works for a company and suddenly finds yourself working from your residence. You might be an art student home from school or a hobbyist who now has some extra time to devote to creating art.

Whatever your situation, I hope some of these tips give you ideas and inspiration to make the most of this challenging time.

I’m a professional artist, a nationally syndicated editorial cartoonist for newspapers across Canada and a painter of whimsical wildlife. My painted work is licensed internationally on many products through different companies and sold as prints in several zoos and via my online store. I’ve been working from home full-time for the past fifteen years and part-time for five before that. I’d like to share with you some productive practices I employ to make the most efficient use of my time. I’ve learned most of these from correcting my own mistakes over the years. Here goes…

1) Set Up a Work Space

I work from a dedicated office in my home. When I’m in this space, it’s work time, so it’s easy to make that mental shift when I walk through the door. Occasionally, I’ll work at the kitchen island if I want a change of pace, but the majority of my work is done in front of my Wacom display, sitting at my desk.

I get that not everybody has the space for their own office. Twenty-five years ago, we lived in a tiny apartment, and my workspace was a small desk in the living room, jammed in beside the TV. When I sat at that desk, however, it was creative time. Facing the wall was a big part of that because there were no distractions in front of me.

2) Get Dressed

It is tempting when confined to your house or working from home to let yourself go a little, and that’s fine, but staying in your pajamas all day or throwing on a robe without showering will not put you in the right mindset to work. Get up, shower, and put on clean clothes. You don’t have to wear a power suit or anything silly like that, but being clean and presentable counts. It will make you feel like a professional. Walk your talk.

I wear pretty much the same thing every day unless I’m going out. My lounge pants could very well be used as PJ bottoms by some, but I wear them for comfort and a t-shirt. If it’s chilly in my office, I wear a hoodie. But it’s all clean clothing every day. If somebody comes to my door, I am presentable and don’t need to apologize for my appearance. How you look impacts how you feel.

3) Establish a Routine

If you’re new to working from home, a routine is vital. You’ll be forming new habits in your new work environment and what you prioritize will determine your success. I have no boss other than my clients, but I get up at 5 am every day, even on weekends. I do some moderate exercise, meditate for 15 minutes, shower and grab my coffee and am at my desk by 6.

This is my routine, and by sticking to it, I get a lot done.

Obviously, you don’t have to get up as early as I do. I’m a morning person and established that time when I needed to get cartoons drawn and sent before going to my regular job. When I went full-time at home, I stuck to that because it works for me. Find what works for you and stick to a schedule.

I am at my creative best first thing in the morning, so I make sure I’m ready to work during that time. I save the afternoons for admin work and other parts of my job that don’t require my best creative skills.

It is too easy to sleep in, laze around, watch some TV, and figure you’ll do some work when you feel like it. Before long, hours have passed; you haven’t done anything, and then you beat yourself up for your failure.

Talent will only get you part of the way. Success comes from self-discipline, in all things.

4) Avoid the Kitchen

You’re at home; all of your favorite foods are available. It is effortless to make multiple trips to the kitchen and have little frequent snacks. A few crackers here, a cookie there, some chips, a handful of nuts. Before you know it, you’re gaining weight and can’t figure out why.

Stick to regular meals, and if you’re not getting your usual level of activity, make meals smaller than what you’d typically eat. You won’t starve and can adjust as needed. This goes back to having a routine.

5) No Excuses

If you have a primary focus in the art you’d like to create, then get to it. Don’t wait for inspiration to strike. That’s an excuse used by artists who don’t want to work. In my experience, the work comes first, and the inspiration follows.

Nobody is saying you have to work a four-hour stretch, chained to your desk. Start with a half-hour. Work for 30 minutes, without checking your phone, going on social media, watching Netflix, chatting with a friend. This is creation time! Start with less and build upon it.

6) Stop Scrolling

The biggest distraction we have, especially in stressful times like these, is our handheld devices. Silence your phone, turn off notifications, avoid social media and the news. You will survive a half-hour, hour, two hours without knowing every little thing going on in the world. Right now, it’s all pretty bleak, anyway, so what are you missing? There is no way to immerse yourself in your art with one eye on your phone.

7) Take Some Training

Every creative needs to keep learning. Even knowing that, it’s tough to make it a priority. I primarily need to use my creative time to produce art to pay my bills. With some extra time at home lately, I’ve been catching up on some online training and enjoying it.

Despite our present challenges, we live in a great time right now. Anything and everything is taught online. And best of all, with money tight for many, a lot of it is free. Not just click-bait teasers with the meat of the instruction behind a paywall, but real valuable art training, more than you could ever take in a lifetime, is available for free from world-class instructors.

You just have to go looking for it, and then make the time to watch, learn, and practice.

I’m an expert in painting and drawing in Photoshop, which comes from twenty years of doing it. And yet, I watched a recent tips and tricks video and rolled my eyes at some skills I could have been using, but didn’t know existed.

8) Try Something New

I’ve known many creatives in my life, and one thing I’ve noticed about most of them; they’re good at more than one kind of artistic expression. I know many painters who are also musicians. A tattoo artist I know is a skilled 3D modeller. An animator I know is a killer character designer. All are creative pursuits requiring different skills.

There was a time when I devoted a lot of my energy to learning Flash animation when many thought that was the direction editorial cartooning was heading. I got pretty good at it, but nobody wanted to pay what it was worth to create. And I didn’t like it much.

I was a bad graphic designer for a short time. Didn’t have the eye for it, nor the interest. I painted caricatures of people. I was good at that, but there wasn’t much call for it, and I grew tired of it.

But all of that work was worth my investigation. All of it taught me something, and I can trace a direct line through each of those pursuits to the painted whimsical wildlife work that is now half of my business. It pays, I’m good at it, and I enjoy it a great deal. I don’t think I would be doing it had I not tried those others first.

Part of trying new things is also realizing what you don’t want to do. By process of elimination, you might find your true calling. But you won’t know until you try.

9) Reach Out

We’re told to self-isolate, but we have the means to connect with anyone in the world.

Everybody is living this situation; we’re all nervous, a little afraid, and misery loves company. Just talking with people like you, who are going through the same thing, will ease tensions. Best of all, you never know what insights or opportunities might come up in an email exchange, Facetime chat or Skype call.

Just this morning, a graphic designer friend in a nearby city recommended a podcast to me that turned out to be one I liked. She was correct; it was right up my alley.

The other reason to reach out to your network is to get work. There might be skills you have that you don’t actively pursue that deserve a second look now. Survival under challenging times requires adaptation and approaching problems in a new way.

Be respectful, open-minded and receptive. The person you contact might not have any work for you, but they could suggest somebody else and offer an introduction or recommendation.

Nobody will give you these opportunities. You have to ask for them. And be honest in your inquiries, because it’s no secret that we’re all navigating strange waters. There’s no shame in saying that work has suddenly become difficult to find, and you’re exploring your options. Right now, that won’t surprise anybody.

They might say no, because a lot of companies are suddenly finding themselves in the same situation. But they might also say Yes.

How do you think I got this writing assignment?

____
(this article was commissioned by Wacom, you can see it on their site here.)

© Patrick LaMontagne
@LaMontagneArt
If you’d like to receive my newsletter which features blog posts, new paintings and editorial cartoons, follow this link to the sign up form.

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What I Didn’t Know Then

PatPainting
Last week, I got an email from a fellow in Germany. He complimented me on my work, and asked, “Imagine you had a time machine and could meet the younger version of yourself. What would the number one advice be, in regards to art?”

My wife and I were making dinner at the time and I read the email to her off my phone. While Shonna is not an artist, she’s been on this ride with me since the beginning, and she knows what I know when it comes to this business.

We took turns rattling things off and within minutes came up with twenty or thirty different nuggets of truth and I wrote them all down on a scrap of paper.

Experience will always be the best teacher. If you’re an amateur artist looking for wisdom, you’ve got to earn it. But here is a small sampling from that list, some of the things I’ve learned so far.

1) Don’t work for exposure. When is the last time you saw an image, a logo, a website, design or anything creative and then thought, “I’m going to find that person and hire them.”

That’s what this type of client is promising. They want something for nothing and anybody they refer you to will want the same. I have worked for exposure more than once. I never will again.

2) Don’t work for spec. Spec work is often disguised as a contest, a call for entries or an audition piece. It often means a company asks many people to submit designs and the winner gets prizes or prize money. The company then owns whatever the winner created and gets it at a fraction of a cost they would have had to pay a professional. The company usually owns everything else submitted to the contest as well.

Spec work is for suckers. Work disguised as a contest is for suckers. I have been that sucker, more than once, and it feels dirty.

3) Don’t try to be everything to everybody. Don’t follow trends. Don’t copy someone else’s success. It just won’t work. Unless you have the exact same background as that person, started from the same place, with the same opportunities, jumped the same hurdles, had the same skills, influences, inspirations, environment, training, experiences, talent or luck, you will not duplicate another person’s success. You can still BE a success, but it’ll be YOUR success, not a poor copy. By trying to mimic another artist or ride his coattails, you are depriving yourself of discovering your own niche or voice.

Learn from everybody. Copy nobody.

4) Figure out the difference between trolls, constructive criticism and just plain bad advice. There will always be those who tell you that you’re doing it wrong. Some of them will be competitors who are threatened by you or other artists that are just plain jealous. The view has always been clearest from the cheap seats. People that never try will criticize those who do. Social media often seems to be based entirely on that premise.

Some people are genuinely supportive, want to help you, want to see you succeed and have nothing but the best of intentions. If they aren’t in your business, however, don’t know what’s involved, haven’t got more experience than you, or just don’t know what your goals are, you need to find a way to smile and say, “Thanks, but no thanks.”

Good people with good intentions can still give bad advice.

5) Do what you love for a living and you’ll never work a day in your life.

That is one large steaming pile of manure.

Turning your art into a business may ruin everything you love about art. You can live a satisfying creative life without ever making it your livelihood.

I’ve been self-employed full-time for over a decade now. I haven’t been a struggling artist for many years and I’m making a good living at it. The mortgage gets paid; we’re not living in debt, and have never borrowed money from our parents. And while I take nothing for granted, I haven’t had to worry about getting a real job for years.

But every day I draw something I don’t want to. Sometimes I spend my whole week drawing things I don’t want to. This is not a complaint. This was a choice. I still make my own schedule. I get to go for my hikes in the afternoon, grab some time to take photos at the zoo and myriad other activities and diversions I wouldn’t get to enjoy if I had to report to a desk during specific hours assigned by somebody else. And I’m still drawing every day, which means I’m getting better at it every day.

I work longer hours for myself than I ever did for anybody else, very early mornings, evenings, weekends, statutory holidays and have done so for twenty years. I don’t know how to live any other way now. Art for a living is hard work.

You must invoice, keep your books and accounting in order, pay your taxes first and yourself last. You need a website, social media, keep up on industry news and advances. You need to contact clients, sell whatever you produce, figure out what works, what doesn’t, read articles, read books, make phone calls. When an invoice isn’t paid, you have to track it down. When equipment breaks down, you have to pay to fix it, when your internet crashes; you have to call your provider. There is no I.T. department, no human resources, and often no immediate help in a crisis. You must make time for training and improving your skills. I could write a thousand more words without once mentioning creating anything.

All of this is time away from doing the actual work you need to do in order to get paid. I’m writing this post, I’m not getting paid. That’s OK. This sort of thing has become a small part of my brand and I enjoy writing. It is good practice, too, and a little payment forward.

Honestly, I didn’t think much about whether or not I should turn my love of drawing and painting into a business, I just ended up doing it. But we never had kids and my wife told me in no uncertain terms that she could not support us both. Not in Canmore, Alberta where the paradise tax is high. The minute I couldn’t pay my half of the bills, I had to get a job, an ultimatum to which I agreed.

This business was part-time for ten years before it was full-time. Had I tried to do it too early, I might not be doing it today. Most of the things I thought I wanted, I’m glad I didn’t get, like a full-time job with a daily newspaper, which would have meant being laid off by now. Timing matters and that leap of faith is frightening, because you have to burn a lot of security when you jump. While it was pretty tight those first couple of years, I have no regrets and can’t imagine doing anything else.

As for the best advice I would give my younger self if I had the opportunity?

He did just fine without it.

Cheers,
Patrick