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A Little ‘Bout Licensing

“That was a great idea you had with the masks!”

I’ve heard that many times over the past few weeks, and as much as I’d like to take credit for it, I always set the record straight.

Yes, the artwork is all mine, and I put a lot of work into designing (redesigning and redesigning again) the templates for the masks.

But the idea was Mike’s. He’s the owner of Pacific Music and Art.

Like many self-employed in the gig economy, I’ve lost a number of clients during this pandemic, primarily weekly newspapers. Many of these losses are supposed to be temporary, but I suspect some won’t come back. A lot of businesses operate with a small profit margin, so for some, this shutdown will be the last straw.

The other half of my business is my funny looking animal paintings.
 I’ve had a number of licensing contracts over the years. My work has appeared on T-shirts, decals and cases for devices, print-on-demand canvas and prints from quite a few international companies, and thanks to my relationship with the Art Licensing agency, there are new ones popping up all of the time. Right before this current COVID-19 situation landed in our laps, I approved a deal on puzzles for a number of my designs. I have no idea when that will become a reality, but that’s the nature of licensing.

Most of the time, especially if it goes through an agency, the artist’s involvement is minimal.

In a traditional licensing arrangement, the artist supplies the images to a company or agency under contract, which often has a term limit of anywhere from 2 to 5 years. A royalty percentage is agreed upon by both parties, along with a payment schedule, usually quarterly.

Licensing is not a get rich quick process. There is a lot of time between the initial signatures and making any money. To put merchandise into production, find an audience, and to generate sales, it can take years before a design produces revenue and even then, it often doesn’t. I’ve got a couple of licenses where I see less than $100 a year.

At the end of a contract, usually with 90 days written notice, both parties decide if it’s worth continuing with the agreement. I’ve terminated licenses I no longer felt were in my best interest and I’ve had companies end contracts because my images didn’t reach their sales quotas.

A company called The Mountain used to sell my work on T-shirts. I was pleased with the monthly cheques, but after 6 years, the company sold, they went in a different direction and my portfolio was no longer what they wanted. I was disappointed, but it ended as well as could be expected. They do still have the license on one design, however, my Ostrich painting. It shows up in the strangest places, too.
In a generous gesture, the former owner of the company sent my work to Art Licensing and I’ve been with them for several years now, having gained many new contracts as a result.

There are many websites and blogs whose whole focus is art licensing, because it’s such a broad topic.  I’m no expert, but I learn more all the time, mostly hard lessons on what not to do.

I’ve had bad licensing experiences, including an early one that could have gone horribly wrong if not for some advice from a lawyer instructor at Photoshop World one year. He told me that the license was toxic and that I should, “Get out, immediately.”

That company said all the right things, made all of the right promises, and I wanted to believe their bullshit, which made me an easy mark. They kept avoiding a written contract, a big red flag.

One of the best pieces of advice I ever got was from a New Hampshire licensing lawyer I hired to go over my contract with The Mountain. She said you’ll find out everything you need to know about a company the minute you tell them you’re having your lawyer look over a contract.

If they get angry, act offended or insulted, or try to prevent you from doing so, they’re not a company with whom you want to work. Contract negotiations are part of the business and both parties should expect that.

When I told The Mountain I was going to have my lawyer look at the contract, they simply told me to contact them when I was done. My lawyer went to town on the contract, made lots of changes, and when I sent it back, some of them were accepted, others were not and I was pleased with the end result.

At that point, my involvement with the process was over. I’d complete a new painting, submit it to them, they’d tell me if they wanted it or not, and make an amendment to the contract for that image.

Most of the time, I have little contact with a license after the initial contract is signed.

Licensing allows me to reach a larger audience and get my work on different products. These companies have the contacts, resources, focus and reach that an individual artist could never have on his own.

They do all of the grunt work, the marketing, the sales and production, and the artist gets a royalty. When an agency gets involved, that royalty gets smaller. But an artist makes his or her money on the volume of sales, not on the individual percentage. If you make 30 cents on one coffee mug, it seems like nothing. But if you make 30 cents on 10,000 of them, now you’re talking.

It’s the same as my nationally syndicated editorial cartoons. I don’t make my income on one weekly paper in Saskatchewan. I make my income on many papers across Canada running the same cartoon or one of the seven I do each week.

With licensing, you can make revenue for many years after a painting is created. I have several current bestselling images that I painted many years ago. While older paintings are being sold over and over again, I’m free to paint new images for future licensing.  

For many years, I had a print and canvas commission deal with a store in Banff called About Canada. The owners were very nice people, paid me every month for print sales, told me what was working, what wasn’t, and I enjoyed the relationship. They required exclusivity on my prints in Banff. Since I made good money from their store, I was willing to do that.

A couple of years ago, they decided to sell the store and retire. Since I would no longer be held to exclusivity in Banff, and I knew they worked with wholesalers, I asked them for advice on who I might contact.

Sending each a personal email, Richard generously recommended me to two companies. Both offered me contracts and I decided I wanted to work with Pacific Music and Art.

The other company was much bigger and more international, but because of my relationship with Art Licensing, I already knew what it was like to be one artist among hundreds of others within a company. Even though they’re professional and friendly in our interactions, I’m a small fish in a very large pond.

With Pacific, I had a better chance of being a big fish in a small pond. I wanted to have the ear of the owner of the company, to have a hand in some of the decisions, to make sure my work looked the way I wanted it to look. That’s often not possible, nor practical, with a large corporation, at least not until (if ever) you’re one of the top horses in their stable.

I’ve long admired the work of Sue Coleman. She’s one of those artists where even if you don’t know her name, you’ve seen her paintings. Her work is licensed through Pacific Music and Art, which I took as a good sign.

Pacific Music and Art is a different animal altogether, a unique relationship unlike any other license I’ve signed.

I signed my contract in October of 2018. They now have over 50 of my paintings available to retailers on art cards, magnets, coasters, notepads, trivets, aluminum art and many other products. I create my own designs for each of those products, based on their templates. It’s a lot more work, and not normally part of the artist’s responsibility, but I like having input on how my work will look on a product.

Mike has final say on everything, decides whether or not a painting becomes part of the catalog and he’ll suggest animals I might consider, but I enjoy having a voice in the process.

As a result, over the past couple of years, I can’t tell you how many times a friend or family member has sent me a photo of my art from a gift store located somewhere I’ve never been.
A good friend sent me a picture of my Eagle painting on notepads from Harrison Hot Springs, BC. Somebody else sent me a pic from a store in Oregon, another from Alaska, and a whole display of my art on products at the Banff Springs Hotel.

I painted two pet portrait commissions early this year, the client having found me after seeing my work in a Vancouver Island ferry terminal gift shop.

Like many artists, I’ve been ripped off a lot over the years, and have sent cease-and-desist orders to stores and companies. Because people who know me well are aware of this, they’re often on the lookout for my stuff and when they send the pics, they ask, “Is this legit?”

Thanks to Pacific Music and Art, it’s been my pleasure to answer most of these recent suspicions with a virtual thumbs-up.

My art is now sold to retailers all over British Columbia, Alberta, Alaska, the Pacific Northwest of the United States and is expanding into many other areas in Canada and the US thanks to recent trade show introductions to new markets.

Pacific Music and Art launched my first calendar in 2020, which was very popular. It sold in Save On stores across Western Canada. My 2021 Bears calendar was just released this week.
Of course, COVID-19 has thrown a wrench into the gears this year and the forward momentum has slowed significantly.

I was supposed to be on Vancouver Island right now, returning home this Tuesday. For the first few days, I was going to be in Victoria, spending time at Pacific Music and Art. Mike and I have met in person a few times, but here in Canmore. He was going to introduce me to some of his best clients out there and I wanted to see his operation.

I was going to visit Harlequin Nature Graphics in Cobble Hill, a company that sells my work on T-shirts. I had planned to meet Sue Coleman at her studio north of the city, and then I was going to be out in Ucluelet and Tofino for five days, taking reference photos on wildlife tours for future paintings.

As we’ve all experienced this year, plans change. Now that we’re beginning to open up, I’m hoping those changes begin to trend positive.

When Mike first brought up the idea of the masks, we had a discussion about the possible perception of profiteering. We came to the easy conclusion that it didn’t fit the definition. We weren’t claiming these to be medical masks, and many retailers were encouraged to produce reusable cloth masks in order to meet the demand. The pricing model was reasonable compared to similar products, and it was simply adapting to a new situation, in order to keep our respective businesses solvent.

It’s no different than a restaurant that had previously only offered a dine-in experience, now shifting their business model to takeout and delivery. Distilleries are making hand sanitizer, sign companies are making plexi-glass barriers and auto manufacturers are making ventilators. A company in BC that makes dog beds has shifted to making medical masks and protective clothing.
The face masks required a lot of work. Pacific Music and Art had to source the blanks, purchase and learn the printing equipment, solve fitting and design problems, deal with slow shipping, adapt to supply chains that suddenly stopped, and more. I had to redesign the masks three separate times to account for variables we hadn’t anticipated, spent hours of work tweaking them, while still drawing my daily editorial cartoons and trying (and failing) to find time to paint.

Throughout the process, Mike and I spent a lot of time on the phone and Face-time, exchanging emails and texts. Given the stress of the situation, dealing with our own personal challenges, we annoyed each other more than once, but managed to work through the frustration for a positive result.

I have had one day off since the middle of March. I’m tired and worn out. And yet, I know that Mike has worked even harder than I have, under some difficult circumstances of his own, not the least of which is a stressed-out, obsessive, perfectionist, worry-prone artist type from Canmore.

So while I’m not having a good time right now, I’m disappointed I missed out on the trip to the Island, and I look to the future with more uncertainty than ever before, I’m glad I chose Pacific Music and Art over that other company and that they chose me as well.

And once we’re all out in the world again, if you happen to see one of my funny looking animals giving you the eye from a store shelf in some far off place, please take a photo and send it to me. I love that.

Cheers,
Patrick

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© Patrick LaMontagne
Follow me on Instagram @LaMontagneArt
Sign up for my newsletter which features blog posts, new paintings and editorial cartoons, follow this link to the sign up form.

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Good News Comes in Threes

Now that some businesses and services are opening up again, I’ve realized how many little things I take for granted.

My eye appointment last Monday for new glasses was a strange experience with all of the precautions, but I was grateful to have had it after I broke my frames weeks ago. Looking forward to the new ones, as a piece of duct tape is holding the current ones together.

The week everything shut down, I was supposed to have my teeth cleaned, something I do three times a year. Our hygienist has been looking after Shonna’s and my teeth for more than twenty years and has never seen me as happy about an appointment as I was yesterday.

Because of how busy they are at the best of times, I book my haircuts months in advance. Obviously, I have missed the last two, but I’ve got another booked for next Thursday. They’re not open yet, but I’ve got my fingers crossed.

Shonna and I went to Costco in Calgary for the first time in three months on Tuesday. We spent a lot more than we usually do, but we’re set for a while on the stuff we use most. They were well organized, and we went on a Tuesday morning, so it didn’t take long at all.

I noticed quite a few people wearing masks while we there. We were both wearing my Lion Face design and got quite a few appreciative looks. One woman asked where she could get one, so I suggested she follow my newsletter for when the next order would be available. She opened her purse on her cart, stepped back to maintain physical distancing and asked me to drop my card into it—what a strange new dance we’re all doing.

Here’s a selfie I took in Costco to send to a friend.
Which brings me to…

The Next Face Mask Order

The masks from the first order have all been delivered or shipped. I know many still haven’t received them with the mail moving a lot slower these days. But some of you have been sending me photos the last few days of you or your families wearing your newly received masks, and I’ve enjoyed that a lot. Some of them have made me laugh out loud.

So if you want to send me a picture of yourself in your mask, please do! And if you’re OK with me sharing it on my Instagram profile, let me know if that’s OK, too.

I heard from several newsletter followers who were disappointed they missed out on the first pre-order. For one reason or another, as happens to all of us, they missed that email.

With that in mind, this is the TWO DAY warning that the next mask pre-order will be happening on Saturday, May 23. Just as I did with the last one, I will be announcing it Saturday morning, sending out the options, pricing, and when you can expect them.

Pacific Music and Art went through a gauntlet of challenges with the first order, but they’ve worked out the bugs, supplies are on hand, and we aren’t expecting any delays.

Sign up for the newsletter here. Please don’t send me any orders until after I send the next newsletter on Saturday. Because of the work involved taking the orders and that I still have other editorial cartoon deadlines on the weekend, there will be a 24-hour window to get your order in.

Calendars


My 2021 calendar from Pacific Music and Art has launched, and the first shipment is on its way to me right now. I expect to receive it any day, might even be today. I’ll be offering those for sale sometime next week. The theme for my second calendar is BEARS, which is appropriate, considering that it’s National Bear Awareness Week.

I received my first sample with the last order of masks and was quite pleased with it. It’s funny that six of these bear paintings are of Berkley from Discovery Wildlife Park, and two of the black bears live there as well.

Prints

I’ll be uploading half a dozen new prints to the online store next week, and spending a good part of today putting those together. There will be a promotional offer combined with a calendar that will go along with that, with more details to follow soon.

Thanks for stopping by, and I hope you’re all doing well.

Cheers,
Patrick

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© Patrick LaMontagne
Follow me on Instagram @LaMontagneArt
Sign up for my newsletter which features blog posts, new paintings and editorial cartoons, follow this link to the sign up form.

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Face Masks: The First Order

In addition to the usual daily editorial cartoons, this business of face masks has occupied the majority of my last few weeks. The response from my newsletter subscribers was overwhelming and far exceeded my expectations. While there were delays for various reasons, and I sent regular updates to those who ordered, it all came together this past week.

With two shipments from Pacific Music and Art, three evening visits to Shonna’s work to use the postage meter, four visits to the post office, and one trip to Bow Valley Basics when I ran out of large bubble mailers, not to mention the hours of sorting, checking and double-checking the list, it’s been a challenge.
I made two trips around Canmore delivering masks, one trip to Banff yesterday morning, and by the end of day yesterday, the bulk of this adventure has been completed.

(I did come home from Banff with home-baked cookies. Thanks, Helen!)

As of yesterday, all of the Canadian orders have been delivered or shipped. There are a couple more minor deliveries I need to make, and the U.S. orders will go out Tuesday morning. Monday is a holiday here in Canada so the post office will be closed. The US orders are a little more work with Customs forms and the fact that they have to go as small parcels, rather than regular large letter mail like the Canadian shipments.

The masks just didn’t arrive in time for me to get all of that done by the cut-off yesterday.
I sent a bunch of masks to Discovery Wildlife Park and The Alberta Birds of Prey Foundation yesterday, both places I’m anxious to visit as soon as I’m allowed. My friend Serena said they can’t wear masks around the animals as it freaks them out, but I donated them for the keepers to use in their regular day to day lives wherever it might be required.

The first orders were sent Wednesday morning and some in Calgary already got them. People have been kind enough to send me photos, which was fun to see. I’m sharing them here with permission.

I’ve been getting many requests for a second order, but making no promises, as this situation seems to change every five minutes. Right now, the demand is incredibly high but I don’t know if that will continue. It seems some are switching gears from extremely diligent to, “screw it, who cares?”

For example, Alberta was still advising caution on Thursday, and then yesterday announced, “Hey, it’s the long weekend, have at ‘er!”

I’m not sure how a large group of people having a backyard BBQ are expected to keep a 6 ft. distance outside, but then all go into the house to use the same bathroom and hand towels. Not to mention that it’s well established that alcohol and impaired judgment go hand in hand. Hopefully, in hindsight, this won’t be referred to as the Victoria Day Petri Dish Debacle.

Guess we’ll see what happens.

All of the masks contained an additional method of ensuring a good fit.

Some received a little packet inside containing a couple of rubber grommets. Since the actual grommets are still on back-order, the owner of Pacific Music and Art tried a number of different solutions and came up with surgical tubing. He then cut it into little pieces, and included instructions on how to attach them. Because I wanted to make sure I had all of the masks for the orders, I only took one mask out for myself this week; to wear into the post office and other confined spaces. The grommet solution worked very well. They stayed in place and allowed me to put the mask on and take it off without touching the front of it, which is what ‘they’ advise.
While that first shipment arrived with the grommets, the second shipment included plastic pieces that go behind your head. The ear loops attach to different prongs and make it adjustable. Some have been calling these ear savers, as thin elastic ear loops are irritating the wearer. In the limited time I wore my mask, I found the grommets worked well and didn’t find the loops to be a problem.

Some orders will receive a mix of grommets and those plastic fasteners.
Production costs were higher than expected and prices have been adjusted accordingly. If you did get the plastic piece, count yourself fortunate. On future mask orders, those will be an add-on with additional cost of $3.00. The masks themselves have gone up in price. $15.99 for the large, $14.99 for the small.

So while my newsletter customers had to be patient through delays on the first order, they got the masks at a much better price, with additional fasteners at no extra cost.

I’ve had three people this week tell me to send them a text when the next order is available. That’s not realistic. For any future offers, sign up for my newsletter, as that’s where I’ll announce it.

Since I haven’t had any time to do so lately, I wanted to get up and start a new painting this morning, but that didn’t happen. I still have plenty of work to do today, but I’m not in the right frame of mind for the creative stuff. I’ve been hearing a lot about idle time and boredom during this isolation and how people are trying to occupy themselves. I haven’t experienced any of that. I’m worn out.

Thanks to all who ordered the masks and were so patient throughout the process.

Cheers,
Patrick
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© Patrick LaMontagne
Follow me on Instagram @LaMontagneArt
Sign up for my newsletter which features blog posts, new paintings and editorial cartoons, follow this link to the sign up form.

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Cartoons, Masks and a Canvas Print

Cartooning Corona

Whenever he’s frustrated or facing a difficult choice for which there is no clear answer, my buddy Jim has a saying.

“Heavy sigh, mixed emotion.”

Such is life under the umbrella of COVID-19.

Every cartoon I’ve done for quite some time has revolved around one topic, so I went back and counted them. I drew my first coronavirus cartoon on January 25th. Other topics on which I was doodling that week included the Australia fires, the weather, Ontario teachers’ strike, and the Conservative Party leadership race.

From then on, the frequency of cartoons on the virus has increased so that now, every other topic orbits around it. The only deviation in the past month has been the two cartoons I did on the Nova Scotia shooting, definitely not a welcome diversion.

How many cartoons have I drawn on this wonderful little virus that changed the world forever?

Seventy-One.

And counting.

At the best of times, I keep a running list of ideas for cartoons. When I come up with a Thanksgiving cartoon idea in May, I simply write it down for later. I’ve kept that list for many years on Dropbox, able to access it from all of my devices.

That Word file is currently nine pages long, with over two hundred ideas on it. About forty of them are for the coronavirus. Scanning the others, they now seem like they belong in a parallel world in which we no longer live.

Cartoons about summer vacations, Halloween, Christmas, politics, they don’t make sense anymore because when I wrote them down, there was no allowance for today’s Coronaclimate. Many of the ideas can be re-written to allow for the ever present shadow of the virus, but some about life as we used to know it will just be discarded.

They no longer apply.

About the masks

This mask situation has been incredibly frustrating.

First, thanks to so many of you who replied to last Saturday’s newsletter update about the delay. Your support and patience is appreciated. It seems I’m holding myself more responsible for this than most of you are.

They’re not shipping this week, but hoping for next week.  I could write another long post about why, but it’s simply different shades of the same problem. Shipping delays and the logistics of doing business in the time of COVID.

I have a customer in Illinois still waiting on coasters I shipped at the beginning of the month. Tracking shows they’re ‘in transit’, two weeks after the expected delivery date. Thankfully he’s willing to wait.

Uncertainty? Check!

Expediency? Not a chance.

I’m seeing plenty of online stores and retail outlets switching their focus to masks in the past week and it compounded my own frustration at not having my own yet, until I looked closer at those other offers. Almost all of the ones I saw were pre-orders or listed as back-ordered. Nobody else seems to have them ready to ship, either.

It seems like the only masks you’re guaranteed to get quickly right now are the ones you make yourself. From what I’ve read, even those ambitious creatives with sewing skills are overwhelmed by orders they can’t fill for their friends and neighbours.

Costco announced yesterday that everybody entering their stores must wear masks. Wal-Mart had already done that for many of their locations and it would appear that we’re going to be wearing these for a long time while we try to re-emerge into a reasonable facsimile of our former economy.

So all I can ask (again) is for your patience. As soon as I have them, I will let you know and I will get them in the mail or deliver them to you as quickly as I can.

A Very Big Print

I am still working on a new painting, hoping to have it completed this weekend. I’ll look forward to sharing it with you when it’s done. Hint, it’s a large African cat, one I haven’t painted before.

Speaking of big cats, a customer ordered a print from me last week, a 32”X32” canvas of my recent ‘Sire’ painting.

That big painting of a lion has become of one of my favorites, so I was pleased with the order. I came very close to grabbing one for myself at the same time, but with an uncertain financial future, I’m deferring my own purchase until later.

ABL Imaging in Calgary prints my canvas and thankfully they’re still open and working. Even though it wasn’t required, they did a quick turnaround of this piece. Usually, I’d drive into Calgary to get these orders and combine the trip with other errands, but it should be obvious why I didn’t. A courier delivered it yesterday and I was thrilled with how it turned out.

Sometime down the road, I will definitely be getting one of these for my office.

One of the most nerve-wracking parts of a new canvas is signing it. Paint pens are great most of the time, but early in my career, I ruined a couple of canvases when the paint either spurted from the pen or simply decided to stop, then start, then stop…mid-signature.

These days, I do a bunch of test signings, cross my fingers, hold my breath and sign as quickly as possible. A 32”X32” canvas, the largest I’ve ever printed, is expensive. Had I ruined it while signing it, I guess that would have been the one for my office.

The client will meet me on the highway near Cochrane in a couple of weeks, a clandestine exchange of art, which will look very much like a drug deal, I’m sure.

I’m hoping it’s not a windy day when I throw it at him from six feet away.

Fingers crossed that my next post will include a photo of a big pile of masks, telling you they’re on the way.

Thanks,
Patrick

___

© Patrick LaMontagne
Follow me on Instagram @LaMontagneArt
Sign up for my newsletter which features blog posts, new paintings and editorial cartoons, follow this link to the sign up form.

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Face Mask Update

Last weekend, I launched a pre-order for face masks, available to my newsletter subscribers. The response was overwhelming and I spent long hours on multiple days processing the orders. This update was sent to my newsletter followers this morning.

Over the past month, things have changed to a degree we’d have thought ridiculous had somebody predicted it at the beginning of the year. People, businesses, and governments are all trying to adapt to information that changes every day.

There’s a video circulating right now with a woman standing in her kitchen in front of microphones talking about the inconsistent messages we’re getting. You may have already seen it because it has gone viral, but here’s the link if you haven’t. It’s funny ‘cause it’s true.

The list of things we’ve been taking for granted grows larger every day. Never thought I’d miss a teeth cleaning and haircut so much.

This week, the Calgary Stampede was cancelled along with every other summer gathering. I haven’t been to Stampede in years, not my thing. But Stampede is part of Calgary’s identity, and cancelling an event for the first time in 97 years speaks volumes.

If you’re playing the ‘every time somebody says unprecedented’ drinking game, take a shot.

It’s hard to follow what each Provincial Premier and State Governor is saying concerning starting up the economy again. While the messages are conflicting, it seems clear that large gatherings, sports events, festivals, and concerts won’t be possible this summer. That’s right, the whole summer.

That just sucks.

When we do go out, we’ll have to continue to keep a distance of 6ft/2m, in gatherings of less than fifteen? Or is it ten? Five?

I’ve been going to the grocery store on Fridays, just once a week. There were noticeably more people wearing face masks yesterday than last week. They were almost all homemade.Masks are going to be a part of our culture for the foreseeable future.

While it’s great that Pacific Music and Art jumped on this so fast, ahead of many others, my masks are the first order of a brand new product, and that means there have been issues requiring adjustments and tweaks.

Before I go further, yes, there is a delay on the masks, but I still expect (hope) I should get them later this week.

True, it’s only been five days since I submitted the order, and even that behemoth Amazon can’t meet their pre-COVID shipping guarantees right now, but I know you’re anxious to get these. I am, too.

Canada Post issued a statement this week that they’re experiencing Christmas level volume right now, but without the staff to handle it.  Postal workers can’t be within six feet of each other, and every transaction takes longer to deal with because of masks, handwashing, and the COVID shuffle.

Here’s why the delay…

When I took the pre-order, the blank masks had arrived in Vancouver. Pacific Music and Art is a ferry ride away in Victoria. Because of new dock safety protocols and shipping delays, it took more than two days for the order to make it to Pacific Music and Art.
When they started test printing, it quickly became evident that the designs were off.

Usually, with licensing, I supply the image, and then the company that licenses the image has designers that fit it to their products. With Pacific Music and Art, I create all of my own designs. They’re my most significant licensee, with the most products, and I’m a control freak. So I want them to look as close to perfect (impossible) as I can get them.

For every painting I do, I create more than a dozen different designs for things like magnets, coffee cups, trivets, coasters, art cards…it’s a long list.

Because the masks hadn’t arrived yet, I based my templates on photos and measurements. 16 designs, both small and large masks, for a total of 32 images. It took quite a few hours, and one sleepless night to get them all done.

Then the company that provided the blanks also provided a template, different enough from mine that I had to redesign them all again, requiring many more hours of work.

Whenever an image is printed on a product, there is a bleed. That means the image has to be larger than the printable area so that if it’s off by a millimetre here or there, it won’t show an edge. With something like an aluminum magnet, the bleed is small because the blanks are all uniform.

When the actual masks arrived in Victoria, there was another problem. Masks are fabric, with straps, and unlike aluminum, there is more variability between each. So I worked late Wednesday night and early Thursday morning, redesigning all 32 images for a THIRD time with a much larger bleed.

I had to paint more fur, hair and features on the edges of many of the paintings to accommodate the bleed, work that nobody will ever see.

It was incredibly frustrating. I still had my daily editorial cartoon deadlines, and I haven’t worked on my new painting in over a week.

That’s just my side of it. Pacific Music and Art were working hard in dealing with their own problems.

Heads are different sizes. It’s the reason hat sizes have such small increments between them. Faces are long or short, wide or narrow. With one small mask and one large mask, finding a perfect fit for everybody is impossible, and you go with as close as you can get.

The elastic isn’t super stretchy, because then it would bite into the backs of your ears. They discovered that the ear loops need to be shorter for some people to have a good fit.

As more people wear masks, it’s now easy to find online solutions for a better fit, because so many don’t fit well. Some are fastening the ear loops behind their heads with additional clips and fasteners. Others are tying them over their heads. Front line workers and first responders who must wear them all day are developing sores on their ears and faces from masks that are too tight and elastics that are too thin.

The owner of Pacific Music and Art didn’t want to send out the masks without a solution because you wouldn’t be happy, and I wholeheartedly agree.

Between him and the company that supplies the blanks, they discovered that an addition of a grommet seems to work.
But now we’re waiting on the grommets.

He’s looking for a local solution for my order so that he can ship them to me, and then I can ship them to you.
The good news is, the masks for my order are all in Victoria, being printed right now. Despite this delay, you’ll all receive what you ordered. If the delay goes longer, I will update you again and will issue refunds for those unwilling to wait.

The bad news is, I’ve been hearing from people all week who missed the first opportunity and want to order, and I have no idea when that can happen. Because of the global demand now for any kind of mask, shipping delays on everything, it’s probably going to be a few weeks before Pacific Music and Art can get any more, and that’s only if there aren’t any further delays. My order was first priority this time, but it won’t be next time. They have other retail customers waiting.

It would be irresponsible and unfair of me to take another order with no idea when I can deliver. Masks are going to be hard to come by for everybody for a little while until supply meets the demand. Just like the toilet paper aisle in your grocery store, it needs to catch up.

I’ll also be re-evaluating orders to the US on the next go ’round. Because of stricter customs regulations on anything that isn’t paper, shipping is now more expensive and more involved, even for small packets. I’ll absorb the added fees on this order, so masks heading to the US this time will go ahead as planned, at no additional cost.

The best I can offer is to stay tuned. If you have friends and family who want to order, they can sign up for the newsletter, and I’ll announce the next order opportunity here, whenever that might be. But please don’t promise them anything.

All I can do is ask for your patience and to trust me that as soon as I can get these shipped, I will.

Cheers,
Patrick

Now go watch that video.

And here’s an article from CBC talking about the Canada Post delays, but also why businesses are having a hard time meeting their orders right now. One more thing we must get used to.

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© Patrick LaMontagne
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