Artist Alley is part of most Comic Cons and Expos. As the name suggests, it’s a section for artists and independent creators. Each space is often a single, no-frills table, ideal for smaller budgets or those who fly to shows with only their product and a banner or two.
At my first Calgary Expo as a vendor in 2013, that’s where I planned to be. But a vendor I knew talked me into spending a little more money to get a Small Press booth. It had a bit more space and a pipe and drape backdrop between the booths. It was great advice, and I was in Small Press for the first five years.
This was my first year setup, and I was thrilled I got enough sales to cover my expenses. Shonna helped me out the first couple of years, but I’ve long been able to handle this show solo. She works hard at her own job, so I don’t need her to come and do mine, too.
While most of these paintings are retired, a few are still popular today in prints and with licensing clients. Nobody is more surprised than me.
Shonna and I laughed this week, talking about those first years. There were no YouTube videos to tell you how to prepare for a show or what equipment you’d need. There were no pay terminals connected to our phones; it was all cash sales. You had to learn by watching other vendors, looking at their setups, and asking for advice from anybody and everybody.
Fortunately, other vendors had been where I was and freely offered tips, tricks, advice and supplier info. I do my best to pay that generosity forward when newbies ask for help.
The Expo grew yearly, and Artist Alley moved to the Big Four building. As part of that redesign, they eliminated the Small Press section. I had to decide if I wanted to step backward and leave the main building or invest in more space, equipment and inventory and become a retailer with a full-sized 10’x10’ corner booth.
To this day, I still get people asking me why I’m not in Artist Alley. The simplest answer is that I like having more space and professional pipe and drape dividers. An artist in the retail section stands out more than one squeezed in among many others. I also pay an electrical fee each year to power my lights, a service not available in Artist Alley.
The BMO Centre has been under renovation for several years, and the show’s footprint has kept shifting. With the convention centre expansion and renovation completed this year, it’s a massive change, and Artist Alley is finally back with the rest of the show.
The other day, I chatted with a subscriber who works for a wholesale customer. She’s more involved in the online Expo community than I am and shared that some of the Artist Alley vendors were disappointed or upset that the show is now under one roof.
I understand their fear of change, especially if the divided venue is the only thing they know. They’re likely unaware the show only split when it got too big to contain itself. Putting Artist Alley in the Big Four building was a compromise, and back then, many were upset and disappointed at the split. This year, it’s a welcome reunion for those who remember the good old days.
As this is my tenth year, having experienced both options, I have no doubt that having the whole show back together will be an advantage for vendors and attendees alike. With no requirement to leave one building and enter another, people will spend more time in one place, which means everyone will get to see everything.
I hope the Artist Alley vendors find out it’s probably a good thing for them, and I want them all to do well.
Five days in one location means you can get to know your neighbours during the slower periods and before opening each day. I always learn something from other vendors, even if they’re new. I’ve had mostly good neighbours in my ten years of Expos, but occasional challenges have occurred.
Two years ago, a collective of three or four young women selling their costume jewelry had boundary issues. They pushed into my booth several times, threatening to knock my art off the walls. They hung out in front of or IN my booth with their friends, or they cranked up their club music, making it difficult to talk with my customers.
Last year, however, I was next to a couple of young guys from Grande Prairie who were friendly and fun to be around. They politely asked if they could hang a banner off my grid wall on their side, and I was happy to accommodate them.
This was my booth in 2019, one of my best spots ever. During setup, the booth next to me was a no-show, and the vendor on the other side of the gap asked the organizers if he could take some of that space. They agreed. He excitedly came to me and said he’d only take half of it, and I could have the other half, a generous gesture on his part. We both expanded our booths and even had storage space between us.
Another reason I loved this spot was that it was next to one of the widest aisles beside a wall and a straight line to one of the loading doors. On teardown, it was pouring rain that year. The vendors around me cleared out quickly. After I packed everything and it was time to load out, one of the show staff offered to let me bring my car inside. I parked beside my booth, loaded up comfortably, and drove out the door.
This was likely the only time that will ever happen at this show, but it sure was a treat.
The most familiar faces at the Expo are my wonderful subscribers, customers and collectors who come back year after year to support my work. I see several of the same vendors, too, but I only know a few. It’s a busy show, with 100,000 people attending over four days, so spending time outside my vendor neighbourhood is impossible.
One vendor I know has been at this show for about as long as I have. Brock is a talented scroll saw artist with pop culture and entertainment-themed work that fits this audience perfectly. We chat each day of the show, before opening, or when he and his family come by my booth to get some new prints and stickers.
Because I’m usually at the show by myself, they’ve always been so kind to offer to watch my booth if I need a bathroom break. Several of my long-time collector friends do that, too, and it’s greatly appreciated. I bring my food, so that’s the only time I need to leave my space.
This week, the Expo updated its Exhibitor List to reveal booth numbers. I was delighted to discover that, for the first time, Brock and I are next-door neighbours, our corner booths forming the end of an aisle block. What a great start to the event.
Though everything I need for Expo is here and mostly ready, I’m still working on last-minute prep and drawing editorial cartoons to keep my newspaper clients supplied while I’m away. The Monday after the show is Election Day in Canada, so I must also have that morning’s cartoon done in advance.
To you diehards who attend every year, I look forward to seeing your smiling faces once again.
If this will be your first Calgary Expo, please stop by and say Hello. I love seeing the shell-shocked expressions on people who have never been to this circus. You’re in for a real treat.
Cheers,
Patrick
Here’s a pic from the one last month, taken by the organizer Julian, who does a fantastic job putting all of this together. The whole venue looks a lot brighter than this pic. Phones always try to overcompensate for ambient light, and I suspect my lighting on the art is to blame. No excuse for the funny looking guy in the mask, though. That’s how I look in real life.
The show hours were 10-4, and I had a prime corner in the main lobby. With a couple of hours setup on Saturday before opening, restocking on Sunday morning, and an hour of tear-down at the end, it was just a couple of eight-hour days. I even got some painting time in at home in the morning before heading to the venue. Some of these shows have long hours without a break, all day, every day. So I come home exhausted after five days at The Calgary Expo.
