Tag: Magnets

Posted on by — 4 Comments

Three Weeks ’til Expo!

April, already. Where did the time go? The Calgary Expo is three weeks from today, and even though this will be my 10th year, I still obsess about the prep.

I keep detailed spreadsheets that allow me to look back on every show to see how much I sold of each item, which informs how much I order the next time. Knowing that my Smiling Tiger, Otter, and others are bestsellers is not enough. I need accurate numbers, otherwise I might order 20 of one print, though I only sold 10 the year before. Multiply that by dozens of paintings, and it soon gets costly.

Each year, I try to bring enough stock so I don’t sell out early, but not so much that I have a lot left to bring home. With tariff threats and an uncertain economy, people will still be there, but will they buy?

Late spring and summer aren’t big months for my online store, but they’re the busiest times for my wholesale clients. Because of my editorial cartoon commitments, I don’t do summer markets. So, if I have too many prints the Calgary Zoo, Toronto Zoo, or Discovery Wildlife Park don’t sell, they can sit in the closet for months. For example, none of those venues want a Raven, Orca, or Panda.

Immediately after this year’s Expo, I have two commissions on deck, one featuring three cats and another with three dogs. It’s bizarre they both arrived at the same time from different clients. Those are significant commitments and top priorities for the next few months. Both clients have been collecting my work for years and were willing to wait until May for me to start.

Sadly, I dropped the ball on a video assignment last month for a client I never want to disappoint. But I bit off more than I could chew and had to bow out. I’ve been learning a new camera setup and editing software, and editorial cartoon commitments have increased with the rapidly changing daily news, not to mention marketing efforts that have taken days away from productivity.

While the client understood and let me off the hook, it’s a professional failure I have not yet accepted.

There aren’t enough hours in the day right now, and I’m floundering.
Fortunately, everything I need for Expo is already here or on the way. I placed a large print order earlier this week to fill orders for The Calgary Zoo, Discovery Wildlife Park and this event, which will arrive next week.

My stickers, magnets, coasters and metal prints are fully stocked for the show, but I’m waiting on tote bags. As with any new product, you learn the most from the first order.

While the first two tote bag samples arrived quickly, this much larger order took longer. It’s been five weeks, but they finally shipped a few days ago. Quality takes time, but that was unexpected. Thankfully, they’ll still arrive before Expo.

I didn’t anticipate the enthusiastic tote bag interest from all of you. Even though I asked for feedback before I ordered, inquiries have continued to come in. I checked with the company to see if I could add more to the order, and they said it wasn’t possible because they were already in production.

So, while it’s great that people are excited about them, it has presented a dilemma. I won’t have enough for the event if I offer them for sale before the Expo. The best sales are in person, and I can’t test a product at a live event if I don’t have enough to make it through the weekend. How the bags perform at Expo will determine how many I order for the four weeks of the Banff Christmas Market, which is a much more significant financial investment.
Additionally, the next three weeks will be some of the busiest of my year, and the bags won’t even be here for another week. I don’t have the room to add hours and days of shipping and delivering tote bag orders on top of all the prep and drawing cartoons.

Creating the art is the easy part. Promoting and selling it is the work.

For those of you who have expressed interest in the tote bags, I greatly appreciate it, but I’m going to ask for your understanding and patience for a little longer. I need to take the whole order to Expo.

After the event, I’ll immediately put any remaining stock in the store and let all of you know when they’re available. If I don’t have enough to fill the demand, I’ll launch a preorder for subscribers and do what I can to add a little bonus incentive to reward your patience.

Three months into the year, I have yet to find my groove. I’m always working, but it doesn’t feel like I’m getting anywhere. Something has to give, because if there were a report card that listed all the plans, projects, and paintings in progress, there would be a big INCOMPLETE next to most of them.

I need to figure that out.

In the meantime, I’m focused on Expo. It really is a good time, and I look forward to it every year. There are so many subscribers and collectors I only see in person at this event, which is what makes it so much fun.

I’ve painted seven new paintings since the last Expo, which isn’t as many as I would have liked. But two of these paintings were a lot more work than any before, so it’s understandable. Those Grizzlies and Lemurs felt like several paintings in one. And since I will still have 39 other available images at the show, I won’t worry about it.

Stickers do well at Expo, and because so many asked for it at this event and the Banff Christmas Markets, I’m looking forward to introducing my new Highland Cow sticker.
But every year, even if they follow A Wilder View, people always ask, “What’s new this year?”

So, if you’re coming to the Expo but haven’t come to the Banff Christmas Markets or ordered anything online, here’s a refresher of the paintings you most likely don’t have yet. Of course, I’ll be happy to remind you in person.

Cheers,
Patrick

Posted on by — 1 Comment

A Little Calm Before the Storm

With a lot to do and feeling like I was way behind, a cabin trip seemed like a low priority. But it’s an inexpensive getaway, a relatively short drive, and I needed a break.

Though we don’t live that far away from each other, and we text or email most days, Darrel and I only see each other a few times a year, usually at the cabin we rent. But it’s one of those rare lifelong friendships where we just pick up where we left off. The only person who knows me better than Darrel is Shonna.

When I’ve mentioned this regular guys weekend escape in passing, people often say, “What do you do there?”

It’s pretty boring, really. That’s the point.

We talk and catch up. Darrel’s one of the smartest people I know, so we have interesting conversations. We play guitar, some trips more than others. We go for long walks through the woods and pastures, hoping to see wildlife. We walked a little slower this trip, as Darrel is still recovering from knee surgery. The wildlife was limited to squirrels, whiskey jacks, woodpeckers, and skittish deer way off in the distance.
Not the most exciting critter encounters, but I got some good squirrel pics. This amusing little chatterbox might very well inspire a painting.
I took photos of wind-broken tree stumps where I might place an owl or eagle. A natural doorway created by curved and fallen branches has potential. You never know what might spark a new piece.Though we had visited with them earlier, the owners texted us Sunday evening that the Atlas comet was barely visible over the pasture. It had been brighter and more evident days earlier, but this was the last chance to see it. We walked out in the dark, not wanting to use flashlights that might ruin our night vision and found the faint anomaly among the sea of stars. Darrel took this shot on his newer phone. I couldn’t get a good capture with mine. You can just see the comet tail on the left.
We had nice fall weather for most of our time there, but it got cold and windy Sunday night and Monday. A snowstorm hit Calgary and Canmore, and given the road reports and Shonna’s texts, I was thrilled I didn’t have to drive back until Tuesday.

We spent most evenings sitting in the kitchen or by the wood stove, chatting or playing Scrabble or card games. I even brought a chess board, the first time I’d played in years. I lost but held my own and look forward to playing again.

I could have easily stayed another week, hiding from work. But it was a nice break before everything kicks into holiday season high gear, so I certainly won’t complain.
My order from Pacific Music & Art was waiting for me when I got home, and it contained calendars, ceramic coasters, and magnets for the Banff Christmas Market. Added to the large order of prints that arrived a couple of weeks ago, I’ve never had this much product at one time. It’s both exciting and frightening.
On the one hand, it shows that this side of my business continues to grow. As it’s the work I enjoy most and has the best chance of ensuring my financial future, I’m grateful. But it’s a significant investment of time and money that comes with no small amount of anxiety.

So, I keep reminding myself of all those sayings and platitudes. No reward without risk. Change never happens when you’re comfortable. Fortune favours the bold.

Fear is temporary. Regret is forever.

Be the ball.

Back to the drawing board.

Posted on by — Leave a comment

The Banff Christmas Market

This will be my first year as a vendor at the Banff Christmas Market at the Warner Stables, and I’m busy getting everything ready. Shonna and I checked out this event last year, and it quickly became clear it would be a good fit for me and my whimsical wildlife.

When they opened applications in February, I applied for all three weekends. It’s a popular market, and they’re selective, but I’ve been living in this valley for nearly 30 years, over 20 as a cartoonist and whimsical wildlife painter, so I didn’t have to sell the local artist angle. However, that only gets me so far, as this area is filled with skilled and talented creative types.

With only one building offering power for lighting, it limited my placement options. For these reasons, I tempered my expectations but was delighted to be accepted for the first and third weekends. It means tearing my booth down after the first weekend and setting up again two weeks later, but I’m happy to pay my dues this first year and hope for all three weekends next year.
So even though the market is three weekends, the dates you see above, I won’t be there for the middle one.

I keep extensive inventory and sales records for each event, which helps me order for the next time. I did several Mountain Made Markets in Canmore for the past couple of years, which were worth it. Unfortunately, this year, the Town of Canmore limited the indoor space for vendors to the point that it seemed like an afterthought to the outdoor portion of the markets.

As I’ve mentioned before, my commitments to daily editorial cartooning and other work make it not worth investing in a tent and materials for the limited number of outdoor markets I can consider. I would have loved to be a part of an upcoming Mountain Made Market at the Canmore Rec Centre, but it conflicts with one of the Banff Christmas Market weekends.

So far this year, the only show I’ve done has been the Calgary Expo in April. As this upcoming event is new to me, I don’t know what to expect for sales, so I must play the speculation game. I’ve ordered what I think I’ll need, hoping I don’t run out while trying to avoid ordering too much, as the next opportunity to sell the stock won’t be until the Calgary Expo in April. Incidentally, early bird pricing for next year’s Expo is available until November 9th. You can buy those tickets here.

Banff and Canmore are different towns but part of the same Bow Valley community. With just a twenty-minute drive between them, many people live in one town and work in the other, and some city commutes are much longer than that.

It’ll be nice to come home each night rather than stay in a hotel, as I do for the Expo. It also means I can replenish my stock each day rather than stuff a whole three-day weekend’s worth of product into my booth at the beginning. They also have a setup day on Thursday, so there is no early morning time crunch for setup on the first day, and I can take extra time to nitpick the details.

The show has a rustic and cozy Christmas feel, with over 100 vendors. On both weekends, my booth will be in the main stable, Evergreen Hall. They also have the North Pole Pavilion and Candy Cane Lane vendor tents. There are photos with Santa, pony rides, live music, and some outdoor vendors.

You can even enjoy a fireside holiday drink at the Fire Lounge and bar. While it’s hard to find a bad view in Banff, the scenery surrounding Warner Stables is stunning, so here’s hoping for clear skies and pleasant weather.

My assigned space is a little smaller than Expo but larger than what I’ve had at the Canmore Markets. I’ve mapped out my booth setup in advance, but surprises always require on-site adjustments. I’m in a different space for the two weekends, which means some minor layout alterations but nothing complicated. I’m pleased with where they put me for both weekends.

Like Expo, this is a paid admission show, so if you plan on checking it out, you’ll have to buy tickets online in advance and choose an arrival time slot. They admit 100 guests every 20 minutes. Once you’re there, you can stay until closing, of course, but staggering the arrival times helps ensure it doesn’t get overcrowded and maintains a comfortable feel.
I’m looking forward to introducing my work to a new audience, especially since it’s been months since my last event. I’ll have my usual variety of products, including stickers, magnets, coasters, puzzles, and calendars, along with poster, canvas, and metal prints in various sizes, provided everything I’ve ordered arrives on time. Fingers crossed.

For more information, scheduling, and to buy tickets, check out the Banff Christmas Market website. I’ll be there next week from opening on Friday, November 17th to Sunday, November 19th, and again two weeks later from Friday, December 1st to Sunday, December 3rd.

Hope to see you there!

Posted on by — Leave a comment

Another Calgary Expo

If you’ve followed my work for a long time (hey, thank you!), you’ll know how much I look forward to the Calgary Expo each year. This year, it’s happening from April 27th to 30th. With the Wednesday setup day, that’s a five day event for me.

Like everything else, the pandemic knocked the event on its ass, but they’ve recovered well. Last year’s Expo had some hiccups, but once it got started, I had a great time. People were thrilled to be out and about again.

It was also my best year of sales, which certainly didn’t hurt.

I received my booth assignment last week. For my eighth year as a Calgary Expo vendor, I’ll be in Hall C, Booth 522. While still in the Retail section, it’ll be my first year outside of the main hall.

In my first few years, I had a Small Press table. That’s when Artist Alley and retailers were all in the same area. But the show kept getting bigger. So they eventually eliminated Small Press and moved Artist Alley to a different building. That year, I upgraded to a full-size booth to remain in the Retail section.

People have often asked me why I’m not in Artist Alley. It’s a section at most Comic-Cons where new artists can afford to book a table at a big event to sell their prints and other items. But that section hosts many established artists and comic art guests, too.

Despite the higher cost, I stayed in the retail section for several reasons.

First, I wanted lights in my booth; power was not an option in Artist Alley. I don’t know if that has changed, but you can’t rely on any venue to have consistent and bright overhead lighting. I put a lot of work into my art’s detail, colour and printing, and I want direct lighting to showcase that. Power is an added fee, but well worth it.

The second reason I wanted to stay in the retail section was that the booth space and aisles are bigger. Artist Alley is packed tight with vendor tables, not booths. I like having an open area in my booth where people can step out of the crowded aisles. They can look at the art, flip through the prints, and ask questions without being bumped and jostled.
I redesigned my booth last year and it worked so well for me, that I’m making no changes, except that I have invested in new lighting this year. As there was a pillar behind me, rather than another booth, I was able to expand a couple of feet. But I’ve got vendors right up against me on both sides this year, so I’ll have to stick to my 10’x10’ footprint.

I was initially disappointed that I’m not in the main hall this year, but to be fair, I don’t yet know if it matters. I booked a single corner booth and with this year’s new layout, it seems the main room only has six available. Every other corner is either a double or quadruple booth. It does say on the rebooking application that Single corner booths are not guaranteed.

Last year, there were noticeable gaps where more retail booths could have fit. This year, there are more retailers in the main hall, many with double booths.

Hall C was an open area Community and Family zone in 2022. This year, the same area houses 73 new retail booths, including mine.

It’s a much bigger show.

If I weren’t selling my artwork there, I’d still attend the Calgary Expo because it’s a lot of fun. People from all walks of life can be themselves in this festival atmosphere. Families attend this event together, and I honestly don’t know who enjoys it more, the adults or the kids.

Aside from the much smaller version I attended in 2021, it’s been ten years since I’ve been able to walk the show or enjoy the events, talks, and displays. I might get a half hour each day before the show opens to quickly wander the booths, but it’s not enough. I didn’t even make it to the Big Four building last year to check out Artist Alley.

So, when I got my booth assignment, I emailed people I know who come to the Expo every year and are more familiar with the different areas. These two couples are among my favourite supporters and collectors, the people I love seeing each year at this event. They’ve also become friends and generously stop by the booth several times to chat and watch my booth if I need a quick bathroom break.

I asked them what they thought of my new location. Both replied that the Main Stage in that hall is busy all day with panels and talks, and there’s likely to be plenty of regular traffic with the new addition of so many booths.

I went into last year’s event with low expectations. With the pandemic winding down but still active, I didn’t know if people would even attend a crowded indoor venue. But they did, some in masks, most without, though I know several people who tested positive for COVID immediately after Expo.

I had considered emailing the organizers asking for a booth in the main hall should anybody cancel, but I decided not to give in to fear. The bottom line is that I have no idea if it will be better or worse than my previous spots. It might be a prime location. Each year, I’m fortunate to know more people familiar with my work. Rather than rely on their stumbling across my booth, they actively seek me out. So I can always count on seeing my regular customers.

As for the prep, this has been my easiest year. I keep a detailed spreadsheet of sales records from each event. I know which prints, magnets, coasters, and stickers sell best and how many I need to order each year. Of course, I bring extra in case I have an exceptional year, and any new prints are always a gamble as I don’t yet know which will be popular. The Calgary Expo is a great proving ground for the latest paintings.

Everything I’ve ordered has arrived, and I’ve been busy signing and packaging prints, but I have a lot of experience with this show, so it’s low-stress this year.

Many of my subscribers are Expo veterans, and I look forward to seeing you all again. Even if you don’t add to your collections this year, please stop by and say Hello. You’re the main reason I enjoy this show.

I’ll have another update soon, including a feature on the brand-new prints I’m launching at this year’s Expo.

.

Posted on by — Leave a comment

Mountain Made Market – July 30th


It’s that time again, another long weekend Mountain Made Market this Saturday at the Civic Centre, downtown Canmore. There will be 25 vendors inside and out, specialty foods, arts & crafts and live music. The Canmore Folk Fest also returns this weekend, so downtown will be a hopping place. With Main Street closed for the summer to motor vehicles, there’s plenty of room to move about, see the sights and enjoy the atmosphere.

As I don’t do the regular market circuit, I haven’t got a big tent, so you’ll find me just inside The Civic Centre in the main foyer. I’ll have plenty of prints, including the latest releases, 2023 calendars, coasters, magnets, aluminum art, canvas, stickers and more. So come on down and support local art and artists!

Hope to see you there.

Posted on by — Leave a comment

Prints, Products & Promotion

Most people subscribe to A Wilder View to keep up with new paintings, read the stories behind the work and look behind the curtain of art-for-a-living. Some just like the art, while others are artists looking for insights to help their own careers.

We’re all cautioned to avoid coming across as too ‘salesy’ in our marketing, regardless of the business. So I try to avoid flashing the ‘BUY THIS’ sign too often. But this post is all about prints, products, and available options if you’d like to purchase my work.

I wanted to lead with that, just so there’s no feeling of a bait and switch.

Before Christmas, some subscribers placed special orders, and I wondered how many others wanted to do the same thing but might not be aware of the options.

So here are some of those.
Prints

I have 11″ X14″ poster and matted prints available in the online store. This is my standard size print so that it’s easy to find an off-the-shelf frame in a store. It sucks to buy a print and then pay double or triple the purchase price to frame it. My prints are hand-signed, come with a backer board, an artist’s bio, and are sealed in a sleeve. The term poster is more about the print style than the size, a crisp, clean print on lightweight card stock, with bright colours and a very slight gloss.

As I write this, poster prints are $24.99 plus shipping. I haven’t raised my print prices or shipping costs in several years, but I can no longer afford to keep the rates as they are. Printing and shipping fees have gone up year after year, so I’ll be raising my prices on both next week. Until then, you can still order from the available stock in the store at current prices.

When my current stock of matted giclée prints is depleted, I won’t be carrying those anymore, so I’m reducing those prices to $19.99 for the next week, after which I’ll remove them from the store. That’s $10 off the regular price. You’ll see a SALE tag on the images in the store that have available matted prints, and they’re on the last three pages of the store. All mats are black, as shown here.
Custom Orders

Sometime in the fall, a repeat customer from the UK told me that he would be coming back to Canmore on a ski vacation at Christmas. He wanted giclée (a higher-end print on textured rag paper) versions of some of my newer pieces and wanted to pack them in a roll, a safer method for international travel. Giclées have a deeper, richer look to the colours and textures, in between poster prints and canvas. The matted prints are giclée.

He ordered One More, Winter Wolf and Snow Day, and they turned out great. I had them ready to deliver to his rental accommodation while he was visiting the area.
After I revealed the painting I did of Kevin Costner as John Dutton from Yellowstone, I received two custom print orders from people wanting to give them as Christmas gifts. I don’t advertise the portraits of people for sale, but they are available upon special request. I printed those as giclées.

I’ve recently had two orders for 12″ X16″ canvases of my Smiling Tiger, one of my most popular paintings. I’ve often said that my work looks best on canvas, as the texture in the fabric enhances the detail in the hair and fur. In addition, these come ready to hang, with black printed sides, and there’s no need to frame them.

One of my favourite custom orders was for a large canvas print of my Sire painting. When I saw what it looked like at 32″ X32″, I wanted one for myself, but I haven’t yet got around to it.

Shipping a large canvas, however, is costly. That big canvas of Sire was easy because I picked it up in Calgary, and the client drove to Canmore to get it. But to ship that across Canada, to the US or internationally, it would be best to order the canvas unstretched, have it shipped in a roll, and professionally stretched where you live. Most framing shops can do that, and it will still cost less than having a large flat canvas shipped, with less risk of damage.

For those unfamiliar with the term, a stretched canvas is how you usually see a painting hanging on a wall; the canvas wrapped tight around a wooden support frame underneath. My 12″ X16″ canvases come already stretched, but that’s because they’re not large, and shipping is about the same as a roll.

Before one of the Mountain Made Christmas Markets, I ordered a large matte aluminum print of my Grizzly on Grass painting for myself to hang in my office. It’s one of my favourite paintings. But since I had it, I figured I’d bring it to the show to see the reaction. It sold the first morning, so I must order another for myself. I didn’t even have a chance to take a picture of it, so I’ll just share the image.
It was the first matte aluminum print I had done, and I was thrilled with the quality. Shonna wanted to hang it in our kitchen if it had been the right dimensions.

So, you can pretty much order whatever you like. I can print on poster photo paper, digital poster prints, giclée paper, canvas, glossy and matte aluminum, all with different framing and hanging options. Of course, each custom order must be individually priced, along with shipping, but almost anything can be done.

Commissions

For several years, I’ve been painting custom portraits of dogs, cats, and even a horse. I don’t paint many of them, but I do enjoy them, and I’m working on one right now. To find out all that entails, please visit the Commissions page on my site.Stickers – These larger size, weather-resistant, high-quality vinyl decals are brand new in recent months, available on my site, Stonewaters in Canmore, and The Calgary Zoo.

Calendars – The 2022 calendars are available in the store for at least a couple more weeks, but I’m almost sold out, so I’ll be removing that listing soon. But Mike from Pacific Music & Art and I will be selecting the paintings later this month for the 2023 calendar, available sometime in the spring.

Other Products

I also license my work to several companies, including the ones below.
Decal Girl – phone cases and decals for laptops, iPads and other devices.
Harlequin Nature Graphics – A limited selection of T-shirts.

Pacific Music & Art – Many products are available in retail stores, zoos, and gift shops in Western Canada, Alaska, and the Pacific Northwest. My whimsical wildlife paintings are available on coffee mugs, coasters, trivets, art cards, aluminum art, magnets, notebooks, and many other products, with new ones in development all the time.
Even though I don’t personally sell them anymore, I still get asked about face masks. You can order them directly from Pacific Music & Art’s online store, along with some of the other products. While Pacific is primarily a wholesaler for retail customers, more products will be available for individual purchase as their website evolves.

Conclusion

I’m always exploring new opportunities. There are some other licenses in production right now that I can’t yet talk about, but you can be sure that I’ll announce them here.

In the meantime, if you have a favourite painting and want to inquire about or order a custom print, on whatever surface or size, you can always drop me a line and ask. I’ll be happy to price it out for you and give you some options.

Even though the online store only shows delivery available in Canada and the Continental US, that’s a software/shipping issue. It’s just too difficult to account for every worldwide shipping calculation with my current site software. But I will ship anywhere in the world, so you can always email me and ask.

Cheers,
Patrick

 

Posted on by

Artistic License and Creative Risk

In late 2009, right around this time, I began work on my first whimsical wildlife painting, a Grizzly bear.

By the time I walked into a gallery in Banff in Cascade Mall in January, I had three. The Grizzly, a Raven, and an Elk.

The manager treated me well, the owners did not, and on a tip, I barely got my stuff out of there before they shuttered the store overnight a couple of years later.

But it led me to a store in Canmore called Two Wolves, where the two women who owned it treated me very well. They ultimately closed up shop, but I learned a lot, they urged me to seek a license with The Mountain on T-shirts which turned into a nice four year deal and opened other doors.

In Banff, when the first gallery closed, I sought out another and that’s how I ended up at About Canada retail gallery. We’ve had a very nice relationship for the past 7 years. It’s all been consignment, which means that I supply the prints; they pay me when they sell, and the cheques arrived every month without fail.

Richard and Alison taught me a lot about the business, they offered helpful suggestions, delivered harsh truths, and were always willing to try something new. Initially, they just wanted mountain animals, but I convinced them to try some others. My Otter painting has been their bestseller for a number of years, followed closely by the Bald Eagle, neither of which is associated with these mountains.

Because they had treated me so well for so many years, About Canada had exclusive rights to sell my work in Banff. It’s also the only place that sells my matted prints and canvas with consistent sales. The other is the Calgary Comic and Entertainment Expo in the spring.

Earlier this year, they decided to retire from About Canada and put it up for sale. They had a large number of my prints and canvas on hand, and I authorized putting my stuff on sale with everything else. After a busy summer, it’s almost all gone.

With that in mind, I’ve decided to make a big change.

Many successful artists will stock up and hit the road, especially this time of year to do multiple gift shows and sell their wares. I know a few who make the bulk of their annual income at Christmas markets. If my funny looking animal paintings were my only income, I would likely be doing the same thing.

Because of my editorial cartoon deadlines, I have to produce at least one cartoon every day, some days more than one. Following the news keeps me here, but since I dislike driving long distances, especially in the winter, working at home suits me well.

Oh yeah, and I loathe Christmas. Bah, Humbug.

With that in mind, I’ve chosen the licensing model. The artist creates the art, then signs contracts with companies who sell it on prints and other products. They do all of the work and promotion it takes to get the items into retail stores, on websites, produce the goods, ship them, invoice, collect and the artist just collects a cheque. If the artist is smart, he/she will never give up copyright and a reputable licensee won’t ask for it. All of my current licenses are non-exclusive on paper, but I’m careful not to sign with direct competitors.

I’ve had a number of licenses for my work over the years with a few different companies. T-shirts, decals, phone cases, online art sales from multiple companies, and Art Licensing International currently represents me, based out of the US. They currently have 54 of my images out for licensing.

Now you might be thinking “cha-ching!” but when I sell an item through a license, I get a very small percentage of that sale, anywhere between 5% and 15% at the high end. That’s also from the wholesale price, not the retail price.

My licensing agent also takes a cut for any licenses they procure for me, so the percentage gets lower still.

Why would I bother? Same reason I sell syndicated cartoons to weekly newspapers for a lower rate than I would a custom cartoon.

Volume.

The money isn’t made on one sale, it’s made on MANY sales of the same image. That first Grizzly is still one of my bestsellers nine years later.

My licensing agent gets me deals I can’t get on my own. They have the connections, the professional sales people, the legal expertise, and the means to deliver. Through my agent, I recently signed a two year license for one image to a company in Spain for a nice flat fee. How would I ever get that on my own?

I’ve seen one of my T-shirts on a Netflix show and Ozzy Osbourne was wearing one recently on TV. I have clients all over the world that I could not get on my own and best of all, it creates momentum. One license begets another and so on. Licensing is how artists get their work into Wal-Mart (and then retire!).

So licensing is proving to be the model that works best for me right now, allowing me to create more work, while somebody else sells it. It is a long game, and one license can take years to bring in decent revenue, but that time will pass anyway and all I did was provide the images.

As regular followers will know, I have two different printers who both deliver great products. My digital prints are produced in Victoria from Art Ink Print and are sold at The Calgary Zoo, Toronto Zoo, Discovery Wildlife Park, the Calgary Expo and online. These aren’t on consignment. When I deliver to these places, it’s an immediate sale of product to the retailer. I’ll still be supplying prints directly to those customers.

My canvas, giclée matted prints and acrylics are produced in Calgary at ABL Imaging and those are sold at About Canada in Banff and Reflecting Spirit Gallery in Ucluelet. Those are consignment sales, which I’ll no longer be doing.

I have over thirty paintings currently in stock, and that’s expensive. To get a good price on prints, I have to order more than I need, so I have multiples of those images, with the backer board, mats, bios, and cellophane sleeves to go with them. I don’t mind telling you that at present, I have hundreds of prints in stock.

They’re all neatly organized and inventoried, but they’re here, ready to deliver when there’s an order. They don’t expire and are well protected, so it’s an investment in future sales. Many of these prints won’t be sold until spring at Expo, especially now that I no longer have About Canada to sell the matted prints and canvas.

When Shonna and I were on Vancouver Island, it was a business trip as well as a little vacation. We visited licensees, my printer, I took a lot of reference pics for paintings and I was on the lookout for more ways to sell my work.

I saw my Otter T-shirt in a few stores in Victoria, which never gets old. I also saw lots of art from many talented artists. Art cards, magnets, trivets, coasters, and prints all with excellent printing quality, well packaged and presented.

There were two companies that stood out for me and I took pictures of the information on the back of the cards for reference when I got home.

The next time I stopped in to About Canada, I had a chat with Richard about the companies as he dealt with both of them. As he knew I was thinking of taking my prints in a new direction, he offered to send me their contact info, which I gratefully accepted.

In fact, he sent glowing introduction emails to the two people and cc’d me on them. See why I liked working with these folks?

Both companies contacted me and offered me contracts. Either would have been a good bet, I think, but after careful consideration and a long chat on the phone with the owner, I decided that Pacific Music and Art was going to be the best fit for my work.

From here on out, things will change on the printing front.

Pacific Music and Art will now be able to get my work into many more retailers in Canada and the US, with their sales reps doing the legwork to best represent my funny looking animals. For the reasons I’ve mentioned above, I just can’t create the work and meet my deadlines if I’m on the road going from store to store, building relationships with retailers, ordering and packaging the prints, shipping and delivering them, and doing all of the work that goes along with that.
Through Pacific Music & Art, my work will now be available to retailers on aluminum prints and magnets, art cards and other paper products, coasters, trivets, coffee mugs and more. It’ll be introduced to hundreds of retailers that I would never be able to reach and I’ll have more time to paint and have less stock to buy.

I am no longer bound by exclusivity in Banff, but my work will still be available at About Canada, in addition to other local retailers in Banff, Canmore, Lake Louise, and Jasper.

Over the past few weeks, there has been a lot of prep work getting the first sixteen images ready. While the artist normally wouldn’t have to do a lot of the formatting and sizing work for all of the different products, I volunteered and was provided the templates.
Sizing the paintings for the different products required cropping them, a little squeezing and squashing, and making sacrifices, especially when a square painting had to be put into a horizontal template. I would rather make those decisions than a designer unfamiliar with my work. I’m proficient with Photoshop, so it was time consuming, but not difficult. After a couple of very long days of prep, I uploaded over 165 images to their server.

The fall catalog went live this week and my Otter is on the cover. I’m thrilled to be included among these well-known artists including Andy Everson and Sue Coleman.
The owner, Mike, was driving through here on Friday, a combination business and personal trip. He was visiting local retailers and introducing my work to them, many of whom were already familiar with it as I’ve been in this valley for 24 years.

We met for coffee in Canmore late Friday and had an enjoyable chat for more than an hour. He’d brought samples to give to the retailers and his Alberta reps, and he told me to take what I wanted from quite a large selection. I had to restrain myself as I have more than enough of my own work in my house. I settled on a couple of magnets, a few coasters, a trivet and a small aluminum print, along with the catalog. The quality of these items exceeded my expectations and I can’t wait to see them in stores around here, as he’s already got quite a few orders. One store on Vancouver Island took all 16 images.

I’ve been at this art business for quite some time now and I try to temper my enthusiasm with healthy doses of reality and even cynicism, but I’m pretty excited about this one. It’s exactly what I’ve been looking for and will free up time and money to pursue new things and allow me to create more artwork.

While it’s sad to see my relationship end with the owners of About Canada, I am grateful for the opportunity to see my business grow in a new direction. Without risk, there can be no reward and I’d rather fail reaching for something better than worry about keeping what I’ve got.

Art Ink Print does my digital prints, Harlequin Nature Graphics is my T-shirt license and now Pacific Music and Art will be a major license for me, all of these companies are in and around Victoria, BC. Considering how much we love Vancouver Island, it’s amazing how many reasons we now have to go there.

As always, thanks for reading.

Patrick

If you’d like to receive my newsletter which features blog posts, new paintings and editorial cartoons, follow this link to the sign up form.