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Prints, Products & Promotion

Most people subscribe to A Wilder View to keep up with new paintings, read the stories behind the work and look behind the curtain of art-for-a-living. Some just like the art, while others are artists looking for insights to help their own careers.

We’re all cautioned to avoid coming across as too ‘salesy’ in our marketing, regardless of the business. So I try to avoid flashing the ‘BUY THIS’ sign too often. But this post is all about prints, products, and available options if you’d like to purchase my work.

I wanted to lead with that, just so there’s no feeling of a bait and switch.

Before Christmas, some subscribers placed special orders, and I wondered how many others wanted to do the same thing but might not be aware of the options.

So here are some of those.
Prints

I have 11″ X14″ poster and matted prints available in the online store. This is my standard size print so that it’s easy to find an off-the-shelf frame in a store. It sucks to buy a print and then pay double or triple the purchase price to frame it. My prints are hand-signed, come with a backer board, an artist’s bio, and are sealed in a sleeve. The term poster is more about the print style than the size, a crisp, clean print on lightweight card stock, with bright colours and a very slight gloss.

As I write this, poster prints are $24.99 plus shipping. I haven’t raised my print prices or shipping costs in several years, but I can no longer afford to keep the rates as they are. Printing and shipping fees have gone up year after year, so I’ll be raising my prices on both next week. Until then, you can still order from the available stock in the store at current prices.

When my current stock of matted giclée prints is depleted, I won’t be carrying those anymore, so I’m reducing those prices to $19.99 for the next week, after which I’ll remove them from the store. That’s $10 off the regular price. You’ll see a SALE tag on the images in the store that have available matted prints, and they’re on the last three pages of the store. All mats are black, as shown here.
Custom Orders

Sometime in the fall, a repeat customer from the UK told me that he would be coming back to Canmore on a ski vacation at Christmas. He wanted giclée (a higher-end print on textured rag paper) versions of some of my newer pieces and wanted to pack them in a roll, a safer method for international travel. Giclées have a deeper, richer look to the colours and textures, in between poster prints and canvas. The matted prints are giclée.

He ordered One More, Winter Wolf and Snow Day, and they turned out great. I had them ready to deliver to his rental accommodation while he was visiting the area.
After I revealed the painting I did of Kevin Costner as John Dutton from Yellowstone, I received two custom print orders from people wanting to give them as Christmas gifts. I don’t advertise the portraits of people for sale, but they are available upon special request. I printed those as giclées.

I’ve recently had two orders for 12″ X16″ canvases of my Smiling Tiger, one of my most popular paintings. I’ve often said that my work looks best on canvas, as the texture in the fabric enhances the detail in the hair and fur. In addition, these come ready to hang, with black printed sides, and there’s no need to frame them.

One of my favourite custom orders was for a large canvas print of my Sire painting. When I saw what it looked like at 32″ X32″, I wanted one for myself, but I haven’t yet got around to it.

Shipping a large canvas, however, is costly. That big canvas of Sire was easy because I picked it up in Calgary, and the client drove to Canmore to get it. But to ship that across Canada, to the US or internationally, it would be best to order the canvas unstretched, have it shipped in a roll, and professionally stretched where you live. Most framing shops can do that, and it will still cost less than having a large flat canvas shipped, with less risk of damage.

For those unfamiliar with the term, a stretched canvas is how you usually see a painting hanging on a wall; the canvas wrapped tight around a wooden support frame underneath. My 12″ X16″ canvases come already stretched, but that’s because they’re not large, and shipping is about the same as a roll.

Before one of the Mountain Made Christmas Markets, I ordered a large matte aluminum print of my Grizzly on Grass painting for myself to hang in my office. It’s one of my favourite paintings. But since I had it, I figured I’d bring it to the show to see the reaction. It sold the first morning, so I must order another for myself. I didn’t even have a chance to take a picture of it, so I’ll just share the image.
It was the first matte aluminum print I had done, and I was thrilled with the quality. Shonna wanted to hang it in our kitchen if it had been the right dimensions.

So, you can pretty much order whatever you like. I can print on poster photo paper, digital poster prints, giclée paper, canvas, glossy and matte aluminum, all with different framing and hanging options. Of course, each custom order must be individually priced, along with shipping, but almost anything can be done.

Commissions

For several years, I’ve been painting custom portraits of dogs, cats, and even a horse. I don’t paint many of them, but I do enjoy them, and I’m working on one right now. To find out all that entails, please visit the Commissions page on my site.Stickers – These larger size, weather-resistant, high-quality vinyl decals are brand new in recent months, available on my site, Stonewaters in Canmore, and The Calgary Zoo.

Calendars – The 2022 calendars are available in the store for at least a couple more weeks, but I’m almost sold out, so I’ll be removing that listing soon. But Mike from Pacific Music & Art and I will be selecting the paintings later this month for the 2023 calendar, available sometime in the spring.

Other Products

I also license my work to several companies, including the ones below.
Decal Girl – phone cases and decals for laptops, iPads and other devices.
Harlequin Nature Graphics – A limited selection of T-shirts.

Pacific Music & Art
– Many products are available in retail stores, zoos, and gift shops in Western Canada, Alaska, and the Pacific Northwest. My whimsical wildlife paintings are available on coffee mugs, coasters, trivets, art cards, aluminum art, magnets, notebooks, and many other products, with new ones in development all the time.
Even though I don’t personally sell them anymore, I still get asked about face masks. You can order them directly from Pacific Music & Art’s online store, along with some of the other products. While Pacific is primarily a wholesaler for retail customers, more products will be available for individual purchase as their website evolves.

Conclusion

I’m always exploring new opportunities. There are some other licenses in production right now that I can’t yet talk about, but you can be sure that I’ll announce them here.

In the meantime, if you have a favourite painting and want to inquire about or order a custom print, on whatever surface or size, you can always drop me a line and ask. I’ll be happy to price it out for you and give you some options.

Even though the online store only shows delivery available in Canada and the Continental US, that’s a software/shipping issue. It’s just too difficult to account for every worldwide shipping calculation with my current site software. But I will ship anywhere in the world, so you can always email me and ask.

Cheers,
Patrick

 

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Collars and Colours on Canvas

A couple of months ago, I shared a finished commission piece of Bomber. Here’s the link to that post.

This was a unique experience for a few reasons. The person who hired me was not the person with whom I had worked or who received the painting— it was a gift commission. As I mentioned in that post, the experience was ideal. The gift giver and the recipient were terrific to work with, and I have nothing but fond memories of that commission.

The recipient often works for periods of time in one province but lives in another, and not the next one over, either.

So when it came time to ship the canvas, Bomber’s Mom asked me to send it to her work address, so when she was missing being home with her dog, she’d have the art to keep her company. I kind of liked that.
I finished this painting in February and shipped it shortly after. While Sharon has seen the image and was happy with it, she didn’t get to see the 12”X16” canvas until last week.

I’m proud of the quality of my poster prints; otherwise, I wouldn’t sell them. The quality available today versus what was possible and affordable twenty years ago is night and day. Art Ink Print in Victoria does my poster prints, and it has gotten to the point where I rarely need to proof them because they do such a great job. They know my work and how it’s supposed to look. I can rely on them to make it look the way I want it to, and I never have to apologize to my customers, as the prints they order consistently exceed their expectations.

I sent an additional poster print of this commission to the person who hired me, a little bonus and keepsake.

Despite how much I like my poster prints, I’ve been telling people for years that my work looks best on canvas. There’s just something about the added texture of the fibres and the giclée print quality from ABL Imaging in Calgary. It makes the image pop, the colours look richer, and I’m always pleasantly surprised when I see the first canvas printing of a piece.

A little unsolicited advice to artists; if you’re going to print your work, don’t go for the cheapest you can find. People will pay for quality. You want to look at your own prints and think, “yeah, I’m happy to put my signature on that!”

I took photos of the Bomber canvas before I shipped it but didn’t want to share it until after Sharon had seen it. The photos still don’t do it justice, because iPhones have a tendency to wash out the lighter areas, which you can see in the top image and closeup. Even still, why would I want to dilute her moment of seeing the painting at its best?

She sent a message last week with this…

“I wanted to send you a note to let you know I finally made it back to ___ and just opened the package. You were right, it does hit different in person! It’s even more perfect than the picture. It’s up hanging in my office now and will remind me every day of home.”

There are few things I like better than happy clients.

If you’d like more information about commissions, you can read about them on my site, either in the post I linked to at the beginning of this piece, or on my Commissions page.

Cheers,
Patrick

© Patrick LaMontagne
Follow me on Instagram @LaMontagneArt

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Artist Q&A

From time to time, I’ll receive emails from art students or aspiring artists who have questions about my process or my road from there to here. I remember doing the same thing when I was first starting out. You never know when a kind word or tidbit of information might make a big difference, as it often did for me when more experienced artists took the time to respond to my own inquiries.
 
Hi Patrick!

My name is **** and I am a senior at UC Berkeley studying Biology and Art Practice – I stumbled upon your website while learning how to draw on my own Wacom tablet using photoshop!

I love drawing animals and the detail in all your work is truly stunning – I especially love the shine and depth of the eyes.
I was just wondering – what size canvas do you usually work with in Photoshop to have such high quality? Is all of your work on display digitally or have you ever printed them out for a physical show, etc.?

Thank you so much for taking the time to answer my questions! I’d love to cite your work as some of my inspiration for my senior thesis.

 
Hi ****:
 
Thanks for the compliments about my artwork. I do enjoy creating my funny looking animal paintings. People often mention the eyes as being the part they like most about my work and I would agree. If I don’t get the eyes right, there’s just no life in them.
 

My digital process hasn’t really changed much over the years, even though it sprang from technology shortcomings. I begin a painting at 9″X12″ at 300ppi, or sometimes at 12″X16″. The reason is that I want to get the ‘bones’ of the work done before I work on the detail. A mistake amateurs often make is focusing on detail too soon. It’s a lesson I had to learn myself after much frustration. If the likeness or character isn’t right, painting in a ton of detail won’t fix it.

Once I have the general look right, painting the broad strokes, playing with different colour choices, experimenting with expressions, then I’ll bump up the size. Early on, I used to start with a smaller canvas because my computer and Photoshop would start to lag if I was trying make broad brush strokes on a big canvas. But these days, my hardware/software is plenty fast enough that I could start on a large canvas without any issues, but I still start small for the reasons mentioned above.
 
As I create more and more detail, I’ll bump up the size of the image. 12″X16″ becomes 15″X20″, 18″X24″, 21″X28″…until eventually I’ve been topping out lately at 30″X40″, so my Master files are very versatile for sizing, whatever the need. With each bump up in size, the detail ends up blurring a little, so I’ll sharpen sections as I go, by painting in more detail at that size. It adds to a layered look, especially on fur, which is how it looks in real life. That was initially just a happy accident, but it’s now a critical part of my process.
 
Most importantly, I save multiple versions of a painting as I go. While it’s rare that I experience a crash these days while painting, it was common enough in the early days that I risked losing whole paintings or files if I wasn’t expecting it. Again, it was because the technology couldn’t keep up with the demand I was placing on it. Photoshop would freeze and I’d have to do a reboot, sometimes losing the file in the process. I’ve also got into the habit of saving often, even have an Express Key on my Wacom tablet set so I can one-click it at any time. By the time a painting is done, I’ll have seven or eight working files in different stages of progress. That way, if the most recent file ever gets corrupted, I’ll have only lost two or three hours of work instead of ten or twelve. It still hurts, but not as much.
 
When a painting is done, the first thing I do is upload a Master file to Dropbox. I’ve also got multiple backups on external hard drives. Failing all off that, my licensees and printers have full-res files, so I’m confident my bases are covered. I’ve heard far too many stories from artists who have lost everything because of a failed hard drive at just the wrong time, sometimes years of work because they weren’t diligent in their backups.
 
As for the second question…
 
Because my work is licensed and I sell prints, I usually keep most of it to the same size and ratio. I personally hate buying a print for $25 and then having to spend $100 or more to frame it. So I keep my prints at a uniform size where frames can be easily bought off the shelf. The majority of my consumer prints are 11″X14″, an easy size to find. That helps with sales, too, because people are more likely to buy if they know it won’t cost them a fortune to frame it.
While my work looks best on canvas, I don’t print a lot of those these days, because they’re more of an investment both for me and my customers. They don’t move as fast as the paper prints so I end up hanging on to a lot of inventory. When I do print canvas, it’s usually 12″X16″, the sides are printed black and include hanging hardware on the back. This creates a free hanging look so people don’t have to frame it at all. Looks pretty sharp as is. Any canvas sales are usually done in person at a trade show I do each year, The Calgary Comic and Entertainment Expo, or by special order. From time to time, people will commission me to paint their pets and a canvas print is included. I don’t print large canvas very often because my type of art doesn’t usually define a big room, like a landscape or modern art piece does.
 
I once had a customer at a trade show tell me that they had two of my pieces in their bathroom. His wife gave him a light punch and said, “Don’t tell him they’re in the bathroom!”
 
To which I replied, “Hey, you had to buy them to hang them there.”
 
I’m under no delusion that my art will someday be in a book of great masters. The paintings make people happy, provide me with a good income, and that’s enough.
I consider myself a commercial artist. I make my living at it so I’ve got no dreams of having my work hang in a prestigious art gallery somewhere. I sell prints at zoos, online and at the occasional trade show. But the largest market for my animal art is through licensing. I’ve got over sixty paintings licensed globally through Art Licensing International. They act as my agent for a number of licenses, mostly for print on demand websites. I’ve also got my work licensed on T-shirts through Harlequin Nature Graphics and on a number of different retail products (magnets, coasters, trivets, art cards…) through Pacific Music and Art, both based on Vancouver Island. Those two licenses wholesale my work to retailers across Western Canada and in a number of States. It’s strange and gratifying to visit somewhere I’ve never been, walk into a gift store, and see my own work staring back at me from a rack or shelf.
The other half of my business is editorial cartooning. I’m nationally syndicated across Canada, providing daily editorial cartoons to many weekly and daily newspapers. I create a minimum of seven cartoons each week, often more, especially during elections. We’re in a federal election campaign right now in Canada.
 
It’s a tough balance sometimes. While both sides of my business involve artwork, they’re very different in theme and audience. There are plenty of people who know me as either an editorial cartoonist or a painter of whimsical wildlife, often unaware of the other work.
 
As is the case for most self-employed folks, it’s an ongoing challenge to adapt to the ever increasing pace of a changing market, but for the most part, it’s work I enjoy.
 
Good luck with your thesis and feel free to quote any parts of this email. Now that I’ve written this much, it occurs to me that this would make a good blog post, for anyone else who might have similar questions. Your name and details will be kept confidential, of course.
 
Cheers,
Patrick
 
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