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A Puzzle for Another Day

Self-employed creatives will often use pre-orders to launch new products or ventures. Some will also use services like Kickstarter or Indiegogo to fund them.

Planning a project in this way allows the artist to first determine if there is sufficient interest; if so, a pre-order allows an independent artist to pay for it. They often come with incentives for people to pledge their early support. They get better pricing and bonuses for early adoption in exchange for delayed delivery.

Earlier this year, I surveyed subscribers to A Wilder View on which images they’d like to see on puzzles. The response was excellent, and my first puzzle pre-order sales gave me the capital to produce excellent quality products. Once delivered, the feedback was overwhelmingly positive, and I was pleased with the experience and result.

Last week, I asked a few questions to gauge interest in another pre-order featuring two new designs for 1000-piece puzzles.

I got four comments.

While I appreciated that handful of answers, it wasn’t the response I had hoped for, though it certainly delivered the necessary information. The paintings I chose for the next puzzles either aren’t what people want, or this is the wrong time to launch this project.

Carrying inventory of any kind requires an initial expense. Prints, stickers, magnets, and coasters are worth the investment because they’re proven sellers. But some products, like puzzles, require a much more substantial cash outlay to produce them. I’m hobbled by a significant minimum order from the puzzle manufacturer, so without enough initial interest, they’ll sit on a shelf for months, waiting for the next opportunity to sell them. And that money would be better saved or spent on other products.

So, I’m not going to produce any new puzzles this year. Instead, I will play the long game and submit the images to puzzle companies for their consideration or try again for a pre-order early in the new year.

I don’t consider this a setback, simply an idea that didn’t pan out right now. There have been several in my long career as a self-employed artist, and no doubt more to come. Trying it out is the only way to know if something will work.

If it doesn’t, you just try something else.In the meantime, I have updated my store with 41 available prints, 11 high-quality vinyl stickers and some of those original puzzle designs, but not many. While I may produce the same puzzle designs again, it won’t be this year. Only a limited quantity remains, so if you’re after a 504-piece puzzle of the Sea Turtle, Grizzly on Grass, Parrot or Otter, don’t miss out before they’re gone.

The shipping cost is the same whether you buy one or several of the prints or puzzles. Stickers are free shipping in Canada. And as a bonus, every order in the store over $80 qualifies for free shipping in Canada.

I’ll have another fully rendered new painting to share with you soon, but while you wait, here’s another recent piece I drew for the bear book.

Cheers,
Patrick

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Winter Tiger

This cool cat began as a design I pitched for a puzzle license that didn’t work out. But since I liked the idea, I decided to paint it anyway. It was challenging, and I spent a lot of time on the detail. I’m pleased with the finished piece.

While I could start shopping around a couple of designs to puzzle companies for their consideration, it can take up to a year for a licensing design to go from an initial agreement to a product on the shelf. So, if I want new puzzles for the upcoming holiday season, I must produce them myself.

In February, I applied to be a vendor at the upcoming Banff Christmas Market and was accepted for two of the three weekends. It’s a competitive show for admissions, and difficult to get a spot, so I’m happy I made the cut. Both are three-day events, and I’ll be there November 17-19 and December 1-3.

With a 10’x10’ booth inside the stable, I’ve got to start preparing my prints and products well in advance. If I go ahead with puzzles, I’ll have to order them in the next couple of weeks.

Since the pre-order for my first puzzles earlier this year went so well, I plan to do that again if there’s enough interest. I only have a few of each of those initial puzzles left, and though I might produce those designs again later, I want to try some new ones.

Although that puzzle license didn’t work out, I got some great advice about puzzle design, and I’m grateful for the experience.
This new Winter Tiger will make a nice addition to my available prints and other products, but I’ll need to change the design to make it a better fit for a puzzle. A closer crop on the face, contrasting shades of blue in the snow and much less background overall will make for a better puzzle experience. For most puzzlers, a design is better when there aren’t large areas of the same colour/texture.

This tiger has a lot of different contrasts and patterns in the fur and face, which is why I chose it for a puzzle in the first place. Shonna proposed adding some shaped snowflakes in the sky and snow to create landmarks and break up any monotony in those areas. While I’m still messing with it, here’s the idea of what a puzzle would look like featuring this painting. This is NOT a final version.
These next puzzles will also be 1000 pieces since many have asked for those. My recent Long Neck Buds painting was created with a puzzle in mind, so that’s another one I’m considering for this next launch.

I had thought about painting some lighter green foliage in the darker areas of my T-Rex painting, but I’ve learned that people prefer horizontal puzzles to vertical ones, which removes that fierce-looking dinosaur from consideration. It also means I’m less likely to consider other vertical options.

I’m still mulling all this over, so I’d like to ask you to answer these questions…
Would you like to see the Winter Tiger and Long Neck Buds as 1000-piece puzzles?
Would you buy them in a pre-order?
Are there other paintings I’ve done that you’d like me to consider for puzzles?

I’d love to hear your feedback in the comments and feel free to offer any other thoughts you have on the matter.

Cheers,
Patrick

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Puzzles Packed and Posted

My first puzzle order from the manufacturer was bigger than planned because I sold more in the preorder than expected.

I had been forewarned to anticipate four weeks minimum for manufacture and shipping. So when I launched the preorder with A Wilder View subscribers, I erred on the same side of caution and said four to five weeks until they arrived at MY door, then shipping time after that. I ordered on February 21st, estimating delivery between the 18th and 25th of March.

Three large boxes arrived last Thursday, just nine days after I ordered them. I emailed Puzzles Unlimited to thank my sales contact for such excellent service. She said orders were moving quickly through the factory these days, but she always pads delivery estimates to anticipate issues.

I offered, “Given the shipping delays of the past three years, who can blame you? Better to underpromise and overdeliver.”

“Exactly!” she replied.

I had checked, double-checked, and triple-checked for typos and errors on the box design before signing the order approval, but there was still that nervous moment inspecting the actual puzzle, followed by a sigh of relief. I love the design and wouldn’t change a thing.

Because their early delivery made me so happy, I wanted to pass that on to everyone who trusted me and supported this endeavour. So, with bonus vinyl stickers attached, I began my local deliveries the next day and got most of those done. On Saturday, I dropped several orders at the post office and completed more local deliveries. By Monday afternoon, all orders had been shipped or delivered, except for a couple of people who asked for later delivery.

So if you haven’t received yours in the mail, you soon will.
This whole experience was a lot of fun. First, Shonna and I enjoyed assembling the test puzzle over the holidays. Then, polling my subscribers to vote for their favourites so I could choose my first four puzzle designs worked out great. Then there was the back and forth with the manufacturer to finalize the design, and each new rendering was a gift.

Not to mention how much I enjoyed the enthusiasm with which many of you placed your email orders.

I was nervous ordering and paying for all of these, but the preorders made it much easier as most of these puzzles were sold before I got them. The remaining stock is for the Calgary Expo at the end of April.

I really want to crack one of these open and put it together, but with paintings in progress and Expo on the horizon, I’ve got too much on my plate. But if I’ve got one left in May, I’m looking forward to it.

While putting together the Grizzly on Grass over Christmas, I complained to Shonna that I was sure a piece was missing. I said that about five times. But they were all there, so obviously, I’m a better painter than puzzler.
Though I won’t be assembling another one myself right now, feel free to share your own fun with me. I would love to see your puzzles in progress and hear your feedback.

Thanks for making my first signature series puzzles a success. I can’t wait for the next designs.

Cheers,
Patrick

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Pat’s Puzzle Preorder!

Here we go! This is the warning bell for the preorder for my first independently produced puzzles! Over the past couple of weeks, I’ve had some fun back-and-forth with Puzzles Unlimited, finalizing the four designs I’m ordering next week.
Just yesterday, I received the 3D preview renderings, the Otter you see here. As it’s been challenging for anybody who ships anything lately, I’ll be double-checking with Canada Post today to get the best shipping price I can, and preparing the preorder to launch on Monday, February 13th.
This preorder will be exclusive to A Wilder View subscribers and will be the best pricing deal I’ll ever offer on these. Might even throw in an extra surprise or two.

If you’re not on the list, you can sign up here and feel free to share this with anybody. Then keep on eye on your in-box for all the details this Monday.

I’m excited for this one!

Cheers,
Patrick

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Puzzling

A box of Spilsbury puzzles arrived at our door today. I knew these were coming sometime this year, but had no idea when.

Over the years, my images have found their way onto many different products, through licensing deals I’ve signed. I’ve written about licensing before, but the short version is that when a company wants to use an artist’s work on a product, they pay the artist a royalty. It’s usually for a set amount of time, two or three years, an agreed upon percentage, for a specific region, and stipulations regarding exclusivity. The contracts have a lot more details in them, but the general idea is pretty simple.

I have licenses for T-shirts and apparel through Harlequin Nature Graphics and decals/cases for phones and devices through DecalGirl. Pacific Music and Art has licenses for a wide variety of products, some of which are coffee mugs, art cards, magnets, aluminum art, coasters, trivets and as a consequence of our current situation, face masks and scarves/neck gaiters.

My interactions with these companies are quite simple. I’m almost always talking directly with the owner and I enjoy that one on one relationship.
Art Licensing, an agency based in New England makes my library of funny looking animals available to their extensive client list around the world. They act as my agent in negotiating those deals, for which they take a percentage. When a company is interested, Art Licensing sends me details of the arrangement and I approve or decline the offer. Because they’re professionals at what they do, they’re aware that I have other licenses and what those are, in order to avoid any conflicts between competing companies selling the same things.

I research the company, decide if I like the deal or not, and reply with yay or nay. Because Art Licensing knows their business, I usually approve, but I have declined a couple in recent years. When I’ve done so, they accept my decision without argument and we move on. Occasionally I’ll request a change to an offer and they’ll go back to the company with the request. If they accept it, the change is made, if they don’t, then I decide if I can live with the original terms.

For licenses obtained through Art Licensing, I don’t have any interaction with the companies making the products. From time to time, somebody following my work will send me a link to my art on a site somewhere and ask me if it’s legitimate. I do appreciate these emails, grateful that many of you are looking out for me and my work, but also because I do occasionally get ripped off and have to deal with that.

Most of the time, the links I’m sent are on the up-and-up. If I don’t know the company name selling my work, a little digging will often reveal that they have a parent company with whom I do have a license through Art Licensing. A customer recently told me he had seen my work for sale on a print in Macy’s in Texas. Sure enough, the company that put that art in Macy’s had a license to do so.

There are some artists who balk at giving up a percentage to wholesalers, galleries and retailers, but without those businesses, mine wouldn’t exist. Licensing is a desirable business model for many artists. I would never have the time, energy, capital or connections to manufacture all of these products and get them into stores all over the world. Licensing allows an artist to receive income from their work while continuing to create more, generating revenue year after year from the same images.
Spilsbury is a company that licensed four of my images at the beginning of this year. They optioned my Smiling Tiger, Great Horned Owl, Bald Eagle and Wolf paintings. While many of my licenses offer samples to the artist in the contract, this is the first time I’ve actually requested them. I really don’t want a warehouse of licensed items, especially as I get more of them. I’m not sure why, since I can’t recall Shonna and I ever putting a puzzle together, but I wanted to see these in person.

I did not expect to receive 12 of them, but I enjoyed opening that box. The puzzles come in 300 and 500 piece versions, so they sent me three of each of two of the designs, the Smiling Tiger and Happy Horned Owl. Looking on their website, they renamed the other two as the Earnest Eagle and Winsome Wolf. I have no issue with that at all, that’s just marketing. They sell them individually, or in bundles of two on their website, you can check them out here.
While I intend to keep one of each for myself, I’m going to give away the others via my newsletter. I don’t know how that will work yet, but I’ll give it some thought. I’d like to have fun with this, as we can all use some of that this year.

I’ll admit that I’m curious if putting together a 500 piece puzzle of my own painting will be easier, since I know those brushstrokes better than anyone. I’m going to save finding out the answer to that for an afternoon this winter, a hot chocolate and cookies next to me, with a snowstorm raging outside.

Cheers,
Patrick

EDIT:
It has come to my attention that Spilsbury does not ship to Canada. I tried it myself and the only shipping options they have is for the United States. That’s annoying, especially for those of you who have already told me they wanted to order some puzzles.

Apparently that’s the downside of not dealing directly with the company, in that I didn’t know that. It’s still a great license for me personally, but not for all of you. For that, my apologies.

For those of you in the US, that doesn’t change anything. Sadly, for my Canadian followers, these aren’t currently available. Should that change in the future, I will let you know.

Sorry to be the bearer of bad news if you were looking to get a puzzle.

Cheers,
Patrick

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