Category: Business

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Licensing Spotlight: My Animal Art in the Happy Color App

In 2022, X-Flow Games reached out to license my artwork for a paint-by-numbers app called Happy Color. I hadn’t heard of it at the time, it’s not really my kind of thing, but I don’t often find licensing clients; they usually find me.

You can usually tell pretty quickly whether a company is going to be a good fit. My contact at X-Flow was friendly, professional, and well-versed in licensing. They had a solid contract, clear payment structure, and efficient process.

While most licensing agreements are royalty-based, paying monthly or quarterly based on sales, some companies opt for a flat fee for time-limited use. That’s how X-Flow operates. Since Happy Color is free to download and monetized through ads and in-app purchases, the royalty model doesn’t apply.

My art wasn’t released in the app until two years after our initial discussions. That kind of delay is common in licensing. Each company has its own schedule for product launches, and while my work may be part of it, I’m not involved in the rollout or marketing. My only job is to stay quiet until they go public.

I’m fortunate to have a loyal group of subscribers and supporters of A Wilder View. I’ve often written about shady companies that steal artwork, and how difficult it can be to deal with that. As a result, many people are quick to alert me when they see my work somewhere unexpected.

So when Happy Color released The Charmers’ Club last year—a collection of ten of my animals—I actually found out from several fans of the app who asked if it was legitimate. I was happy to confirm that yes, it was authorized, and that I could finally promote it.

Earlier this year, I spoke with Happy Color again. Someone new had taken over the conversation, but like her predecessor, she was professional, friendly, and easy to work with. Must be something in the company culture.

After some back-and-forth, they selected a new batch of images to license. The first collection had been well received, so they planned a larger promotion this time around.

Subscribers might recall a recent post where I teased two licensing opportunities I couldn’t talk about yet. This is the first one.
Once the new collection was finalized, X-Flow asked to interview me to help promote the current images and tease the upcoming fall release. I can’t share the newly licensed paintings until they do, but I’m looking forward to seeing them in the app again soon.

If you haven’t tried the Happy Color app, I recommend giving it a go. It’s a relaxing, pleasantly addictive little distraction. I’ll admit I had low expectations at first, but after colouring several of my own pieces, I get the appeal.

Below is the interview X-Flow released today in the app, you can see screenshots from their social media featuring my artwork and Q&A throughout this post. You can download Happy Color from Google Play or the Apple App Store and follow Happy Color on Facebook and Instagram. To read the interview on the app, go to their News tab on the bottom and you’ll see it there. At the bottom of the interview, it will take you right to my current collection, The Charmers’ Club.

Enjoy!

Interview with Patrick LaMontagne
From the Happy Color App

“Cartoony but Real” World of Patrick LaMontagne

Q: Patrick, your signature style—expressive wildlife that’s “cartoony but real”—is instantly recognizable. How did it all begin?
Believe it or not, it started with a bear. That first grizzly I painted back in 2009 wasn’t supposed to look whimsical—I didn’t even think in those terms back then. But people responded to it. So I painted another. Then another. And somewhere along the way, it became the work I loved most.
The phrase “cartoony but real” actually came from viewers at shows. The first time I heard it, I thought, yeah, that fits. Then someone else said the exact same thing. So I figured—if that’s how people see it, why fight it?

Q: Has living in the Bow Valley shaped your work?
Absolutely. That first grizzly bear was inspired by the wildlife here. We have them in our backyard. I love them—but I’m also a little scared of them. I don’t sleep well in a tent because of it.
This place, the Canadian Rockies, is a constant source of inspiration. The animals, the light, the landscapes—it’s all right here.

Q: What was it like seeing your work featured in the Happy Color app?
Honestly? At first, I was surprised. I looked at the app and thought, paint-by-numbers? People still do this?
Then I tried it—and totally got it. It was relaxing and kind of addictive.
When the first Happy Color collection launched, I hadn’t even announced it yet—but my subscribers spotted it right away. They were excited… and a few were worried it was art theft. It wasn’t—and I loved getting to share that moment with them.
Seeing my animals in that format was a joy. I loved how the collection was presented. I even coloured most of them myself.
Q: Let’s talk about joy. How does it play into your creative process?
I’d be lying if I said it’s always easy. Like a lot of artists, I’m my own worst critic. After hours alone with a painting, I start to focus on every flaw.
But then I share it. I see someone smile, or I get a heartfelt message. And suddenly, it’s not about perfection—it’s about connection. If my work made someone feel something, then I’ve done my job.

Q: What’s your creative process like, from blank canvas to final touches?
I keep things simple—just a few brushes. I start with a sketch, lay down flat colours, then rough in light and shadow. From there, it’s all about refining.
One trick I use constantly is flipping the canvas horizontally, along with my references. Artists have done it for centuries—it helps spot mistakes instantly. I swear by it.

Q: You were creating digital art long before it became mainstream. How has that journey evolved for you?
I’ve never been a traditional artist in the classic sense. I didn’t study oils or watercolour. I just liked to doodle.
My digital journey started in high school—pixel by pixel with a mouse on a Macintosh, just for fun. Then came my first Wacom tablet, bundled with Painter Classic. From that point on, I was hooked. Digital was my home.

Q: How do you stay authentic in an AI-driven world?
These days, with AI and filters flooding the space, I often have to explain that my work isn’t AI-generated. That the computer doesn’t “make” it—I do.
It’s frustrating sometimes, but it also motivates me to show more of my process. That’s one reason I’m focusing more on YouTube now.
Q: How do you know when a painting is done—when the character is “alive”?
Ah, the eternal question. Leonardo da Vinci said, “A painting is never finished, only abandoned.” I get that. There’s always another hair or feather you could tweak.
But eventually, the personality shows up. You reach a point where adding more doesn’t help—it might even hurt. That’s when I know it’s time to let go.

You can enjoy coloring Patrick LaMontagne’s collection The Charmer’s Club in the Happy Color app now.
A new collection is on the way this autumn—stay tuned for more wild and whimsical news!

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Something a Little Different (New Video)

The good news is I’ll be finishing the cat commission this week. The bad news? My very patient client gets to see it first, of course.

That said, I’m pleasantly surprised by how well it’s turning out. It’s been a big challenge, but more on that when I’m able to share it.

In the meantime, I’ve published another YouTube video.

This has proven more difficult than I expected, not because I don’t enjoy it, but because I don’t want these videos to be just me sitting in a chair talking to the camera, or simply showing my hand painting on the screen.

Those types of videos are popular (and I’ll keep doing them), but I want to offer more than that. I’d like to share videos more often, and doing the same thing every time would get boring, not just for you, but for the guy recording them.

So on that note, here’s something a little different. I had fun recording the footage, but I won’t lie; editing it with new software was an exercise in frustration. It took far longer than I’d like, but I’m sure my speed and efficiency will improve with each one.

I’m learning a lot. Mostly from my mistakes.

Hope you like it.

Cheers,
Patrick

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Too Much and Not Enough

Most of the time, I enjoy writing posts for my site and email subscribers—truly. But sometimes, it feels like just one more thing on a never-ending to-do list. And right now, that list is long.

I take A Wilder View seriously. People signed up to get what I promised: the stories behind the paintings, insight into the business of being a working artist, and honest updates about the ups and downs. I try to deliver on that. But now and then, I wonder if I should skip writing anything at all when the tone isn’t upbeat. Is it better to go quiet for a few weeks—or even months—or to acknowledge the elephant in the room?

Because creating art for a living is still a job. And like anyone with a job, sometimes I get tired of it.

I’ve often thought, wouldn’t it be easier to just go back and get a “real” job? One where I clock in, clock out, and maybe even have weekends. Sure, working for yourself has its rewards, but the hours are brutal. 10-12 hour days, seven days a week, is the norm. If I’m home, I’m working.

Shonna and I haven’t had a real vacation in a few years. She’s working long hours, too, and it’s wearing on both of us. Travel feels more like another chore than a break, especially with everything costing more.

So this year, we’re staying close to home.

But even that’s not as comforting as it used to be. The wildfire threat has been weighing heavy. After Jasper’s nightmare last year, it feels like everyone in our part of Alberta is bracing for our turn. Banff and Canmore have done prescribed burns for years, but now they’re also logging to create larger fire breaks. Nobody’s complaining.

The story now feels like “not if, but when.” From June to September, we’re supposed to be ready to evacuate on short notice. It’s hard to enjoy your home when each sunny day feels like a threat.

Back in June of 2013, we had to evacuate for a flood none of us saw coming. Evacuate from your home once, and you never quite regain the same sense of security, false though it was. They’ve built a lot of flood protection since then, so I wouldn’t complain about a solid month of rain right now.
I’ve been working on a big commission of three cats. It’s going well—I’m finding the personalities—but it’s a slow process. The client has been wonderful and said there’s no rush, but that can be a trap. If someone trusts me with their money and their story, I take that seriously. I tend to put more pressure on myself than anyone else does. And other clients are waiting patiently. 

I sent her these latest pics yesterday morning, something I don’t normally do for commissions. While critique at this stage is often premature, she knows my work and offered some helpful insight into how their personalities differ from each other. Since my work is all about the character, I welcome that sort of thing. I want my clients to love their paintings.

For example, I shared that I intended to make Fable (left) look a little less worried as I develop it, but she told me he actually looks like that, so what I gleaned from reference was accurate. I’m making changes to all three based on her feedback. Then I’ll draw the bodies and start putting them together into a composition.Meanwhile, I haven’t finished a new wildlife piece in a while, and that’s eating at me. The Banff Christmas Market is just five months away. I need new work ready to print, and it’s already June.

Editorial cartooning continues to take more time than I’d like. More energy, too. Keeping up with the news is exhausting and it’s hard to stay creatively engaged when everything feels so heavy. Sometimes I wonder if people subscribed for the fun wildlife stuff and didn’t expect posts like this. But many of you have told me you appreciate the honesty, so here it is:

I’m burnt out. And I don’t know what to do about it.

Like most people, I don’t feel like there’s enough time. I’ve been getting up at 5 a.m. for nearly thirty years. I like working early mornings, and get a lot more done. But  even if I watch a couple hours of TV in the evening, I feel guilty. That voice that says “you should be working” never shuts up.

I shipped a big wholesale order of prints and stickers to the Toronto Zoo on Friday. It’s their largest order yet. My printer in Victoria came through as always, and I spent all day Thursday signing and packaging the order to send it by UPS. I still can’t trust that Canada Post will get stuff delivered while they’re negotiating their labour dispute. Yet another small business uncertainty to navigate.

By all rights, I should have felt great about the order. But honestly? Just relief. One less thing to worry about.

No satisfaction. Just… done.

I’ve also been learning video production. And I’ve made it harder than it needs to be—not because the tools are so complex, but because I’ve convinced myself I have to get it perfect. I’ve got the gear. I’ve recorded a ton of footage. I even wrote the narration. But I’ve stalled on recording it, because I know once I start, I’ll feel like I have to keep it up. And video takes a lot of time.

Still, I know it’s necessary. Video is the only marketing that moves the needle anymore. So I’m trying to get over myself and find a workflow I can manage and replicate.

People sometimes suggest I hire an assistant, virtual or otherwise. But that’s not really a solution for me. I can’t hand off my writing, painting, emails, or videos. I don’t have the extra money to offload the marketing. And managing someone else? That’s more work, not less, at least at the start.

What I really need is to streamline. Figure out what’s essential. Because I can’t keep piling more on top of what I’m already doing.

Where do you get your ideas? As anyone who owns or runs a business knows, most software platforms have gone to subscription model, meaning if you stop paying, you can no longer use it. Not an option for most people, so they can charge whatever they want. In the space of less than two months Microsoft Office 365 (admin), Adobe (design), Quickbooks (accounting), and Google (gmail isn’t free for business) have increased their prices. And the original cartoon idea used the term ‘Subscription model’ but I changed it to ‘death by monthly fees’ because my cartoons run in newspapers, and they sell ‘subscriptions.’ Not the same thing, but people are weird.

Let me be clear—I’m not fishing for sympathy. I’m healthy. The bills get paid. I have meaningful work and people who support me. I know a lot of others are dealing with far heavier loads—health problems, job losses, financial pressure. You never really know what someone else is carrying.

And I know some of you reading this are always working long hours, too, in harder jobs requiring long commutes, with kids and responsibilities that don’t stop. I’m not suggesting I’ve got it worse.

I’m just telling you where I’m at. If my emails are a little less frequent or a bit quieter, it’s not because I’m slacking. It’s because I’m working. I’m doing what I can with the energy I’ve got—and trying to figure out how to do that without burning all the way out.

Thanks for reading. Your support makes more of a difference than you probably realize.

I’m still here, still working, still figuring it out.

Cheers,
Patrick

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Here We Go Again (Canada Post Edition)

Canada Post is once again threatening strike action — just five months after the last one. For small businesses, it’s another gut punch in a year full of them.

Last time, I lost a good chunk of my Christmas sales because I couldn’t ship anything. And while I’m just one self-employed artist with multiple income streams, plenty of businesses rely on the holiday season to stay afloat. That strike hurt a lot of people.

Here we go again.

I wrote the first draft of this post yesterday morning. By the afternoon, another offer was on the table, so maybe they won’t strike. As of this morning, there is still no decision.

The uncertainty is the killer. I can’t promote anything until I know what’s happening. Instead, I’ve had to waste time updating my site just in case.

By the time you read this, Canada Post might be on strike, about to strike, delaying it until next week, or holding off until — who knows — the next holiday season.

Shipping Update

I looked into shipping with UPS and other carriers. The cost? Around $39 to send one $29 print or a $32 tote bag. Not exactly a deal.

Ironically, I could ship a bunch of items for roughly the same price. But five stickers? I didn’t even check — because really, what would be the point?
So, for now:
– I’ve zeroed my online stock to avoid surprise orders.
– I added the above strike notice to every item in the store (that took a while).
– The items are still visible because I do have stock on hand — stickers, prints, tote bags.

If you’re in Canmore or nearby, I’m happy to offer free delivery. Outside of town, I can still ship — but for a single item, it probably won’t be worth it. That said, if you want to place a larger order or bundle a few things, I’m happy to work with you on shipping costs.

Just email me at patrick@nulllamontagneart.com with any questions or requests.

Some Good News

I recently found out I’ve been accepted for all four long weekends of the Banff Christmas Market this year. That’s a relief and something to look forward to — a good reason to get back to the painting table, once I clear my current backlog.

On The Drawing Board

Right now, I’m working on commissions and recording video content. Normally, I don’t share in-progress shots of commissions — not even with clients — but this year, everything’s in flux, and I’m trying to adapt.
When I’m doing commissions and editorial work, that usually means less time for whimsical wildlife. But if I want to have anything to share with you all, I need to loosen the reins a bit.

So here’s a sneak peek at three cat portraits in progress: Fable, Jack, and Mortdecai. The likenesses aren’t there yet, but it’s a start — and I’m enjoying the process. My client saw them first and was pleased, which is what matters most.
Recording the painting process as I go, I’ll add some narration once I wrestle this new video software into submission. I’m hoping to share it in a week or two.

You have no idea how uncomfortable it is for me to post unfinished work — especially a commission. But honestly, I’m tired. Worn out. And right now, I don’t have the energy to fight my perfectionist tendencies.

Maybe that’s a good thing.
My client kindly gave me permission to share these images and the upcoming video. And since many of you have told me you like seeing how the sausage is made, I’ll be sharing more of that this year.

Back to work.

Cheers,
Patrick

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Sharper Focus and Closing Books

After a lifetime of saying I’d never get one, something my buddy Darrel has delighted in reminding me since, I woke up on a September morning in 2017, wanting a tattoo. It was my design, and I figured I’d get it somewhere like my shoulder. Rather than object, and much to my surprise, Shonna suggested that if it meant that much to me, I should get it where I could see it.

It was great advice, and I enjoy seeing it on the inner forearm of my drawing hand. It still has profound meaning for me and has become the logo for my business.
People often ask what it means. If I’m that solitary dot in the middle, my best chance of connecting with others is through my artwork, represented by the bear claws. But just as important is the reverse, where nature, wildlife and the world around me deliver the inspiration to create more art. 

A fortunate byproduct of getting that tattoo, and probably the best part, was my introduction to the tattoo art world and making new friends with some incredibly talented people. My friend Derek, one of the most skilled and generous creatives I know, has helped me become a better artist. Several of his clients have become my customers.

Tattoo art fans will wait years for an opportunity to have their favourite artist use their bodies as a canvas. Hanging out at the tattoo shop, I’ve met people who have travelled from all over the world to Electric Grizzly for Derek’s artwork. Many tattoo artists have such fans. Sometimes, their wait list becomes too much, and the artist can’t keep track. When that happens, they often post on their website or social media that Books are closed.

That means they’re trying to manage their time, serve the clients they’ve already booked, and prevent their schedule from getting out of hand. Their books may stay closed for months or open briefly to fill a cancellation.
I have been frustrated the past few years that it seems I can never get as much done as I would like to, still failing to find traction. I have too many ideas, too much ambition, and little time to do it all. As fiction writers need to aggressively edit and ‘kill their darlings’ to make for a better story, I must abandon some things to make progress on the ones that mean the most to me.

Editorial cartoons remain a daily commitment, along with sales and marketing. I need to write posts, maintain my website, communicate with clients, pursue licensing opportunities, package and ship online sales and do my bookkeeping. That stuff doesn’t often change.

But it’s the long-game projects where I’m failing, and the only way to correct that is to decide what’s important, at the expense of all else.

This week, I started on sketches for a commission of three cats. I recorded some more of a painting for an upcoming video. I shipped tote bags and print orders, and I drew cartoons. I resumed an online course on Adobe InDesign for Illustrators so I can try, try, try again to make some progress on the book, which is also why I made time for these bears this week.
I haven’t painted anything in a month and needed to get back into the groove. These were supposed to be rougher sketches, but it’s difficult to stop once I get going. These are neither sketches nor finished paintings, but somewhere in the middle.

I have another commission for three dogs on deck and have agreed to paint another dog a little later for one of Derek’s clients, who became one of my collectors.

I did not get as many wildlife paintings done last year as I wanted, which bothered me. I have too many works-in-progress waiting for my attention. So, to borrow from tattoo parlance, my books are closed. I can’t take on any more commissions, projects, or distractions that hinder my progress on these priorities.

Hopefully, in the coming months, you will see more new pieces from me and a sharper focus on the work I want to do most.

Cheers,
Patrick

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Post Expo Perspective


The Calgary Expo is always exhausting but usually a positive overall experience.

This year, I went into it feeling burnt out, mainly because of how closely I’ve had to follow the rapidly changing news lately and how much it has personally bothered me. I think I foolishly thought Expo might fix that.

Many things that could have gone wrong in preparation and execution went as well as expected. I got my hotel and booth early, load-in went well, there were no problems with setup, and it seemed off to a good start. Even my new payment system worked flawlessly all four days.

But earlier in the week, I realized I wasn’t looking forward to Expo like usual. I went into it feeling a little desperate for a good show. So, when sales were slow, and the whole vibe felt off, I considered it might be my fault, that I was failing to project the right attitude.

Talking with other vendors throughout the weekend, however, with a noticeable drop in customer traffic, it quickly became apparent that it wasn’t just me.

We couldn’t help but speculate amongst ourselves — what was going on?

Was it the new layout? The events portion of the show moved to the second and third floors of the new BMO Centre. In previous years, attendees would end up in retail spaces while moving between panels and talks. When people left those scheduled events this year, it seemed like many just went outside or crowded the exterior aisles on their way to somewhere else.

Perhaps it was the economy. With all the bad news flooding across the border these past few months, people are nervous and watching their money. It seemed like many had less to spend, and I saw far fewer new people in my booth than I’m used to. I’ve never seen a quiet Saturday at the Calgary Expo; it’s usually a crazy busy day. My best sales day this year was Friday. That has never happened before.

I’m used to each year proving as good or better than the year before. I’ve never had a down year. My friend Ryan had a booth a couple of aisles away from me. He was right when he said, “Every year can’t break records.”

Because I keep meticulous records and inventory, I know that this year’s sales were down 16% over last year. That may not seem like much, but this is an expensive show. The price of my booth, electrical, insurance, parking and hotel all went up this year. So, depending on the year, the first 35% to 50% of sales cover that initial expense. That’s before I factor in the cost of my product.

For this show, 16% off the top is significant. I didn’t talk to one vendor who said their sales were good this year.

The show was still well worth my time and investment, and on the last day, I rebooked for next year as I always do.
At the show’s end, tearing down took about an hour and a half. But the line-up of cars to access the loading docks was ridiculously long. I have a sturdy hand dolly that transforms into a robust cart. It was quicker for me to haul my booth out in three trips through two large halls to the other side of the building where I had parked my car. That took another hour, but it was better than sitting in a long line of vehicles for all that time.

I’ll admit that I felt a little sorry for myself on the drive home Sunday night, that the show wasn’t as good as I’d hoped or expected. But after some sleep and time to reflect, I have corrected my perspective.

While the goal is always to introduce my work to new people and find new subscribers, and there weren’t as many of those opportunities this year, the best part of Expo is all of you who keep coming back to see me year after year.

With a sincere hand-on-heart, I want to thank my many repeat customers, collectors, subscribers and supporters who showed up this year.

I met several people who came to the show just because they read about it in A Wilder View, some of whom I met for the first time. I often think what I write on my site and in my emails is self-indulgent drivel, but you keep telling me that you look forward to each email and enjoy what I share.

One enthusiastic subscriber who’s been buying my calendars from Australia for several years just immigrated to Canada and came to Expo to meet me for the first time. In an email exchange after the fact, he said, “You’re such a positive and inspiring person.”

Feroze, are you sure you’re reading MY emails?

I kid.

Even though this is precisely what I always wanted, I’ve never been comfortable with so many of you having my art on your walls or stickers on your cars, kayaks and water bottles and that you say such nice things about my work and writing.

Many of you have way more prints, stickers, magnets, coasters and other pieces than I thought you did.
Though I saw them all weekend, Tracy and Sheldon took these photos of their collection Saturday night and shared them by text. They rotate their prints in what they call Critter Corner. When I saw these photos, I joked that I felt like a drug dealer and it might be time for an intervention, especially since they bought more prints and tote bags this weekend.

You two would be dangerous if you weren’t such lovely people.

I was reminded this weekend that so many of you have large collections. You know who you are, and I only refrain from listing all your names because I would forget somebody, and I don’t want to offend anyone.
Long-time collectors also bought canvas, metal and acrylic prints this weekend. I have more of those orders to fill this week. I talked with former commission clients and ones whose paintings I’m just about to start. I got the usual gentle pressure about the book, which I never seem to gain traction on, and a few offered welcome suggestions on which animals I might consider painting next.

I can’t adequately express how humbling it is that you enjoy my artwork this much.

So perhaps I needed a lesson this year at Expo that even when sales are down, it is just one event in one year, and it comes and goes so quickly. All of you who continue to allow me to do this for a living, whether you can show up to Expo to show your support in person, were already here before the show, and you’re still here afterward.

I need to remember that it’s a gift that, once a year, I get to see so many of you in person. Because every time I do, you make me want to make more art.

Thank you.

Cheers,
Patrick

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Art, Uncertainty and Friendly Fire

If I were to give one piece of advice to aspiring professional artists, it would be to diversify. Find as many income streams as possible so that when one inevitably falters or fails, it doesn’t mean the end of your business.

At the peak of my editorial cartoon career, I had more than four dozen daily and weekly Canadian newspapers regularly running my cartoons in almost every province and territory. While it continues to be a valuable part of my business, today, it’s no longer the full-time income it was. But I’ve had time to pivot because I lost one or two papers at a time, with several clients instead of just one.

Thankfully, I developed another side to my business with my whimsical wildlife, which continues to grow. That revenue also comes from several different sources.

I wholesale my prints and vinyl stickers to places like The Calgary and Toronto Zoos, Discovery Wildlife Park, and Stonewaters in Canmore.

My online store is not a significant source of revenue, but my art sells well in person at the Calgary Expo and Banff Christmas Markets.
Because of the work involved and the fact that I need to leave room for painting more wildlife, I only accept a few pet portrait commissions a year, but that’s also a reliable source of income.

Finally, I’m fortunate that my animals have commercial appeal, and my art style is attractive to licensing clients. Companies put my art on their products and pay a royalty percentage on sales.

Harlequin Nature Graphics in Victoria has sold some of my images on T-shirts for many years. Pacific Music & Art adds my art to cards, water bottles, coasters, magnets, trivets and more. If you visit the Calgary Zoo gift shops, you’ll see my prints and stickers on shelves next to my art on Pacific products.
Licensing allows me to reach a much bigger audience than I could handle myself. I already spend more time promoting and selling my animal art than I do creating it. If I tried to do the work my licensing clients do, I could never paint anything.

These businesses aren’t only in Canada. A company in Cyprus licensed my artwork for the Happy Color app, and clients in the UK and the US have licensed my work for several different products.

The current fabricated tension between Canada and the US threatens to devastate the economies of both countries. We all know why it’s happening and who is solely responsible. Whether you agree or disagree politically, you can’t argue against the evidence that this is devastating for the markets, cross-border trade and the formerly amicable and mutually beneficial business relationship between the two countries.

In acts of defiance against divisive tariffs and 51st state rhetoric, many Canadians are avoiding US products. Though it has long been our number one tourism destination, travel to the US for business and tourism has plummeted to the point where airlines have eliminated some routes to select American cities.

Every Canadian individual or company who works with or for US businesses is now in a difficult position. How do you promote these services and products while understanding and supporting the fact that Canadian customers aren’t buying from American companies right now?
One of my favourite US licenses is Diamond Art Club. Before the pandemic, I had never heard of this hobby, but it has a massive and devoted following. The sample product they sent featuring my Otter painting impressed the hell out of me. I didn’t have time to assemble it, so I gifted it to one of my American subscribers.

Diamond Art Club has been friendly and professional, my images sell well, and they always pay me on time. I love working with this company. In addition to the six designs they’ve got on offer, I’ve recently found out two more paintings are in the design and production pipeline.

Many years ago, I was licensed with The Mountain, a T-shirt company out of Vermont. I especially liked the connection as my French last name, LaMontagne, directly translates to The Mountain.

The owner, a talented artist in his own right, was great to work with. The Mountain sold my designs on shirts for several years. The relationship ended when the owner sold the company, but licensing contracts often only endure for a few years anyway.
While not one of my bestselling prints, my Ostrich painting was very popular as a T-shirt, and it showed up in the strangest places. I saw Jack Black wear it a couple of times. Ozzy and Kelly Osbourne wore it on their show, as did a character in a Netflix series. Subscribers spotted the shirts and sent me screenshots from hockey and basketball games.
A little over a year ago, many years since our previous contract, The Mountain contacted me about licensing the Ostrich again. An ostrich ranch in Arizona sold many of those shirts, and I suspect they might have been the reason for the request.

The Mountain was recently sold to Liquid Blue and was again under new ownership. I took the opportunity to suggest that they consider some new designs, and they were receptive.
Licensing agreements can be exclusive, but many aren’t. Even then, a company that produces the same product won’t want to sell the same designs. In our online world, it doesn’t matter if they’re not in the same physical area because anybody can buy anything from anywhere.

So, the designs I submitted to The Mountain were different from those currently sold by Harlequin Nature Graphics in Canada.
With licensing, contracts to negotiate and sign, and promotion schedules, product launches can take time. While a company plans how and when new designs are made available, it’s understood, if not explicitly laid out in the contract, that the artist doesn’t talk about it.

I have known these 8 new shirts have been coming for the past year. Their designer(s) did a great job adapting my images to their signature shirts, and they look even better than their previous designs.

But as bad luck would have it, these new T-shirts have launched in the middle of a trade war, where Canadian companies and consumers are actively avoiding US products, and the Canadian dollar has dropped. A year ago, I would have been excited to tell you about these designs and introduce them to my Canadian wholesale clients. But today, promoting these products to Canadians is rather pointless.

We know the situation, so I won’t go off on a political rant. We know how we got here. The fear is that there is too much damage done, and we won’t be able to get back, especially since none of this is close to finished. And just like during the pandemic, what the world looks like on the other side is anybody’s guess.

In the meantime, I will continue to adapt and diversify.

Cheers,
Patrick

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Three Weeks ’til Expo!

April, already. Where did the time go? The Calgary Expo is three weeks from today, and even though this will be my 10th year, I still obsess about the prep.

I keep detailed spreadsheets that allow me to look back on every show to see how much I sold of each item, which informs how much I order the next time. Knowing that my Smiling Tiger, Otter, and others are bestsellers is not enough. I need accurate numbers, otherwise I might order 20 of one print, though I only sold 10 the year before. Multiply that by dozens of paintings, and it soon gets costly.

Each year, I try to bring enough stock so I don’t sell out early, but not so much that I have a lot left to bring home. With tariff threats and an uncertain economy, people will still be there, but will they buy?

Late spring and summer aren’t big months for my online store, but they’re the busiest times for my wholesale clients. Because of my editorial cartoon commitments, I don’t do summer markets. So, if I have too many prints the Calgary Zoo, Toronto Zoo, or Discovery Wildlife Park don’t sell, they can sit in the closet for months. For example, none of those venues want a Raven, Orca, or Panda.

Immediately after this year’s Expo, I have two commissions on deck, one featuring three cats and another with three dogs. It’s bizarre they both arrived at the same time from different clients. Those are significant commitments and top priorities for the next few months. Both clients have been collecting my work for years and were willing to wait until May for me to start.

Sadly, I dropped the ball on a video assignment last month for a client I never want to disappoint. But I bit off more than I could chew and had to bow out. I’ve been learning a new camera setup and editing software, and editorial cartoon commitments have increased with the rapidly changing daily news, not to mention marketing efforts that have taken days away from productivity.

While the client understood and let me off the hook, it’s a professional failure I have not yet accepted.

There aren’t enough hours in the day right now, and I’m floundering.
Fortunately, everything I need for Expo is already here or on the way. I placed a large print order earlier this week to fill orders for The Calgary Zoo, Discovery Wildlife Park and this event, which will arrive next week.

My stickers, magnets, coasters and metal prints are fully stocked for the show, but I’m waiting on tote bags. As with any new product, you learn the most from the first order.

While the first two tote bag samples arrived quickly, this much larger order took longer. It’s been five weeks, but they finally shipped a few days ago. Quality takes time, but that was unexpected. Thankfully, they’ll still arrive before Expo.

I didn’t anticipate the enthusiastic tote bag interest from all of you. Even though I asked for feedback before I ordered, inquiries have continued to come in. I checked with the company to see if I could add more to the order, and they said it wasn’t possible because they were already in production.

So, while it’s great that people are excited about them, it has presented a dilemma. I won’t have enough for the event if I offer them for sale before the Expo. The best sales are in person, and I can’t test a product at a live event if I don’t have enough to make it through the weekend. How the bags perform at Expo will determine how many I order for the four weeks of the Banff Christmas Market, which is a much more significant financial investment.
Additionally, the next three weeks will be some of the busiest of my year, and the bags won’t even be here for another week. I don’t have the room to add hours and days of shipping and delivering tote bag orders on top of all the prep and drawing cartoons.

Creating the art is the easy part. Promoting and selling it is the work.

For those of you who have expressed interest in the tote bags, I greatly appreciate it, but I’m going to ask for your understanding and patience for a little longer. I need to take the whole order to Expo.

After the event, I’ll immediately put any remaining stock in the store and let all of you know when they’re available. If I don’t have enough to fill the demand, I’ll launch a preorder for subscribers and do what I can to add a little bonus incentive to reward your patience.

Three months into the year, I have yet to find my groove. I’m always working, but it doesn’t feel like I’m getting anywhere. Something has to give, because if there were a report card that listed all the plans, projects, and paintings in progress, there would be a big INCOMPLETE next to most of them.

I need to figure that out.

In the meantime, I’m focused on Expo. It really is a good time, and I look forward to it every year. There are so many subscribers and collectors I only see in person at this event, which is what makes it so much fun.

I’ve painted seven new paintings since the last Expo, which isn’t as many as I would have liked. But two of these paintings were a lot more work than any before, so it’s understandable. Those Grizzlies and Lemurs felt like several paintings in one. And since I will still have 39 other available images at the show, I won’t worry about it.

Stickers do well at Expo, and because so many asked for it at this event and the Banff Christmas Markets, I’m looking forward to introducing my new Highland Cow sticker.
But every year, even if they follow A Wilder View, people always ask, “What’s new this year?”

So, if you’re coming to the Expo but haven’t come to the Banff Christmas Markets or ordered anything online, here’s a refresher of the paintings you most likely don’t have yet. Of course, I’ll be happy to remind you in person.

Cheers,
Patrick

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Elbows Up, Canada!

Canadians aren’t happy.

Better writers and speakers, more educated than I, with decades more experience and insight in the political arena, are trying and failing to explain why Donald Trump does what he does.

I certainly don’t have the energy to write a lengthy essay trying to figure him out. I’m too busy, too tired and too angry. I wrote a post the day after the U.S. election, and somebody sent me an email accusing me of Trump Derangement Syndrome. I wonder if he still thinks people like me are overreacting. Or if he will in a few months when his job might be at risk.

I take solace in the emails I’ve received from many of my American subscribers, expressing sympathy for our plight. It’s appreciated because even though the President is lashing out at every other country he can think of, he’s saving the worst damage for his own.

Many Americans are on my subscriber list, some following my work for decades. I’ve known several of them for over twenty years through my association with the now-defunct National Association of Photoshop Professionals and several trips to Vegas for Photoshop World. I bear no ill will toward any of you, and most Canadians would say the same to all their American friends and family members.

Our beef is with the unprovoked attack on our sovereignty and economy by an overgrown child who clearly will never get enough attention to satisfy his fragile ego. The President of the United States has been verbally and economically threatening Canada for months now. By his own admission, he wants to end our country and take what remains.

Surrender isn’t an option, so we must fight back. That means reciprocal tariffs on U.S. products. American liquor has been removed from store shelves across the country. Canadians are cancelling vacations to the U.S., and this trade war we didn’t want has launched a nationwide ‘Buy Canadian’ campaign.

Between Shonna and I, I’m the heart-on-sleeve half of this relationship. Like many artists, I’m an emotional person and overly sensitive about a lot of things. Shonna’s usually more stoic, feet planted firmly on the ground. But she was the one who ordered Canada flag pins for us to wear.

I’m tempted to compare this new national wave of Canadian pride to that which swept the country during the Vancouver 2010 Olympics, but that was joyous. This is not.

Canadians are pissed off. Our closest neighbour and friend has attacked us for no reason that makes any sense. And we’re trying to figure out how to handle it.

Winning the 4-Nations hockey series was a big deal. The outcome of that final game meant a lot more to Canada than it did to the other competitors, even for those who aren’t usually hockey fans. After months of Trump’s 51st state threats, we needed a win, even a symbolic one. Last week, Mike Myers delighted Canadian viewers of Saturday Night Live by wearing a T-shirt on stage for the traditional all-cast farewell. It read CANADA IS NOT FOR SALE, and he gestured while mouthing the words, “Elbows up.”

It’s a hockey reference, meaning the gloves are off, and it’s time for a fight. It has since become a Canadian call to arms. This far, no further.

Hey Gretzky. You watching? This is how it’s done.

I’m drawing a LOT of cartoons about this issue. I’d like to see other news stories rise to the top, but as the following cartoon shows, good luck with that. Just like in 2020, one topic dominates. Who would have thought I’d miss the pandemic? At least with the virus, it wasn’t personal.

I have art licenses with American companies. Some of them I acquired through an American licensing agent, and while I ended that association a couple of years ago, many of the licenses have term limits and contracts I must honour.

For other licenses and companies based in the U.S., I’ve had great relationships with these people for many years. They’ve treated me well, paid for the use of my art, and to attempt to punish them for the actions of their President, somebody they may not have voted for, would be foolish. Good licensing contracts are hard to find, and relationships are formed over a long time. They also come with legal contracts that are in force for years.

I have a new license I signed with an American company last year. It was an exciting opportunity, and the products are still pending, so I can’t reveal anything yet. I can’t simply end those contracts, nor would I want to. I would be shooting myself in both feet, all because one selfish politician has a default setting of ‘asshole.’

Eventually, Donald Trump will be out of office, one way or another. After that, we’ll have to pick up the pieces. Canada’s former friendly relationship with the United States will hopefully recover, but it will take time. It’ll be hard to forget how insulting and painful this has been for Canadians, and it has only just begun. We’re looking at four more years of this nonsense.

I’m pleased to see the Made in Canada patriotism sweeping this country. The reciprocal tariffs launched by our provincial and federal leaders are the only response possible because you can’t reason with an unreasonable person. Who would have thought Donald Trump would do more to unite Canadians than anyone in recent memory?
Thankfully, I was already on board the Buy Canadian wagon. The poster prints in my store have always been made in Canada, first by three companies in Calgary and most recently by Art Ink Print in Victoria. Harlequin Nature Graphics on Vancouver Island has the apparel license for some of my bestselling images.

Have you ever bought a magnet, coaster, or calendar from me? How about a mug, water bottle, trivet or art card in places like the Calgary Zoo, About Canada in Banff, or many other retail and gift stores in Western Canada, Alaska or the Pacific Northwest? Those come from Pacific Music & Art in Victoria.

My vinyl stickers, metal and canvas prints are made in Ontario. The new tote bags many of you are excited about are currently in production in Montreal.
I have always strived for Made in Canada with the products I sell.

There is a distinction, however, between Made in Canada and Product of Canada. You can read about that here. Though they’re Canadian companies employing Canadian workers and printing the artwork here in Canada, many of my suppliers and printers get their paper and product blanks overseas from China and Taiwan. The backer board, cellophane sleeves, art bio labels, shipping envelopes, and many other parts and pieces I use are sourced from different places. Try as we might, some things aren’t manufactured anywhere in this country. Americans are about to find out how many of their products rely on Canadian and overseas imports. As those prices go up, I hope they express their displeasure to their elected representatives, especially those sycophants who surround their golden god.
So, we do what we can to fight the fights worth fighting with the tools and weapons we have on hand.

Nobody knows where we’re headed in this ridiculous trade war, how much damage it will do, or how deep of a debris field it will leave behind. We don’t want to win the war. We just want it to end. What is certain is that Donald Trump’s game of “Let’s Make a Deal or Else” is going to hurt a lot of people inside and outside the United States.

During those joyous 2010 Vancouver Olympics, Tom Brokaw explained Canada to Americans in this video. This is what both countries stand to lose.

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©Patrick LaMontagne 2025