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Licensing Spotlight: My Animal Art in the Happy Color App

In 2022, X-Flow Games reached out to license my artwork for a paint-by-numbers app called Happy Color. I hadn’t heard of it at the time, it’s not really my kind of thing, but I don’t often find licensing clients; they usually find me.

You can usually tell pretty quickly whether a company is going to be a good fit. My contact at X-Flow was friendly, professional, and well-versed in licensing. They had a solid contract, clear payment structure, and efficient process.

While most licensing agreements are royalty-based, paying monthly or quarterly based on sales, some companies opt for a flat fee for time-limited use. That’s how X-Flow operates. Since Happy Color is free to download and monetized through ads and in-app purchases, the royalty model doesn’t apply.

My art wasn’t released in the app until two years after our initial discussions. That kind of delay is common in licensing. Each company has its own schedule for product launches, and while my work may be part of it, I’m not involved in the rollout or marketing. My only job is to stay quiet until they go public.

I’m fortunate to have a loyal group of subscribers and supporters of A Wilder View. I’ve often written about shady companies that steal artwork, and how difficult it can be to deal with that. As a result, many people are quick to alert me when they see my work somewhere unexpected.

So when Happy Color released The Charmers’ Club last year—a collection of ten of my animals—I actually found out from several fans of the app who asked if it was legitimate. I was happy to confirm that yes, it was authorized, and that I could finally promote it.

Earlier this year, I spoke with Happy Color again. Someone new had taken over the conversation, but like her predecessor, she was professional, friendly, and easy to work with. Must be something in the company culture.

After some back-and-forth, they selected a new batch of images to license. The first collection had been well received, so they planned a larger promotion this time around.

Subscribers might recall a recent post where I teased two licensing opportunities I couldn’t talk about yet. This is the first one.
Once the new collection was finalized, X-Flow asked to interview me to help promote the current images and tease the upcoming fall release. I can’t share the newly licensed paintings until they do, but I’m looking forward to seeing them in the app again soon.

If you haven’t tried the Happy Color app, I recommend giving it a go. It’s a relaxing, pleasantly addictive little distraction. I’ll admit I had low expectations at first, but after colouring several of my own pieces, I get the appeal.

Below is the interview X-Flow released today in the app, you can see screenshots from their social media featuring my artwork and Q&A throughout this post. You can download Happy Color from Google Play or the Apple App Store and follow Happy Color on Facebook and Instagram. To read the interview on the app, go to their News tab on the bottom and you’ll see it there. At the bottom of the interview, it will take you right to my current collection, The Charmers’ Club.

Enjoy!

Interview with Patrick LaMontagne
From the Happy Color App

“Cartoony but Real” World of Patrick LaMontagne

Q: Patrick, your signature style—expressive wildlife that’s “cartoony but real”—is instantly recognizable. How did it all begin?
Believe it or not, it started with a bear. That first grizzly I painted back in 2009 wasn’t supposed to look whimsical—I didn’t even think in those terms back then. But people responded to it. So I painted another. Then another. And somewhere along the way, it became the work I loved most.
The phrase “cartoony but real” actually came from viewers at shows. The first time I heard it, I thought, yeah, that fits. Then someone else said the exact same thing. So I figured—if that’s how people see it, why fight it?

Q: Has living in the Bow Valley shaped your work?
Absolutely. That first grizzly bear was inspired by the wildlife here. We have them in our backyard. I love them—but I’m also a little scared of them. I don’t sleep well in a tent because of it.
This place, the Canadian Rockies, is a constant source of inspiration. The animals, the light, the landscapes—it’s all right here.

Q: What was it like seeing your work featured in the Happy Color app?
Honestly? At first, I was surprised. I looked at the app and thought, paint-by-numbers? People still do this?
Then I tried it—and totally got it. It was relaxing and kind of addictive.
When the first Happy Color collection launched, I hadn’t even announced it yet—but my subscribers spotted it right away. They were excited… and a few were worried it was art theft. It wasn’t—and I loved getting to share that moment with them.
Seeing my animals in that format was a joy. I loved how the collection was presented. I even coloured most of them myself.
Q: Let’s talk about joy. How does it play into your creative process?
I’d be lying if I said it’s always easy. Like a lot of artists, I’m my own worst critic. After hours alone with a painting, I start to focus on every flaw.
But then I share it. I see someone smile, or I get a heartfelt message. And suddenly, it’s not about perfection—it’s about connection. If my work made someone feel something, then I’ve done my job.

Q: What’s your creative process like, from blank canvas to final touches?
I keep things simple—just a few brushes. I start with a sketch, lay down flat colours, then rough in light and shadow. From there, it’s all about refining.
One trick I use constantly is flipping the canvas horizontally, along with my references. Artists have done it for centuries—it helps spot mistakes instantly. I swear by it.

Q: You were creating digital art long before it became mainstream. How has that journey evolved for you?
I’ve never been a traditional artist in the classic sense. I didn’t study oils or watercolour. I just liked to doodle.
My digital journey started in high school—pixel by pixel with a mouse on a Macintosh, just for fun. Then came my first Wacom tablet, bundled with Painter Classic. From that point on, I was hooked. Digital was my home.

Q: How do you stay authentic in an AI-driven world?
These days, with AI and filters flooding the space, I often have to explain that my work isn’t AI-generated. That the computer doesn’t “make” it—I do.
It’s frustrating sometimes, but it also motivates me to show more of my process. That’s one reason I’m focusing more on YouTube now.
Q: How do you know when a painting is done—when the character is “alive”?
Ah, the eternal question. Leonardo da Vinci said, “A painting is never finished, only abandoned.” I get that. There’s always another hair or feather you could tweak.
But eventually, the personality shows up. You reach a point where adding more doesn’t help—it might even hurt. That’s when I know it’s time to let go.

You can enjoy coloring Patrick LaMontagne’s collection The Charmer’s Club in the Happy Color app now.
A new collection is on the way this autumn—stay tuned for more wild and whimsical news!

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Banff Market Christmas Wrap

In the runup to the Banff Christmas Market, I had concerns. Will I have enough stock? Will I get enough sales? Will I get my editorial cartoons done each week? What if I get sick? What if the weather turns horrible?

Before I became a full-time artist in my early thirties, I worked several years in retail, tourism and office jobs. I ran a waterslide facility at a hotel in Banff for a few years. During the busy season, that place was always loud and full of people. I also managed a few retail stores in Banff for a while, so I’m no stranger to customer service work or crowded environments.

But I’ve been working at home by myself for nearly twenty years. These days, I thrive in quiet solitude. Though I’ve done the Calgary Expo every year for over a decade and the occasional holiday market around here, being ON in a public setting for a month required the reactivation of rusty skills.

In the four days between each market, I had to draw my daily editorial cartoons, update my bookkeeping, order stock, respond to client inquiries, and prepare for the following weekend. During a bit of a lull this past Saturday, I excitedly said to my market neighbours, “I get to paint next week!”

I haven’t had time to paint anything in over a month, and I’ve missed it.

It takes many hours to paint one of my animals. Sometimes, it doesn’t come together the way I want, and there’s no shortage of frustration. I wrote about that recently with the Ring-tailed Lemurs piece I’m working on. But creating the art is still the easy part. I want to problem-solve a painting, discover the solutions, and apply the lessons I learn from each piece to the next one.

However, the work surrounding the creative part takes more time than the art itself. When it’s your job, you can’t just create art; you must also sell it. Marketing and finding the products on which a particular art style works best is difficult. A product that sells well for one artist may not for another, and you only learn by trying.

My metal and canvas prints are higher-priced items that adorn the grid walls of my market booth, and those show off the brush strokes and colours better than any other substrate I sell. I don’t sell many of them because they have a higher price tag.

But they look amazing under lights, which attracts people to come into the booth in the first place. So, I need those higher-priced items to get people to stop and look at everything else. They’re products, but also advertising.
They do sell, however. I had one woman in Canmore send me an email after the market one Saturday night, regretting she didn’t buy the 16”X16” metal print of my Blue Beak Raven.

I told her I still had it; she sent me an e-transfer, and when I got to the show Sunday morning, I wrapped it and put it in my car. I delivered it to her the next day. Later that week, she sent me a photo of it hanging in her home. That never gets old.
Another gentleman wanted the same size Spa Day painting on metal I had in the booth, plus a 12”X16” metal print of my Genial Grizzly I didn’t have. I said I could order and deliver the missing one to him, but he didn’t want to carry the other one around. He asked if he could pay for them, and I could order and drop both of them off in Canmore when they arrived. He wasn’t in a rush, and I was happy to accommodate.
I wanted to sell the metal and canvas prints, but I didn’t want to lose Spa Day on the wall because it attracts a lot of attention. It has become a bestseller, and the metal prints on the wall sell the poster prints on the tables.

Prepare as I might; what’s true one day might not be the next. Last year, I had two metal prints of my Peanuts painting, one of my personal favourites. It doesn’t work as a poster print because it’s a square composition, so it’s only available in metal or canvas. This year, I made sure to have two metal prints on hand, and I sold them both the first weekend. So, I ordered three more for the last two weekends.
I had two metal prints of my Raven on White painting and two of my Highland Cows. I sold one of each the first weekend, so I figured I should get spares.

Those five metal prints arrived in time for the last two weekends, and I didn’t sell another of any of them. It turned out to be an unnecessary expense. There’s just no way to know.
But the Highland Cow on the wall sold many poster prints over four weeks, more than any other image. The Raven on White print was also a bestseller.

Thankfully, art doesn’t expire and those metal prints will sit safe and sound in their case until the Calgary Expo in the spring.

As for the other products, I sold a lot of small magnets and ceramic coasters. Those are Pacific Music & Art licensed products. Calendars sold well when I had them, but because the Canada Post strike is causing national shipping issues, I had none for the third weekend and couldn’t sell all the reorders the last weekend. As I write this post, there is no end in sight for the strike, so I have no idea when I’ll be able to sell my remaining stock. Unlike prints, calendars have a limited shelf life.

I’m very pleased and relieved that my large initial inventory of poster prints is now much smaller. Now that I have retired even more paintings, I’ll bring a leaner gallery of prints to the Expo in April, with many new paintings I’m working on and more popular and proven sellers than ever before.

What about my initial worries about four weeks of the Banff Christmas Market? For the most part, I had enough stock. When the Highland Cow prints sold out way too early, Art Ink Print in Victoria had my back and quickly resupplied me. Those continued to sell well the whole show. When I sold out of calendars and Highland Cow magnets, Pacific Music and Art did their best to deliver, though courier shipping delays threw a wrench in the gears, and those arrived later than I needed them.

As usual, I got my editorial cartoons done. Most of my newspaper clients don’t even know about this larger side of my business. Then again, many people who know my animal art don’t know about my editorial cartoons.
I had made sure to get my flu and COVID boosters before the markets, but still ‘got sick,’ knocked on my ass by a cold in between Weekends 2 and 3. If you wonder where I get my cartoon ideas, life inspires art. But just like everybody else who gambles with seasonal viruses, I handled it. Inconvenient, uncomfortable, but manageable. And though I began that third weekend still suffering and wearing a mask for a day, it was my second-best sales weekend.

The weather was only horrible once when I had to drive home in a whiteout on frightening roads. There were a couple of icy mornings/evenings on the highway when a Chinook wind delivered rain around the freezing mark. But that’s just driving to work in Canada.

As for sales, I’m happy. The significant expense of booking the booth, insurance, ordering more stock than I’ve ever had, and gambling on such a large event paid off.
I regret I have no decent photos of my booth. The bright light on the artwork looks great in person, but my older iPhone camera just can’t seem to compensate correctly, even with an accessory filter. It’s no doubt a user problem.

The new venue at The Banff Train Station was terrific. I was happy with the booth location and had a lot of fun with my neighbours. It was nice to have coworkers again, for a short time. While telling Shonna some of the funny stories, of which there were many, she laughed and said we sounded like a bunch of carnival workers.

She wasn’t wrong.

The organizers and staff put on a great show; I have no complaints or critiques. Challenges happen at every event, but this dedicated group handled them well, and I commend their efforts. Applications for Banff Christmas Market 2025 aren’t until February, but I’m ready to do this again next year for all four weeks if they’ll have me.

Finally, thanks to all of you who came to see me at my booth. Some subscribers even drove out from Canmore, Calgary, or other parts of Alberta because they had read my posts about the market. It was great to see you, and I’ll see several of you again in April at the Expo.

I added a lot of new subscribers to A Wilder View and hope you new people enjoy following my art and the stories behind it. Thanks for taking some of my work home with you or buying it for gifts. Each year, more people tell me they have one or more of my funny-looking animal paintings. They’ve bought them at The Calgary Zoo, Discovery Wildlife Park, or in one of the many retail stores in Canada selling products made by my licensing clients.

Many have bought the art directly from me at the Calgary Expo or previous Christmas markets. You all say the nicest things and pay me the kindest compliments. I’m never comfortable with that, but I’ve learned long ago just to say Thank You.

Face-to-face time with people who enjoy my work never fails to refill the creative tank. I can’t tell you how fulfilling it is to see my silly little critters make people smile or to hear how happy they make you.

So far this week, I’ve been busy drawing cartoons, doing the bookkeeping, organizing my booth hardware and products and putting it all away for a few months. I’m tired and ready for a break, looking forward to quiet time alone, with tunes in the earbuds, fresh hot coffee, and uninterrupted hours painting little hairs on smiling faces.

Art-for-a-living is a lot of work, but your support makes it well worth it. Thank you.

Cheers,
Patrick

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The Professional, Personal, and Paintings of 2022

Keeping a blog is handy when I write a year-end wrap-up because I don’t have to remember what happened. So here are some of the standouts from this year.

Sticker Surprise
While on a cabin trip last year, my buddy Darrel suggested my work might lend itself well to vinyl stickers people put on vehicle windows. So, I designed a few, sourced a production company, and realized he was onto something.

The ten designs have done well with regular re-orders at the Calgary Zoo, Discovery Wildlife Park, and Stonewaters in Canmore. They were also popular at Calgary Expo and the Mountain Made Markets. This week, I reordered a bunch and added two new designs. In the upcoming year, I’ll be working to get these into more stores.

The NFT boom goes bust
Earlier this year, I thought there might be a market selling NFTs of some of my paintings. I read a lot of information, entertained offers from online galleries, and eventually signed with one. They were professional and good to work with, but then the entire crypto art market fell apart.

Thankfully, I lost no money on the experiment. I never bought any cryptocurrency or paid for my own NFT minting. The time I lost was an educational experience, and I have no regrets. You will never have any success without risk. Kevin Kelly once said, “If you’re not falling down occasionally, you’re just coasting.”

Will NFTs come back into favour? I doubt it.

Cartoon Commendation
I don’t usually enter editorial cartoon contests, but I made an exception this year for the World Press Freedom Competition. I’d already drawn the cartoon above that fit the theme, and the top three prizes included a financial award. Though I hadn’t expected much, I won 2nd place and the prize money paid for most of my new guitar.

The Rocky Mountain Outlook is our local weekly paper. I’ve been their cartoonist since it began in 2001, and I’ve never missed an issue. National awards matter to weekly papers as they lend credibility to the publication, especially when soliciting advertisers who pay for it. The Outlook enters my work into the Canadian Community Newspaper Awards each year.The CCNAs didn’t happen last year because of the pandemic, so they awarded two years at once this time. For Best Local Cartoon, I won First, Second and Third for 2020 and Second and Third for 2021 in their circulation category.

Given there are fewer local papers each year and even fewer local cartoonists, I wonder if the multiple awards say more about the lack of competition than the quality of my work.  Regardless, the recognition is still welcome.The problem with local cartoons  is that you kind of have to live here to understand most of them. So the ones I’ve shared here are a random selection of local and national topics.
Between the five or six syndicated editorial cartoons I create each week, plus the local cartoon for The Outlook, I drew 313 editorial cartoons this year.Calgary Expo and the Mountain Made Markets

I know artists who do the gift and market circuit all year long. For some, it’s their entire living, and they do well. Others try it for a few years, don’t make any money, and move on to something else. It can be a real grind.

More than once, I’ve considered getting a bigger vehicle, a tent and the display and booth hardware I would need to do the fair and market circuit in the warmer months and the holiday shows in November and December.

But with daily editorial cartoon deadlines, long days away and travelling each week are next to impossible. I enjoy working in my office every day and have no desire to spend a lot of my time driving and staying in hotels.

The one big show I look forward to each year is the Calgary Comic and Entertainment Expo at the end of April, five long days, including a full day for setup. So when the full event reemerged from its two-year pandemic hiatus, I was excited to return.

Not only was 2022 my best year of sales to date, but it was also great fun. I’m already looking forward to the 2023 event, though I’m tempering my expectations with a possible looming recession. Then again, I didn’t think this year would be good, and I was happily proven wrong.

There were several Mountain Made Markets this year, with weekend events every month from May to December. Held indoors at the Canmore Civic Centre, it’s an easy setup close to home, so it’s worth my time.

Each market was profitable, and I enjoyed introducing new people to my work, meeting subscribers in person and visiting with customers, vendors and friends. Significant changes are coming for that event this year. Whether good or bad remains to be seen, but I hope to do more of them in 2023.

Licensing

If you’ve ever bought a face mask, magnet, coaster, or calendar from me, those come from Pacific Music & Art, just a handful of the many items they sell. I often hear from people who’ve bought a trivet in Banff, a coffee mug in Alaska, or an art card in Washington.

Licensing allows me to spend my time painting and still reach new markets and audiences. I signed a few new deals this year with Art Licensing International agency, a company that has represented my work for several years. Agencies might have many more contacts, but they take a big chunk of the royalties, so it’s a double-edged sword. I prefer to find most licenses on my own.

Sometimes companies cold call me. When Diamond Art Club contacted me about licensing my work, I had barely heard of diamond art kits.

Though there was a lead time of many months, the Otter kit finally launched this summer and sold out in days. Producing these kits involves more than simply printing the image on an item, so it took a few months for them to restock that first piece, but it’s again available on their site.

More diamond art kit designs are coming in 2023, but I’m not allowed to share which ones yet.

I signed a new contract last week for ten of my images with an overseas company for another product, but that, too, will be something I can’t share until the middle of next year. Licensing usually involves quite a bit of time between signing contracts and actual production, so it’s work now that pays later.

Come to think of it, that’s a good way of looking at commercial art in general. Every piece I paint is an investment in future revenue.

Special Projects

As I wrote about my latest commission earlier this week, here’s the link if you’d like to see and read about the pet portraits I painted this year.

Every year, I begin with great plans and expectations, but things go off the rails or new opportunities show up, and the whole year becomes a series of course corrections. All I can do for delayed projects important to me is try again.

I tend to slip into a fall melancholy or winter depression most years. When it happens, I often throw my efforts into a personal project, usually painting a portrait of a screen character. I’ve painted several portraits of people, and many result in great stories to go with them. Here’s the John Dutton character painting I did last year.I realized earlier this month that I wouldn’t get to one this year, even though I had already chosen someone to paint. While disappointed, not having the time was likely due to the work I put into the markets, something I hadn’t done in previous years. However, my latest commission of Luna almost felt like a personal piece because I so enjoyed that painting.

I still had down days this fall, especially with our brutally cold November and December. But September and October were beautiful and right before the weather turned, I had a great cabin trip with my buddy, Darrel.

So the seasonal depression wasn’t as dark as it has been in recent years, and for that, I’m grateful.

The Personal

On a sunny June day in Calgary, a woman ran a red light and wrote off Shonna’s car. While we had no immediately apparent injuries, we’ve been sharing one vehicle ever since and likely will until sometime in the middle of next year. Unfortunately, everything we can find, used or new, is overpriced, and we’ve heard many stories of fraudulent car dealers adding extra fees and playing bait-and-switch games. As if the near criminal behaviour of our own insurance company wasn’t bad enough.

But we bought Pedego Element e-bikes and love them. Canmore is easier to get around by bike than car, and it has become a necessity since they brought in paid parking. So we were both disappointed when winter arrived with a vengeance in November, and we had to put them away. While we had planned to get studded tires and ride the bikes all winter, as many around here do, 20″ studded fat tires are just one more item on the long list of global supply problems.

We had a wonderful vacation in August, glamping and kayaking for a week off northern Vancouver Island, a 25th-anniversary trip we had postponed at the beginning of the pandemic. It was one of the best adventures we’ve ever had.

I bought a silent acoustic guitar this year and began to play music again. It’s always within arm’s reach of my desk, and I’ve been playing it almost every day, sometimes for ten minutes, but most often for an hour or more. With regular practice, I’m a better musician now than I’ve ever been, and it’s a lot of fun, especially bringing it on a couple of cabin trips.Best of all, there is no chance I will ever play guitar for a living. It’s a purely creative escape with no responsibility to pay my bills.

Painting

Including the two commissions, I completed nine full-resolution production pieces this year. I wanted to paint more.

Best I can figure, preparing for and attending the additional Mountain Made Markets this year ate up a lot of time and energy, especially on weekends when I do a lot of my painting. I still had to create the same number of editorial cartoons each week but sacrificed painting time. That’s valuable information to have when considering future markets and shows. While those might give me more opportunities to sell the work, they steal from time creating it.

I’ve put together another video to share this year’s painted work. Most of these are finished paintings, with a few works in progress.

Hundreds of new people subscribed to A Wilder View in 2022. My sincere thanks to you who’ve been with me for years and those who just joined the ride. Whatever challenges you face in the coming year, I hope the occasional funny-looking animal in your inbox gives you a smile and makes life a little bit easier, if only for a moment or two.

Good luck with whatever you work toward in 2023.

Happy New Year!

Patrick.

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Licensing and Diamond Art Club

When a company needs artwork for a product, they’ll often contract an artist to use their work in exchange for a future royalty percentage on sales.

Depending on the product, percentages can be small. But if the company sells a lot of that product, it can add up to a significant portion of an artist’s income.

This is licensing.

Some artists don’t like licensing because they think they’ll lose control of their art and it will be stolen. That has happened to me more than once, and to every professional artist I know. Sometimes you don’t even know about it until long after the fact, and most of the time, there’s nothing you can do about it except tell them to stop.

Most of the licensing companies I’ve worked with are professionals. They use the art how they say they will, pay me regularly, and it’s a mutually beneficial relationship.

They don’t always use the images I want them to, or as many of my paintings as I’d like, but that’s not my call. They’re running their own businesses, and my art is often a tiny part. Once they license the work, it’s theirs to market how they see fit if they keep to the spirit of the agreement.

Harlequin Nature Graphics licenses a handful of my images on T-shirts. DecalGirl offers several of my paintings on cases and decals for electronic devices. A dozen other companies around the world have licensed my art through an agency for cross-stitch, fabrics, canvas art, and other products.
My most significant license, of course, is Pacific Music & Art out of Victoria, BC. Thanks to Mike and his staff, my work is on coffee mugs, water bottles, calendars, art cards, magnets, coasters, trivets, notebooks, and more. During the first year of the pandemic, his foresight to put my work on face masks was a welcome flotation device when other parts of my business were under water.

I regularly encounter people who tell me they’ve bought some of my art at stores I didn’t know existed in towns I’ve never visited. One local friend recently returned from a trip to Vancouver Island and told Shonna, “Pat’s art is everywhere!”

At the Calgary Expo this year, a very nice woman came into my booth and loudly proclaimed, “That’s my otter!”

I laughed and replied, “I beg to differ, Ma’am. That’s MY otter!”

She had bought the image as a framed art card in a BC store more than a year ago, and it hangs in her kitchen.
I get my licenses in three ways. The first is through an agency. They will contact me and propose a contract with a client. I have first right of refusal on every deal, and I have politely declined the opportunity a couple of times. They represent many artists, so it’s not a very personal relationship.

I look up every company in every proposed agreement. Sometimes it conflicts with an existing license; other times, their site looks unprofessional, I don’t like the product, or it’s just not a good fit. But most of the deals they send me are worth a try, and I give them the go-ahead.

Sometimes I look for a license because I think my work will fit a product or I like a specific company.

The third way is that a company will reach out to me. They’ve seen my work somewhere, looked around my website, saw images they liked and want to talk about a license.

About a year ago, Diamond Art Club contacted me to discuss access to my catalogue. The contact was professional, sent me a great information package for prospective licenses, and they were upfront about their royalties and payment schedule—no red flags.

I looked through their professional site and was impressed with how many high-end brands and artists they have under license. There’s no credibility question when a company has the official DC Comics and Harry Potter licenses.

I had heard a little about diamond painting kits but didn’t know much about the hobby, nor how massive it is. The simplest explanation is that it seems to be a blend of paint-by-numbers, cross-stitch and a little bit of the classic lite-bright toy. So rather than butcher the explanation, I’ll refer you to their site’s excellent description. Click here or on the image below.
After a couple of weeks back and forth with contracts and questions, I uploaded my art to their servers and tried to put it out of my mind. They were clear that nothing would likely be available until the end of the year. Licensing is often a long game, depending on the product, and each company’s lead time is different.

The production pipeline on these kits is extensive. First, there’s research with customers and retailers to determine which images to produce, then assigning an image to a designer who will turn a piece of art into a kit. Following that, the kit must be manufactured in large quantities and shipped. It’s more involved than most products I’ve encountered.

I don’t know the timeline for when the world is normal, but I was forewarned that it is much longer under the shadow of the pandemic.

It has been a year since I signed the contract with Diamond Art Club. I checked in with them every couple of months, and they were friendly and accommodating as they explained the different stages of delay. And I’m just one new artist. They no doubt have hundreds of other pieces in the pipeline, all affected by the same delays every company in the world has faced these past couple of years.

The first image Diamond Art Club put into production was no surprise. My Otter is one of my top two bestsellers everywhere, a close tie with the Smiling Tiger.

I’m glad they started with that one because if it does well, there will no doubt be more of my images on these kits in the future. Given the popularity and quality of these kits, I certainly hope so.
My sample arrived this week, and I was eager to open it. The first thing I noticed was the fantastic design of the packaging, both outside and in. The tools and pieces are well organized and labelled. The quality of the otter image on the canvas is superb, and there’s nothing about this kit that looks cheap and thrown together. At 23″X17″, it’s a fairly large image.

If I were into this hobby and bought one from Diamond Art Club, I would feel like a valued customer. As a licensed artist, I feel my work is represented well, and I’m pleased to be involved with this company. I hope it’s for a long time.

I’ve learned about licensing, however, that I have no clue what will do well or for how long. Certain paintings may be incredibly popular with the people who like them, but will a new product find a new audience? I have no idea.

So, while I wait and see, I let these companies do what they do best, and I’ll keep painting new portraits of whimsical wildlife for their future consideration.

Because that’s what I do best.
If you’d like to learn more about Diamond Art Club, head to their site and check it out. Right now, you can get 20% off your first order with the code SUMMER20. While they have a large assortment of fantastic art, might I suggest a certain Otter as your first piece?

Cheers,
Patrick

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Building and Stocking a Booth

The reason I’m sharing info about my Calgary Expo preparation is two-fold. First, I find the behind-the-scenes of other people’s professions interesting, so maybe some of you will, too. But more importantly, when I first began doing this show, I had generous help from practiced vendors, so if my experience can help somebody else, I’m happy to share it.

In my last post about the Expo, I talked about the costs of a booth at this show. You can read it here.

While later than I’m used to, and after an initial mistake on their part, I have my booth assignment for this year’s event. I’m pleased with the location. Booth #603 is on a main thoroughfare at the front of the show, between two sets of main doors and next to the bathrooms, which means I can expect a lot of traffic.
In addition to this floor plan, there is a second building for Artist Alley which looks to have a couple hundred more vendor tables.

Last time, I had an open concept booth. I would greet people, welcome them into the booth, then step aside so they could flip through the print bins, look at the table displays and browse the pieces on the grid walls.

I’ve changed things up this year, primarily because of the pandemic. While many of us are excited to be out and about again, it’s been a rough two years. There might be no more mask mandates or vaccine requirements in Alberta, but I’m still seeing plenty of masks in the grocery stores and people keeping their distance. Each of us has our own comfort level.

Masks have always been common at this event, but only because many arrive in various levels of costume. It’s also one of the most accepting and tolerant events you’ll ever find, where people of all walks of life can be themselves. Because of this live-and-let-live atmosphere, I don’t anticipate anyone coming to this event intent on a political disagreement over face masks. I plan to wear one, but I won’t be making an issue of it.

At the Mountain Made Markets here in the fall, people seemed more comfortable at my booth with a table between us. I know that I was. So, I’ve redesigned my booth to allow me some personal space while still offering plenty of access for people to peruse the prints and other items.

I store my extra stock under two skirted tables and on a shelving unit in a hidden corner. That’s not a lot of real estate. Last year, I had to wait or politely ask somebody to move so that I could retrieve that stock and replenish the tables. It wasn’t easy when it was busy. This time, I can do it from behind the table without disturbing anyone looking through the prints.

I’ve often done partial setups of the booth in my garage to work out any display and layout issues. This year, I made a scale layout in Photoshop instead. It took a lot less time and allowed me to shuffle the pieces without having to physically move tables and grid wall. I know my equipment well and no longer need to set it up in advance.
Because I’ve painted over 100 of my whimsical wildlife pieces, and so many of the early ones are still popular, it’s tough to know which to keep in stock and which to retire.

Writers often get too attached to characters or scenes and fail to see how eliminating them will strengthen the overall story. More experienced writers know that you need to ‘kill your darlings.’

It’s the same with retiring paintings. I’ve spent many hours on each one, and I get attached to them. Eventually, I must accept that some paintings don’t resonate with my audience or those who do like a piece have already bought it. As I’m painting new ones all the time, I need to make room for them.
I have only a few prints left of my first Grizzly painting. It has been a consistent seller for years and continues to do well in licensing. But I’m always painting more grizzlies. So it’s tough to admit that it’s time to retire the painting that started it all.

Remember that expense and inventory Excel spreadsheet I wrote about in the last post? That also tells me how much of each print, magnet, coaster, aluminum, calendar, canvas, and other items I’ve sold at previous Expos.

A detailed sales report from 2019 helped me order for 2022.

I’ve currently got prints in stock for 43 paintings. Just five of each adds up to over 200 prints if you think about it. It’s a rare year I don’t sell at least one of every print, but to bring 20 of each would not only be overkill, but I don’t have the room in the car or the booth.
Some years, I’ll sell in the double digits of a few proven pieces. But what’s popular one year might be crickets the next. For several years, my Otter has been a consistent bestseller, thriving on every retail item on which it appears. Yet, at Expo 2019, I sold only two prints of that one. But I sold nine Ostrich. Go figure.

A challenge for this year is that I’ve painted more than two dozen new pieces since the last Expo. So I had to decide what to bring based on subscriber feedback, online sales, orders from retailers and best guess.

In addition to print inventory, I had to decide which coasters, magnets and 8X10 aluminum pieces to order from Pacific Music & Art. I based that on the last Expo and the Mountain Made Markets I did here in Canmore before Christmas.

Canvas prints have a heftier price tag, so while they sell at Expo, I don’t move a lot of them. But they look great displayed on the grid wall, and it’s these well-lit pieces that bring people into the booth.

Since I’ve already got a bunch of canvas, I chose to top up those display walls with metal prints, as they’re impressive, and I’ve had positive feedback on them. So, I’ll have an equal number of those, including three large 18″ X24″ pieces.

The nice thing about all this stock is that it doesn’t expire or go bad, and I have other regular customers for this inventory. The prints are sold to the Calgary and Toronto Zoos, Discovery Wildlife Park and in my online store. The stickers are now sold in retail stores, and I’m actively looking for more of those clients. I’ll also have another booth at the May 21st Mountain Made Market at the Canmore Civic Centre.

Ordering this stuff is still a significant financial commitment and a calculated risk. But, unfortunately, it’s the nature of self-employment, and life in general for that matter. All you can do is base decisions on available evidence, weigh the odds, take a leap, and hope for the best in our current uncertain economic climate.

My next post will be the wrap-up after the event when I let you know if the show measured up to expectations or hopefully exceeded them.

Cheers,
Patrick

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Setting the Table for Expo

The Calgary Expo is a monster event, beginning on a Thursday afternoon and ending Sunday evening. Pre-pandemic, close to 100,000 people came and went through the doors for four days. It was once the 6th biggest Comic-Con in North America, still growing before the world swerved drunkenly into traffic.

Attendees include comic, toy, art, and pop culture collectors. Movie and television fans pay additional fees to line up for signatures, photo ops, panel discussions and talks from invited celebrities. Calgary attracts some very big names, which draws in more people.

One year, the entire cast of Star Trek: The Next Generation attended, resulting in absolute chaos. The Fire Marshal eventually shut it down with so many people inside that you couldn’t move. Thankfully I wasn’t a vendor that year. Organizers rewrote their rule book the following year.

In 2014, the cast of Aliens was a big draw, resulting in one of my favourite memories, when the late Bill Paxton ended the show by intentionally overacting his most famous movie lines on the intercom. Exhausted vendors suddenly woke up from packing our booths, cheering and applauding the gesture.

Cosplayers spend countless hours creating incredible outfits, from elaborate body paint to 3D printed helmets and armour of pop culture, movie, TV, animation and comic book characters. For example, my former employer spent weeks creating the most realistic Chewbacca costume you’ll ever see, complete with stilt extensions and an electronic voice box. He was a big hit at the show.
Truly an all-ages, family-friendly event, it has consistently been one of the most positive experiences I’ve had each year. The people-watching alone is worth attending, and the whole event has a circus feel.

In fact, they even have a signature parade in downtown Calgary called POW! Parade of Wonders on the Friday (although Expo is open Thursday evening) to kick it off. I’ve never seen it live because I’m always prepping my booth for the day. But it sure looks like people are having fun. This was from 2019.

Retailers include comic book stores, T-shirt vendors, book publishers, and every kind of nerdy pop culture collectible under the sun. Then there is the art. There’s so much quality art that it would take more time than I’ve got to catalogue it all.

Artist Alley is a section unto itself, with more affordable booths for creatives to sell their prints and other items. Many are hobbyists building an audience, though some have built a large fan base and do quite well.

The large halls of the main building are divided into 10 x 10 booths, with some larger companies occupying several. Naturally, these Retailer booths cost more, but increased space and traffic translates to more sales.

Having worked my way up from my first booth, more of a table really, in the now-retired Small Press section, I’ve been in the Retailer section for several years. In my last year in 2019, I had a corner booth on a main thoroughfare, a prime location that I had earned through seniority. I have no idea where I’ll be this year as the floor plan is likely to change and they haven’t released any information yet.

No matter how many times I prepare for this event, it’s a logistical gauntlet. For best pricing, booths are usually booked a year in advance on the last day of the previous Expo. I booked my 2020 booth in April of 2019, so they’ve had my money for three years. Even though they responsibly offered refunds several times during the pandemic, I wanted to keep my booking and priority.

The booth space shown here was bigger than I was used to as the vendor next to me no-showed. So I was able to spread out a little bit, as did the guy on the other side. It’s usually more compact.
Neighbouring vendors form temporary communities at these shows. We watch each other’s booths for bathroom breaks, might do a coffee run if one of us is going, and we talk during set-up and slow periods. I hear a common question: “How did you do today?”

A frequently heard answer, especially from people who don’t do this for a living, is, “I’ve covered my booth costs.”

If that’s your only goal, and you’re doing this for fun or a side hustle, that’s important. The booth fee is usually the most significant expense, but it’s certainly not the only one.

My corner booth costs $1228.50. Despite overall bright lighting in this venue, having my lights on my artwork and banners makes it pop and attracts more attention. So, I rent power for my booth, another $134. Parking for the five days (including Wednesday set-up day) is $65, and my car stays in that lot from Thursday to Sunday.

If I were doing regular shows, I’d get a blanket policy through my insurance provider to cover all of them. All it takes is one person to bump the wrong thing and fall in your booth, or if something from your display falls into an aisle and somebody trips over it, the vendor could be liable. Of course, nobody thinks it will happen to them, but it’s not worth the risk in our litigious society. So, I get vendor insurance for this show through the venue, which costs $64.

Canmore is only an hour away from downtown Calgary when there’s no traffic, but getting in and out of the grounds with everybody else adds a lot of time. I wouldn’t get home until 10 PM at the earliest Friday night and would have to leave by 7 AM the following day to make it back. Add in the potential for a spring snowstorm, which has happened more than once on this weekend, and commuting would be a gamble.

So from Thursday to Sunday, I stay in a hotel. It’s six or seven blocks away from the venue, and I walk back and forth each day. That’s $470 all in, with the Expo rate.

I don’t have a big appetite these days, and I stay away from the high-fat food trucks. Instead, I eat breakfast at the hotel, pick up a healthy lunch at Sunterra market on the way to the grounds each morning, bring trail mix snacks, fruit and cheese from home, and then grab a late takeout light dinner on the walk home to eat in my room. I used to attend the odd networking event at this show, organized by Calgary artist collectives. They were fun, but I prefer winding down in a quiet hotel room. These are long, loud days with many people, and that always takes it out of me.

My food expense for the weekend is usually around $100.

In the late 90s, I worked at a hotel in Banff. For a couple of those years, I was an accounting clerk. Later, I worked as an office admin for a physiotherapist here in Canmore. Through these jobs, I became proficient with Microsoft Excel.

Shonna is an Excel wizard and loves putting data into a spreadsheet. It might sound boring, but it’s a great skill. We each keep our own finances, but there are no mysteries in our household budget for the joint expenses. She’ll spend hours tweaking those numbers to make sure everything gets paid, money is set aside for savings, and ensure that we still get to live a life.

So for Expo a few years ago, we sat down and built a spreadsheet to find out exactly how much it cost to do the show.

My booth might cost $1228.50, but before I sell anything, the initial costs add up to almost twice that, and I haven’t even mentioned creating a booth and filling it with stock.

The most considerable expense of building a booth is in the first year. I didn’t make any money the first two years I did this show, and the second year I barely broke even. I’ll buy one or two new display items to improve things each year, but if you take care of your equipment, almost all of it is reusable.

Here is a list of some of the display materials and equipment. Grid walls, corner braces, wall coverings, hangers, lights, lightbulbs, power bars, banner stands, banners, two folding tables, tablecloths, table riser, magnet boards, coaster/sticker display risers, print display bins, print storage bins, storage rack, canvas/metal cases, floor mats, office supplies, toolbox/tools, cargo dolly, business card holders, display easels, and a bunch of other minor stuff.

In the beginning, this whole show was cash transactions. The rule was to bring lots of small bills for your float. Very few sales are cash these days, and everybody wants to use TAP. My handheld terminal costs $20/month to rent, but it’s well worth it. But like any other retailer in the world, the banks and credit card companies take a small percentage of every transaction.

That’s to build a temporary store for those four days. Then, after that, I need to have items to sell.

Before I sell a print, I pay a printer to produce it, order a backer board to protect and make it presentable, order art bio labels for the backer board, and a cellophane sleeve. Every print comes with an initial cost. It’s the same for the large metal prints, canvas and stickers. For the coasters, magnets, calendars, small aluminum prints and anything else I get from Pacific Music & Art, I buy those from Mike. I get them at less than wholesale because he doesn’t have to pay me a royalty on products I buy for myself.

Every item breaks down on that Excel spreadsheet. From what it cost to buy it to what I sold it for, and in the final column is the profit from that one item. I track everything I sell during the show, writing each transaction in a notebook. Then, I enter it into a spreadsheet on my iPad in my hotel room at the end of each day. Finally, I enter each day into the more extensive spreadsheet at the show’s end.

From the total profit of each item sold, I deduct the hotel, parking, electrical, insurance, and food costs. Only then do I know if I made any money.
That explains the hard costs, but what about my time?

Coming up with an hourly wage for self-employment is almost like mixing math and philosophy. Building my art skills took decades; painting each piece took many hours, and the whole collection of whimsical wildlife paintings has taken 13 years so far. There wouldn’t be any prints, coasters, magnets, calendars, and other items to sell without all of that. So, how could I come up with a value for that time?

I recently spent an hour redesigning my booth in Photoshop, creating scale pieces of the different items and moving them around for greater efficiency. Does that count against time spent?

What about the intangible benefits from the show that can’t be quantified?

Each year, I meet new people and introduce them to my work. If they don’t buy something the first year, they might buy something next time. I’ll get new subscribers to A Wilder View, so maybe they will buy something later or share my work with their friends. I reconnect with people who already like my work and come back to see me year after year.

How do I enter those benefits on an Excel spreadsheet? The simple answer is I can’t, but they’re still valuable.

But for the costs that can be recorded, it’s essential to know what you’re getting out of it and to be honest with yourself if it’s worth doing.

This show has been financially well worth my time and effort for years. But, I’ll admit that significant changes to the show before 2019 had me rethinking whether I would do it again. When the ‘little Expo that could’ sold to the multi-national Fan Expo, now a subsidiary of Informa, it lost the local community feel and it has become a colder corporate event. As a vendor, I used to feel like a valuable participant, friendly with the organizers and happy to see them each year during setup. Now, I just feel like a number on a sheet, easily replaced.

But that turned out to be my most profitable year, and I was pleased with the return on my investment. While I’ve lost any connection with the organization, I still had a great time with my customers and fellow vendors. So, I booked again, unaware that the next two years would change everything for everybody.

I have no idea what to expect this year. As I post this, there’s still no floor plan published, I don’t know my booth number or move-in details. Eight days out, that’s concerning as far as confidence in the overall organization. It could be a great show, with record attendance and people buying a lot of my art. Or it could be quiet, folks reluctant to gather in groups, still financially shell-shocked from the last two years, and just browsing. It will likely be somewhere in between, but that’s still a big range.

I won’t know until Monday, April 25th when I run the numbers.

Cheers,
Patrick

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Flight or Fancy

When you create art for a hobby, it doesn’t matter how you spend your time. It’s an escape, a leisurely pursuit. You can read about art, sketch, watch videos, take courses, visit galleries, or attend workshops or clubs devoted to the same goals. You can doodle for an hour, then throw it in the recycling.

But when art is your work, how you spend your time and energy is directly related to your income. If you’re not making art that sells, you’re risking your financial security. Bill collectors don’t take good intentions as payment, nor do they accept the absence of a creative spark as an excuse.

Anyone who has ever held any job knows what it’s like to have a horrible night’s sleep and wake up feeling unmotivated to do anything. But you haul your ass out of bed and go to work anyway. Because your boss is unlikely to accept “I’m just not feeling inspired today” as a valid reason for not showing up.

Talk to anyone in a creative field who does it for a living, and they’ll tell you that waiting for inspiration is for amateurs. Professionals get to work, even when they don’t feel like it. Art for a living is no different. You stick to a schedule, show up every day, and you do the work, even when you don’t want to.

But just as people in many fields go away for conferences, take additional training in the latest techniques, or keep up to date on industry literature to remain competitive, artists also need to make time for the unquantifiable.

The only way to improve on skills is to invest in them, even when it feels like you’re not getting any work done.

Whenever I start a new painting, my intent is most often to create a production piece. If it’s a painting of an animal, I want the result to be a print or an image for licensing, something that goes into the inventory to generate future income.

On occasion, I’ll make room for a character portrait for my own enjoyment (I’m working on one right now), but when it comes to the whimsical wildlife, I don’t often make time for sketching, or experiments, or ‘let’s try something and see what happens.’

But I should.

Even though I never went to art school, I know enough from talking to artists who have, that sketching and playing around is essential. It’s where you find your happy accidents, those unexpected gems that pop up simply from drawing for fun or practice.

My Grizzly, the very first whimsical wildlife painting in 2009, was an experiment. I was trying something new to see what might happen, and it eventually changed my entire career, leading me to the work I enjoy most.

It’s an easy bad habit to get into, judging the art I create to be only as valuable as its revenue. But, unfortunately, that’s a short-sighted view of what has been a long career and will hopefully continue to be.This eagle-in-flight could have become a production piece, but I got to a point where I realized that even though I enjoyed it, I didn’t feel like taking it any further. It was good practice; I recorded it, so I get to show another time-lapse, but this is as far as I’m taking it. It’s more than a sketch but less than my usual hyper-detailed renderings. Click here or on the image to see the full sized piece and the 2-minute video.

I’m going to accept that it was a practice piece and creative time well spent.

Sometimes, that’s enough.

Cheers,
Patrick

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Thanks for Your Support

The podcasts I listen to change from time to time. I’ll add new ones, delete old ones, depending on what I get out of each and where I’m at in my work life.

The one that prompted me to write this post was recommended to me by my friend Crystal, a Calgary-based graphic designer. While skilled in her chosen profession, one of Crystal’s most outstanding qualities is that she is a cheerleader for other creatives.

Since I’ve known and liked Crystal for years, I take her advice seriously. While it was my licensing agent in Vermont that got me the deal, and I had little to do with it, Crystal has been bugging me for years to get my work on puzzles.  When I got the box of my artist samples from Spilsbury, Crystal was first on the list to receive two of them.

So when she suggested I listen to David duChemin’s podcast, A Beautiful Anarchy, and said she thought I would connect with it, I didn’t hesitate.

David is a Canadian photographer and author, but his impressive skills far exceed his current professional pursuits. His podcast is not an interview format, but more of a ‘lessons learned and thoughts he’s thinking’ structure about pursuing a creative life. I could write a lengthy description, but David speaks better for himself than I could. I invite you to listen to see if it resonates with you as it does with me. There’s a link at the end.

When we’re allowed to travel again, one of the first places I’ll go is back to Vancouver Island. I cancelled two planned trips there this year, one for business, another a kayaking trip for Shonna’s and my 25th anniversary. As we’ve had some back-and-forth emails in recent months, I look forward to adding ‘meeting David in person’ to my next Island itinerary.

While beginning a new painting this morning, I listened to David’s latest, Episode 51: No One Needs a Juggler. In it, David talks about the feedback he received from another episode about his leaving social media.

In the current episode, he talks about the marketing challenges faced by self-employed creatives and some of the methods he used for reaching people before social media existed. It’s something on which I currently spend a great deal of mental energy. With so much content out there, it’s more challenging to get noticed in today’s world, but not impossible. It involves a great deal of work, not merely to create the art, but to get people to see it. While I am no expert at this and have made mistakes from which I’ve learned valuable lessons, I’ve also done many things right.

For most of my career, I’ve had a website that gets redesigned and improved every so often. I have it professionally done, try to keep it simple, and have always given serious consideration to feedback. I’ve kept a blog since 2008 and a newsletter since 2014, which has helped me become a much better writer. While blogs may seem antiquated to some, I regularly receive positive feedback on mine.  I’ve shared the details behind the work, milestones and setbacks, incredibly personal stories, both good and bad, frustrations, motivations, and highlights.

It would be easy to focus on the losses this year, and I’m not going to give you yet another positive ‘we’re all in this together’ message because we get those every day, and we’re all a little tired of them.

David’s podcast this morning reminded me of the one precious thing I have that I never want to take for granted, and that’s all of you.

Many of you have followed my work for a long time, some for almost two decades. Seriously, I could list a bunch of your names who have been supporting my work for well over ten years. Many of you remember the days when the extent of my work was editorial cartoons and celebrities’ caricatures. And a lot of that work was terrible!

Over time, the list has grown, and more of you have signed up for the ride. When I left Facebook and Twitter, many of you signed up for my newsletter. I know many of your names but have never met you in person, and I may never will. Some have never bought a print, calendar, mask or product, yet you send me regular emails telling me how much you like something I’ve created. That encouragement is just as valuable to me as a sale, and I mean that.

Some of you have commissioned paintings of your pets, a few more than once. I know which of you like big cat paintings, the ones who love bears more than any other animal, some of you name your prints when you get them, and some have even shared your personal struggles with me. I know that a couple of you buy prints to send to your grandkids overseas, more than a few of you have whole walls of my images in your homes, and I’m well aware which of you are patiently waiting for me to paint your favourite animal one of these days.

Though I do include links to the online store in each newsletter, hopefully you don’t feel like I’m always trying to sell you something. On the other side of that, however, I hope you understand when I have new prints or products to advertise or let you know about a pre-order or sale.

You don’t need me to tell you that 2020 has been a year like no other. While it’s personally been a challenging year, I’m surprised to find that I’m actually in a better frame of mind in December of this year than I have been in many others. I think it’s because I’m beginning to realize what I could be discovering if I wasn’t so desperately trying to hold on to what I’ve got.

2020 has taught many of us that the things we always thought we could count on are illusory.

I’ve got some new things on which to focus in 2021, stuff that I have been reluctant to try for fear that it might not work. I bought a webcam, and I want to try doing some painting demos on my YouTube channel. Not formal, scripted lessons, or start-to-finish paintings, but talking about what I’m doing while I’m painting. Ten minutes here, ten minutes there, videos that answer common art questions. Who knows where it might lead?

Thanks for being here, for following along, for your encouragement, for the emails you send after I publish a newsletter or release a new painting. Thanks for so many thoughtful responses to the Cartooning COVID video essay I posted this week. I didn’t expect such a positive response, and I’m glad it connected with so many of you. Many of my newspapers either published it on their sites and social media or are doing so this week. One even called for an interview about it.

And finally, I will take some more advice from David duChemin’s podcast and do something incredibly uncomfortable. I’m going to ask for your help.

It always strikes me funny when one of you sends me an email asking if you can share something I’ve sent. I not only love it when you think enough of one of my creations to share it with your friends and family; I want you to. Word of mouth is an absolute requirement for the success of my business and career.

When somebody buys a print from me, I always include a personally hand-written card in a little envelope, along with two business cards. One is for you to keep, and the other so you have one to give away. The best compliment you can ever pay me is to refer my work to somebody else.

So here’s the ask.

In the coming year, if I share a new painting, a video, a written post, a cartoon or anything else that connects or resonates with you, the best thing you can do to help me keep doing what I love to do is to share it. Please send it in an email to one friend, share it on your sites, on social media, private messages, or post a link to my site with my sincere gratitude.

If you have any questions, thoughts, suggestions, or simply want to say hello, please drop me a line. I try to respond to every email I get, and I love hearing from you.

Finally, as this will be the last post before Christmas, I know it’s going to be a tough one for many. Long-time followers know that I’ve never been a fan, but that doesn’t mean I’d ever want to diminish anyone else’s holiday. However different things look for you this year, I hope you can find some joy and peace.

Merry Christmas.

Cheers,
Patrick

As promised, here’s the link to David’s podcast and to my friend Crystals’ site.

___

© Patrick LaMontagne
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Puzzling

A box of Spilsbury puzzles arrived at our door today. I knew these were coming sometime this year, but had no idea when.

Over the years, my images have found their way onto many different products, through licensing deals I’ve signed. I’ve written about licensing before, but the short version is that when a company wants to use an artist’s work on a product, they pay the artist a royalty. It’s usually for a set amount of time, two or three years, an agreed upon percentage, for a specific region, and stipulations regarding exclusivity. The contracts have a lot more details in them, but the general idea is pretty simple.

I have licenses for T-shirts and apparel through Harlequin Nature Graphics and decals/cases for phones and devices through DecalGirl. Pacific Music and Art has licenses for a wide variety of products, some of which are coffee mugs, art cards, magnets, aluminum art, coasters, trivets and as a consequence of our current situation, face masks and scarves/neck gaiters.

My interactions with these companies are quite simple. I’m almost always talking directly with the owner and I enjoy that one on one relationship.
Art Licensing, an agency based in New England makes my library of funny looking animals available to their extensive client list around the world. They act as my agent in negotiating those deals, for which they take a percentage. When a company is interested, Art Licensing sends me details of the arrangement and I approve or decline the offer. Because they’re professionals at what they do, they’re aware that I have other licenses and what those are, in order to avoid any conflicts between competing companies selling the same things.

I research the company, decide if I like the deal or not, and reply with yay or nay. Because Art Licensing knows their business, I usually approve, but I have declined a couple in recent years. When I’ve done so, they accept my decision without argument and we move on. Occasionally I’ll request a change to an offer and they’ll go back to the company with the request. If they accept it, the change is made, if they don’t, then I decide if I can live with the original terms.

For licenses obtained through Art Licensing, I don’t have any interaction with the companies making the products. From time to time, somebody following my work will send me a link to my art on a site somewhere and ask me if it’s legitimate. I do appreciate these emails, grateful that many of you are looking out for me and my work, but also because I do occasionally get ripped off and have to deal with that.

Most of the time, the links I’m sent are on the up-and-up. If I don’t know the company name selling my work, a little digging will often reveal that they have a parent company with whom I do have a license through Art Licensing. A customer recently told me he had seen my work for sale on a print in Macy’s in Texas. Sure enough, the company that put that art in Macy’s had a license to do so.

There are some artists who balk at giving up a percentage to wholesalers, galleries and retailers, but without those businesses, mine wouldn’t exist. Licensing is a desirable business model for many artists. I would never have the time, energy, capital or connections to manufacture all of these products and get them into stores all over the world. Licensing allows an artist to receive income from their work while continuing to create more, generating revenue year after year from the same images.
Spilsbury is a company that licensed four of my images at the beginning of this year. They optioned my Smiling Tiger, Great Horned Owl, Bald Eagle and Wolf paintings. While many of my licenses offer samples to the artist in the contract, this is the first time I’ve actually requested them. I really don’t want a warehouse of licensed items, especially as I get more of them. I’m not sure why, since I can’t recall Shonna and I ever putting a puzzle together, but I wanted to see these in person.

I did not expect to receive 12 of them, but I enjoyed opening that box. The puzzles come in 300 and 500 piece versions, so they sent me three of each of two of the designs, the Smiling Tiger and Happy Horned Owl. Looking on their website, they renamed the other two as the Earnest Eagle and Winsome Wolf. I have no issue with that at all, that’s just marketing. They sell them individually, or in bundles of two on their website, you can check them out here.
While I intend to keep one of each for myself, I’m going to give away the others via my newsletter. I don’t know how that will work yet, but I’ll give it some thought. I’d like to have fun with this, as we can all use some of that this year.

I’ll admit that I’m curious if putting together a 500 piece puzzle of my own painting will be easier, since I know those brushstrokes better than anyone. I’m going to save finding out the answer to that for an afternoon this winter, a hot chocolate and cookies next to me, with a snowstorm raging outside.

Cheers,
Patrick

EDIT:
It has come to my attention that Spilsbury does not ship to Canada. I tried it myself and the only shipping options they have is for the United States. That’s annoying, especially for those of you who have already told me they wanted to order some puzzles.

Apparently that’s the downside of not dealing directly with the company, in that I didn’t know that. It’s still a great license for me personally, but not for all of you. For that, my apologies.

For those of you in the US, that doesn’t change anything. Sadly, for my Canadian followers, these aren’t currently available. Should that change in the future, I will let you know.

Sorry to be the bearer of bad news if you were looking to get a puzzle.

Cheers,
Patrick

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© Patrick LaMontagne
Follow me on Instagram @LaMontagneArt
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If It’s Broke, Fix It

Taking the summer off from promoting my business was an uncomfortable decision.

Covid-19 was the catalyst, but this period of reflection was overdue. I’ve been uninspired, bored with my own art and writing, unable to maintain the pace.

In 2005, I had been working as an Office Admin for a small physiotherapy clinic here in Canmore, spending early mornings, evenings and weekends drawing editorial cartoons. Eventually, that part-time side hustle allowed me to quit my job and become a full-time artist.

It seemed like a big risk, but not massive. We decided that if I couldn’t pay my half of the bills, I’d just get a part-time job. There were plenty of them available.

I’ve had a pretty good run as an editorial cartoonist for the past two decades. It afforded me the ability to try other art-related avenues, one of which became the evolution of my career, painting my funny looking animals.

I’ve never lost sight of the fact, however, that the foundation of my profession for the past twenty years has been an industry afflicted by a slow and terminal cancer. To expect that I will be drawing editorial cartoons in ten years is almost fantasy.

Then again, I said the same thing in 2001, so what do I know?

We pretend to be masters of our own fates, but we’re notoriously bad at predicting the future. Who had Global Pandemic on their schedule for 2020?

As one might expect, those first years were a struggle. I often went into overdraft on my business account and couldn’t afford many luxuries. I did get a part-time job working at a local DVD rental place (remember those?) but not because of the money. I needed to get out of the house and one of the perks was free movie rentals. This was in the dark ages, kids, before streaming video.

I enjoyed the experience for a year, but working until 11:30 some nights, then getting up at 5:00 to draw quickly lost its appeal.

There were some in my profession who figured the next evolution in the craft would be animated editorial cartoons.  I invested in Flash software, training courses, royalty free music, learned how to record audio, and spent countless unpaid hours creating those things. During a federal election one year, all of the big Canadian media outlets wanted to run my animations on their websites, but in a sign of things to come, almost none were willing to pay for them.

I even had a weekly series called Big Plans, where a cartoon beaver in a suit and tie, talked about the week’s political events, complete with cutaway scenes. It was an animated version of the Daily Show or Rick Mercer Report, without interviews and not nearly as funny.

It took about twenty hours a week to create each one, and I only got paid a small amount for a handful of them.

I didn’t like the work much and wasn’t a very good animator. I was more relieved than distraught when it came to an end. But I took the risk, and invested the time, on the off chance that it might pay off.

There have been a few ventures like that, but I’ve learned something from each, lessons for the next idea. Eventually, one of those tries became my whimsical wildlife paintings, changing the course of my life and career. As Steve Jobs once said, you can only connect the dots in hindsight.

When COVID-19 landed on us, a lot changed for most people in a short amount of time. All in the same week, several of my newspapers told me they could no longer afford to pay any freelancers. A temporary layoff, but nobody could say for how long. That was at the end of March. Only one of those papers has hired me back.

This year was supposed to be a big one for my painted work, building on the momentum of my newest license with Pacific Music and Art. I was beginning to see (and hear about) my work being sold in stores all over the place. With multiple re-orders, more retailers signing on and word getting out, 2020 should have been a leap forward.

I don’t need to explain why it wasn’t.

Thankfully, Mike at Pacific Music and Art had the foresight to see the coming demand for face masks and that my paintings would work well on them. I put in late nights, even earlier mornings, and long days preparing the images while still drawing the same number of cartoons for about half the clients.

Promoting, packaging and shipping the masks, plus the paperwork and bookkeeping, it was exhausting. Add in the uncertainty of the pandemic, both the health and financial repercussions, and burn-out was inevitable.

Thanks to my newsletter followers, I filled two large mask orders, and a third smaller one, the revenue helping to shore up my other losses. Pacific Music and Art is now selling the masks wholesale to retailers and individual customers can order directly from their site. I’ve received photos from people who’ve bought my masks at The Calgary Zoo. They’re also available at Shopper’s Drug Mart here in Canmore, stores in Banff, plus a bunch of other places in Western Canada and in the Pacific Northwest.

Those sales now will mean revenue later this year.

I did a couple of successful print promotions, launched my 2021 calendar, and have gotten used to this new reality. You thought I was going to say normal, didn’t you? I think we can all agree, that ship has sunk. We need to build a new one.
This frenzy of activity, adapting daily to more potholes than road, I had no gas left in the tank. I was still meeting my cartoon deadlines, but painting was a slog, and it felt like anything I’d write would be crap, even before I put my fingers to the keys. My past work seemed like garbage and I was circling the drain.

When you spend year after year creating art, promoting it, trying to sell it and come up with something better every day, taking time off from promoting it feels irresponsible.

I like to work. I don’t do well with too much time off. I’ve got a friend who has been talking about his retirement for years and finally managed to do it before he was 60. Unless something radical changes in me in the next ten years, the thought of not working does not appeal to me.

At this stage in my life, looking down the road, retirement to me would mean the freedom to only do the work I want to do. But I still want to work.

My biggest fear is that something will happen that will prevent me from being able to create, paint, and write. I dread the thought of an injury, an illness, a cognitive deficiency, something that will rob me of my abilities or mental faculties.

On report cards when I was a kid, common teacher comments were “doesn’t pay attention in class” and “not living up to his potential.”

It’s ironic that I’m now wary of not having enough time to reach that full potential.

Last year, my friend Jim and I were sitting on a deck of a cabin we rent, looking out at the pasture. In front of us, there were two windows in the covered section, but to the immediate left, the deck is wide open. A wasp was repeatedly bouncing off the glass, trying to get through.

I don’t recall if I said it or if Jim did, but we both connected with the message. “Boy, if that’s not a metaphor for life.”

All that wasp had to do was back off, turn left and fly six inches to freedom. Instead, it just kept bouncing off the glass.

Jim credits that moment with his decision to finally retire.

I took it as a message to rethink where I’m putting my energy.

There are many ways to reach your goals but beating your head against an immovable object isn’t one of them.

I’m already getting up early every day, working hard. I rarely take a day off and when I do, I still somehow manage to squeeze in something related to my business. It might be taking photos, doing some writing, reading trade articles, but that’s only because I enjoy my work and the creative pursuit. I don’t know how to separate the two, so I don’t try.

That also means there is no extra time to do more. It’s such a cliché, to work smarter, not harder, but clichés have longevity because they contain simple wisdom.

Maybe it’s because he was younger, with seemingly more time ahead of him than I’ve got. But, there’s a lot of water under the bridge between me and the guy who said, “well, if I don’t make enough money, I’ll just get a part-time job.”

I feel like I have a lot more to lose than he did.

He didn’t know that editorial cartooning would provide him with a good living for the next fifteen years. I know for a fact that it won’t provide me with another fifteen. Failing to course correct for that reality would be short-sighted.

I remember somebody telling me once to cup my hands together as if I were holding some water within them, then to squeeze my hands into fists and asked, “what happened to the water?”

When you hold onto something too tightly for fear of losing it, you lose it anyway.

During the past two months of promotional hiatus, I completed a few paintings, wrote quite a bit in a fiction novel I started this year, drew the usual editorial cartoons, listened to podcasts, read books and articles and I worked. My computer died suddenly one night, which I’ll talk about in another post, and I had to get a new one built. I got away to the cabin for a few days, took some pictures, and hid from the tourists who have flooded this valley all summer.

And I asked myself some hard questions.

“Where do I want to be in a couple of years? Five years? Ten?”

“On what am I wasting a lot of time and effort that doesn’t get me there?”

“What marketing opportunities am I missing out on?”

“If I stopped banging into the glass, backed up, took a breath, and looked around, what might I see?”

For the first couple of weeks, I felt like I’d forgotten something, that nagging feeling like I’d left the stove on. I’d become so used to posting on Instagram, sharing stories, scrolling through other people’s stuff. It ate up a lot of creative time.

When I finished a painting, it felt strange not to immediately size it for the blog, create a closeup, write a post about it, share it on Instagram with all of the hashtags, tell a story, write a newsletter, share that, then wait to see what kind of reaction I might get.

Promotion and marketing, it’s part of working for yourself. It’s necessary if you want to make a living with your art or whatever you create. You must sell it. But taking this break made me think about how I’m doing that.

Do I need to share it as soon as it’s done? Would it matter if I waited a day? Maybe two? Do I have to immediately write about it? Does it have to be immediately shared on Instagram?

The answer to these last questions is No.

One marketing opportunity I’ve decided to explore is to offer an audio version of some of my blog posts, starting with this one.

I’ve had several people tell me they like my writing, but some get the newsletter and realize they haven’t the time to read it, They put it aside for later and never get back to it.

I hear ya. Happens to me all the time. But if there’s an audio version, it can be downloaded and listened to at your leisure.

An audio version allows followers to consume the content the way they want to. From what I’ve read, it increases followers and site interaction, which directly translates to sales.

Will that kind of marketing work for me? I have no idea, but I’ll give it a try.

As for those other questions, they’ll require a longer view, some percolation in the old melon. Not quite as deep as “Why am I here?” but not so shallow as, “Peanut butter? Or jam, too?”

The break was worth it and I will do it again.

Whether you read this, or listened to it in the new format, thanks for making the time. One thing I’ve never forgotten in this roller coaster life of being creative for a living…it wouldn’t happen without you. 

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© Patrick LaMontagne
Follow me on Instagram @LaMontagneArt
Sign up for my newsletter which features blog posts, new paintings and editorial cartoons, follow this link to the sign up form.