Tag: licensing

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A Gentle Giraffe


In June of 2023, I finished a painting of three giraffes called Long Neck Buds. It was a real challenge. I had never painted acacia leaves and thorns before, and I still remember how satisfying it was to figure them out.

Each giraffe started as if it were its own painting, fully rendered and detailed. I moved them around in the scene, added the foliage and background, and worked in the shadows and highlights to make them look like they actually belonged together.
If you’d like to see more about how that came together, that original post is here.

When I finished it, I remember thinking that any one of those giraffes could have stood on its own.

Sometimes I paint something just because I feel like it. Maybe I enjoyed getting the reference photos. Maybe it’s a subject I’ve never tried before and want to see if I can pull it off.

Other times, I choose an animal because I think it might appeal to my wholesale customers and licensing clients.

My Sasquatch was one of those. Mike at Pacific Music & Art had asked for it. When I talk about that painting at shows, I often joke that the hardest part was the weeks I spent in the woods of northern BC trying to get reference photos.

Truth be told, it’s not one of my favourite paintings.

And the actual hardest part was making sure my version didn’t look like somebody else’s. I referenced Harry and the Hendersons and the Jack Link’s Sasquatch specifically so I could steer clear of them.

And still, lots of people call mine Harry when they see it. Not because it looks the same, but because that’s the only friendly Bigfoot they know. It’s the same reason people used to call my shark Bruce from Finding Nemo, even though the only thing they share is that they’re great white sharks.

At the Christmas Market, a few people said my Spa Day painting looked like Baloo from The Jungle Book. Others say some of my bears remind them of Brother Bear. My style is completely different, but what people are reacting to is the feeling.

The Sasquatch did well, but mostly in places where that folklore resonates. Zoos and Discovery Wildlife Park didn’t want it, which makes sense. Pacific Music & Art has done well with it, and Harlequin Nature Graphics licenses it on a T-shirt.

As a print, it never really found its footing, so I retired it in that format. But it still sells as a sticker at markets and here in Canmore at Stonewaters. The only way to know what will resonate is to put it out there.

The sweet spot is when I paint something for commercial reasons and end up genuinely loving the result. The porcupine I finished last week fits that category. I had never painted one, but several wholesale clients told me they’d carry it if I did. After sharing it, I received a lot of kind emails from subscribers who really liked it. I never know ahead of time which paintings will connect.

Long Neck Buds still does well, but single-animal pieces often perform better at zoos and markets. Giraffes are reliably popular, so creating this print felt like an opportunity worth exploring.
I chose the middle giraffe and spent a few hours Saturday morning refining it. More detail. A slight softening and tweak to the expression to bring out more personality.

I’m pleased with how it turned out and looking forward to seeing how it’s received.

It also gave me a new print to include in the first PDF catalogues I sent to my wholesale clients earlier this week, and another image available for licensing.

On Monday, I sent Gentle Giraffe, Bear Boop, and the Porcupine to my printer in Victoria for their first proofs. I’m restocking the online store and gearing up for the Calgary Expo in April.

I’ve got several other paintings in progress, but my priority right now is to make some headway on three dogs I’m painting for a very patient commission client.

Cheers,
Patrick

 

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Licensing Spotlight: My Animal Art in the Happy Color App

In 2022, X-Flow Games reached out to license my artwork for a paint-by-numbers app called Happy Color. I hadn’t heard of it at the time, it’s not really my kind of thing, but I don’t often find licensing clients; they usually find me.

You can usually tell pretty quickly whether a company is going to be a good fit. My contact at X-Flow was friendly, professional, and well-versed in licensing. They had a solid contract, clear payment structure, and efficient process.

While most licensing agreements are royalty-based, paying monthly or quarterly based on sales, some companies opt for a flat fee for time-limited use. That’s how X-Flow operates. Since Happy Color is free to download and monetized through ads and in-app purchases, the royalty model doesn’t apply.

My art wasn’t released in the app until two years after our initial discussions. That kind of delay is common in licensing. Each company has its own schedule for product launches, and while my work may be part of it, I’m not involved in the rollout or marketing. My only job is to stay quiet until they go public.

I’m fortunate to have a loyal group of subscribers and supporters of A Wilder View. I’ve often written about shady companies that steal artwork, and how difficult it can be to deal with that. As a result, many people are quick to alert me when they see my work somewhere unexpected.

So when Happy Color released The Charmers’ Club last year—a collection of ten of my animals—I actually found out from several fans of the app who asked if it was legitimate. I was happy to confirm that yes, it was authorized, and that I could finally promote it.

Earlier this year, I spoke with Happy Color again. Someone new had taken over the conversation, but like her predecessor, she was professional, friendly, and easy to work with. Must be something in the company culture.

After some back-and-forth, they selected a new batch of images to license. The first collection had been well received, so they planned a larger promotion this time around.

Subscribers might recall a recent post where I teased two licensing opportunities I couldn’t talk about yet. This is the first one.
Once the new collection was finalized, X-Flow asked to interview me to help promote the current images and tease the upcoming fall release. I can’t share the newly licensed paintings until they do, but I’m looking forward to seeing them in the app again soon.

If you haven’t tried the Happy Color app, I recommend giving it a go. It’s a relaxing, pleasantly addictive little distraction. I’ll admit I had low expectations at first, but after colouring several of my own pieces, I get the appeal.

Below is the interview X-Flow released today in the app, you can see screenshots from their social media featuring my artwork and Q&A throughout this post. You can download Happy Color from Google Play or the Apple App Store and follow Happy Color on Facebook and Instagram. To read the interview on the app, go to their News tab on the bottom and you’ll see it there. At the bottom of the interview, it will take you right to my current collection, The Charmers’ Club.

Enjoy!

Interview with Patrick LaMontagne
From the Happy Color App

“Cartoony but Real” World of Patrick LaMontagne

Q: Patrick, your signature style—expressive wildlife that’s “cartoony but real”—is instantly recognizable. How did it all begin?
Believe it or not, it started with a bear. That first grizzly I painted back in 2009 wasn’t supposed to look whimsical—I didn’t even think in those terms back then. But people responded to it. So I painted another. Then another. And somewhere along the way, it became the work I loved most.
The phrase “cartoony but real” actually came from viewers at shows. The first time I heard it, I thought, yeah, that fits. Then someone else said the exact same thing. So I figured—if that’s how people see it, why fight it?

Q: Has living in the Bow Valley shaped your work?
Absolutely. That first grizzly bear was inspired by the wildlife here. We have them in our backyard. I love them—but I’m also a little scared of them. I don’t sleep well in a tent because of it.
This place, the Canadian Rockies, is a constant source of inspiration. The animals, the light, the landscapes—it’s all right here.

Q: What was it like seeing your work featured in the Happy Color app?
Honestly? At first, I was surprised. I looked at the app and thought, paint-by-numbers? People still do this?
Then I tried it—and totally got it. It was relaxing and kind of addictive.
When the first Happy Color collection launched, I hadn’t even announced it yet—but my subscribers spotted it right away. They were excited… and a few were worried it was art theft. It wasn’t—and I loved getting to share that moment with them.
Seeing my animals in that format was a joy. I loved how the collection was presented. I even coloured most of them myself.
Q: Let’s talk about joy. How does it play into your creative process?
I’d be lying if I said it’s always easy. Like a lot of artists, I’m my own worst critic. After hours alone with a painting, I start to focus on every flaw.
But then I share it. I see someone smile, or I get a heartfelt message. And suddenly, it’s not about perfection—it’s about connection. If my work made someone feel something, then I’ve done my job.

Q: What’s your creative process like, from blank canvas to final touches?
I keep things simple—just a few brushes. I start with a sketch, lay down flat colours, then rough in light and shadow. From there, it’s all about refining.
One trick I use constantly is flipping the canvas horizontally, along with my references. Artists have done it for centuries—it helps spot mistakes instantly. I swear by it.

Q: You were creating digital art long before it became mainstream. How has that journey evolved for you?
I’ve never been a traditional artist in the classic sense. I didn’t study oils or watercolour. I just liked to doodle.
My digital journey started in high school—pixel by pixel with a mouse on a Macintosh, just for fun. Then came my first Wacom tablet, bundled with Painter Classic. From that point on, I was hooked. Digital was my home.

Q: How do you stay authentic in an AI-driven world?
These days, with AI and filters flooding the space, I often have to explain that my work isn’t AI-generated. That the computer doesn’t “make” it—I do.
It’s frustrating sometimes, but it also motivates me to show more of my process. That’s one reason I’m focusing more on YouTube now.
Q: How do you know when a painting is done—when the character is “alive”?
Ah, the eternal question. Leonardo da Vinci said, “A painting is never finished, only abandoned.” I get that. There’s always another hair or feather you could tweak.
But eventually, the personality shows up. You reach a point where adding more doesn’t help—it might even hurt. That’s when I know it’s time to let go.

You can enjoy coloring Patrick LaMontagne’s collection The Charmer’s Club in the Happy Color app now.
A new collection is on the way this autumn—stay tuned for more wild and whimsical news!

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This Is the Work

When people talk about art for a living, they usually mean the highlights—the big launches, the finished pieces, the stuff that looks good on a timeline. But this—the half-finished paintings, the licensing negotiations, the time made for ideas—this is the work.

If you go through any videos, articles, or books about art promotion, you’ll find one consistent theme—be consistent.

It’s easy to promise yourself you’ll write and send a post each week on the same day. Actually doing it? That’s another story.

I’ve been meeting editorial cartoon deadlines every week for more than twenty years. Coming up with ideas isn’t as tough as it used to be, but I still have to draw and send a cartoon, no matter what—whether I’m feeling inspired or not, whether I like the idea or think it’s a dud.

Even though I usually write two or three blog posts and emails each month, there are times when I don’t have much to say. And when that happens, it’s easy to think, “I’ll get to it next week.”

But that kind of procrastination isn’t fair to everyone who’s signed up for this subscription ride, and I don’t take that for granted.

So, with lots in progress but nothing quite finished to share, here’s a bit of a dog’s breakfast of what’s on my desk and on deck.

PAINTINGS

I’m still working on those three cats. That’s normal for commissions—they take time, especially when you’re trying to capture three distinct animals in one piece. But I’ve finally found my groove this week, the fun part.

Thanks to some helpful (and welcome) suggestions from the client, their personalities are coming through. There are two black cats in the painting, each with a different look and vibe, and I was a little worried about pulling that off. That’s where back-and-forth with the client really matters. The more I learn about their features and quirks, the better job I can do.

The cats are now in the same painting rather than separate sketches, and when I open the file now, I don’t clench my teeth. I smile. That’s a good feeling. It’s not unique to this commission either. That’s the usual experience for most of my paintings.

I’m also working on a snowy owl, a grizzly bear, and a raven, all at various stages of completion. There’s a lot more work to do on this one, as I’m also recording the process on video, but here’s a sneak peek at the owl in progress.

LICENSING

It’s been a good couple of weeks on the licensing front. One international company I’ve worked with before came back with a new proposal. Since my first experience with them was pretty close to perfect, I was happy to jump into a new contract with them.

Another company I’d never heard of cold-called me with a very appealing offer to license my work. We’re in the “crossing t’s and dotting i’s” stage now.

Both companies are seasoned pros when it comes to working with artists. There’s nothing unexpected in the contracts, and most of it is just formality. In my experience, that’s typical. While it does happen, it’s rare to come across a company trying to screw you over.

I realize both of these updates probably sound like teases, but that’s the nature of licensing. I can’t talk about names or details until they launch, which could take weeks, months, or even a year. In the meantime, there’s work to do behind the scenes and it takes real time and effort.

The admin side of being a professional artist often eats up more time than most expect. But licensing is a solid revenue stream because it’s built on artwork I’ve already created, and it works well for me.

Diamond Art Club just released a new kit featuring my cheetah painting, my sixth kit so far. That one was a surprise, since it’s not one of my more popular prints. But they do plenty of research before launching a new image, and there was a demand for this one. I love working with this company, and there are more pieces in the pipeline. But they decide and let me know when I can share them.

EDITORIAL CARTOONING

A Calgary Herald reader saw one of my recent G7 cartoons and ordered a couple of prints. I don’t get a ton of editorial cartoon orders, but enough that I’ve built a good production system for them. I use the same printer who produces my metal and canvas prints, so the quality is always spot-on.
This particular cartoon also featured a grizzly bear—so the best of both worlds. I signed both prints and shipped them yesterday.

LIFE STUFF

Last weekend, I got away for a cabin trip with my buddy Darrel. It’s a good thing we book these months in advance—if I didn’t have the commitment (and the deposit), I’d probably find a too-busy excuse not to go. I know, wrong priorities, I’m working on it. Thankfully, once I’m there, it always feels like the right decision.

After years of getting up at 5:00 a.m., I can’t really sleep late anymore. Even without an alarm, and staying up later than usual, I was still up by 6 or 7. I tiptoed past Darrel’s room, showered, made some coffee to-go, and headed out looking for wildlife.

The morning walks were a peaceful start to the day. Critter sightings were limited—just some skittish white-tailed deer, a juvenile Cooper’s Hawk overhead, and cows. Lots of little birds singing in the trees, over a dozen species according to the Merlin app. One evening, a couple of Great Horned Owls were calling to each other. And in the middle of the night, coyotes howled from all directions. That last one is one of my favourite sounds in nature.
I’m always surprised when I sort through reference photos, because often something I thought I had, doesn’t look as good when I get home. And then a random throwaway photo might spark a painting.
This little calf was painted from reference I took at the cabin a few years ago. I’ve since retired it because frankly it wasn’t popular, even though I enjoyed the work and like the painting. That happens a lot, where my favourites may not be your favourites.
But one evening on this visit, I noticed the neighbour’s cows hanging around his gate near the road, and shortly after this first pic, they clustered together and it struck me comical. So I took a bunch of photos, and though I’d work from several of the ones I shot, I think there’s a painting here. Already thinking about how long it would take, but this is a marathon, not a sprint.
I’ll have to let it simmer a bit, but whenever I hear that voice whisper, “hey, look here,” I try to pay attention.

We did our usual: cards, games, guitar, napping on the deck, and wandering the property without agenda. We had some (always welcome) on-and-off rain, a loud, windy thunderstorm with a bit of non-damaging hail, but overall, the weather was pleasant.
And while I still spent too much time in my own head, thinking about work and worrying about things I can’t control, the setting and company helped me turn down the volume for a few days.

I’ll have some new work to share with you soon.

Cheers,
Patrick

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Art, Uncertainty and Friendly Fire

If I were to give one piece of advice to aspiring professional artists, it would be to diversify. Find as many income streams as possible so that when one inevitably falters or fails, it doesn’t mean the end of your business.

At the peak of my editorial cartoon career, I had more than four dozen daily and weekly Canadian newspapers regularly running my cartoons in almost every province and territory. While it continues to be a valuable part of my business, today, it’s no longer the full-time income it was. But I’ve had time to pivot because I lost one or two papers at a time, with several clients instead of just one.

Thankfully, I developed another side to my business with my whimsical wildlife, which continues to grow. That revenue also comes from several different sources.

I wholesale my prints and vinyl stickers to places like The Calgary and Toronto Zoos, Discovery Wildlife Park, and Stonewaters in Canmore.

My online store is not a significant source of revenue, but my art sells well in person at the Calgary Expo and Banff Christmas Markets.
Because of the work involved and the fact that I need to leave room for painting more wildlife, I only accept a few pet portrait commissions a year, but that’s also a reliable source of income.

Finally, I’m fortunate that my animals have commercial appeal, and my art style is attractive to licensing clients. Companies put my art on their products and pay a royalty percentage on sales.

Harlequin Nature Graphics in Victoria has sold some of my images on T-shirts for many years. Pacific Music & Art adds my art to cards, water bottles, coasters, magnets, trivets and more. If you visit the Calgary Zoo gift shops, you’ll see my prints and stickers on shelves next to my art on Pacific products.
Licensing allows me to reach a much bigger audience than I could handle myself. I already spend more time promoting and selling my animal art than I do creating it. If I tried to do the work my licensing clients do, I could never paint anything.

These businesses aren’t only in Canada. A company in Cyprus licensed my artwork for the Happy Color app, and clients in the UK and the US have licensed my work for several different products.

The current fabricated tension between Canada and the US threatens to devastate the economies of both countries. We all know why it’s happening and who is solely responsible. Whether you agree or disagree politically, you can’t argue against the evidence that this is devastating for the markets, cross-border trade and the formerly amicable and mutually beneficial business relationship between the two countries.

In acts of defiance against divisive tariffs and 51st state rhetoric, many Canadians are avoiding US products. Though it has long been our number one tourism destination, travel to the US for business and tourism has plummeted to the point where airlines have eliminated some routes to select American cities.

Every Canadian individual or company who works with or for US businesses is now in a difficult position. How do you promote these services and products while understanding and supporting the fact that Canadian customers aren’t buying from American companies right now?
One of my favourite US licenses is Diamond Art Club. Before the pandemic, I had never heard of this hobby, but it has a massive and devoted following. The sample product they sent featuring my Otter painting impressed the hell out of me. I didn’t have time to assemble it, so I gifted it to one of my American subscribers.

Diamond Art Club has been friendly and professional, my images sell well, and they always pay me on time. I love working with this company. In addition to the six designs they’ve got on offer, I’ve recently found out two more paintings are in the design and production pipeline.

Many years ago, I was licensed with The Mountain, a T-shirt company out of Vermont. I especially liked the connection as my French last name, LaMontagne, directly translates to The Mountain.

The owner, a talented artist in his own right, was great to work with. The Mountain sold my designs on shirts for several years. The relationship ended when the owner sold the company, but licensing contracts often only endure for a few years anyway.
While not one of my bestselling prints, my Ostrich painting was very popular as a T-shirt, and it showed up in the strangest places. I saw Jack Black wear it a couple of times. Ozzy and Kelly Osbourne wore it on their show, as did a character in a Netflix series. Subscribers spotted the shirts and sent me screenshots from hockey and basketball games.
A little over a year ago, many years since our previous contract, The Mountain contacted me about licensing the Ostrich again. An ostrich ranch in Arizona sold many of those shirts, and I suspect they might have been the reason for the request.

The Mountain was recently sold to Liquid Blue and was again under new ownership. I took the opportunity to suggest that they consider some new designs, and they were receptive.
Licensing agreements can be exclusive, but many aren’t. Even then, a company that produces the same product won’t want to sell the same designs. In our online world, it doesn’t matter if they’re not in the same physical area because anybody can buy anything from anywhere.

So, the designs I submitted to The Mountain were different from those currently sold by Harlequin Nature Graphics in Canada.
With licensing, contracts to negotiate and sign, and promotion schedules, product launches can take time. While a company plans how and when new designs are made available, it’s understood, if not explicitly laid out in the contract, that the artist doesn’t talk about it.

I have known these 8 new shirts have been coming for the past year. Their designer(s) did a great job adapting my images to their signature shirts, and they look even better than their previous designs.

But as bad luck would have it, these new T-shirts have launched in the middle of a trade war, where Canadian companies and consumers are actively avoiding US products, and the Canadian dollar has dropped. A year ago, I would have been excited to tell you about these designs and introduce them to my Canadian wholesale clients. But today, promoting these products to Canadians is rather pointless.

We know the situation, so I won’t go off on a political rant. We know how we got here. The fear is that there is too much damage done, and we won’t be able to get back, especially since none of this is close to finished. And just like during the pandemic, what the world looks like on the other side is anybody’s guess.

In the meantime, I will continue to adapt and diversify.

Cheers,
Patrick

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Banff Christmas Market and a Diamond Art Club Release

The weather outside was frightful last Friday and Saturday, but the Bow Valley avoided the worst of the big storm that rolled through Alberta on the weekend. Still, I have lived in this valley long enough to know that the 25 km stretch of highway between Canmore and Banff can quickly become treacherous.

Driving to the Banff Christmas Market last Friday morning was fine, but with the forecasted heavy snow, I brought an overnight bag just in case I needed to find a room at the inn. I drove home that night, but it wasn’t fun. The wind made for intermittent whiteout conditions, and finding where the road ended and the ditch began was a white-knuckle experience, as was making my exit into Canmore.

As snowplows had been out all night, the drive in on Saturday was better: icy but clear enough. The downside was the insecure, reckless over-compensators tailgating and passing in the hammer lane at 130 km/h. When many of those idiots inevitably hit the ditch, they unfortunately take others with them.

Slow down. Nobody thinks you’re cool.

The weather was likely partially responsible for slow sales on Friday. Thankfully, Saturday and Sunday were much better. Not the phenomenal sales from the first week, but still very good, similar to the two weekends I did last year, and I was happy with those.

As the storm passed, Saturday and Sunday became spectacular Canadian Rockies winter postcard days. I’ve lived here thirty years, and more than once this weekend, I stepped outside and still marvelled at how pretty it was. It was a festival atmosphere with live music and wood fires burning in the courtyard.

Thanks, and welcome to everybody who signed up for A Wilder View. And an even bigger appreciation for subscribers and collectors who came out to Banff just because you read about it here. There are often people I only see at the Calgary Expo each year who are now showing up at my booth in Banff at Christmas. When I offer the opportunity to sign up for my emails, the response is more often that they are already on the list.

Even more satisfying is how many tell me they enjoy the writing as much as the art. That’s nice to hear since I’ve sent more than my fair share of less-than-positive posts over the years when art-for-a-living sometimes gets frustrating. Thanks for sticking with me through those posts. Ultimately, it’s the warts and all that inspire my funny-looking animal paintings.

Occasionally, I’ll meet farmers or ranchers at my booth who generously offer to let me come and take photos of their critters. A couple who lives northeast of here have Clydesdales and a miniature donkey. I’ve long wanted to paint a donkey, and they shared some fun photos with me. Their property is right on the route I take to the cabin I rent with friends a few times a year, so I’m looking forward to stopping there in the spring. While I can always paint from stock photos, taking my own reference is often a big part of discovering the personality that’s part of my signature style.

And, of course, all the dogs who show up at the market are a big perk at this event. Some are just looking for a free handout and lose interest when they realize there are no cookies in my booth, but other dogs are happy to soak up the unlimited attention.
One of the dogs I get to see all month long is Tojo, who belongs to one of the staff. He’s a friendly Akita puppy with a stunning brindle fur pattern resembling urban camouflage. He’s got a wonderfully sweet temperament and loves the outdoor cold. Though provided with a comfortable bed and a safe, warm space outside, you can often find him happily sleeping on a pile of snow.
When he’s brought inside to warm up or for a wander, he visits the different booths and enjoys the pets and scratches we’re all happy to give. His face reminds me of a bear’s, which makes me want to paint him.

Everything is selling well, whether stickers, magnets, coasters, postcards, calendars or prints. The clear bestseller, however, is still that Highland Cow. I was happy to get my print resupply on Friday from Art Ink Print because I did indeed sell out of my initial stock this weekend. If you’re an artist looking for a great printer, I highly recommend them.

Contrary to my last post about letting the calendar supply run out, I’ve only got half a dozen left now, so I ordered more from Pacific Music & Art. It seemed silly not to restock a proven bestseller. I also restocked my ample supply of Highland Cow magnets, which also sold out this weekend.
Seriously, what is it with this painting? I don’t understand it, but as I said to Mike at Pacific, I won’t look a gift cow in the mouth.

My resupply should be here for the weekend, and I’m confident I’ll be good on stock for the two final weekends.

I won’t lie; I’m tired at the halfway point. In the four days in between each market, I’m drawing editorial cartoons for my newspaper clients, catching up on admin and bookkeeping, and trying to get a little rest before the next round.
Meeting people who enjoy my work and seeing those discover it for the first time is great. It’s fuel for the creative tank, a reminder, “Oh, yeah, THIS is why I’m doing it. These paintings make people happy.”

But it’s also incredibly draining for somebody like me. I am an unapologetic hermit most of the time, preferring to spend most of my time alone working at home. So, thirteen days of high-input interaction with lots of people is a double-edged sword.

However, every one of these markets is a necessary and valuable learning experience, and I come away from each with lessons that inform future events. Without talking to people in person, I wouldn’t know what they like, which paintings resonate with them, and why. I get inspired by these conversations and interactions and am gratefully humbled when I hear how much some people enjoy my funny-looking animals.

Here’s to another successful Banff Christmas Market, the second of four, as I prepare for the third. If you haven’t made it out yet, something to consider in the next couple of weeks.

______

Diamond Art Club is one of my favourite commercial licenses. A cross between paint-by-numbers and cross-stitch, it’s a unique product and a fun hobby with a dedicated fan base. I hear from plenty of people who have found my work because of diamond art kits.

Five different diamond art kits are available: my Otter, T-Rex, Sea Turtle, Snow Queen and their certified bestseller, my Smiling Tiger.

While I’ve known it was coming for quite some time, I can finally announce that Diamond Art Club has added my Two Wolves painting to their catalogue. As part of their Black Friday specials, it will be available on November 29th.

Here’s their official announcement from their Facebook page, with my own added text identifying the difference between my painting and the diamond art conversion.


For all of you Diamond Art Club fans, I hope you enjoy this new addition. And if you put one together, I’m always happy to see pics of the finished pieces.

Cheers,
Patrick

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Prints, Products & Promotion

Most people subscribe to A Wilder View to keep up with new paintings, read the stories behind the work and look behind the curtain of art-for-a-living. Some just like the art, while others are artists looking for insights to help their own careers.

We’re all cautioned to avoid coming across as too ‘salesy’ in our marketing, regardless of the business. So I try to avoid flashing the ‘BUY THIS’ sign too often. But this post is all about prints, products, and available options if you’d like to purchase my work.

I wanted to lead with that, just so there’s no feeling of a bait and switch.

Before Christmas, some subscribers placed special orders, and I wondered how many others wanted to do the same thing but might not be aware of the options.

So here are some of those.
Prints

I have 11″ X14″ poster and matted prints available in the online store. This is my standard size print so that it’s easy to find an off-the-shelf frame in a store. It sucks to buy a print and then pay double or triple the purchase price to frame it. My prints are hand-signed, come with a backer board, an artist’s bio, and are sealed in a sleeve. The term poster is more about the print style than the size, a crisp, clean print on lightweight card stock, with bright colours and a very slight gloss.

As I write this, poster prints are $24.99 plus shipping. I haven’t raised my print prices or shipping costs in several years, but I can no longer afford to keep the rates as they are. Printing and shipping fees have gone up year after year, so I’ll be raising my prices on both next week. Until then, you can still order from the available stock in the store at current prices.

When my current stock of matted giclée prints is depleted, I won’t be carrying those anymore, so I’m reducing those prices to $19.99 for the next week, after which I’ll remove them from the store. That’s $10 off the regular price. You’ll see a SALE tag on the images in the store that have available matted prints, and they’re on the last three pages of the store. All mats are black, as shown here.
Custom Orders

Sometime in the fall, a repeat customer from the UK told me that he would be coming back to Canmore on a ski vacation at Christmas. He wanted giclée (a higher-end print on textured rag paper) versions of some of my newer pieces and wanted to pack them in a roll, a safer method for international travel. Giclées have a deeper, richer look to the colours and textures, in between poster prints and canvas. The matted prints are giclée.

He ordered One More, Winter Wolf and Snow Day, and they turned out great. I had them ready to deliver to his rental accommodation while he was visiting the area.
After I revealed the painting I did of Kevin Costner as John Dutton from Yellowstone, I received two custom print orders from people wanting to give them as Christmas gifts. I don’t advertise the portraits of people for sale, but they are available upon special request. I printed those as giclées.

I’ve recently had two orders for 12″ X16″ canvases of my Smiling Tiger, one of my most popular paintings. I’ve often said that my work looks best on canvas, as the texture in the fabric enhances the detail in the hair and fur. In addition, these come ready to hang, with black printed sides, and there’s no need to frame them.

One of my favourite custom orders was for a large canvas print of my Sire painting. When I saw what it looked like at 32″ X32″, I wanted one for myself, but I haven’t yet got around to it.

Shipping a large canvas, however, is costly. That big canvas of Sire was easy because I picked it up in Calgary, and the client drove to Canmore to get it. But to ship that across Canada, to the US or internationally, it would be best to order the canvas unstretched, have it shipped in a roll, and professionally stretched where you live. Most framing shops can do that, and it will still cost less than having a large flat canvas shipped, with less risk of damage.

For those unfamiliar with the term, a stretched canvas is how you usually see a painting hanging on a wall; the canvas wrapped tight around a wooden support frame underneath. My 12″ X16″ canvases come already stretched, but that’s because they’re not large, and shipping is about the same as a roll.

Before one of the Mountain Made Christmas Markets, I ordered a large matte aluminum print of my Grizzly on Grass painting for myself to hang in my office. It’s one of my favourite paintings. But since I had it, I figured I’d bring it to the show to see the reaction. It sold the first morning, so I must order another for myself. I didn’t even have a chance to take a picture of it, so I’ll just share the image.
It was the first matte aluminum print I had done, and I was thrilled with the quality. Shonna wanted to hang it in our kitchen if it had been the right dimensions.

So, you can pretty much order whatever you like. I can print on poster photo paper, digital poster prints, giclée paper, canvas, glossy and matte aluminum, all with different framing and hanging options. Of course, each custom order must be individually priced, along with shipping, but almost anything can be done.

Commissions

For several years, I’ve been painting custom portraits of dogs, cats, and even a horse. I don’t paint many of them, but I do enjoy them, and I’m working on one right now. To find out all that entails, please visit the Commissions page on my site.Stickers – These larger size, weather-resistant, high-quality vinyl decals are brand new in recent months, available on my site, Stonewaters in Canmore, and The Calgary Zoo.

Calendars – The 2022 calendars are available in the store for at least a couple more weeks, but I’m almost sold out, so I’ll be removing that listing soon. But Mike from Pacific Music & Art and I will be selecting the paintings later this month for the 2023 calendar, available sometime in the spring.

Other Products

I also license my work to several companies, including the ones below.
Decal Girl – phone cases and decals for laptops, iPads and other devices.
Harlequin Nature Graphics – A limited selection of T-shirts.

Pacific Music & Art – Many products are available in retail stores, zoos, and gift shops in Western Canada, Alaska, and the Pacific Northwest. My whimsical wildlife paintings are available on coffee mugs, coasters, trivets, art cards, aluminum art, magnets, notebooks, and many other products, with new ones in development all the time.
Even though I don’t personally sell them anymore, I still get asked about face masks. You can order them directly from Pacific Music & Art’s online store, along with some of the other products. While Pacific is primarily a wholesaler for retail customers, more products will be available for individual purchase as their website evolves.

Conclusion

I’m always exploring new opportunities. There are some other licenses in production right now that I can’t yet talk about, but you can be sure that I’ll announce them here.

In the meantime, if you have a favourite painting and want to inquire about or order a custom print, on whatever surface or size, you can always drop me a line and ask. I’ll be happy to price it out for you and give you some options.

Even though the online store only shows delivery available in Canada and the Continental US, that’s a software/shipping issue. It’s just too difficult to account for every worldwide shipping calculation with my current site software. But I will ship anywhere in the world, so you can always email me and ask.

Cheers,
Patrick

 

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Wild Animals All Year Long

It’s hard to describe the good feeling when a new product shows up in the mail or lands on my doorstep.

Sometimes it’s proofs from Art Ink Print in Victoria, the first time I see a new painting in print. Or it might be a sample from a new licensing contract, like the big box that arrived from Spilsbury Puzzles last year. More fun than receiving them was giving them away to friends, family and subscribers to A Wilder View.

Spilsbury gave me 12 puzzles, and I didn’t keep one. Giving them away was much more fun than any enjoyment I would have had putting one together. Of course, I could have held a couple, had them collect dust in the closet, but where’s the fun in that?

Pacific Music & Art has a calendar rack in the Canmore Save-On-Foods store, right near the front door. I shop there often, so I’m used to seeing my calendars on display. I’ll confess that each time I go in, I glance at the rack.
However, the other day, I knew they had received their first shipment of my Wild Animals 2022 calendar, and I wanted to see it. Even though I selected the images, approved the digital proofs, and knew what it would look like, there’s just something about holding the finished product.

This morning, my own first order of calendars showed up. I’ve been a professional artist for a long time, yet a box of calendars on my front step is still incredibly validating. So pulling the first one from the box made me smile.

Each year, more of my work ends up on licensed products, many of which were a surprise. T-shirts from Harlequin Nature Graphics, phone cases and decals from DecalGirl, puzzles, fabric samples, and other products I’ve approved on paper but have never seen in real life.

Pacific Music & Art, however, has the most variety of any company that licenses my work. Magnets, coasters, trivets, art cards, notepads, coffee mugs, face masks and more. It’s an extensive list, one that is ever-changing and evolving. Sold in stores all over Western Canada, Alaska, the Pacific Northwest, new locations and venues are added all the time.

Though the Calgary Zoo has sold my prints for many years, it’s often the first place I’ll see and hold a new design from Pacific.
Mike sent me a picture of this display last week from the Save-On store in Duncan, BC, featuring artists from the Pacific catalogue. I’m told I’ll be able to share an even better display photo very soon from the Save-On here in Canmore.

Wild Animals 2022 is my third calendar from Pacific Music & Art. A friend recently expressed surprise that printed calendars were still popular. Even though we all have access to a digital calendar on our phones and devices, I explained that people still like to have a printed calendar in their offices or kitchen at home to mark down appointments or family events.

Some of these people choose one featuring my funny-looking animals, and it’s flattering that they want to look at my grinning critters all year long.

Next week, I’ll offer up the Wild Animals 2022 calendar for sale to my subscribers. So if you haven’t yet signed up for A Wilder View, perhaps now is the time.

In the meantime, I’m giving away two calendars each to two different winners so that each winner can keep one for themselves and give one away.

All you have to do is leave a comment on this post below. Do you have any of my funny-looking animals in your home, either on a print or product and which one(s)? Or tell me what kind of product or item might look good with one of my whimsical wildlife paintings on it.

Anyone may enter; I’m happy to ship these prizes worldwide.

I’ll let the winners know on Tuesday, July 20th, giving you a week to enter. Good luck to all!

Cheers,
Patrick

© Patrick LaMontagne

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T-Rex


One of the things I’ve learned about licensing is that I need to be open to suggestions, especially from my licensing partners. Mike from Pacific Music & Art has more than once asked that I paint a dinosaur, but I didn’t want to.

The first time I considered it, earlier this year, my biggest concern was that the only available reference  is scientific illustration based on the fossil record for an extinct animal. That means I would need to reference the work of other artists. Having been a victim of it myself, I’m hyper-sensitive to artistic theft. To use another artist’s work feels wrong.

Since the obvious subject choice was the Tyrannosaurus Rex, I thought perhaps if I got the reference from Spielberg’s Jurassic Park, I could ease my conscience a little, even though the animatronic dinosaurs are still the collective work of artists. I’ve used scene references for all of my portraits of movie characters.

I watched Jurassic Park, realized that all the closeup shots were in darkness and while raining. Since I didn’t want to paint my dinosaur like that, that was the first problem. Recent discoveries have shown that the T-Rex likely had feathers, some theorizing they had brighter colouring rather than that of a giant lizard. I couldn’t decide whether to paint the classic T-Rex we all know and love or go with a more up-to-date scientific version.

I gave up on the whole idea because it pushed all of my ‘this isn’t right for me’ buttons.

I started to think about it again in recent months and went on a deeper dive for reference.

While talking to a friend recently, I mentioned I was painting a T-Rex. I joked that taking the photo reference involved a DeLorean and a lot of running.

I watched all of the Jurassic Park movies on Netflix, found a couple with some potential reference scenes, and bought two of the films so that I could get some screen capture shots.

The best reference was still in darker scenes, again with rain, but I managed to find some useful scenes. That still didn’t get me everything I needed, so I went scouring the internet to see what others had done. I found 3d models, photos of dinosaur sculptures from zoos and parks, and scientific illustrations.

And I made peace with the idea that I’d be painting the traditional lizard looking T-Rex.

While preparing for this painting, I found an interview where Steven Spielberg revealed that he knew that some of his dinosaurs, including the T-Rex, weren’t accurate. He said that he was making an adventure movie, not a documentary and wanted to go with scary.

That convinced me to go with what felt right for my art style, and if some took exception to the scientific inaccuracies, then clearly it’s not for them.

I once had somebody angrily comment about my painting that “a fox’s eyes don’t look like that!” I invited him to look at my other art. None of my animals look precisely like the real thing.

Cartoonist Gary Larson, of The Far Side fame, once had a reader take issue that one of his cartoons had a penguin and a polar bear in it. He had pointed out to Larson that penguins and polar bears do not live in the same climate. Larson responded, “But it’s OK that they’re talking, right?”

Because I used so many different reference images and it would be impossible to say which one was the most significant contributor to the finished piece, I felt comfortable that I have not ripped anyone off in my depiction of the T-Rex.

I wanted to go big on the exaggerated mouth, a toothy grin with an equal mix of menace and fun. I think I achieved that.
I was prepared for this to be a difficult piece, and it was. The skin texture proved incredibly challenging because I wanted to convey the reptilian skin, but I didn’t want to go in and map it so that it was hyper-accurate. The overall feel of the painting was more important to me.

I did create a couple of new brushes for this, something I haven’t done in some time. I’d forgotten how much fun that can be. The background is not the focus of the piece, but it took a long time to paint, though it’s mainly out of focus to suggest depth of field. I deliberately didn’t include the little arms for which the T-Rex is well known because I wanted the face to be the focus, and it would have required a different composition.

Earlier this year, I had to replace my computer. When the motherboard failed, at least I think that’s what failed; I knew it was time for a whole new machine, rather than replacing parts. My computers are custom built and not inexpensive, so it’s money I didn’t want to spend this year, but on the other side of it, I’m glad I did.

This piece really put it through its paces. The final image size was 30”x40” at 300ppi, and the working file size was 1.4GB. This new computer had no perceptible lag or hiccups, and I’m confident the old computer would have struggled. I would have had to have babied it at the end of the piece, careful not to crash it.

I’m glad that I revisited this idea and am pleased with the finished piece. I learned a few new tricks and techniques out of necessity, and that’s always well worth my time.

Best of all, Shonna really likes this one, and she’s my harshest critic. She had some excellent advice when I asked her opinion, most notably to tone down the saliva. I had initially painted several strands between the teeth, and her critique was accurate; less was more. Whenever she likes a painting, that’s a nice bonus.

When I released my last two paintings, Bear Hug and Winter Wolf, I immediately had newsletter followers asking to buy prints. While I would have liked to have had them available right away, I won’t be having those proofed until the new year, along with this one. I’ll be sure to announce it when they’re all available.

Cheers,
Patrick

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© Patrick LaMontagne
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Puzzling

A box of Spilsbury puzzles arrived at our door today. I knew these were coming sometime this year, but had no idea when.

Over the years, my images have found their way onto many different products, through licensing deals I’ve signed. I’ve written about licensing before, but the short version is that when a company wants to use an artist’s work on a product, they pay the artist a royalty. It’s usually for a set amount of time, two or three years, an agreed upon percentage, for a specific region, and stipulations regarding exclusivity. The contracts have a lot more details in them, but the general idea is pretty simple.

I have licenses for T-shirts and apparel through Harlequin Nature Graphics and decals/cases for phones and devices through DecalGirl. Pacific Music and Art has licenses for a wide variety of products, some of which are coffee mugs, art cards, magnets, aluminum art, coasters, trivets and as a consequence of our current situation, face masks and scarves/neck gaiters.

My interactions with these companies are quite simple. I’m almost always talking directly with the owner and I enjoy that one on one relationship.
Art Licensing, an agency based in New England makes my library of funny looking animals available to their extensive client list around the world. They act as my agent in negotiating those deals, for which they take a percentage. When a company is interested, Art Licensing sends me details of the arrangement and I approve or decline the offer. Because they’re professionals at what they do, they’re aware that I have other licenses and what those are, in order to avoid any conflicts between competing companies selling the same things.

I research the company, decide if I like the deal or not, and reply with yay or nay. Because Art Licensing knows their business, I usually approve, but I have declined a couple in recent years. When I’ve done so, they accept my decision without argument and we move on. Occasionally I’ll request a change to an offer and they’ll go back to the company with the request. If they accept it, the change is made, if they don’t, then I decide if I can live with the original terms.

For licenses obtained through Art Licensing, I don’t have any interaction with the companies making the products. From time to time, somebody following my work will send me a link to my art on a site somewhere and ask me if it’s legitimate. I do appreciate these emails, grateful that many of you are looking out for me and my work, but also because I do occasionally get ripped off and have to deal with that.

Most of the time, the links I’m sent are on the up-and-up. If I don’t know the company name selling my work, a little digging will often reveal that they have a parent company with whom I do have a license through Art Licensing. A customer recently told me he had seen my work for sale on a print in Macy’s in Texas. Sure enough, the company that put that art in Macy’s had a license to do so.

There are some artists who balk at giving up a percentage to wholesalers, galleries and retailers, but without those businesses, mine wouldn’t exist. Licensing is a desirable business model for many artists. I would never have the time, energy, capital or connections to manufacture all of these products and get them into stores all over the world. Licensing allows an artist to receive income from their work while continuing to create more, generating revenue year after year from the same images.
Spilsbury is a company that licensed four of my images at the beginning of this year. They optioned my Smiling Tiger, Great Horned Owl, Bald Eagle and Wolf paintings. While many of my licenses offer samples to the artist in the contract, this is the first time I’ve actually requested them. I really don’t want a warehouse of licensed items, especially as I get more of them. I’m not sure why, since I can’t recall Shonna and I ever putting a puzzle together, but I wanted to see these in person.

I did not expect to receive 12 of them, but I enjoyed opening that box. The puzzles come in 300 and 500 piece versions, so they sent me three of each of two of the designs, the Smiling Tiger and Happy Horned Owl. Looking on their website, they renamed the other two as the Earnest Eagle and Winsome Wolf. I have no issue with that at all, that’s just marketing. They sell them individually, or in bundles of two on their website, you can check them out here.
While I intend to keep one of each for myself, I’m going to give away the others via my newsletter. I don’t know how that will work yet, but I’ll give it some thought. I’d like to have fun with this, as we can all use some of that this year.

I’ll admit that I’m curious if putting together a 500 piece puzzle of my own painting will be easier, since I know those brushstrokes better than anyone. I’m going to save finding out the answer to that for an afternoon this winter, a hot chocolate and cookies next to me, with a snowstorm raging outside.

Cheers,
Patrick

EDIT:
It has come to my attention that Spilsbury does not ship to Canada. I tried it myself and the only shipping options they have is for the United States. That’s annoying, especially for those of you who have already told me they wanted to order some puzzles.

Apparently that’s the downside of not dealing directly with the company, in that I didn’t know that. It’s still a great license for me personally, but not for all of you. For that, my apologies.

For those of you in the US, that doesn’t change anything. Sadly, for my Canadian followers, these aren’t currently available. Should that change in the future, I will let you know.

Sorry to be the bearer of bad news if you were looking to get a puzzle.

Cheers,
Patrick

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© Patrick LaMontagne
Follow me on Instagram @LaMontagneArt
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New from DecalGirl

One of my favorite licenses is DecalGirl. They make custom cases, skins and wraps for a wide range of phones, tablets and other devices. Several of my paintings have been available for quite awhile and I’ve been impressed with the quality and look of them since the beginning of our relationship. I’ve got a Shark decal on my laptop, Smiling Tiger on my iPad, Berkley’s face on my phone case and various other sleeves and cases.
As of this week, there are now 17 of my paintings available on their site. No matter which electronic device you’ve got, there’s a good chance DecalGirl has a case or decal that will fit. They’re all pre-cut with the holes for the buttons, speakers, microphones. The vinyl is easy to apply, long-lasting and colourfast. My laptop is a pretty specific model, but I simply entered the dimensions online and when it arrived, it fit perfectly.

Here are four new designs they’ve added this week. There’s a good chance I’ll be getting that lion on a phone case for myself. Click on an image below to see it on their site, or follow this link to see the whole collection of my available work. For a limited time, use the promo code FALLSAVINGS for 25% OFF.

Cheers,
Patrick

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© Patrick LaMontagne
Follow me on Instagram @LaMontagneArt
Sign up for my newsletter which features blog posts, new paintings and editorial cartoons, follow this link to the sign up form.